28501861 Monopolistic Competition for Students

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    MonopolisticCompetition

    Submitted by: Faisal Mohd. Khan

    IM-2K8-26

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    Imperfect competition Two definitions

    Any industry where firms are not price takers

    This includes pure monopoly

    Any industry where firms are not price takers but

    face competition from other firms

    This excludes pure monopoly

    Monopolistic competition Free entry

    Oligopoly

    Restricted entry

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

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    MONOPOLISTIC COMPETITION

    Assumptions of monopolistic competition Large number of firms

    Freedom of entry

    Differentiated products Downward-sloping demand curve

    Each firm has some power over prices

    Equilibrium of the firm short run

    MR = MC

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    QO

    AR! D

    MC

    AC

    MR

    Short-run equilibrium of the firm

    under monopolistic competition

    Short-run equilibrium of the firm

    under monopolistic competition

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    MONOPOLISTIC COMPETITION

    Equilibrium of the firm

    long run

    If economic (supernormal) profits are made, new

    firms will be attracted into the industry

    Long-run equilibrium where:

    MR = MC(profit maximisation)

    AR = AC(no economic profits: just normal profit)

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    Long-run equilibrium of the firm

    under monopolistic competition

    Long-run equilibrium of the firm

    under monopolistic competition

    QO

    LRAC

    LRMC

    ARS ! DS

    MRS

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    MONOPOLISTIC COMPETITION

    Assumptions of monopolistic competition

    Equilibrium of the firm

    short run

    MR = MC

    long run

    MR = MC; AR = AC

    under-utilisation of capacity in long run

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    Under-utilisation of capacity in the long runUnder-utilisation of capacity in the long run

    QO

    LRAC

    DL under monopolistic

    competition

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    The public interest comparison with perfect competition

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

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    Long run equilibrium of the firm under perfect and

    monopolistic competition

    Long run equilibrium of the firm under perfect and

    monopolistic competition

    Production not at minimumAC Price not equal to MC

    Costs of product differentiation

    QO

    P1

    LRAC

    DL under monopolistic

    competition

    Q1

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    MONOPOLISTIC COMPETITION

    E-Commerce: a case study Low entry costs

    reduced capital and marketing costs

    outsourcing Near perfect knowledge

    greater price transparency

    greater information on product availability

    Reduction in firms power over prices

    greater competition (often global)

    ease for consumers to shop around

    firms more flexible in sourcing their supplies

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    MONOPOLISTIC COMPETITION

    E-Commerce: a case study (cont.)

    Constant striving by firms to reduce

    competition

    firms seeking to differentiate their product:

    rent seeking

    mergers and acquisitions

    first-mover advantage

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    The public interest

    comparison with perfect competition

    comparison with monopoly

    no long-term economic profits

    possibly lower price

    BUT lack of economies of scale and less to plough backinto investment

    choice for consumer

    competition may improve quality and/or reduce costs

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION

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    Limitations of the model

    imperfect information

    difficulty in identifying industrydemand curve

    entry may not be totallyfree

    Indivisibilities: may allow economic profits

    even in long run

    importance of non-price competition

    MONOPOLISTIC COMPETITIONMONOPOLISTIC COMPETITION