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CRADLE COAST AUTHORITY - OCTOBER 2008Please consider the environment before printing this document

TARKINE TOURISM DEVELOPMENT STRATEGY

AUSTRALIA

Sydney

Melbourne

HobartThe Tarkine

Creating the Tarkine visitor experience...The Tarkine has many faces - diverse, wild places that powerfully affect, inspire and change people, from Aboriginal inhabitants to people today.

Its combination of globally significant temperate rainforest, dramatic wilderness, rare and threatened species and richly layered history creates a unique and memorable experience that refreshes the spirit and awakens the senses.

The Tarkine provides unique, intense and powerful nature-based experiences that are well managed and sustainable.

a tourism vision for the Tarkine...

The Tarkine is an enigma. Its name is not officially recognised and its physical boundaries are imprecise. Local communities have long considered it their place of work and recreation. Its original inhabitants occupied its land for millennia. The Tarkine’s natural and cultural heritage is unique, and recent studies suggest that it has the potential to become a powerful, sustainable visitor experience, invigorating Tasmania’s status as an island of iconic natural attractions.

The Tarkine’s success as a tourism destination will depend on the industry’s ability to match product development with market demand. The area’s natural and cultural values need to be incorporated into a dynamic menu of meaningful, high quality visitor experiences that engage the target audiences and represent a sustainable approach to the core asset.

From the outset, this will require targeted investment to address unmet demand for:

� appropriate access � improved visitor information � increased opportunities to connect with the wilderness � authentic cultural experiences � diversified accommodation and � quality food and wine opportunities

Other factors will be critical to its longer-term success and sustainability as a destination:

� a robust, authentic Tarkine tourism brand that generates an immediate high-level recognition and meaning in the minds of potential visitors as an iconic destination

� formal recognition of the Tarkine in official nomenclature, including maps, signs and other collateral that directs visitors to the experiences, facilities and services they need

� land management resources and mechanisms for protection of the Tarkine’s natural and cultural values in place, and maintained, ahead of projected increases in visitation

� continuous communication between land managers, tourism stakeholders and local communities to maintain a common understanding of the Tarkine as a brand and a destination

� coordination of land management, planning, tourism and infrastructure development functions within and between levels of government to support appropriate development

If these things occur, the Tarkine will have the capacity to generate increased numbers, repeat visitation and its potential economic yield. The ‘flow-on’ effect will substantially benefit surrounding communities, the region and Tasmania as a whole.

This Strategy responds to these challenges, providing a guiding framework for managed development of tourism in the Tarkine - from elusive concept to experience-rich destination.

Cradle Coast AuthorityOctober 2008

Foreword


Abalone Aboriginal Midden, Rupert Point, Tarkine Coast, Peter C. Sims

(1) Revealing the Tarkine

Introduction 1 Where is the Tarkine? 1 What is the Tarkine? 2 Natural values 2 Cultural values 2Who manages the Tarkine? 3

(2) Approach

Background 6 Purpose 6 Planning context 6 Consultative process 6

(3) Visitor Markets

The Tarkine tourism brand 9 Market appeal 9 Most profitable visitors 10 Potential yield 11 The opportunity 12 Visitor experience 12

(4) Development Framework

Principles 14 Elements 14 � Entry Points 15 � Corridors 16 � Regional linkages & gateways 18 Tarkine Management 19 Product Development 19 Industry Development 21 Marketing & promotion 22

(5) Recommendations

1. Arthur River 24 2. Waratah 26 3. Corinna 27 4. Meunna / Phantom Valley 285. South Arthur Forest Drive 29 6. Western Explorer 30 7. Savage River 31 8. Arthur & Pieman Rivers 329. Regional linkages & gateways 33 10. Tarkine management 34 11. Product development 35 12. Industry development 36 13. Marketing & promotion 37

(6) Acknowledgements 39

(7) Disclaimer 39

(8) Bibliography 39

(9) Attachments 40

Contents


The Tarkine represents a delicate ecosystem; a wild and sacred place... but it is also a ‘peopled frontier’, with an extraordinary

heritage of human activity.


Tarkine Wave, Tarkine Coast, Grant Dixon

SOUTHERN OCEAN

ARTHUR RIVER

PIEMAN RIVER

MU

RCH

ISON

HIG

HW

AY

LAKE PIEMAN

ARTHUR RIVER

FRANKLAN

D RIVER

SAVA

GE R

IV ER

RAPID RIVER

WH

YTE

RIVE

R

PIEMAN RIVER

DO

NA

LDSO

N RIVER

SAVAGERIVER

NATIONALPARK

HELLYER GORGESTATE RESERVE

ROCKY CAPE NATIONAL PARK

CRADLE MOUNTAINLAKE ST CLAIR NATIONAL PARK

CRADLEVALLEY

MT BALFOUR

BLUE PEAK

MT FRANKLAND

MT NORFOLK

MT DONALDSON

MT BERTHA

MT RAMSAYMT MEREDITH

MT LIVINGSTONE

MT MURCHISON

GRANITE TOR

VICTORIA PEAK

MT ROMULUS

MT CLEVELAND

ARTHURRIVER

TEMMA

MARRAWAH

DISMAL SWAMP

SANDYCAPE

BALFOUR

TARKINE

WARATAHLUINA

SAVAGERIVER

ROSEBERY

TULLAH

ZEEHAN

CORINNA

SMITHTON

WYNYARD

STANLEY

SOMERSETBURNIE

GUILDFORD

MEUNNA

PHANTOM VALLEY

IntroductionThe name, ‘Tarkine’ is derived from a family group of Tasmanian Aborigines, the Tarkiner, who inhabited the Sandy Cape region of Tasmania’s west coast. The Aboriginal Protectorate Officer, George Augustus Robinson, first documented the Tarkine in the early nineteenth century. Conservationists adopted the name in the 1980s as part of campaigns to protect the area and it has subsequently become widely known as ‘The Tarkine’.

Where is the Tarkine?For the purposes of this strategy, the Tarkine is defined as the area bound by the Arthur River and its tributaries to the north, the Pieman River to the south, the Murchison Highway to the east and the Southern Ocean to the west.

(1)Revealing the Tarkine

Map 1: Tarkine in the Tasmanian context

1 TARKINE TOURISM DEVELOPMENT STRATEGY

TARKINE TOURISM DEVELOPMENT STRATEGY 2

What is the Tarkine?The Tarkine is as diverse as those who seek its fascinating mosaic of offerings; a place of sustenance for its first inhabitants; a breathtaking, fragile wilderness for those in search of renewal; a robust landscape rich in mineral and forest resources; a playground for the communities that surround it... these are just a few of the acknowledged attributes of the Tarkine.

Its cultural heritage continues through personal stories, memories and imagination; layered, different perspectives which all contribute to an understanding of its complex and powerful identity.

While a sense of place is largely determined by an emotive and often visceral response to landscape, a discussion regarding the values of the Tarkine yields more tangible information. Broadly, these can be divided into natural and cultural values.

The Tarkine represents a delicate ecosystem; a wild and sacred place... but it is also a ‘peopled frontier’, with an extraordinary heritage of human activity.

Natural valuesThe Tarkine’s outstanding natural values have led to the area’s nomination for National Heritage listing. It is home to one of the largest and most significant temperate rainforests in the world; its magnesite cave systems, wild rivers, ancient valley forests, pristine beaches, dramatic coastal heath and giant myrtles, eucalypts and Huon Pines form a magnificent outdoor theatre - an immersive, inspiring and mystical experience.

