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© 2010 MediaMind Technologies Inc. | All rights reserved Media im Focus Marco Senftleben | Head of Account Management Komplette Ad Serving Lösung

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© 2010 MediaMind Technologies Inc. | All rights reserved

Media im FocusMarco Senftleben | Head of Account Management

Komplette Ad Serving Lösung

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Sydney

Singapore

Kuala Lumpur

Taipei

Bangkok

Tokyo

Hong KongGuangzhou

BeijingNew Delhi

Lahore

Tel AvivAthensRome

Bucharest

Barcelona

MadridAmsterdam

HamburgParis

Portugal

London

New York

Houston

BostonChicago

Los Angeles

San Francisco

Dallas

São Paulo

Cape Town

Mexico City

Budapest

Globale Präsenz

Hong Kong

SingaporeK. Lumpur

TaipeiBangkok

TokyoGuangzhou

Beijing

Haidarabad

Lahore

AthensRome

BucharestMadridAmsterdam

HamburgParis

Portugal

Houston

Boston

Los Angeles

San Francisco

Dallas

São Paulo

Cape Town

Mexico City

Chicago

Sydney

Tel Aviv

London

New York

24/7/365support

• Digitales Ad Serving seit 1999• Unabhängiger, führender Rich Media Vendor

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Weltweite Infrastruktur

Admanagement und Data Warehouse CenterAdserver Center in 4 SchlüsselmärktenMedia Content Server in mehr als 70 Ländern

New YorkAmsterdam

Los AngelesBeijing

Eyeblaster uses multiple CDN (AKAMAI and Limelight)

99.95%min. Uptime

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MediaMindist der einzige

IAB zertifizierteAgentur Adserver

für Display, Video und Rich Media

IAB approved accreditation by MRC awarded in April 2008 for general ad serving, rich media and video

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Überwindung der industriellen Herausforderung

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© 2008 Eyeblaster. All rights reserved

?

Herausforderung online Werbung

Search

Display

Emerging

Networks

Media

Kreativ

Industrielle Herausforderungen

• Aufteilung• Komplexität• Ad-Blindness• Informations-

überfluss

PublisherAgenturKunde

?

?

User

© 2010 MediaMind. All rights reserved

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© 2008 Eyeblaster. All rights reserved

Rolle von MediaMind

• Akzeptanz• Relevanz• Verantwortung

MediaAgentur

CreativeAgentur

Cross-channel Engagement Report

Search

Display

Emerging

PublisherAgenturKunde User

Networks

© 2010 MediaMind. All rights reserved

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© 2010 MediaMind Technologies Inc. | All rights reserved

Rotation und Optimierung

A 33% B 33% C 33%

A 80% B 15% C 5%

A dann B dann C

A Start/Stop B Start/Stop C

Click, Interaction, Conversion, Dwell2 Metriken wählbar

Rich vs. Standard serving

Gleichverteilung

Gewichtung

Sequenz

Zeit

Auto Optimierung

Media Optimierung

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© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tracking

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© 2010 MediaMind Technologies Inc. | All rights reserved

Conversion Tracking

▸ Event Conversion Tracking

▸ Sales Conversion Tracking[Revenue] | [Quantity] | [OrderID] | [ProductID] | [ProductInfo]Reports auf Basis der erzeugten Conversion (Zeitbasis - RAW data)

▸ HTTP/HTTPS

▸ 24Hours, Every time, Sessions (Session muss auf der Kundenseite gesetzt werden)

▸ Cookie window: für Reportings einstellbar. Es werden immer alle Daten gesammelt

▸ Excel Upload

▸ 3rd Party Conversion Tracking

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© 2010 MediaMind Technologies Inc. | All rights reserved

Universal Tag

• De-Duplizierung und Path to Conversion

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AdFormats und Features

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Behavioural Sequencing

▸ User Interaktion bestimmt das nächste Ad

▸ Förderung der Entscheidungsfindung und Conversionrate

1st 2nd 3rd

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Games in Banner

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Widget!

▸ Widgets ermöglichen die Einbindung des Ads in social Networks und deren virale Verbreitung

▸ Einfache Lösung, Multi-Channel Kampagne zu liefern

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© 2010 MediaMind Technologies Inc. | All rights reserved

▸ High-Definition Video encoding ist via Eyeblaster Workshop verfügbar

▸ Erstaunliche HD Videos im MP4 Format mit H.264 Codec und Eyeblaster Video Optimierungsservice

▸ Experten Support und Best Practise

▸ Full Screen HD: es gibt keine bessere Möglichkeit, Film-Trailer online anzusehen!

Nothing Grabs Eyeballs Like VideoVideos encoden: selbständig oder durch Eyeblaster. Schnell und einfach High Definition Videos in die Kampagne einbinden.

