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© 2010 MediaMind Technologies Inc. | All rights reserved
Media im FocusMarco Senftleben | Head of Account Management
Komplette Ad Serving Lösung
© 2010 MediaMind Technologies Inc. | All rights reserved
Sydney
Singapore
Kuala Lumpur
Taipei
Bangkok
Tokyo
Hong KongGuangzhou
BeijingNew Delhi
Lahore
Tel AvivAthensRome
Bucharest
Barcelona
MadridAmsterdam
HamburgParis
Portugal
London
New York
Houston
BostonChicago
Los Angeles
San Francisco
Dallas
São Paulo
Cape Town
Mexico City
Budapest
Globale Präsenz
Hong Kong
SingaporeK. Lumpur
TaipeiBangkok
TokyoGuangzhou
Beijing
Haidarabad
Lahore
AthensRome
BucharestMadridAmsterdam
HamburgParis
Portugal
Houston
Boston
Los Angeles
San Francisco
Dallas
São Paulo
Cape Town
Mexico City
Chicago
Sydney
Tel Aviv
London
New York
24/7/365support
• Digitales Ad Serving seit 1999• Unabhängiger, führender Rich Media Vendor
© 2010 MediaMind Technologies Inc. | All rights reserved
Weltweite Infrastruktur
Admanagement und Data Warehouse CenterAdserver Center in 4 SchlüsselmärktenMedia Content Server in mehr als 70 Ländern
New YorkAmsterdam
Los AngelesBeijing
Eyeblaster uses multiple CDN (AKAMAI and Limelight)
99.95%min. Uptime
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMindist der einzige
IAB zertifizierteAgentur Adserver
für Display, Video und Rich Media
IAB approved accreditation by MRC awarded in April 2008 for general ad serving, rich media and video
© 2010 MediaMind Technologies Inc. | All rights reserved
Überwindung der industriellen Herausforderung
© 2008 Eyeblaster. All rights reserved
?
Herausforderung online Werbung
Search
Display
Emerging
Networks
Media
Kreativ
Industrielle Herausforderungen
• Aufteilung• Komplexität• Ad-Blindness• Informations-
überfluss
PublisherAgenturKunde
?
?
User
© 2010 MediaMind. All rights reserved
© 2008 Eyeblaster. All rights reserved
Rolle von MediaMind
• Akzeptanz• Relevanz• Verantwortung
MediaAgentur
CreativeAgentur
Cross-channel Engagement Report
Search
Display
Emerging
PublisherAgenturKunde User
Networks
© 2010 MediaMind. All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Rotation und Optimierung
A 33% B 33% C 33%
A 80% B 15% C 5%
A dann B dann C
A Start/Stop B Start/Stop C
Click, Interaction, Conversion, Dwell2 Metriken wählbar
Rich vs. Standard serving
Gleichverteilung
Gewichtung
Sequenz
Zeit
Auto Optimierung
Media Optimierung
© 2010 MediaMind Technologies Inc. | All rights reserved
Conversion Tracking
© 2010 MediaMind Technologies Inc. | All rights reserved
Conversion Tracking
▸ Event Conversion Tracking
▸ Sales Conversion Tracking[Revenue] | [Quantity] | [OrderID] | [ProductID] | [ProductInfo]Reports auf Basis der erzeugten Conversion (Zeitbasis - RAW data)
▸ HTTP/HTTPS
▸ 24Hours, Every time, Sessions (Session muss auf der Kundenseite gesetzt werden)
▸ Cookie window: für Reportings einstellbar. Es werden immer alle Daten gesammelt
▸ Excel Upload
▸ 3rd Party Conversion Tracking
© 2010 MediaMind Technologies Inc. | All rights reserved
Universal Tag
• De-Duplizierung und Path to Conversion
© 2010 MediaMind Technologies Inc. | All rights reserved
AdFormats und Features
© 2010 MediaMind Technologies Inc. | All rights reserved
Behavioural Sequencing
▸ User Interaktion bestimmt das nächste Ad
▸ Förderung der Entscheidungsfindung und Conversionrate
1st 2nd 3rd
© 2010 MediaMind Technologies Inc. | All rights reserved
Games in Banner
© 2010 MediaMind Technologies Inc. | All rights reserved
Widget!