The Tarkine is a haven for over 50 species of flora and fauna, which are listed as either threatened or endangered. It is a natural habitat for Wedge-tailed Eagles, Orange-bellied Parrots, Southern Bell Frogs and many other birds, mammals, fish, amphibians, invertebrates and reptiles. More than 400 plant species exist within the Tarkine, including a number of threatened or significant flora species. Its aquatic habitats are considered to support ‘one of the richest ranges of freshwater crustaceans in the world’.1

The Tarkine also has significant scientific values. The presence of relict species from the ancient Gondwana super-continent is of particular interest and importance. The Tarkine was (or is?) the last known habitat of the Tasmanian Tiger, and now provides a sanctuary for the endangered Tasmanian Devil.

Cultural values The Tarkine has a multi-faceted cultural heritage, which has inevitably shifted over thousands of years from its indigenous inhabitants to the recreational visitors of today.

Indigenous

The Australian Heritage Commission acknowledges the Tarkine’s indigenous values, describing it as ‘one of the world’s great archaeological regions’. The area includes middens, artefacts, rock carvings and ceremonial stone arrangements, some of which pre-date the pyramids.2 Many of these sites are listed on the Register of the National Estate.

The Indigenous story of the Tarkine is of deep cultural and historical importance - and ultimately one of profound sadness and displacement. In this same location,

some 160 years ago, Truganini walked along the Tarkine coastline with George Augustus Robinson, who eventually persuaded the last of the Aborigines of the northwest tribe to leave the Tarkine forever.

International significance:The Tarkine contains ‘a rich assemblage

of Aboriginal... sites considered... of international significance’.1

European

Whilst the Tarkine has gained prominence for its magnificent wilderness and indigenous values, it also contains a fascinating story of European land use. Nineteenth century explorers considered it one of the most impenetrable landscapes in Tasmania, but the discovery of rich mineral deposits lured many hardy pioneers in search of a new life. Historic towns like Corinna and Waratah remain testament to an era long gone.

Miners and prospectors also brought the need for a reliable food supply and their remote locations offered particular challenges. Beef was transported to the mineral fields “on the hoof” via a coastal stock route; 130 kilometres from Marrawah to the West Coast. The Tarkine also holds a long and equally enduring link with forestry, dating back to the 1840s, when Huon Pine was being logged on the Pieman River.

1 Planning for People, Tarkine Tourism Development Options Report, March 2008, p.6

2 www.acfonline.org.au

Orchid Caladenia sp., Arthur Pieman Conservation Area, Peter C. Sims

Tarkine

Waterways

Roads

Forestry Tasmania

Parks and Wildlife Services

Council Boundaries

WARATAH-WYNYARD

CIRCULAR HEAD

BURNIE

WEST COAST

LAKE PIEMAN

ARTHUR RIVER

ARTHUR RIVER

FRANKLAND RIVER

SAVA

GE R

IV ER

RAPID RIVER

WH

YTE

RIVE

R

PIEMAN RIVER

DO

NAL

DSO

N RIVER

MT BALFOUR

BLUE PEAK

MT FRANKLAND

MT NORFOLK

MT DONALDSON

MT BERTHA


MT LIVINGSTONE

MT MURCHISON

GRANITE TOR

VICTORIA PEAK

MT ROMULUS

MT CLEVELAND

ARTHURRIVER

TEMMA

MARRAWAH

DISMAL SWAMP

SANDYCAPE

BALFOUR

WARATAHLUINA

SAVAGERIVER

ROSEBERY

TULLAH

ZEEHAN

CORINNA

SMITHTON

WYNYARD

STANLEY

SOMERSETBURNIE

GUILFORDTARKINE

Commercial

Mining and forestry continue in many areas of the Tarkine today, their operations managed to protect the environment in which they prosper.

The Tarkine provides for a variety of other commercial uses including cattle grazing, honey production and tourism; harvesting of specialty timbers for the production of furniture and art pieces; commercial fishing including abalone diving and crayfishing; kelp harvesting and educational activities.

The Tarkine’s produce grows in remote areas far from crowded cities and polluting industries. These places are difficult to access and their harvest is often seasonal and limited in supply. Once driven by demand for commodities to support growing colonies, food and timber produced in the Tarkine is now as likely to supply specialist markets for low-volume, high-value products from natural environments on the ‘edge of the World’.

Recreational

The Arthur River, Temma and Sandy Cape have attracted seasonal recreation and visitation for generations; local families and friends have long enjoyed a range of outdoor activities in these areas, including fishing, camping, bushwalking, hunting, boating, and horseriding. Here, Tasmania’s much celebrated ‘shack culture’ continues, where simple holiday dwellings are passed from one generation to another as part of a quintessentially Tasmanian tradition.

Drive touring through the Tarkine is also popular. Increasing numbers of off-road vehicles are using tracks in the coastal areas and hinterland south of Arthur River and Temma, along the Western Explorer road and west of the Murchison Highway. There is a heightened awareness of the weed, fire and erosion risks associated with vehicle access in these environments, and responsible recreation groups and management authorities are working on ways to actively manage access and educate users to protect them.

The management of recreational, cultural and tourism sites throughout the Tarkine is a complex and emotive issue. A positive approach by all land managers and users will be required if a level of cooperative sharing of these sites is to be achieved.

Who manages the Tarkine?The Tarkine’s layered complexity is reflected in its land management and reserve systems.

Most of the Tarkine’s land area is managed by either Forestry Tasmania or the Parks and Wildlife Service under a range of State and Commonwealth Acts, intergovernmental agreements and formal planning processes. Parts of the Tarkine also fall under the statutory planning authority of the Circular Head, Waratah-Wynyard and the West Coast Councils (Map 2).

A large proportion of the Tarkine is listed on the Register of the National Estate. Significant areas are protected to varying degrees in the Savage River National Park, Arthur Pieman Conservation Area, Pieman River and Hellyer Gorge State Reserves and Meredith Range Regional Reserve. Smaller areas are managed under a range of state, regional and forest reserves, conservation and recreation areas (Map 3).

Formal planning, approval and ongoing management of developments and infrastructure in the Tarkine can therefore be subject to multiple jurisdictions, and may be different for similar developments in different areas.

There is currently no overarching mechanism coordinating land use planning and management, across agencies and jurisdictions, for the Tarkine as a whole, and most existing legislation, planning and management arrangements have been designed around land uses other than tourism.

There is also evidence that public land managers in the Tarkine do not have sufficient human and financial resources required to mange current levels of recreation and tourism use, let alone future development and visitor numbers. This is possibly the mayor factor limiting the Tarkine’s potential for sustainable tourism development, and must be addressed as an urgent priority.


