27 Cpdc Username Luciana Paper

8/9/2019 27 Cpdc Username Luciana Paper

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Chapter I Introduction

1.1 Background

In nowadays, people too busy with their duty and forces from the job. They are required to have

to fast-paced follow-paced lifestyle dynamic. So they easily to be stress and don’t have enough

time for considering their healthy lifestyle. There are many people have poor eating habits. oor

eating habits include under- or over-eating, not having enough of the healthy foods we need each

day, or consuming too many types of food and drin!, which are low in fibre or high in fat, salt

and"or sugar.

These unhealthy eating habits can affect our nutrient inta!e, including energy protein,

carbohydrates, essential fatty acids, vitamins and minerals as well as fibre and fluid.

oor nutrition can impair our daily health and wellbeing and reduce our ability to lead an

enjoyable and active life.

So no wonder if there many people have problem with their digestive system because they don’t

eat healthy and nutritious food.

Some people treat their bodies li!e a #errari, others, li!e a clun!er.

$ #errari-fed body is given a healthy diet with the right mi% of carbohydrates, fats, proteins,

water, salts, vitamins, and soluble and insoluble fiber & all requirements for avoiding

indigestion. 'If you’re missing any of those, it’s a problem( )ood fuel enables the body to wor!

more efficiently.

In the short term, poor nutrition can contribute to stress, tiredness and our capacity to wor!, and

over time, it can contribute to the ris! of developing some illnesses and other health problems

such as*

being overweight or obese

tooth decay


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high blood pressure

high cholesterol

heart disease and stro!e

type-+ diabetes

osteoporosis

some cancers

depression

eating disorders.

$ good place to start is to*

have a good variety of healthy foods from the five food groups each day. #or more

information see the ealthy eating for different ages and stages and ealthy ating

tips sections

aim for two serves of fruit and five serves of vegetables each day

only occasionally eat sugary, fatty or salty food, and then only in small amounts

drin! fresh, clean tap water instead of sugary drin!s

switch over to healthy recipes that loo! and taste good

plan your meals ahead and shop for healthy ingredients

enjoy coo!ing and eating healthy food with family or friends and without distractions

such as the television.

Those poor eating habits over for better ones.

http://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/healthy+eating+tipshttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/healthy+eating+tipshttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/getting+more+fruit+and+veg+in+your+dayhttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/eat+less+sugarhttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/eat+less+saturated+and+trans+fatshttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/eat+less+salthttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/choose+water+as+a+drinkhttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/getting+more+fruit+and+veg+in+your+dayhttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/eat+less+sugarhttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/eat+less+saturated+and+trans+fatshttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/eat+less+salthttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/choose+water+as+a+drinkhttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/healthy+eating+tipshttp://www.sahealth.sa.gov.au/wps/wcm/connect/public+content/sa+health+internet/healthy+living/healthy+eating/healthy+eating+tips/healthy+eating+tips


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)ood nutrition, based on healthy eating is one essential factor that helps us to stay healthy and beactive.

ere are foods to help you when you’re having tummy troubles.

So we ma!e ainam instant rice, that’s contains various nutrients from vegetable and chic!en

broth which good for your healthy body.

roblem boundaries e%plain the e%tent of ma!ing the product in points.

1.2.1 List of Needs

ar!et /esearch and 0evelopment

1e have conducted two research involving students and outsiders rasetiya ulya. 2ampuss

research. #or rasetiya ulya, we distributing questionnaires to 345 respondents. ere is a list of

questions from the questionnaire*

questionnaires

1e Student of rasetiya 6usiness School class of +533, wants to as! for a little help would be

mar!et research purposes. ere are some questions that we as!ed.

3. 0o you frequently consume instant food 7instant noodles, instant porridge89

o :es

o ;o


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+. The main reason that ma!es respondents instant foods for instant and fast.

=. #or the respondents to the health care of an instant food is balanced between the already caring

and not caring.

>. ost respondent claimed to have never heard of and tried instant rice products.

4. The main factors that are considered important to the respondents in the decision to buy instant

rice is followed by considerations of taste and price.

?. 0esired price responen to buy instant rice products per one meal is /p >,555 - /p 4,555. 6ut

not a few responen are willing to pay a price range of /p 4,455 - /p A,555.

1.2.2 Benchmarking

- 1hat is the main function of the e%isting product9

The main function of the e%isting product is only offer the delicious and easy to serve for

e%ample noodle instant food, but not too condidering about nutrients’s contains from ingredients.

so its practice but not healthy.

- 1hat !ind of innovation that will be accepted or not

accepted by costumer9

The innovation will be accepted is healthy and nutritious food can be easily to coo!ed. Saving

time and !eep your life healthy.