▸ Widgets ermöglichen die Einbindung des Ads in social Networks und deren virale Verbreitung
▸ Einfache Lösung, Multi-Channel Kampagne zu liefern
© 2010 MediaMind Technologies Inc. | All rights reserved
▸ High-Definition Video encoding ist via Eyeblaster Workshop verfügbar
▸ Erstaunliche HD Videos im MP4 Format mit H.264 Codec und Eyeblaster Video Optimierungsservice
▸ Experten Support und Best Practise
▸ Full Screen HD: es gibt keine bessere Möglichkeit, Film-Trailer online anzusehen!
Nothing Grabs Eyeballs Like VideoVideos encoden: selbständig oder durch Eyeblaster. Schnell und einfach High Definition Videos in die Kampagne einbinden.
© 2010 MediaMind Technologies Inc. | All rights reserved
Smart Versioning
Ausgangs Ad
• In Real-Time von einem zentralem System
Content Management System
• Einfache Änderung definierter Elemente:
• Text - Color, Font, size• Bilder, Sound, Video, Flash…
© 2010 MediaMind Technologies Inc. | All rights reserved
Smart Versioning… in action
Kreative Updatesso einfach und extrem schnell!
© 2010 MediaMind Technologies Inc. | All rights reserved
Analytics
© 2010 MediaMind Technologies Inc. | All rights reserved
Eyeblaster analytics
Campaign Monitor
Pre-definedReports
Plug-in for Excel
Data FeedService
Campaign Summary
Custom ReportBuilder
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign monitor
▸Ein Fenster, alle Kampagnen
▸ relevante Kennzahlen
▸einfache Kontrolle der Kampagne
▸Real-Time Daten
Campaign Monitor das Fenster zur Kampagne
© 2010 MediaMind Technologies Inc. | All rights reserved
Predefined reports• 21 Agentur Reports• 8 Kreativ Reports• 3 Publisher Reports
• Verfügbare Reports beinhalten:• Delivery• Performance by frequency• Unique user metrics• Engagement• Video performance• Conversions• Path to conversion• Cross media integration
© 2010 MediaMind Technologies Inc. | All rights reserved
Made visual
• Visuelle Darstellung der Daten im Reporting
• Eyeblaster Benchmarks enthalten
Eyeblaster Benchmark Beispiel
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Summary
• Kompletter Kampagnen Report in PPT und XLS
• Visuelle Kampagnen Performance
• White label, für einfachste Anpassung
© 2010 MediaMind Technologies Inc. | All rights reserved
• Add-On• Zugriff auf Kampagnendaten aus Excel• Erstellt Reports in Sekundenschnelle• Aktualisieren der Daten auf Knopfdruck
• Features:- Alle Kennzahlen / Felder verfügbar- Einfach zu ändern - Pivot-Tabelle- Speichert ein einfaches XLS File- Auto Update mit Login- Passwort geschütztes Login- keine zus. Kosten
Excel PlugIn
© 2010 MediaMind Technologies Inc. | All rights reserved
Custom Report Builder
• Erstellt eigen definierte Reports
• Daten nach Bedarf und Perspektive
• Erstellt unformatierte ExceldateiEinfach weiterverarbeiten.
© 2010 MediaMind Technologies Inc. | All rights reserved
Custom Reporting ServiceMaßgeschneiderte Reports – nach Anforderungen
Definieredie Datensruktur
Definiere das benötigte Format
Defininere die
Fileroptionen
Custom Reports
sind onlineabrufbar
© 2010 MediaMind Technologies Inc. | All rights reserved
Dashoard
© 2010 MediaMind Technologies Inc. | All rights reserved
AdSnap
© 2008 Eyeblaster. All rights reserved
channelconnect
Die Zukunft
© 2010 MediaMind Technologies Inc. | All rights reserved
Channel Connect 4 Search
© 2010 MediaMind. All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Welcher Weg führt zur Conversion?