Map 2: Management Boundaries

Conservation Area

Conservation Convenant (NC Act)

Forest Reserve

National Park

Nature Recreation Area

Regional Reserve

State Reserve

Formal Reserves

Warra CreekWarra CreekForest ReserveForest Reserve

Sundown PointSundown PointState ReserveState Reserve

Balfour TrackBalfour TrackForest ReserveForest Reserve

TrowuttaTrowuttaForest ReserveForest Reserve

Milkshake HillsMilkshake HillsForest ReserveForest Reserve

Luncheon HillLuncheon HillForest ReserveForest Reserve

Wes BeckettWes BeckettForest ReserveForest Reserve

Savage RiverSavage RiverPipelinePipeline

Forest ReserveForest Reserve

Arthur-PiemanArthur-PiemanConservationConservation

AreaArea

DonaldsonDonaldsonRiverRiver

NatureNatureRecreationRecreation

AreaArea

Savage RiverSavage RiverRegional ReserveRegional Reserve

Savage RiverSavage RiverNational ParkNational Park

Deep GullyDeep GullyForest ReserveForest Reserve

Hellyer GorgeHellyer GorgeState ReserveState Reserve

Arthur RiverArthur RiverForest ReserveForest Reserve

Heazlewood HillHeazlewood HillConservation AreaConservation Area

Yellow CreekYellow CreekState ReserveState Reserve

Meredith RangeMeredith RangeRegional ReserveRegional Reserve

HuskissonHuskissonRiver FRRiver FR

Lake Pieman FRLake Pieman FR

MountMountKershaw FRKershaw FR

Mount MurchisonMount MurchisonRegional ReserveRegional Reserve

Boco Creek FRBoco Creek FR

Sawmill Creek FRSawmill Creek FR

Hatfield RiverHatfield RiverForest ReserveForest Reserve

MackintoshMackintoshForest ReserveForest Reserve

Burns Peak FRBurns Peak FR

John LynchJohn LynchForest ReserveForest Reserve

Reynolds Falls NatureReynolds Falls NatureRecreation AreaRecreation AreaPieman RiverPieman River

State ReserveState Reserve

SumacSumacForest ReserveForest Reserve

Lake Chisholm FRLake Chisholm FR

Julius River FRJulius River FR

Rebecca CreekRebecca CreekForest ReserveForest Reserve

Warra CreekForest Reserve

Sundown PointState Reserve

Balfour TrackForest Reserve

TrowuttaForest Reserve

Milkshake HillsForest Reserve

Luncheon HillForest Reserve

Wes BeckettForest Reserve

Savage RiverPipeline

Forest Reserve

Arthur-PiemanConservation

Area

DonaldsonRiver

NatureRecreation

Area

Savage RiverRegional Reserve

Savage RiverNational Park

Deep GullyForest Reserve

Hellyer GorgeState Reserve

Arthur RiverForest Reserve

Heazlewood HillConservation Area

Yellow CreekState Reserve

Meredith RangeRegional Reserve

HuskissonRiver FR

Lake Pieman FR

MountKershaw FR

Mount MurchisonRegional Reserve

Boco Creek FR

Sawmill Creek FR

Hatfield RiverForest Reserve

MackintoshForest Reserve

Burns Peak FR

John LynchForest Reserve

Reynolds Falls NatureRecreation AreaPieman River

State Reserve

SumacForest Reserve

Lake Chisholm FR

Julius River FR

Rebecca CreekForest Reserve

Map 3: Reserve System


The Strategy is not a definitive master plan... it attempts to fill gaps in our knowledge of

tourism’s place in the Tarkine... a starting point.


Sandy Cape from Southern Ocean on a still day, Ken Boundy

Background

In 2004, the Cradle Coast Authority commissioned consultants to conduct an assessment of potential visitor experiences that would benefit the Circular Head area. Market research clearly identified nature and wilderness-based experiential tourism as priorities for future development and suggested that the development of the ‘Tarkine Wilderness Experience’ represents one of the best prospects for attracting new visitor interest.

As a result of market preferences and intention, the Authority began investigating the Tarkine as a visitor destination, seeking input from a group of interested stakeholders.

In 2007, the Authority received funding from the Federal Government’s Department of Industry, Tourism and Resources to create a tourism development strategy for the Tarkine underpinned by the principles of environmental, economic and social sustainability.

In parallel with this process, funding secured under the Tasmanian Community Forest Agreement has facilitated the construction of a range of public infrastructure in the Tarkine, including scenic lookouts, roadside information sites and mountain bike and walking tracks, as well as some marketing collateral.

Purpose

The Tarkine Tourism Development Strategy has been designed as a reference tool to help tourism operators, land managers, planners and investors to:

� identify opportunities for tourism and related investment in the Tarkine

� plan new tourism infrastructure, facilities and experiences

� access potential new visitor markets

� develop the brand

� address recreational activities, and management issues

The Strategy aims to reduce ad hoc decision-making regarding tourism development in the Tarkine and provide guiding principles against which new or existing proposals can be assessed. To this extent, it should be used as a tourism-specific adjunct to existing management plans and policies, and a long-term, big picture context for decision making on specific sites and proposals.

The process of developing the strategy has also provided a common forum for a diverse range of

Tarkine stakeholders with widely differing opinions and expectations.

The Strategy is not a definitive master plan for the Tarkine. It does not examine land management, planning and administrative issues in any detail and does not replace any existing planning tools. It attempts to fill gaps in our knowledge of tourism’s place in the Tarkine and should be viewed as a practical, working document; a starting point.

Shared vision:

The Tarkine Tourism Development Strategy is a shared vision for the sustainable development of tourism in the Tarkine.

Cradle Coast Authority

Planning ContextThe Strategy has been developed in the context of existing strategic plans for tourism in Tasmania and the local area, including:

� Tourism 21 Strategic Business Plan 2007 - 2010 (Tourism Tasmania/Tourism Industry Council Tasmania)

� New Directions for Our Island; Tourism Tasmania Three-Year Business Strategy 2006 - 2009

� Aboriginal Tourism Development Plan for Tasmania (Office of Aboriginal Affairs, 2007)

� Stanley Tourism Precinct Study (2006)

� Tarkine Wilderness Experience: Assessment of a Potential Visitor Experience in the Stanley Tourism Precinct (2006)

Consultative ProcessThe Tarkine Tourism Development Strategy draws on insight, knowledge and information from many organisations and individuals, and a series of inter-related reports and assessments commissioned by the Authority:

� Tarkine Tourism Options Report

� Tarkine Research Report: Market and Customer Analysis

� Latent Demand Quantification 1 and 2

� Tarkine Brand Development

The Tarkine Tourism Options Report is based on the Tourism Master Plan Template for Protected Areas, prepared for the Department of Industry, Tourism and Resources in June 2005. The Template articulates a process to ensure that planning for tourism in areas of high natural and cultural value balances the needs of all stakeholders.

The Authority strongly endorsed this view, and facilitated a consultative process based on multi-stakeholder engagement, conducted over two years.

(2)Approach



Community Involvement:

Community involvement in tourism has the power to move the industry from existing at a satisfactory level to becoming an internationally recognised destination, full of people who are happy to be where they are, and committed to the collective success of the industry.

Allison Wing, The Power of Community Involvement in Tourism, 2001

In 2006, the Authority convened a ‘round table’ of Tarkine stakeholders, the ‘Tarkine Discussion Group’, including representatives from the Tasmanian Aboriginal community, local government, local tourism associations, the Tarkine National Coalition, the Parks and Wildlife Service, Tourism Tasmania, Forestry Tasmania and the Arthur Pieman Conservation Management Committee.

The Discussion Group met and was consulted periodically during the design and research phases of the Strategy, including initial workshops that defined the Tarkine project area and brand.

During the development of the Options Report, project consultants travelled the region holding discussions with local community representatives and the Authority made numerous presentations to individuals, Councils, community groups and industry bodies.

The consultants’ reports were posted on the Authority’s website and a call for public comment resulted in more than 500 downloads and 30 detailed submissions over 3 months. Responses included comments on the content and purpose of the reports, new information and specific proposals.

The final Strategy is a synthesis of inputs from all these sources, organised around the core principles and research findings from the initial consultants’ reports. Diversity of stakeholder opinion was evident throughout the consultation process but open dialogue has continued, underscoring the Tarkine’s importance in Tasmania’s psychological, cultural and physical landscape.

Its contradictions and surprising layers of nature and culture are thrilling.

All of this makes it a rare gem in the world.


