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24/7 Streaming ChannelA DIGITAL TV STATION FOR 2017
A Brief Timeline …
2012
Video Initiative
2013
Roku App
2014
FireTV App
2015
Apple TV App
TV Everywhere App
2016
24/7 Streaming Channel
What is a 24/7 Streaming Channel? It’s Not VOD
VOD is … Video-On-Demand
User Controlled
Low Viewing Time
High Inventory
Low Rates
What is a 24/7 Streaming Channel?24/7 Streaming Channel Publisher Controlled
High Viewing Time
Limited Inventory
High Rates
What is a 24/7 Streaming Channel?
Market Opportunity The audience has shifted
73.8
88.792.5 94.9 96.3 97.7
60.7%
72.5% 75.1% 76.6% 77.3% 77.9%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
120.0%
0
20
40
60
80
100
120
2015 2016 2017 2018 2019 2020Connected TV households % of total households
Source: eMarketer, Oct 2016
Market Opportunity
Source: eMarketer, Oct 2016
15%
17%
20%
23%
27%
30%
16%16%
18%
20%21%
23%
9%
15%
19%
22%
25%27%
12%11% 12% 12% 13% 13%
2015 2016 2017 2018 2019 2020
Select US Connected TV Users by Device% of total connected TV users
Google Chromecast Roku Amazon Fire TV Apple TV
Revenue Opportunity 30 Second Spots
32 Spots Per Hour
24 Hours Per Day
768 Spots Per Day
365 Days Per Year
280,320 Spots Per Year
Revenue Opportunity 280,320 Spots Per Year
$1 Per Spot Average
$280,320 Revenue Opportunity
Revenue Opportunity 280,320 Spots Per Year
$5 Per Spot Average
$1.4MM Revenue Opportunity
Goals Follow the audience
Extend the brand
Limit our risk (expense) Turned copy editors into TV producers
Master Schedule
Video Content
Commercials
Transcoder
Playout Server
Bucks County Courier Times TV
Looking Forward
News Programming
Additional Brand
Launches
Additional OTT
Platforms
Cable Carriage?
Thank You! Mike Jameson
@mgjameson
/mike-jameson-a432aa51
Jake Volcsko
@JakeVolcsko
/jakevolcsko
