16
(260) 482-6400 TINCAPS.COM

(260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

( 2 6 0 ) 4 8 2 - 6 4 0 0 T I N C A P S . C O M

Page 2: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D

ENHANCING THE FAN EXPERIENCE

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D

Page 3: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

( 2 6 0 ) 4 8 2 - 6 4 0 0 T I N C A P S . C O M

Photo credits: Jeff Nycz • Judd Helms • Brad Hand • Stephen Zabrecky

WHY THE TINCAPS?

The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base.

We will take the time to understand your goals and help you achieve them, be they brand awareness, brand preference, increased retail traffic, improved business-to-business relationships, employee rewards, or community leadership.

Unlike most traditional forms of marketing, we can incorporate dynamic elements that allow fans to experience your message and interact with your brand.

We will deliver what we promise and find ways to maximize the value you receive.

MAKING LASTING IMPRESSIONSPartnering with the TinCaps puts your business in front of nearly 400,000 fans during TinCaps games plus over 100,000 additional patrons attending other events at Parkview Field.

REACHING BEYOND THE BALLPARKTinCaps home games can be seen live on Xfinity regional television throughout Northern and Central Indiana and all games can be heard on ESPN Radio 1380am and 100.9fm. The games also receive major coverage in the local newspapers and television news.

LEVERAGING OUR BRAND TO BENEFIT YOURSThe positive impact that the team and Harrison Square have had in downtown Fort Wayne have made the TinCaps one of the strongest and most loved brands in Northeast Indiana.

CONNECTING WITH OUR CAPTIVE AUDIENCETinCaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time.

REACHING YOUR TARGET AUDIENCE The TinCaps audience represents a unique mix of desirable demographics and Parkview Field events attract families as well as business leaders, young professionals and college students.

THE TINCAPS AWARD-WINNING STAFF WILL LISTEN TO YOUR NEEDSAND COLLABORATE WITH YOU ON A STRATEGIC PARTNERSHIP PLAN.

2

Page 4: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D

OUR FANS, YOUR CUSTOMERS

3

Indiana Pacers(NBA)

Indianapolis Indians(MILB)

Indianapolis Colts(NFL)

Notre Dame Football(NCAA)

FORT WAYNE TINCAPS(MILB)

South Bend Cubs(MILB)

Indiana UniversityBasketball (NCAA)

Purdue UniversityFootball (NCAA)

Indiana UniversityFootball (NCAA)

Fort Wayne Komets(ECHL)

Purdue UniversityBasketball (NCAA)

Notre Dame Basketball(NCAA)

Indiana Fever(WNBA)

Fort WayneMad Ants

(NBA G-League)

SOCIAL MEDIA PRESENCEAS OF OCTOBER 1, 2019

69,263

49,297

21,918

. COM

263,278UNIQUE VISITORS

(APRIL-SEPTEMBER, 2019)

997,120PAGE VIEWS

(APRIL-SEPTEMBER, 2019)

Female49%

Male51%

Gender Demographics

11-1711%

18-3424%

55+32%

35-5433%

Age Demographics0 100 200 300 400 500

Avg. Cost for a Family to Attend a Game

$68.51$226.95

$331.03$375.42

$491.53

milbmlbnhlnbanfl

FIVE-YEAR SEASON ATTENDANCE AVERAGE(2015-2019)

FORT WAYNE, INDIANARANKED ONE OF THE TOP TEN

MINOR LEAGUE SPORTS CITIESIN THE COUNTRY

(SPORTS BUSINESS DAILY & LIVABILITY.COM)

Page 5: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

( 2 6 0 ) 4 8 2 - 6 4 0 0 T I N C A P S . C O M

The TinCaps followed up a great 2018 season at Parkview Field with another phenomenal season in 2019. The TinCaps have sustained an annual attendance average that, nationally, is on par with or above franchises in much larger mar-kets such as San Antonio, Jacksonville, Omaha and Memphis.

REGIONAL EXPOSURE

TINCAPS TICKETS HAVE BEEN PURCHASED BY FANS IN

ZIP CODES ACROSSTHE COUNTRY

OF THOSEPURCHASES

ARE ZIP CODES FROM WITHIN THE TRI-STATE REGION (INDIANA, OHIO, MICHIGAN)

4

1,852

746

Page 6: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D

Between TinCaps baseball and other special events since 2009, Parkview Field has averaged more than 500,000 guests annually while becoming a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball.