Dunes, Mt Norfolk, Grant Dixon

The Tarkine Brand

One of the first challenges for the Tarkine Discussion Group was to develop a tourism brand for the Tarkine. This was an important developmental process in itself, conducted over two workshops, twelve months apart, over which time participants’ appreciation of the Tarkine, and each others’ knowledge and perspectives, evolved considerably.

This is clearly an iterative process, and the brand will continue to evolve as we learn more about both the products and the markets it seeks to address. For the purposes of this Strategy, however, and the detailed analysis that has informed it to date, the key elements of the Tarkine Brand are as follows:

Flagship Attributes

� globally significant temperate rainforest � Aboriginal and European heritage � dramatic diverse places (wild rivers, rugged coastline,

mountains, expansive views) � accessible wilderness � rare and threatened species

Core Values

� wilderness � power and resilience of human story � mysterious

Personality

� haunting spirit � wise � ageless � enigmatic � commands respect and awe � inspires � powerful � has a wide range of expression (gentleness to fury) � engages on its own terms

Essence

Powerful connections with wild places

Positioning statement

The Tarkine has many faces - diverse, wild places that powerfully affect, inspire and change people, from original Aboriginal inhabitants to people today. Its combination of globally significant temperate rainforest, dramatic wilderness, rare and threatened species and richly layered history is awe-inspiring and enlivening for the senses and spirit. Its contradictions and surprising layers of nature and culture are thrilling. All of this makes it a rare gem in the world.

Brand Credibility

For this positioning and branding to be credible, the Tarkine must achieve excellence in:

� visitor infrastructure � interpretation and information � experience based or eco tourism accommodation � low impact development � Tasmanian food and wine � evidence of a well managed destination

(Refer to the Attached Tarkine Brand Model in Appendices)

Market Appeal

The Tarkine reflects a significant synergy with Tasmania’s positioning in the leisure market. The Tarkine’s core attributes are consistent with the Tasmanian tourism brand, which drives the State’s tourism marketing, communications and product development strategies.

The Tasmanian tourism brand focuses on ‘inspiring island experiences’ and authentic engagement with those experiences, including contemporary communities linked to a rich, living history, ancient temperate wilderness with unique and accessible flora and fauna, cool climate food and wine and strong maritime connections.3

Similarly, the Tarkine exemplifies the northwest’s own regional brand, which centres on its wild and natural environment; places that have yielded some of the area’s most distinctive stories of triumph and hardship.

Premier nature based destination:

Forestry Tasmania agrees that the Tarkine’s unique mix of rainforest, river and coastal wilderness, outstanding cultural heritage and proximity to established icons like Cradle Mountain, Strahan and Stanley could see the project develop into Australia’s premier, nature-based travel destination.

Forestry Tasmania submission to CCA, May 2008

The Tarkine Tourism Development Strategy has arisen from a broader recognition that the area holds some very special values that can be translated into a range of compelling visitor experiences.

The Tarkine’s visitor potential is also supported by the research articulated in the four consultants reports that underpin the Strategy as well as recent studies conducted on behalf of Tourism Tasmania.

The ‘Perceptions Study’ (2007)*, confirmed that existing and prospective travellers to the State hold three key perceptions that relate to the island’s core attributes; essentially Tasmania suggests history and heritage, nature and food and wine. However subsequent research

(3)Visitor Markets


confirmed these perceptions with an additional finding; nature represents the strongest association:

The natural element does dominate with the perception that the key activities for tourists in Tasmania are outdoor-focused through a range of medium to soft activities including bushwalking, hiking and camping as well as excellent short walks. Lighthouse Report One p.4

The Tarkine Latent Demand Quantification points out that the nature tourism market is a very valuable one; a high yielding sector worth $13b to Australia’s domestic market and $4.1b to the inbound market. The report’s findings also support the initial conclusions from the research conducted as part of the Stanley project - that the Tarkine is likely to have strong appeal to the nature-based market.

Scarce in the modern world:

Tourism Industry Council Tasmania notes that ‘consideration should be given to developing the Tarkine as a premium destination for visitors... the primary attributes of the Tarkine... are increasingly scarce in the modern world’.

Tourism Industry Council Tasmania submission to CCA, May 2008

Most profitable visitorsIn June 2008, Tourism Tasmania commissioned research to gauge consumer response to the State’s newly proposed marketing zones. The findings from this research adds further richness to the existing knowledge regarding mainland perceptions about Tasmania and the holiday expectations of our most profitable market segments - the ‘Affluent Older’ and the ‘Young Singles/Couples’.

In seeking to engage these target markets, Tasmania’s tourism offering comprises three core values:

� reconnection with self and others

� reflection in significant environments

� indulgence in food and wine

Reconnection requires a catalyst... a different environment from that which is experienced at home; reflection is often marked by significance, either in a natural or a historical environment; and indulgence is most often linked with food and wine, preferably accompanied by a local story.4 These values, particularly relating to reconnection and reflection, are often attributed to the emotional space provided through immersive, natural settings like the Tarkine.

According to the Briggs research, the ‘Affluent Older’ segment is attracted to nature-based experiences but their interest is qualified:

� they enjoy challenges, but seek reward for their physical effort

� while nature is a component of their holiday, it doesn’t represent the entire focus; and ‘soft’ adventure is preferable

� they like the sense of feeling fit and healthy, but don’t want to undertake exhausting, extended activities

� they like to be independent and choose from a range of experiences


3 Anna Housego, Creating the Tarkine Visitor Experience (draft), May 2006, p.3

* The Perceptions Study formed the basis for Tourism Tasmania’s Lighthouse Report One

4 Jane Briggs, Consumer Reaction to Proposed Marketing Zone Positions, June 2008

Tarkine Trails Experience, Eli Greig

The Young Singles/Couples are described as being attracted to:

� activity and adventure in a unique environment

� iconic experiences with a high ‘bragability’ factor

� a holiday that contrasts with their everyday life

� enables reconnection, reassessment and ‘me’ time

Briggs’ research related to the ‘Western Wilderness’ marketing zone is particularly relevant to the Tarkine. Wilderness and nature-oriented holidays evoked the idea of pristine environments, healthy activity and amazing experiences, but a sense of isolation, a lack of creature comforts and some concern regarding perceived physical challenges were evident.

Similarly, while both the Affluent Older group and the Young Singles/Couples display a generally positive response to the concept of a ‘Western Wilderness’ experience, there is a strongly shared attitude about the holiday indulgence or reward component, which also corresponds with views identified in the Latent Demand Quantification report noted below.

‘I want to see more of the food and accommodation... I like to walk for a few hours but I’d like to get back to some comfort afterwards’. Affluent Older focus group participant

and,

‘I want to know there is some pay-off at the end of a vigorous day of walking. I want to know about the hearty meal and the fire as well as the environment’. Young Singles/Couples focus group participant

The Tarkine Latent Demand Quantification report5 identified and quantified the key consumer segments that will be drawn to the brand position and therefore support the development of the Tarkine. The primary target audience is ‘Nature Enthusiasts’; those for whom nature-based activities are the most important factor in undertaking a trip.

According to the report, the needs of Nature Enthusiasts are clearly connected to:

� the inherent appeal of the natural area

� the degree of accessibility

� whether the area is managed in such a way that the sense of ‘getting away from it all’ remains authentic

Nature Enthusiasts also seek memorable and special experiences, including bushwalks in unique areas, a range of accommodation, including well-placed, attractive campsites and good quality food and wine opportunities. Experiencing natural beauty and escaping city life are among their highest holiday priorities.6

The Nature Enthusiast’s preferences in fact reflect those of the broader holiday travellers whose responses contributed to the Perceptions Study. Tasmania’s wild and natural places provide the setting in which to enjoy a whole range of experiences.

