CBI - Ministry of Foreign Affairs

Why exports?

So many bottlenecks!

Bolivian market can takeall of it..

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1. To sell more at higher prices?

2. To uplift the whole region – and the country

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1992 1995 1998 2001 2004 2007 2010 2013

Exports South Africa

Exports

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1. To sell more a higher prices?

2. To uplift the whole region – and the country!

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Adding value by

1. Changing the mindset to quality

2. Restructuring the vineyards

3. Motivating the next generation for wine

4. Restructuring a plethora of associations

5. Providing more people a job than even before

6. Creating a positive image for the region (and country)

7. Creating pride in winemaking regions

8. Inspiring other small and medium sized business

9. Giving the final boost for tourism

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Restructuring the Cape Vineyards

1992 2012

Hectares 82,844 100,567

White (%) 82 55

Red (%) 18 45

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Restructuring a plethoraof associations and institutions

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into a spirit of cooperation, focused on exports

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SA wine industry 'driving jobs, GDP'

"Wine is firmly established as the leader in exports from the agricultural sector, and is second only to minerals and motor cars, with the growth in exports substantially contributing to the rise in the industry's contribution to national GDP,"

Of the over R26-billion contributed to the national economy, about R14.2-billion was generated in the Western Cape, with the industry supporting about 275 600 employment opportunities overall.

"This illustrates the exceptional ability of the industry as a creator of economic growth,"

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South Africa’s wine tourism sector is due to benefit from the sector being the fastest growing and most lucrative of the global tourism market, Tourism Minister Marthinus van Schalkwyksaid. “In South Africa, our wine industry plays an important role in terms of its contribution to specifically regional and rural economic growth and job creation,” he said at a stakeholder workshop at the Spier Estate outside Stellenbosch. “In 2009 wine tourism contributed an estimated R4.3 billion to our country’s tourism revenue, and we believe there is still great potential for growth in this regard.” The wine industry has suffered in recent years through factors such as changes in foreign currency and demand fluctuations. But van Schalkwyk said increasing its revenue from tourism could counteract this. Last week he announced South Africa’s ambitious plans to increase the number of tourists to 15 million by 2020. Wine and gourmet tourism, van Schalkwyk said, could also play a role in terms of South Africa’s goal of increasing the geographic spread of tourism as it provided additional options for tourists.“Wine tourism is a vital product offering in South Africa’s tourism product as it helps improve the country’s competitiveness against destinations like Brazil, Australia, Kenya and Thailand,” he said. “We believe stakeholder inclusivity and alignment is fundamental to the adoption and implementation of a winning wine tourism strategy.”