BUILDING ON SUCCESS

5

TOTAL ATTENDANCE2009-19

4,403,804

NON-BASEBALL EVENTS2009-19

6,820SPECIAL EVENT ATTENDANCE

2009-19

1,311,667

Single-A teams that the TinCaps outdrew in season attendance

58 59Triple-A teams that the TinCaps outdrew in season attendance

10 30Double-A teams that the TinCaps

outdrew in season attendance

23 30out of

out of

out of

AVERAGE ATTENDANCEper Game, 2009-19

5,848

Page 7: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

( 2 6 0 ) 4 8 2 - 6 4 0 0 T I N C A P S . C O M

AWARDS & ACCOLADES

Since 2009, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball.Here are just some of the many distinctions that the TinCaps and Parkview Field have earned since 2009:

6

JOHN H. JOHNSON PRESIDENT’S AWARDHONORING MILB’S MOST COMPLETE ORGANIZATION

#1 OVERALL MINOR LEAGUE BALLPARK EXPERIENCEPARKVIEW FIELD HAS EARNED THAT HONOR SIX TIMES SINCE 2011

JOHN HENRY MOSS COMMUNITY SERVICE AWARDFOR COMMITMENT TO & SUPPORT OF CHARITABLE SERVICES WITHIN OUR COMMUNITY

LARRY McPHAIL AWARD-BEST MARKETING & PROMOTIONSTHE TINCAPS HAVE EARNED THE MIDWEST LEAGUE AWARD ON FOUR OCCASIONS

TOP 25 IN MINOR LEAGUE BASEBALL MERCHANDISE SALESTHE TINCAPS LOGO HAS BEEN A BEST SELLER SINCE DEBUTING IN 2009

BOB FREITAS “ORGANIZATION OF THE YEAR” (CLASS-A LEVEL)AN ANNUAL AWARD HONORS THE BEST OPERATORS IN MINOR LEAGUE BASEBALL

#1 SINGLE-A BALLPARK & #5 OVERALL MILB BALLPARKPARKVIEW FIELD RANKED AHEAD OF MANY TRIPLE-A STADIUMS IN LARGER CITIES

LARGE BUSINESS OF THE YEARIN 2009, THE ORGANIZATION RECEIVED LOCAL AND NATIONAL RECOGNITION

CONTINUED EXCELLENCE AWARDFOR MAINTAINING A HIGH FAN EXPERIENCE & A POSITIVE IMPACT WITHIN THE COMMUNITY

CHARLES K. MURPHY PATRIOT AWARD NOMINEERECOGNIZES A TEAM FOR OUTSTANDING SUPPORT OF THE U.S. ARMED FORCES & VETERANS

Page 8: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D

MARKETING ELEMENTS

SEATING AREA SPONSORSHIP• Prominent ballpark signage.• Sponsor name on every ticket sold in that area.• Exposure in team advertising materials, announcements, television & radio broadcasts.• VIP usage of the sponsored area.

FIREWORKS SPONSORSHIPCap off your event with a spectacular fireworks show featuring your logo displayed on our brand new, 1,400 sq. ft. high definition video board.

7

GROUP OUTINGS & HOSPITALITY• Groups (ranging in size from 20 fans to over 3,000) sit together in

the same section.• All groups in attendance will be recognized during the game both

on the videoboard and via a public address announcement.

MULTIMEDIA OPPORTUNITIESIn 2019, TinCaps.com received almost 1,000,000 page views and 263,000 unique visitors & is now a completely responsive website.The TinCaps also have a strong online and social media following.Showcase your brand via outlets including: • Facebook • Instagram • YouTube • Twitter • Snapchat • Email Newsletter

Page 9: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

( 2 6 0 ) 4 8 2 - 6 4 0 0 T I N C A P S . C O M

PRINT MEDIAPocket Schedules• Nearly 500,000 pocket schedules are distributed over the

tri-state area.

Gameday Program• Gameday programs are complimentary to fans at every

TinCaps home game. Approximately 113,000 programs are distributed during the season. Multiple editions of the program offer the chance to update your message throughout the season.

IN-GAME PROMOTIONSEngage fan interaction and create excitement while conveying your message and building brand recognition.• Promotions are flexible and customizable.• Provide a dominant presence at a particular game or a consistent

presence throughout the season.• Work with the TinCaps to create a promotion that will effectively

accomplish your objectives.

8

BALLPARK SIGNAGEAbility to create positive associations with our large, loyal and captive audience.• Almost a half-million fans attended TinCaps games and other events at Parkview Field in 2019.• Additional exposure via newspaper, television, and other media coverage.

TELEVISION, RADIO & ONLINEIncrease your exposure through our television andradio broadcasts.• All 70 TinCaps home games can be seen live on Xfinity.• Every TinCaps game, home and away, broadcast live on

ESPN Radio 1380AM and 100.9 FM.• An average of 5,000 fans per game listen on the radio

and another 500 fans listen online at TinCaps.com

Page 10: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D

PARTNERSHIP SPOTLIGHT

9

BALLPARK NAMING RIGHTS

“Being a good neighbor -- that’s what Parkview’s relation-ship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a better community. In turn, we play hard with our families and friends to enjoy the many blessings we’ve received.