- 1ill the new commercialiCation method be applicable

if the characteristic of product is changed9


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atent that protect the e%isting product is brand registered, and for the new product , we will

protect it by brand registered. we patent our procedure to coo!ed and the contains of nutritious

food.

Chapter III Prototype

3.1 Product Description

Product

6ased on the needs of our targeted mar!et, we aim to offer products which are ‘practical and

delicious for everyday consumption’.

In the first years of our business, we will launch ainan /ice in two siCes*

Single Serving A4 gram

ac!ed in microwave-suitable bowl, this siCe is very practical for people with active and fast

lifestyle who needs fast serving meals. It is suitable for everyday consumption as breakfast or

lunch, and its single serving siCe provides practicality yet nutritious food as a healthier

alternative to their consumption.


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3.2 Product's Brand, Logo, and Motto

Product’s Brands

nnarice

6rand’s name E$nnarice’ comes $nna, adapted from our friend’s name who have inspired our

team to ma!e ainam instant rice. oreover that’s name means good.

So as our dedicated for her contribution, we adopted her name as our brand’s name.

Logo

$nnarice logo depicts the rice grains and the alphabet of E$’ which means symboliCe the brand.

Through the logo, we want each people who loo! this logo get impressed and when they loo! for

second time, they remember with $nnarice product.


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Motto

!"as# and fast $ nutritious rice%


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and production capacity in accordance with the level of

demand.

The high growth rate of middle class society in Indonesia is astonishing, especially in urban

areas such as Habodetabe!. The population of this segment increases for about A million people

annually, and now has accounted for more than 355 million people nationally. articularly in

Ha!arta, the middle class is the largest segment with around 45D of the total population, or more

than 4 million people in number.

iddle class in Ha!arta 7+53=8

%&' of total population

(& million in number

% )' annual gro*th rate

This growth is also supported by the increasing awareness of healthy lifestyle, which is indicated

by the increasing number of health-related businesses in Indonesia. The opportunity is even

higher for healthy food businesses in particular. eople are becoming more conscious about wor!

life balance, in which food consumption is one of the most important aspects.

&.2 Manufacturing Process

This part shows the suggested manufacture method of the

product to ensure that all product specifications are fulfilled.


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rocesses*

The first step is to wash the rice and to ma!e the seasoning paste. $fter the rice is washed, we

have to dry the rice using oven drying process.

The ne%t step is mi%ing rice with the seasoning paste.

Then rice that has been mi%ed, dried in an oven.

The last stage is the process of pac!aging the product

$ll these processes must be carried out hygienically in order to reach the e%piry period of =

months, and human resource division will educate and train them. a%imum production capacity

for > wor!ers with A wor!ing hours 7per day8 is 34 !ilos.

This part consists of process flow diagram of the manufacturing

process including the detailed e%planation, and description of equipment profile used for

manufacturing process.

efficiency.

&.& P(ant Location and La#out

This part e%plains consideration of choosing a location for

the plant, as well as its layout.


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&.) *a+ Materia(s upp(#

This part consists of supplier options of raw materials used.

The production flow consists of three stages* input, process, and output. #or the input phase, we

purchase raw materials 7rice8 from )abungan Gelompo! Tani 7)apo!tan8. )apo!tan is a group

of farmers gathered as a tool for !nowledge sharing and productivity improvement to foster

independent growth as well as helping farmers to obtain a more prosperous life. The ne%t stage is

the production process, which will be done hygienically. $fter these processes, the product then

distributed to Ha!arta and surrounding areas using a motorcycle.

&.- Product Distriution

$trategy

0istribution channels*

Single Serving A4 gram

o inimar!et J 2onvenience stores

o Supermar!ets

o 6+6 - 2anteens and cafeterias

o 6+6 - Special catering


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).1 apita( "/penditure

This part includes costs for equipment, installation, plant building,

plant site, and licensing, etc.


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).2 0perationa( "/penditure

This part includes costs for raw materials, utilities, maintenance,

labors, patent, distribution, mar!eting, insurance, etc.

).3 "conomic na(#sis

This part includes product pricing, cash flow, and cost

brea!down.


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).& Profitai(it# na(#sis

These financial indicator gives us information about the projection result about $nnarice

businsess. The indicator give paybac! period under 3 year and positive return on investment. So

$nnarice is very prospective business to run.

Chapter "I Conclusion and $uggestion

nnarice offer better life for people, minimiCe malnutrition problem, sustainable

environment, and give added value for commodities product, so it can increase the selling point.

$nnarice is the best product for your healthy and nutritious food choices.

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27 Cpdc Username Luciana Paper