BUY
SEARCH
CLICK
Erwarteter Weg zur Conversion
INTERACT
SEE
Tatsächlicher Weg zur Conversion
© 2010 MediaMind Technologies Inc. | All rights reserved
</display_tag></search_tag>
Ein Conversion Tag für jeden Channel
</EB conversion _tag>
Nur ein Universal Conversion Tag wird für beide
Channel benötigt
Wenn Search und Display separat getrackt werdenWenn Search und Display zusammen getrackt werden
Korrekte Conversion Daten(De-Duplizierung)
Cross-channel Kontakt
display
search
Eine Conversion
De-Duplizierung- Conversion wird korrekt im zuletzt genutzen Channel getrackt
Conversion wird fälschlicherweise in beiden Channeln getrackt
© 2010 MediaMind Technologies Inc. | All rights reserved
Cross-Channel Einsicht
Served Impressions
CTR Other Channel Impact Rate
ROI ROAS ($) Total Conversions
Click to Conversion Rate
Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.0067,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.0050,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.0090,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.0012,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
4,2932,113
798236
1,079
7501,242
2,180
188Yahoo! UKAOL JapanMSN MX
Mind the Gap Int.Turner / CNNFox News.comMSN \ MSNBC
DisplayMind the Gap US
Campaign Type Campaign Publisher/SE Total Clicks
Search 7,132Eyeblaster SE - Google 4,246
Google 4,246Eyeblaster SE - Yahoo 2,886
Yahoo 2,886
Totals 11,425
Cross-Channel Overview Report
CTR ROI ROAS ($) Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00
99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00
67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.0050,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00
90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.0012,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
Display
Campaign Type
Search
Totals
Search & Display —alles auf einmal!
CTR Other Channel Impact Rate
ROI ROAS ($) Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.0067,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.0050,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.0090,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.0012,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00Überschneidungen
beider Channel
CTR ROI ROAS ($) Total Conversions
Total Revenue ($) Total Profit ($)
249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00
537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.0067,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.0050,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00
147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.0090,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.0012,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00
786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00
Zusammenführung von Search & Display Daten
© 2010 MediaMind Technologies Inc. | All rights reserved
AOL Japan CNN Money - Turner
Fox News.com
Google MSN MX MSNBC Yahoo Yahoo! UK - Internal
Marketing
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
61.57%
91.80%
54.70%
16.91%
65.09% 67.59%
24.78%31.37%
13.29%
1.69%
21.91%
29.33%
-13.36%
2.35%
36.24%
27.45%
ROI - Entire Path vs. Last Ad
ROI (Entire Path)
ROI (Last Ad)
Path to Conversion AnalyseEinblick in Vermarkter-Performance
€300
100%
100%
100%
20%
50%
33.33%
33.33%
€170
Conversion Analysis by Publisher (Entire Path) Total Clicks Average Position in
PathROI (*Entire Path) ROAS (*Entire Path) Total Occurrences Total Conversions
(*Entire Path)Click to Conversion Rate
1,242 1.17 61.57% 1.62 234 86 6.92%1,079 1.24 91.80% 1.92 502 194 17.98%
236 1.21 54.70% 1.55 268 72 30.51%4,246 1.32 16.91% 1.17 656 427 10.06%
750 1.42 65.09% 1.65 746 252 33.60%798 1.36 67.59% 1.68 303 146 18.30%
2,886 1.26 24.78% 1.25 699 195 6.76%188 1.27 31.37% 1.31 195 9 4.79%
11,425 1.27 28.19% 1.28 3,603 1,381 12.09%Totals 786,937 1.45%1.55%Yahoo! UK - Internal