With record-setting attendance last year, it’s clear that the TinCaps are meeting a need for affordable, family-friendly en-tertainment for the entire region. This past baseball season, Parkview Field welcomed 419,128 fans to TinCaps’ games and every one of them made a positive economic impact on our community.

That’s a powerful partnership for healthier communities any way you look at it!”

Mike PacknettPresident & CEOParkview Health

Ballpark Naming RightsRestroom Sponsorship

Season-Long KioskOutfield Billboard

Group Outings & PicnicsLuxury Suite Holder

Full-Page Program Ad SEASON-LONG KIOSK

“At Indiana Tech, we view our partnership with the Fort Wayne TinCaps as a vital part of our work to connect with each of our university’s audiences. The visibility of our ball-park signage, Will Call tent and materials, and program ads allows us to stay top-of-mind for prospective area students. Our suite is great for hosting alumni, students and universi-ty partners. And everyone within the TinCaps organization is just terrific to work with. We’re proud to partner with them!”

Brian EngelhartVice President,

Marketing & CommunicationIndiana Tech

Outfield BillboardHalf-Page Program Ad4 Half-Season Tickets

Will Call Tent & EnvelopesConcourse Backlit Sign

Fireworks SponsorIn-Game Radio AdsLuxury Suite Holder

“STAR Bank realizes the strength and vitality of a community is in relationships built and grown over time. That’s why STAR is a proud partner with the TinCaps, an organization who has truly revitalized Fort Wayne and our excitement for America’s favorite pastime. Together, we are committed to serving Fort Wayne and sharing our belief in helping families, business-es and communities grow. Parkview Field is a destination of choice for many, and we are honored to share your dedica-tion to Fort Wayne’s bright, all-star future. Thank you, Fort Wayne TinCaps, for the opportunity to partner STAR with your first-class team.”

Kristin Marcuccilli,SVP, Chief Operating Officer

STAR BankSeating Area Naming RightsOfficial ATM at the ballpark

Full-Page Program AdSuite Level Backlit

Club Seat Season Tickets

WILL CALL TICKET ENVELOPES

OUTFIELD BILLBOARD

SEATING AREA NAMING RIGHTS

OFFICIAL IN-BALLPARK ATM

Page 11: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

( 2 6 0 ) 4 8 2 - 6 4 0 0 T I N C A P S . C O M 10

“For 185 years, Old National Bank has been focused on strengthening the communities we serve through associ-ate volunteerism, Old National Foundation grant awards and corporate partnerships. This commitment to community helps define our mission and vision. Old National Bank is a proud partner with the TinCaps, an organization whose ded-ication, enthusiasm & innovation has helped to transform downtown Fort Wayne. We feel our partnership with the TinCaps perfectly illustrates how organizations can work to-gether in cultivating strong, sustainable communities, now and for future generations.

Our suite allows us to provide associates and clients enter-tainment throughout the season, as well as opportunities to invite prospects to one of downtown Fort Wayne’s hottest spots.”

Kathy CallenCommunity Engagement

ExecutiveOld National Bank

Video Board SignSponsor of Baseball Buddies

Pocket Schedule AdLuxury Suite Holder

BASEBALL BUDDIES

“Gerber Collision & Glass is committed to the communities it serves and since 2015 we have been proud to partner with the TinCaps. Gerber has sponsored multiple in-game features, from Homestand Highlights to the Call to the Bullpen.

We’ve also leveraged our partnership and sponsorship of a Fireworks Night with Gerber Collision & Glass’s charitable initiative - donating refurbished vehicles to families and or-ganizations in need through the Recycled Rides programs. The TinCaps share Gerber’s community-focused dedication to making a difference.”

Simeen Alikhan KazmiAdvertising Manager

Gerber Collision & GlassHalf-Season Ticket Package“Call to the Bullpen” Sponsor

Fireworks SponsorAnnual Vehicle Ddonation

for Charity

“There is nothing better than a night at Parkview Field with co-workers, friends and family. The Basement Doctor’s an-nual employee appreciation night was a hit, great food and drink, awesome fireworks and a grand slam to top things off. Can’t wait till next year. Go TinCaps!”

John ClementsOwner

The Basement Doctor

On-Field Pitcher’s Mound TarpFirework Sponsor

“CALL TO THE BULLPEN” SPONSOR

ON-FIELD TARP SPONSOR

FIREWORKS SPONSOR

HALF-SEASON TICKETS

LUXURY SUITE HOLDER

Page 12: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D

The TinCaps continue to strive to give backto the community in which we all live.

The TinCaps C.A.R.E. program stands for Community, Activity, Recreation and Education. The TinCaps are committed to being a positive force in our community. The mission of TinCaps C.A.R.E. is to give back to the citizens of Northeast Indiana through outreach, charitable & community programs and events, fundraising, and partnerships with local and regional charitable organizations.