There are four other segments for which nature has a strong appeal, albeit to a lesser extent than the Nature Enthusiasts: young singles/couples, families, and the older affluent and older lower income groups.

Collectively, they are called ‘Nature Enjoyers’ and they have some similarities in common:

� a nature experience is a major appeal of their holidays

� they are seeking very high quality, engaging experiences, including new ones

� they are all keen to escape from the crowds

� they like camping areas, barbecues/picnic areas in attractive locations

� environmental degradation is a real ‘turn-off’

� the nature experience needs to be supported by other appealing activities like eating out, different sightseeing, etc

They do, however, have some very important differences which impact on their holiday requirements:

� the young singles/couples are more active, like some higher quality accommodation and, for the couples, time together is important

� with families, everyone in the travel group must be catered for and enjoy the experience - both parents and children, and they are more likely to choose self-contained accommodation

� the older, affluent segment travel without children, they wish to get close to nature and they seek opportunities to interact with friends and relatives on the same trip

� the older, lower income group is looking for less expensive experiences, they enjoy natural beauty, are physically active and like a trip that caters for the needs of both of the couple7

Potential yieldEMDA modelling suggests that, by 2017, the Tarkine has the capacity to generate $58.2m in tourism spending per annum* and support approximately 1100 jobs.

These assumptions are based on a Preferred Conversion scenario that presupposes:

� core access is largely available via sealed roads

� attractions and experiences are aligned to target audiences

� the area has a strong profile in the market place

� appropriate infrastructure is provided

Of that $58.2m, the ‘Nature Enthusiast’ segment will generate $22.3m. The Latent Demand Quantification has clearly confirmed that this segment represents the Tarkine’s most important target market with an expected growth of 35% over the next ten years.

The other four segments incorporating the ‘Nature Enjoyers’ are also forecast to grow over the next decade and EMDA predicts their potential contributions to Tarkine tourism as follows:

� Lower (income) Nature Enjoyers ($8.5m)

� Affluent Older Nature Enjoyers ($7.8m)

� Family Nature Enjoyers ($5.8m)

� Younger Nature Enjoyers ($5.1m)

The remaining $8.7m is attributed to a combination of other market segments.


EMDA also constructed a Base Case scenario assuming unsealed road access and an exclusive focus on the Nature Enthusiast market. Even under this scenario, the Tarkine is predicted to generate $9.9m in annual tourism spending and support over 230 jobs.8

The opportunity

The Tarkine has an unrivalled opportunity to ‘raise the bar’ in relation to responsible, ecologically sustainable tourism development. This approach should permeate every aspect of the Tarkine experience - operations, services, facilities, activities, and projects - acknowledging the reality of a climate-challenged world and the profound shift in social awareness that is accompanying it. All stakeholders should be encouraged to not only adopt the key principles of sustainable tourism and good destination stewardship, but to actually exceed those principles. In doing so, they will match the target markets’ preference for an authentic, well-managed natural environment.

Unique and distinct:

The Tarkine ‘provides unique and distinct experiences that cannot be found anywhere else in Tasmania’.

Department of Environment, Parks, Heritage and the Arts submission to CCA, 30 April 2008

It has the capacity to provide a much-needed visitor drawcard for the northwest region, an area that currently requires sensitive positioning to increase market share. In doing so, the Tarkine can also link the far northwest with the significant visitor numbers already travelling to Cradle Mountain, the West Coast and other nature-based destinations.

An earlier study noted that... ‘The Tarkine has strategic significance for the sustainability of the region’s tourism industry, with the capacity to improve the extent of overnight stays, visitor spend and yield for tourism operators’.9 More broadly, the Tarkine’s potential lies in its ability to refresh and enhance Tasmania’s reputation as an iconic nature-based destination.

Visitor experience

Recent research has important implications for the development of appropriate, market-led products and experiences in the Tarkine. From a consumer’s perspective, the area does not automatically present an attractive holiday option based simply on its undeniably significant heritage.

The Tarkine’s success will depend on the industry’s ability to match product development with market demand. The area’s natural and cultural values will need to be incorporated into a dynamic menu of meaningful, high quality visitor experiences that engage the target audiences and represent a sustainable approach to the core asset. If this occurs, the Tarkine will have the capacity to generate increased numbers, repeat visitation and most importantly, higher yield. The ‘flow-on’ effect will substantially benefit surrounding communities and the region as a whole.

The Tarkine concept:

The Tarkine already represents a destinational concept that comprises an envelope with no content... this is a huge potential canvas that can be painted but it would require the Tarkine to move from concept to tangible experience.

The Tarkine Opportunity; Market and Customer Analysis September 2007, p.36

Currently, the Tarkine experience is limited, mostly unsophisticated and quite difficult to access. It is, however, a place that is becomingly increasingly recognised for its rare and extraordinary natural beauty - those attributes that are so attractive to Nature Enthusiasts and Nature Enjoyers who are predicted to comprise the majority of its visitors.

While the Tarkine has the potential to provide rich, authentic, market-led experiences, visitors must have the opportunity to engage with the area’s key attributes:

� the globally significant temperate rainforest

� Aboriginal and European heritage

� dramatic and diverse nature

� accessible wilderness

� rare and threatened species10

The visitor’s ability to develop a meaningful connection with the Tarkine brand and its values is facilitated through a range of physical assets. The Tourism Options Report identifies the following components as central to a successful Tarkine experience:

� appropriate access

� improved visitor information

� increased opportunities to connect with the wilderness

� authentic cultural experiences

� diversified accommodation

� quality food and wine opportunities

The following Tourism Development Framework addresses these requirements, with a view to building capacity that will meet the needs of identified target markets.


5 Economic and Market Development Advisers (EMDA) The Tarkine - Latent Demand Quantification, Phase 1, Consumer Segments, December 2007, p.44

6 Consumer Segments, p.147 ibid, pp.44-45

* All financial estimates are based on today’s dollar terms8 EMDA, Latent Demand Quantification Phase 2: Economic Evaluation of

Visitor Scenarios, p.509 Anna Housego, Creating the Tarkine Visitor Experience (draft), May 2006, p.310 Planning for People, Tarkine Tourism Development Options Report, March 2008, p.30

The Tarkine is a collection of stories, both fact and fiction, that when combined create a living library. Its products, experience and ethos present a diverse array of assets that if recorded in written form would fill many

shelves within the library.


Tarkine Wilderness, Norfolk Range, Rob Blakers


FrameworkAs part of the overall strategy, a geographical, experiential and management framework has been proposed to guide tourism development in the Tarkine. The Framework allows the Tarkine to be viewed as a series of interconnected functional components, or ‘envelopes’ in which development can proceed.

The Framework does not refer to aspects of formal planning and land management jurisdictions, land tenure arrangements or considerations other than those directly related to strategic tourism development in the Tarkine.

It is intended as an informal guide for public land managers, policy makers and developers, aimed at avoiding ad hoc, unplanned development that may fragment or compromise the Tarkine brand and experience.

Exceptional wilderness area:

Wilderness values... are under threat and in decline the world over. In Tasmania we are, therefore, extremely fortunate to have the Tarkine region, a relatively untouched and exceptional wilderness area.

Tasmanian National Parks Association submission to CCA, May 2008

The Framework presented here is a modified version of that proposed by the consultants in the original Tarkine Tourism Options Report. Adaptations have been made to address overlaps in the original report’s classification of elements, and to integrate complementary proposals arising from public consultation. Notwithstanding this, the Framework reflects the principles of the report and its core recommendations.