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© 2010 MediaMind Technologies Inc. | All rights reserved

Smart Versioning

Ausgangs Ad

• In Real-Time von einem zentralem System

Content Management System

• Einfache Änderung definierter Elemente:

• Text - Color, Font, size• Bilder, Sound, Video, Flash…

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Smart Versioning… in action

Kreative Updatesso einfach und extrem schnell!

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Analytics

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© 2010 MediaMind Technologies Inc. | All rights reserved

Eyeblaster analytics

Campaign Monitor

Pre-definedReports

Plug-in for Excel

Data FeedService

Campaign Summary

Custom ReportBuilder

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© 2010 MediaMind Technologies Inc. | All rights reserved

Campaign monitor

▸Ein Fenster, alle Kampagnen

▸ relevante Kennzahlen

▸einfache Kontrolle der Kampagne

▸Real-Time Daten

Campaign Monitor das Fenster zur Kampagne

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© 2010 MediaMind Technologies Inc. | All rights reserved

Predefined reports• 21 Agentur Reports• 8 Kreativ Reports• 3 Publisher Reports

• Verfügbare Reports beinhalten:• Delivery• Performance by frequency• Unique user metrics• Engagement• Video performance• Conversions• Path to conversion• Cross media integration

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© 2010 MediaMind Technologies Inc. | All rights reserved

Made visual

• Visuelle Darstellung der Daten im Reporting

• Eyeblaster Benchmarks enthalten

Eyeblaster Benchmark Beispiel

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Campaign Summary

• Kompletter Kampagnen Report in PPT und XLS

• Visuelle Kampagnen Performance

• White label, für einfachste Anpassung

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• Add-On• Zugriff auf Kampagnendaten aus Excel• Erstellt Reports in Sekundenschnelle• Aktualisieren der Daten auf Knopfdruck

• Features:- Alle Kennzahlen / Felder verfügbar- Einfach zu ändern - Pivot-Tabelle- Speichert ein einfaches XLS File- Auto Update mit Login- Passwort geschütztes Login- keine zus. Kosten

Excel PlugIn

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Custom Report Builder

• Erstellt eigen definierte Reports

• Daten nach Bedarf und Perspektive

• Erstellt unformatierte ExceldateiEinfach weiterverarbeiten.

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Custom Reporting ServiceMaßgeschneiderte Reports – nach Anforderungen

Definieredie Datensruktur

Definiere das benötigte Format

Defininere die

Fileroptionen

Custom Reports

sind onlineabrufbar

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Dashoard

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AdSnap

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© 2008 Eyeblaster. All rights reserved

channelconnect

Die Zukunft

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Channel Connect 4 Search

© 2010 MediaMind. All rights reserved

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Welcher Weg führt zur Conversion?

BUY

SEARCH

CLICK

Erwarteter Weg zur Conversion

INTERACT

SEE

Tatsächlicher Weg zur Conversion

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© 2010 MediaMind Technologies Inc. | All rights reserved

</display_tag></search_tag>

Ein Conversion Tag für jeden Channel

</EB conversion _tag>

Nur ein Universal Conversion Tag wird für beide

Channel benötigt

Wenn Search und Display separat getrackt werdenWenn Search und Display zusammen getrackt werden

Korrekte Conversion Daten(De-Duplizierung)

Cross-channel Kontakt

display

search

Eine Conversion

De-Duplizierung- Conversion wird korrekt im zuletzt genutzen Channel getrackt

Conversion wird fälschlicherweise in beiden Channeln getrackt

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© 2010 MediaMind Technologies Inc. | All rights reserved

Cross-Channel Einsicht

Served Impressions

CTR Other Channel Impact Rate

ROI ROAS ($) Total Conversions

Click to Conversion Rate

Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.0067,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.0050,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.0090,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.0012,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

4,2932,113

798236

1,079

7501,242

2,180

188Yahoo! UKAOL JapanMSN MX

Mind the Gap Int.Turner / CNNFox News.comMSN \ MSNBC

DisplayMind the Gap US

Campaign Type Campaign Publisher/SE Total Clicks

Search 7,132Eyeblaster SE - Google 4,246

Google 4,246Eyeblaster SE - Yahoo 2,886

Yahoo 2,886

Totals 11,425

Cross-Channel Overview Report

CTR ROI ROAS ($) Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00

99,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.00

67,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.0050,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.00

90,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.0012,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

Display

Campaign Type

Search

Totals

Search & Display —alles auf einmal!