TINCAPS C.A.R.E.

11

CHARITABLE AND COMMUNITY EVENTSParkview Field hosted more than 100 charitable & communi-ty events in 2019, including “Turn the Town Pink” events, a weekly Farmers Market, free Holiday Fest activities, & Trick or Treating with Johnny!

FUNDRAISINGThe TinCaps Fundraising Program allows organizations to sell TinCaps tickets and retain some of the profits. Through ticket sales, specialty jersey auctions, & special events, the TinCaps helped local organizations raise over $250,000 in 2019.

PARTNERSHIPS WITH COMMUNITY ORGANIZATIONSThe TinCaps partnered with 65 organizations in 2019 through the “Community Organization of the Game”, a program estab-lished to highlight community efforts during every TinCaps game.

COMMUNITY OUTREACHThe TinCaps’ mascot and players make appearances at local hospitals, schools, little leagues and a wide array of other community events. In 2019, the TinCaps did over 100 player and mascot appearances throughout the region.

CHARITABLE AND COMMUNITY PROGRAMSThis year, 350 schools and libraries (112,957 students and 5,757 educators) participated in the TinCaps Reading Program, an incentive-based system that promotes reading across Indi-ana, Michigan & Ohio.

Page 13: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

( 2 6 0 ) 4 8 2 - 6 4 0 0 T I N C A P S . C O M

The TinCaps take pride in ensuring that your group outing is fun and family-friendly.Share the experience of Parkview Field with co-workers, church groups, friends and family. Pricing varies by number of tickets purchased. Parkview Field can accommodate you and your guests, and the TinCaps make planning and coordinating simple and hassle-free.

TICKETS & GROUP OUTINGS

Seat Type

Home Run PorchAll- STAR*

Reserved Seats Lawn

1 - 19

$12.00$12.00$10.00$6.00

20 - 99

$12.00$11.50$9.50$5.00

100 - 249

$12.00$11.00$9.00$5.00

*No discount for All-Star seats on Fireworks nights.

GROUP PRICING BREAKDOWN250+

$12.00$10.50$8.50$5.00

12

LAWNBring a blanket and enjoy the ballgame from either right or left field.$350/seat

SEATSThe Legacy Seats are located behind home plate and feature a personal food rail, padded seats, additional leg room and personal wait service.$900/seat2-year contract required

ALL- STAR SEATSBetween the dugouts, the All-Star Seats get you right down into the action. Some All-Star Seats put you closer to the catcher than the pitcher!$675/seat • Half-Season: $385/seat

FIELD BOXESLocated down the third base line, these private boxes include four chairs situated around a high top table. Wait service is available directly to your table.$2,700/box

RESERVED SEATSLocated just outside the first and third base dugouts, the Reserved Seats have stadium-style seating close to the action at an extremely affordable price.$560/seat

CLUB LEVEL SEATSThese padded seats (located on the suite level) feature wait service and have access to the Suite Level Lounge which provides a full-service bar and food options. $1,000/ seat3, 4, or 5-year contract requiredsold

out

2020 TinCaps Incentive Program

Same seats for each game

Prime events pre-purchase option

Playoff tickets option

Future game exchange policy

Special “Thank You” gift

Electronic ticketing system

Renewal rights of seat location

Unused season ticket exchange for Lawn Seats on non-fireworks games

Invites to On-field batting practice and other Season Ticket Holder-only Events

full season

Yes

half-season

Yes

17-game plan

16 of 17 games

12-game plan

11 of 12 games

Page 14: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D

PARKVIEW FIELD...

13

Tuthill 400 Club

lincoln financial event centermain concourse

With over 11,000 square feet of indoor meeting space, an on-site Food & Beverage Department, and an unparalleled view of Fort Wayne’s skyline, Parkview Field provides a unique and fun setting for corporate functions, parties and other special events.

Marketing at Parkview Field allows your company exposure to the attendees at all of these additional events as well as the opportunity to link your brand with community-minded events and memorable moments.

playing field

suite level lounge

Page 15: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

( 2 6 0 ) 4 8 2 - 6 4 0 0 T I N C A P S . C O M

MORE THAN BASEBALL

14

On July 3rd, over 7,000 guests enjoyed a free concert from the Fort Wayne Philharmonic. They performed on the field and finished with an amazing

fireworks show.

PATRIOTICPOPS

The Fort4Fitness events (a full and half marathon, kid’s and senior’s marathons and a health festival) drew over 35,000 runners and fans to

Parkview Field.

FORT4FITNESS

Parkview Field has hosted several national concerts and drawn crowds of over 13,000 fans with acts like Zac Brown Band, Florida Georgia Line,

Jake Owen & Bob Dylan.

NATIONALCONCERTS

Page 16: (260) 482-6400 TINCAPS · The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the

F O R T W A Y N E T I N C A P S P A R K V I E W F I E L D