27th August @ LAsALLe, BeAuvAis, FrAnce

www.mAsseyFerguson.com / vision

GROWING OUR BUSINESSES TOGETHER

EvENT OBJECTIvES AT A GLANCE

Although the world continues to face economic challenges, the Farming industry is being presented with a wealth of opportunity. Global demand for food has never been higher but production costs have increased at the same time. So Massey Ferguson is looking forward to working with farmers to help meet these challenges and maximise the opportunities for a New Generation.

As our guests, you will meet professionals from a range of agricultural sectors in a friendlyatmosphere, and will be immersed in the world of Massey Ferguson.

During the last years, we’ve worked hard on the development of our brand values and attributes. In 2012, with the first edition of our “Vision of the Future from Massey Ferguson” event, we gave farmers a very special opportunity to really get to know Massey Ferguson, as well as meet experts in different agriculture disciplines – from soil compaction to grain storage, and from crop forward-selling techniques to the CAP.

The challenges facing the New Generation of farmers are huge and assistance from experienced farmers and solid business partners will be essential. A New Generation of efficient and smart machinery and new agricultural techniques are needed to support this New Generation of farmers.

This is what Massey Ferguson and its partners will show at “Vision of the Future from Massey Ferguson 2014”. Massey Ferguson has always been at the forefront of delivering the New Generation of farm machinery offering appropriate technology. Vision of the Future from Massey Ferguson 2014 will demonstrate this important role with the launch of a New Generation of Machinery and Services.

In addition to this, you will also see how Massey Ferguson is building for a brighter future of farming. With our agreement with CEJA (European Council of Young Farmers) we are committed to encouraging new ideas for future generations of farmers to work the land more efficiently, productively and with the utmost care for the environment.

With this important farming event, we aim to share our Vision of the Future with you – a future that will create a better and more profitable farming businesses.

We have planned an agenda that will inspire, stimulate and entertain. You can be sure that it will again be an event that you will remember for a long time!

• Drive the very latest range of Massey Ferguson machines, with experts on hand to help you get the very best from the experience

• Meet key companies that can help you achieve your vision for your business

• Learn valuable lessons to pursue the development of sustainable agriculture in a profitable way

• Meet with associated professionals, exchange ideas, in allied sectors of agriculture

• Be welcomed in your language

Thierry Lhotte, Vice President, Marketing, Massey Ferguson, Europe, Africa & Middle-East

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7.00 - 8.30Breakfast at the MF Cafeteria restaurant at LaSalle Campus.Check out and departure.

AUGUST 28TH 2014 - GROUpS CHECk OUT ANd TRAvEL dEpARTURE

17.00Arrival at LaSalle Campus. Check in at the MF Lounge - and informal internet cafe style lounge. Accommodation is provided on the LaSalle campus.

19.00 Transfer by coach to the Massey Ferguson "Beauvais 2" facility

19.15 Informal and relaxing buffet dinner at MF Beauvais 2 Club House and Beauvais 2 visitors experience.

23.00 Transfer Back to LaSalle Campus and Night

AUGUST 26TH 2014 - GROUpS TRAvEL ANd ARRIvAL IN BEAUvAIS, FRANCE

7.00 - 8.30 Breakfast at the MF Cafeteria, LaSalle Campus.

8.30 Welcome speech by Massey Ferguson Senior Management.

9.00 - 12.00

Start of the conference programme at the MF Campus. Open attendance.

Mandatory conferences:

1. Massey Ferguson’s Vision of the Future, by Thierry Lhotte2. Hybrid seeds to boost productivity, by SYNGENTA3. Water Resources Management by Valley Irrigation4. Soil Compaction and Preservation – Trelleborg and LaSalle

12.00 - 13.30 Buffet Lunch available at the MF Club House restaurant.

13.45 - 14.00 Transfer by bus to the 35 ha MF Field Village.

14.00 - 18.00

Start of the Field programme at the MF Field Village showcasing the very latest MF Machinery in action.

As our guests, you will have free access to all workstations including the following topics, and more under development:

• Boost your income through grain storage techniques and forecasting commodity prices• How to match traction needs and soil preservation• Making the most of your investment: The value of a preventative maintenance contract• How MF Fuse Technology solutions can allow you to cope with industrials constraints and boost your productivity• Sustainable agriculture and water resources management• How to drive your machinery efficiently: Boost efficiency and reduce costs!• Put the latest range of Massey Ferguson machinery through its paces on our track

Transfer back to LaSalle Campus by coach.

18.00 - 19.00 Free time to relax and refresh before dinner, in rooms and in the MF Lounge.

19.00 - 23.00Gala Dinner and Party at the MF Club House restaurant.A late bar will be available after the dinner, ending at 23.00.

AUGUST 27TH 2014 - vISION OF THE FUTURE FROM MASSEy FERGUSON - FIELd EvENT

EvENT pROGRAMMEA very powerful programme designed to enable you to experience Massey Ferguson as the catalyst for progress in agriculture as part of our Superior DNA.

Eleven customer days where you will be able to touch and operate Massey Ferguson machinery, and meet different major companies who are leaders in their domain of excellence in agriculture, in a friendly and highly professional atmosphere.

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A WORLd OF EXpERIENCE. WORkING WITH yOU.For today’s farmers who care for the land, Massey Ferguson is the farm equipment that delivers ease-of-use and no-nonsense dependability to more farms around the world than any other brand, so they can feel

confident it’s the right brand for theirs. No other brand has experience working with more crops, in more conditions, in more places, for more years, with more farmers than Massey Ferguson.

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NEW IN 2014

This first evening will include:

• A welcome speech led by Robert Dunk, Massey Ferguson UK & EIRE Brand Leader, to allow you to introduce the full event programme to your guests

• A very relaxing buffet dinner in a casual Massey Ferguson way

• A look around the Beauvais 2 Cab Factory

Live the full Massey Ferguson experience from the very beginning of the event. After checking-in at LaSalle, you will be transferred for dinner in our new Cab and International Sales Training Centre facilities.

GROWING OUR BUSINESS TOGETHER THROUGH AN EXCLUSIvE pROGRAMME TO:

• Drive the very latest range of Massey Ferguson machines,

with experts on hand to help you get the very best from the experience

• Unique opportunity for building business contacts

• Closer relationship with all Massey Ferguson’s teams

• Meet key players shaping the future of the agricultural business

This event is only accessible with exclusive and limited accreditation numbers.

This document won’t give you access to the event as it is only an introduction to it.

Please contact your local Massey Ferguson dealer and distributor if you want to be

part of this amazing event.

Log onto www.masseyferguson.com/Vision

The event will be an opportunity for Massey Ferguson, its dealer network and all Vision of the Future partners to prove their credentials as catalysts for those who believe that agriculture must become cleaner, more efficient and more profitable.

© AGCO Limited. 2014 | 15524 |is a worldwide brand of AGCO.

A-UK & EIRE