Marketing12,100
Yahoo 99,913 2.89%1.17%MSNBC 67,931
MSN MX 168,906 0.44%2.84%Google 149,501
Fox News.com 50,714 0.47%CNN Money - Turner 147,570 0.73%
Publisher
AOL Japan 90,302 1.38%
Served impression CTR
Conversion Analysis by Publisher (Last Ad)Total Clicks ROI (*Last Ad) ROAS ($) (*Last Ad) Total Conversions
(*Last Ad)Click to Conversion Rate
1,242 13.29% 1.13 48 3.86%1,079 1.69% 1.02 45 4.17%
236 21.91% 1.22 22 9.32%4,246 29.33% 1.29 588 13.85%
750 -13.36% 0.87 24 3.20%798 2.35% 1.02 14 1.75%
2,886 36.24% 1.36 628 21.76%188 27.45% 1.27 12 6.38%
11,425 28.19% 1.28 1,381 12.09%Totals 786,937 1.45%Yahoo! UK - Internal Marketing
12,100 1.55%Yahoo 99,913 2.89%MSNBC 67,931 1.17%MSN MX 168,906 0.44%Google 149,501 2.84%Fox News.com 50,714 0.47%CNN Money - Turner 147,570 0.73%
CTR
AOL Japan 90,302 1.38%
Publisher Served impression
Conversion UmsatzAD 1
(Last Viewed) AD 2 AD3 AD4 AD5
Conversion 1 100 Google CNN Weather.com YouTube Yahoo Search
Conversion 2 100 Google CNN
Conversion 3 100 Google CNN Google
Conversion 4 100 Weather.com YouTube CNN Yahoo Search
Conversion 5 100 Yahoo Search Weather.com Google
33.33%
© 2010 MediaMind Technologies Inc. | All rights reserved
Path to Conversion AnalyseCross-Channel Strategie festlegen
Ad 4 Total Clicks CTR Percentage of Total Paths
Total Conversions
Total Revenue ($) Percentage of Total Revenue
Average time to Convert (Days)
Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Search
SearchSearchDisplayDisplay
Display
Search
Search Search 8,553Search Only 75,244
80,357Display 23,537Display
Display Search Search 23,983Both 6,554
Exposure Group Ad1 (First Viewed)
Ad 2 Ad 3 Ad 5 Served Impressions
10,589
Display
Display Only
SearchSearchDisplayDisplaySearchDisplay
Search
DisplayDisplay
SearchDisplay
SearchSearchSearch
Display
Display
SearchDisplaySearch
DisplayDisplay
DisplaySearchSearch
DisplayDisplay
DisplayDisplayDisplay Display
DisplayDisplay
Search 9,867Search Search Search 33,452Search Search Search 9,943Search Search Search Search 13,429
20,468
19,20316,862
7,97412,781
8,99411,68229,23628,65621,226
7,691
Ad 4 Total Clicks CTR Total Revenue ($) Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
SearchSearch Only
Display
Display
Both
Exposure Group Ad1 (First Viewed)
Display Only
Display
Display
SearchDisplaySearch
DisplayDisplay
DisplaySearchSearch
DisplayDisplay
SearchSearchSearchSearch
Cross-Channel SynergienNutzerverhalten verstehen durch Path to Conversion
Ad 4 Total Clicks CTR Percentage of Total Paths
Total Conversions
Total Revenue ($) Percentage of Total Revenue
Average time to Convert (Days)
Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Both Display Only Search Only0
500
1000
1500
2000
25002,129
466 476
Cross Channel Conversions Synergy
Total Conversions
Ad 4 Total Clicks CTR Percentage of Total Paths
Total Revenue ($) Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Ad 4 Total Clicks CTR Total Revenue ($) Average Path Length
4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00
Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00
Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00
Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00
Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00
Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00
Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00
Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00
Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00
2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00
Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00
Search
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Exposure Group Ad1 (First Viewed)
Ad 2 Ad 3 Ad 5
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Bessere EntscheidungsfindungEinfach zu nutzen
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