CTR Other Channel Impact Rate

ROI ROAS ($) Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.0067,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.0050,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.0090,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.0012,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00Überschneidungen

beider Channel

CTR ROI ROAS ($) Total Conversions

Total Revenue ($) Total Profit ($)

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05% 32,770.00 7,642.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.00149,501 2.84% 58.67% 25.60% 1.26 588 13.85% 17,280.00 3,522.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.0099,913 2.89% 61.46% 36.24% 1.36 628 21.76% 15,490.00 4,120.00

537,523 0.80% 28.22% 16.25% 1.16 165 3.84% 5,450.00 762.00266,215 0.79% 29.70% 6.62% 1.07 81 3.83% 2,720.00 169.0067,931 1.17% 37.88% 2.35% 1.02 14 1.75% 480.00 11.0050,714 0.47% 15.79% 21.91% 1.22 22 9.32% 740.00 133.00

147,570 0.73% 35.42% 1.69% 1.02 45 4.17% 1,500.00 25.00271,308 0.80% 26.73% 27.75% 1.28 84 3.85% 2,730.00 593.00168,906 0.44% 23.72% -15.95% 0.84 24 3.20% 780.00 -148.0090,302 1.38% 34.68% 72.76% 1.73 48 3.86% 1,560.00 657.0012,100 1.55% 21.80% 27.45% 1.27 12 6.38% 390.00 84.00

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09% 38,220.00 8,404.00

Zusammenführung von Search & Display Daten

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AOL Japan CNN Money - Turner

Fox News.com

Google MSN MX MSNBC Yahoo Yahoo! UK - Internal

Marketing

-20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

61.57%

91.80%

54.70%

16.91%

65.09% 67.59%

24.78%31.37%

13.29%

1.69%

21.91%

29.33%

-13.36%

2.35%

36.24%

27.45%

ROI - Entire Path vs. Last Ad

ROI (Entire Path)

ROI (Last Ad)

Path to Conversion AnalyseEinblick in Vermarkter-Performance

€300

100%

100%

100%

20%

50%

33.33%

33.33%

€170

Conversion Analysis by Publisher (Entire Path) Total Clicks Average Position in

PathROI (*Entire Path) ROAS (*Entire Path) Total Occurrences Total Conversions

(*Entire Path)Click to Conversion Rate

1,242 1.17 61.57% 1.62 234 86 6.92%1,079 1.24 91.80% 1.92 502 194 17.98%

236 1.21 54.70% 1.55 268 72 30.51%4,246 1.32 16.91% 1.17 656 427 10.06%

750 1.42 65.09% 1.65 746 252 33.60%798 1.36 67.59% 1.68 303 146 18.30%

2,886 1.26 24.78% 1.25 699 195 6.76%188 1.27 31.37% 1.31 195 9 4.79%

11,425 1.27 28.19% 1.28 3,603 1,381 12.09%Totals 786,937 1.45%1.55%Yahoo! UK - Internal

Marketing12,100

Yahoo 99,913 2.89%1.17%MSNBC 67,931

MSN MX 168,906 0.44%2.84%Google 149,501

Fox News.com 50,714 0.47%CNN Money - Turner 147,570 0.73%

Publisher

AOL Japan 90,302 1.38%

Served impression CTR

Conversion Analysis by Publisher (Last Ad)Total Clicks ROI (*Last Ad) ROAS ($) (*Last Ad) Total Conversions

(*Last Ad)Click to Conversion Rate

1,242 13.29% 1.13 48 3.86%1,079 1.69% 1.02 45 4.17%

236 21.91% 1.22 22 9.32%4,246 29.33% 1.29 588 13.85%

750 -13.36% 0.87 24 3.20%798 2.35% 1.02 14 1.75%

2,886 36.24% 1.36 628 21.76%188 27.45% 1.27 12 6.38%

11,425 28.19% 1.28 1,381 12.09%Totals 786,937 1.45%Yahoo! UK - Internal Marketing

12,100 1.55%Yahoo 99,913 2.89%MSNBC 67,931 1.17%MSN MX 168,906 0.44%Google 149,501 2.84%Fox News.com 50,714 0.47%CNN Money - Turner 147,570 0.73%

CTR

AOL Japan 90,302 1.38%

Publisher Served impression

Conversion UmsatzAD 1

(Last Viewed) AD 2 AD3 AD4 AD5

Conversion 1 100 Google CNN Weather.com YouTube Yahoo Search

Conversion 2 100 Google CNN

Conversion 3 100 Google CNN Google

Conversion 4 100 Weather.com YouTube CNN Yahoo Search

Conversion 5 100 Yahoo Search Weather.com Google

33.33%

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© 2010 MediaMind Technologies Inc. | All rights reserved

Path to Conversion AnalyseCross-Channel Strategie festlegen

Ad 4 Total Clicks CTR Percentage of Total Paths

Total Conversions

Total Revenue ($) Percentage of Total Revenue

Average time to Convert (Days)

