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HDFC BANKSUMMER INTERNSHIP

PROJECT

Presented by :- kandarp singh1

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INTRODUCTIONTOTHESTUDY.

Deep knowledge of Savings Account.

Deep knowledge of Current Account.

Phone Banking

Online Banking Customer Relationship Management

Feedback of Customers

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OBJECTIVESOFTHE STUDY

To learn basic daily different activity of the bank.

To know more about banking functions and product/ services provided by HDFC bank.

To analyze and understand the need of the investorand their behaviour towards investment, what arethe purposes for which they are investing and theirmind towards risk of the market.

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3 C ANALYSIS - COMPANY

Started and Established by Mr. Hasmukh

Bhai Parikh.

HDFC Bank was amongst the first to receive an 'in-

principle' approval from the Reserve Bank of India(RBI) to set up a bank in the private sector fromHousing Development Finance Corporation Limited.

HDFC Bank headquartered is in Mumbai. The Bankat present has an enviable network of over 1416branches spread over 339 cities across India.

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SERVICES OFFERED.

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COMPETITORS

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CUSTOMER

There doesnt seem to be a statutory definition of a customer. Hence onehas to rely on various definitions of a customer arising out of court cases.What ultimately comes out of these court cases are the following essentialrequirements.

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ONTHE JOB TRAINING/ JOB PERFORMED.

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RELEVANCEOFTHESTUDYFROMTHEMANAGEMENTPERSPECTIVE.

o Implication of ERP Network.

o Applicability of CRM Techniques.

o ATL advertising leads to Customer attraction.

o BTL advertising leads to grab rural areas.

o 6 Sigma Techniques for reducing errors.

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SUGGESTIONSTOIMPROVE

Though there is no deficiency in working system ofHDFC bank, one suggestion I would like to pointout that staff members of the bank are young andhighly qualified but they need some training to

perform their work efficiently.

I found lack of work experience of bank employee.

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CONCLUSION

Now a days banks provide much more services totheir customers in a low cost. HDFC bank is one ofthem. The objective of this bank is very effectiveand fair enough to attract the customers to invest or

borrow. No specific word of the objective can bederived but working of this bank, strategy , hardwork , sincerity and faithfulness of the employeesas well as of the top management emboss the goal

oriented and customers oriented services of thebank.

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THANKSFORYOUR

COOPERATION

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