PrinciplesThe Tourism Options Report identified the following guiding principles for future tourism development in the Tarkine:

� visitors are able to enjoy a diverse range of tourism experiences based around the unique values of the Tarkine

� tourism opportunities provide sustainable and socially acceptable outcomes for local communities as well as benefits to the regional economy

� tourism operations meet Environmentally Sustainable Development (ESD) principles and are compatible with identified values of the Tarkine;

� tourism operators commit to providing quality experiences by meeting agreed performance indicators, continually seeking opportunities to improve and reinvesting in both infrastructure and training

� partnerships between land managers and business providers are encouraged as playing a significant role in enhancing the range of services and facilities available to visitors

� infrastructure (e.g. accommodation) is designed to reflect local character/history as well as the essence of the brand, and is managed and maintained in a way that is consistent with the Tarkine values

� tourism development focuses on a high yield, low volume model

� tourism development is planned to match demand, is grounded in sound research and is consistent with the Tourism Strategy

� the Tarkine’s various management plans and agreements incorporating approved guidelines, protocols and standards will need to be acknowledged and understood by all tourism stakeholders

� carrying capacity issues will need to be examined, particularly in relation to areas of high value wilderness

The key to the Development Framework lies in the principle of utilising existing entry points, corridors and service centres in order to:

� strengthen the viability of infrastructure and experiences

� providing a geographical focus for development

� protect the core assets and values of the Tarkine

Elements

The Tourism Development Framework has seven key elements:

1. Tarkine entry points

2. Corridors

3. Regional linkages and gateways

4. Tarkine management

5. Product development

6. Industry development

7. Marketing and promotion.

The first three components relate to specific geographical elements that form the physical structure of the Tarkine as a visitor destination. The remaining four are essential to the further development of experiences and services in and around those entry points, corridors, linkages and gateways.

Ultimately the Tourism Development Framework will guide the practical delivery of the Strategy.

(4)Development Framework

LAKE PIEMAN

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CRADLEVALLEY

MT BALFOUR

BLUE PEAK

MT FRANKLAND

MT NORFOLK

MT DONALDSON

MT BERTHA


MT LIVINGSTONE

MT MURCHISON

GRANITE TOR

VICTORIA PEAK

MT ROMULUS

MT CLEVELAND

ARTHURRIVER

TEMMA

MARRAWAH

DISMAL SWAMP

SANDYCAPE

BALFOUR

WARATAHLUINA

SAVAGERIVER

ROSEBERY

TULLAH

ZEEHAN

CORINNA

SMITHTON

WYNYARD

STANLEY

SOMERSETBURNIE

GUILDFORD

MEUNNA

PHANTOM VALLEY


Entry points Entry points are existing locations at the boundaries of the Tarkine where visitors are welcomed and oriented to the experiences they are seeking.

Entry points:

� provide a sense of place and arrival, information about the surrounding landscape and experiences, and basic facilities such as food, toilets and accommodation

� are hubs for day activities and overnight stays from which visitors can enjoy self-guided and/or commercial tourism experiences

� are accessible from major highways, on roads suitable for all vehicle types, allowing independent access to the Tarkine’s core attractions and activities

The three main Tarkine entry points identified in the Framework are:

� Arthur River township (northern) - wild coast, river and Aboriginal heritage

� Waratah (eastern) - mining history, mountains and waterfalls

� Corinna (southern) - remote forest and river wilderness

Each of the existing entry points is distinct with contrasting landscapes, and stories about the Tarkine’s history and culture. Each offers basic services, local attractions and entry to corridors leading further into the Tarkine.

A further potential entry point has been identified at Meunna/Phantom Valley, which focuses on proposals for commercial, adventure-based tourism opportunities in a ‘deep rainforest’ setting.

Arthur River township, at the mouth of the Arthur River, is currently the best-known entry to the Tarkine, its single-lane timber bridge forming a physical ‘border crossing’ at the Tarkine’s northern boundary. Arthur River is connected to the Bass Highway at Marrawah in the north, and to Corinna and West Coast towns, via the Western Explorer, to the south.

The road link between Arthur River and the Bass Highway at Marrawah has recently been sealed, and Circular Head Council has undertaken significant work to upgrade town infrastructure to support its small resident population, and increasing visitor numbers.

The township provides basic visitor services, including a campground, boat ramps, shop and toilets. There are two river cruise operators, boat hire, holiday cottages and guesthouses, and a range of walks and some onsite interpretation. Nearby Marrawah has further holiday accommodation, a hotel and camping facilities.

The dominant feature is the mouth of the Arthur itself; best appreciated from the safe viewing platform at ‘the Edge of the World’. Wild ocean beaches, dunes and rock platforms extend north and south, and the area is gaining a reputation for its big ocean surf, with a growing calendar of well-attended tournaments attracting professional surfers, wavesailors, surf writers and photographers.

The Parks and Wildlife Service currently manage a range of visitor experiences in the Arthur River, Temma and Sandy Cape region. Much of this area falls under the

umbrella of the Arthur Pieman Conservation Area and its use and development is controlled through the Arthur Pieman Management Plan and its community-based Management Committee.

The Parks and Wildlife Service is seeking to better plan and manage the overall visitor experience in this area through improved access (bridges and tracks), better managed remote camping, such as designated camping areas with basic facilities, quality information and interpretation and a recreational vehicle management system designed to ensure long term sustainable access.

The Arthur River area is home to some of Australia’s most significant Aboriginal heritage, including places of archaeological, cultural and historical importance. Its petroglyphs, middens, trading routes and accounts of early contact, and tragic conflict, with Europeans, provide scope for profound visitor experiences.

The area’s European history is also powerful and complex, covering nearly two hundred years of exploration, pioneering and frontier survival, recently documented by the Circular Head Council. The stories of early surveyors, shipwreck survivors, foresters, prospectors and cattlemen, are deeply etched in the landscape, the local economy and the living memory of current generations.

Map 4: Tarkine Entry Points


The tin-mining town of Waratah, at the junction of the Murchison Highway and the Hampshire Link Road, is an important crossroad linking the Tarkine to service centres on the northwest coast, Cradle Mountain, west coast towns and the entry point at Corinna, via Savage River.

Waratah is a showcase of the Tarkine’s mining history and evidence of several cycles of discovery, prosperity and abandonment abounds in its streetscapes and skylines. It has a small resident population, shops, hotel, guesthouses, museum, fuel and camping facilities, and is becoming popular among caravan and motorhome travellers. Because Waratah has been a larger and more populous town in the past, it is well equipped with the basic infrastructure and services, freehold land and planning provisions required to support a renewed phase of development.

Mountain-top lookouts, waterfalls and relics of former mining activity are accessible via walking tracks in the town and the surrounding area, some following the routes of abandoned railways. Visitor access sites are currently being upgraded at Whyte Hill and Philosopher’s Falls; a prospector’s ore crushing mill has been restored as a working exhibit and the Heritage-listed, Athenaeum Hall (1886) is currently being returned to its former glory, with potential for use as a Tarkine visitor centre.

Key tourism themes involve the artifacts and stories of pioneering explorers, surveyors and prospectors, their links to other mining heritage and current activity in the region, and the ability of the forces of nature to reclaim and all but erase the evidence of previous industrial development.

The tourism potential of these stories is currently being explored as part of a regional project, the Cradle Cost Mining Heritage and Experience Strategy, which also includes other mining towns, railways, museum collections and related sites on the West Coast.

Corinna, established on the banks of the Pieman River in 1894, was once one of Tasmania’s largest settlements but is now one of its smallest, existing solely as a tourist destination.