Average Path Length

4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00

Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00

Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00

Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00

Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00

Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00

Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00

Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00

Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00

2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00

Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00

Search

SearchSearchDisplayDisplay

Display

Search

Search Search 8,553Search Only 75,244

80,357Display 23,537Display

Display Search Search 23,983Both 6,554

Exposure Group Ad1 (First Viewed)

Ad 2 Ad 3 Ad 5 Served Impressions

10,589

Display

Display Only

SearchSearchDisplayDisplaySearchDisplay

Search

DisplayDisplay

SearchDisplay

SearchSearchSearch

Display

Display

SearchDisplaySearch

DisplayDisplay

DisplaySearchSearch

DisplayDisplay

DisplayDisplayDisplay Display

DisplayDisplay

Search 9,867Search Search Search 33,452Search Search Search 9,943Search Search Search Search 13,429

20,468

19,20316,862

7,97412,781

8,99411,68229,23628,65621,226

7,691

Ad 4 Total Clicks CTR Total Revenue ($) Average Path Length

4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00

Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00

Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00

Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00

Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00

Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00

Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00

Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00

Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00

2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00

Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00

SearchSearch Only

Display

Display

Both

Exposure Group Ad1 (First Viewed)

Display Only

Display

Display

SearchDisplaySearch

DisplayDisplay

DisplaySearchSearch

DisplayDisplay

SearchSearchSearchSearch

Cross-Channel SynergienNutzerverhalten verstehen durch Path to Conversion

Ad 4 Total Clicks CTR Percentage of Total Paths

Total Conversions

Total Revenue ($) Percentage of Total Revenue

Average time to Convert (Days)

Average Path Length

4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00

Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00

Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00

Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00

Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00

Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00

Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00

Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00

Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00

2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00

Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00

Both Display Only Search Only0

500

1000

1500

2000

25002,129

466 476

Cross Channel Conversions Synergy

Total Conversions

Ad 4 Total Clicks CTR Percentage of Total Paths

Total Revenue ($) Average Path Length

4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00

Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00

Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00

Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00

Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00

Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00

Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00

Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00

Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00

2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00

Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00

Ad 4 Total Clicks CTR Total Revenue ($) Average Path Length

4,078 62.22% 69.32% 2,129 154,836.96 57.67% 10.59 2.53406 1.69% 8.86% 272 20,975.34 7.81% 14.00 2.00908 8.57% 6.35% 195 24,491.63 9.12% 7.00 1.00

Display 1,377 6.73% 0.13% 4 577.36 0.22% 10.00 4.00

Search 1,080 12.01% 0.13% 4 127.59 0.05% 10.00 4.00

Display 789 6.75% 0.10% 3 389.31 0.15% 9.00 4.00

Display 1,645 5.63% 0.10% 3 41.21 0.02% 19.00 4.00

Search 1,567 5.47% 0.07% 2 81.97 0.03% 7.00 3.00

Search 536 2.53% 0.03% 1 73.95 0.03% 4.00 4.00

Search 1,021 13.28% 0.00% 0 0.00 0.00% 26.00 4.006,482 8.07% 15.18% 466 55,751.64 20.77% 6.92 1.981,073 4.56% 6.55% 201 25,688.91 9.57% 5.00 2.001,270 6.61% 4.62% 142 16,204.92 6.04% 1.00 1.001,881 11.16% 3.71% 114 13,193.34 4.91% 10.00 3.00

Display 1,922 24.10% 0.23% 7 532.14 0.20% 24.00 4.00Display 336 2.63% 0.07% 2 132.33 0.05% 27.00 5.00

2,206 2.93% 15.50% 476 57,890.47 21.56% 8.53 1.98364 4.26% 7.39% 227 30,859.82 11.49% 4.00 2.00127 1.29% 4.62% 142 19,067.39 7.10% 1.00 1.00530 1.58% 2.77% 85 7,220.56 2.69% 18.00 3.00

Search 1,046 10.52% 0.59% 18 719.97 0.27% 4.00 4.00Search 139 1.04% 0.13% 4 22.73 0.01% 26.00 5.00

Search

SearchSearchDisplayDisplay

Display

Search

Search SearchSearch Only

Display Display

Display Search Search

Both

Exposure Group Ad1 (First Viewed)

Ad 2 Ad 3 Ad 5

Display

Display Only

SearchSearchDisplayDisplaySearchDisplay

Search

DisplayDisplay

SearchDisplay

SearchSearchSearch

Display

Display

SearchDisplaySearch

DisplayDisplay

DisplaySearchSearch

DisplayDisplay

DisplayDisplayDisplay Display

DisplayDisplay

SearchSearch Search SearchSearch Search SearchSearch Search Search Search

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Die Verbindung zwischen den Welten

Ein Tracking System Ein Reporting System

Bessere EntscheidungsfindungEinfach zu nutzen

© 2010 MediaMind. All rights reserved

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Creative Zone

© 2008 Eyeblaster. All rights reserved

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