All visitor facilities and services are provided as part of a recently established wilderness-themed tourism development, including self-contained accommodation, basic shop, tavern and restaurant, river cruises, canoe hire, walks and guided activities. The operator also provides a barge service, ferrying vehicles and passengers across the river.

Corinna is accessed from Zeehan in the south, Waratah (via Savage River) to the east and Arthur River township (via the Western Explorer) in the north, all via good quality unsealed roads.

There are no public camping facilities, but informal camping is allowed nearby and there are a number of established walks in the area. There is no fuel for sale, power is generated on-site, and mobile telephone services are not available.

Downstream from Corinna, Pieman river cruises connect with 4WD beach tours along the rugged coast. Upstream, the Pieman winds through scenic rainforest, and there is scope for remote camps and multi-day walking, mountain biking and river-based activities.

Nearby Donaldson River is becoming popular with whitewater rafting and kayaking groups and there is a

picnic area off the Western Explorer, but no facilities. The Mt Donaldson walk offers spectacular views of the river mouth, coastline and inland mountain ranges, and there are numerous 4WD tracks in the area.

In the original Options Report, Meunna and Marrawah were also identified as possible, minor entry points to the Tarkine.

Marrawah is located outside the notional boundaries of the Tarkine and is close to the Arthur River township, so has not been included as a separate entry point in the final version of this framework.

Meunna is a district accessible from the Bass Highway between Wynyard and Stanley. The road to Meunna passes through Myalla, the site of the last recorded capture of a wild Tasmanian Tiger. South of Meunna, unsealed roads managed by Forestry Tasmania and Waratah-Wynyard Council provide access to the Tarkine’s northern boundary, the Arthur River.

Forestry Tasmania has identified an area near the confluence of the Arthur and Lyons Rivers, Phantom Valley, as a potential site for improved public access and development of commercial river- and rainforest-based adventure activities.

High quality wilderness lodge accommodation has recently been completed on private land nearby, and self-contained accommodation is being considered.

Remote waterfalls, thermal springs, rare geological formations and other sites located in mountainous rainforest south of Phantom Valley are currently accessed by guided multi-day bushwalking tours.

This combination of accessibility, existing high-value commercial activity and potential for further visitor experiences in a dramatic rainforest setting is sufficient to warrant further investigation of the Meunna/Phantom Valley area as a potential fourth Tarkine entry point and visitor destination.

Corridors Corridors are existing access routes extending from the major entry points into and through the Tarkine, providing access to themed visitor sites and attractions along the way. As such, each corridor should be developed as a series of experiences linked together, rather than a ‘highway’ through the Tarkine.

The five corridors identified in the Framework are:

� The South Arthur Forest Drive - forest, forestry heritage and river sites

� The Western Explorer - wild coast and Aboriginal heritage

� The Savage River corridor - mining heritage and river valleys

� The Arthur and Pieman Rivers - river journeys into wilderness

The South Arthur Forest Drive comprises a series of forest and river-themed visitor sites, walks and lookouts along forestry roads south of the Arthur River between the Kanunnah and Tayatea Bridges. It is promoted as a self-drive loop accessed from Smithton, and is visited by guided tours.

Road Corridor

River Corridor

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SAVAGERIVER

ROSEBERY

TULLAH

ZEEHAN

CORINNA

SMITHTON

WYNYARD

STANLEY

SOMERSETBURNIE

GUILDFORD

MEUNNA

PHANTOM VALLEY

TARKINE


The Options Report recommended access and infrastructure upgrades at the existing visitor sites, including enhanced walking tracks, interpretation, picnic and boating facilities.

More recently, Forestry Tasmania has proposed linking the western end of the South Arthur Forest Drive to the Arthur River township entry point, and sealing existing gravel sections of the combined route. This would provide the basis for a larger tourist loop taking in the service centres of Smithton and Stanley as well as attractions at Dismal Swamp and Marrawah.

This proposal is appealing because the main visitor sites and road corridors are already in use by independent travellers and commercial operators, and the experiences offered would appear to match the preferences of the ‘Nature Enjoyer’ market.

An enhanced tourist circuit with consistent driving conditions, signage and facilities, offering a range of self-guided and commercial experiences supported by established service centres, would have the critical mass needed to ‘launch’ this part of the Tarkine as a multi-day destination.

Forestry Tasmania has also investigated ways to provide a tourist link road joining the South Arthur Forest Drive to Phantom Valley. This option should only be considered when the critical mass of visitor experiences associated with the existing Arthur River entry point, the expanded South Arthur Forest Drive and the potential Meunna/Phantom Valley precinct have been developed.

The Western Explorer is an unsealed road linking the major entry points of Arthur River township and Corinna, providing an important link between the communities and tourism destinations of the West Coast and Circular Head.

The route traverses many Tarkine landscapes, and offers significant potential for the development of visitor sites and experiences showcasing the Tarkine’s dramatic coastal wilderness and Aboriginal heritage. These are the least developed of the Tarkine’s attributes, and possibly its most significant.

Local residents and visitors use the road to access the coast and inland areas for fishing, surfing, bushwalking, camping and other recreation, and there are several permanent shack sites. Most areas off the main road are accessible only by four-wheel drive and are not well signposted for tourists.

Further development of the corridor will require staged upgrading of the road to improve driving conditions for all vehicle types - closely linked with the development of unique experiences and managed visitor access in areas such as Donaldson River, Sandy Cape, Balfour and Temma.

Management of coastal environments, Aboriginal heritage sites, fire risk and the interests of residents and recreational users in these areas will require close collaboration between tourism developers, public land managers, councils and local communities.

The Savage River corridor provides access to the major entry points of Waratah and Corinna, via the working mine settlement of Savage River. It is an established road with good quality sealed and unsealed sections passing through diverse and rugged terrain including mountains, rainforest, buttongrass and heathland. Map 5: Tarkine Corridors

Regional Links

Airport

Seaport

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CRADLE MOUNTAINLAKE ST CLAIR

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FRANKLIN GORDONWILD RIVERS

NATIONAL PARK

CRADLEVALLEY

MT BALFOUR

BLUE PEAK

MT FRANKLAND

MT NORFOLK

MT DONALDSON

MT BERTHA

MT RAMSAY

MT ROLAND

MT MEREDITH

MT LIVINGSTONE

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VICTORIA PEAK

MT ROMULUS

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CORINNA

to HOBART

to LAUNCESTON

SMITHTON

WYNYARD

STANLEY

THREE HUMMOCK ISLAND

SOMERSETBURNIE

DEVONPORTULVERSTONE

PENGUIN

LATROBE

SHEFFIELDLEVEN CANYON

GUNNS PLAINS CAVES

QUEENSTOWN

STRAHAN

GUILFORD

MEUNNA

PHANTOM VALLEY

TARKINE


Visitor sites are being developed at Whyte Hill and the spectacular Philosopher’s Falls, with potential for further walks, activities and points of interest associated with the area’s long and continuing mining heritage. Other natural features, including stands of ancient Huon Pines, could be developed as bushwalking destinations, but would require sensitive management.

The Arthur and Pieman Rivers both offer river-based cruise experiences, and a unique means of accessing ‘deep wilderness’ areas of the Tarkine without major built infrastructure. Each river has significant and iconic features, a range of river-based activities and great scope for further development of day, overnight and multi-day experiences for independent adventurers and guided groups.

The Arthur River is one of the few major Tasmanian rivers that has not been dammed for hydro-development. Its main channel or major tributaries are accessible at the eastern boundary of the Tarkine at Hellyer Gorge, Phantom Valley, several points along the South Arthur Forest Drive and the Arthur River township, with the possibility of extended tours by canoe or pack-raft through either short sections or its entire length.

There is potential for further development of permanent day activity sites, overnight camps and remote eco-cabins or wilderness lodges at selected locations, subject to appropriate lease and management arrangements.

The Pieman River experience includes a vehicle ferry crossing at Corinna, river cruises on a historic timber launch and opportunities for whitewater adventure activities on its smaller tributaries. There is scope for further development of overnight river-based activities and camping upstream and towards the river mouth, linking with walks, mountain biking and coastal 4WD tours.

Regional linkages & gateways Regional linkages connect and ‘articulate’ the Tarkine with existing arrival points, tourist hubs and other destinations in the region currently used by visitors.

They include:

� regional gateways - Burnie/Wynyard and Devonport/Latrobe;

� service centres - Stanley/Smithton, Burnie/Wynyard and Tullah/Rosebery/Zeehan; and

� other nature-based destinations - Cradle Mountain, Strahan/Gordon River.

While a significant share of visitors will travel to the Tarkine from high-volume airports elsewhere in the State, market research indicates that visitors who are primarily motivated by a Tarkine experience will seek out arrival points that are closer to their final destination.

This particularly applies to those in the highest-value ‘Nature Enthusiast’ category, who stay for shorter periods, don’t want to spend time in transit and may be less sensitive to cost differentials.

On that basis, the airports at Burnie/Wynyard and Devonport/Latrobe, the Spirit of Tasmania terminal at Devonport and cruise ships visiting Burnie and Devonport port are important regional gateways for the Tarkine. There is a need to work with port and airport operators, carriers and marketing bodies to develop, ‘package’ and promote these arrival points as gateways to the Tarkine. Map 6: Tarkine Regional linkages & gateways


Because the Tarkine entry points identified in this framework do not currently offer the full range of services found in larger towns, and it may not be desirable for them to do so, visitors and tourism businesses operating in the Tarkine will continue to rely on established service centres nearby.

Stanley, Smithton, Burnie, Wynyard, Tullah, Rosebery and Zeehan are located on major highways adjacent to the Tarkine, providing varying levels and ranges of visitor information, accommodation, fuel and vehicle repairs, food outlets, health and other services for residents and visitors alike. Many guided tour businesses are based in these towns, and independent travellers use them as base camps for day trips into the Tarkine.

While some of these towns are emerging tourism destinations in their own right, they are also critically important to the successful development of the Tarkine and must be supported to provide the services and facilities needed to support the Tarkine brand and visitor expectations.

Cradle Mountain and Strahan/Gordon River are established nature-based destinations adjacent to the Tarkine that offer complementary experiences to similar visitor markets. Visitors attracted to these destinations could provide ‘spill-over’ markets for the Tarkine, either as an add-on to their existing holiday or as part of a ‘package’ of uniquely Tasmanian wilderness experiences.

Further research is required to determine the appeal of these connections to high-value markets, and the potential for the Tarkine to add ‘critical mass’ that increases visitation to all three destinations.

In the meantime, the possibility of these benefits highlights a need to establish clear directional signage along travel routes used to access these destinations, and the importance of entry points and corridors leading into the Tarkine from its eastern and southern boundaries.

Tarkine management As described in the first section of this Strategy, management of the Tarkine occurs through a complex mosaic of land use planning, management and protection systems. Some apply to particular areas of the Tarkine, others to particular uses, and they often overlap.

This Strategy is the first plan for tourism in the Tarkine and the first plan, of any kind, for the whole of the Tarkine. As such, many of its recommendations cross several planning and management boundaries.

There is little, if any, freehold land in the Tarkine, and any tourism-related development is likely to be subject to the requirements of multiple agencies. From the Authority’s own experience as proponent of several low-key public infrastructure projects in the Tarkine, this can present challenges for developers.

If the Tarkine’s success as a tourism destination relies on rapid establishment of a critical mass of tourism experiences, private investment and supporting infrastructure, these challenges must be addressed.

The Authority believes this is best achieved through creation of a formal coordinating structure involving all major public land management and statutory bodies with responsibilities in the Tarkine. As a minimum, it should include representatives of the Parks and Wildlife Service,

Forestry Tasmania, Tourism Tasmania, the Department of Infrastructure, Energy and Resources and local government.

The roles of this ‘Tarkine Tourism Development Group’ would include

� Formal recognition or adoption of this Strategy, and integration of relevant components with existing land use strategies and management plans

� Alignment of land use planning, management and development approval processes across agencies and levels of government, including identification and coordination of human, financial and other resources required for on-ground management activities

� Establish and promote a seamless ‘client management’ process for assessment and approval of development applications, permits and licences for tourism-related activities across agencies

� Development of ‘precinct plans’ for tourism-related development in and around entry points and corridors identified in this Strategy, including supporting infrastructure and land availability

The Group would require formal inter-agency commitments at senior executive and Ministerial levels, including clear delegation and reporting arrangements, and adequate resourcing of its operations.

The Group would not replace existing advisory and consultative structures, such as the Arthur Pieman Conservation Area Management Committee and the Tarkine Discussion Group, which could provide important links between the Group and local stakeholders, in addition to their normal functions.

Product development Market researchers have described the Tarkine today as ‘a destinational concept that comprises an envelope with no content’, but confirm significant latent demand for the Tarkine in specific markets if it can deliver ‘a menu of meaningful, high quality visitor experiences that engage the target audiences’. Not just more products; products that are closely aligned to the Tarkine’s known values and markets.

This accords with the Strategy’s aim of avoiding ad hoc development, and adoption of a geographic framework that delivers themed products aligned to particular locations and visitor expectations. The aim should be to achieve diversity of products across the Tarkine, and critical mass at each location.

Identification of entry points or precincts serves to focus effort and investment, fostering a critical mass of products that can attract and hold visitors and justify provision of support infrastructure and services. Because each entry point samples different Tarkine landscapes and values, and offers different basic services, each may be suited to a different range of products and be attractive to different markets.

On this basis, Arthur River township and the (expanded) South Arthur Forest Drive might initially focus on coastal, forest and aboriginal heritage experiences suited to Nature Enjoyers on day visits or tours from Smithton and Stanley. As the destination matures, new products could include overnight or multi-day walks, 4WD and river trips with standing camps or eco-lodges targeting Nature Enthusiasts.


The Parks and Wildlife Service is investigating provision of a managed 4WD ‘Coastal Experience’ extending from Arthur River to Sandy Cape, operating in conjunction with a manned information and interpretive centre at Arthur River and visitor and camp sites along the coast. This could help address some existing problems with coastal access whilst providing a value-added experience for independent travellers, 4WD clubs and guided tour operators.

Waratah could initially consolidate its attraction as a base for caravan and campervan tourists and day visitors. Walks, tours, exhibits and interpretation focussing on the town’s history and mining heritage will appeal to segments of these existing markets. Others may use it as a base for more active, nature-based activities in the area, such as the walk into Philosopher’s Falls. Future growth could support a greater range of self-contained and heritage accommodation and food outlets for Nature Enthusiasts taking more challenging guided walks and tours into the Tarkine’s interior.

Corinna’s existing products already target parts of the Nature Enthusiast market and its remoteness and limited infrastructure may see it further specialising in higher-value, low volume, multi-day visitor markets, compared to the other entry points. There is scope for further development of river-based activities, including whitewater rafting and kayaking on the nearby Donaldson River, as well as guided bushwalks, mountain bike and 4WD tours, or combinations thereof.

The Phantom Valley area may have potential for a product and market profile similar to that of Corinna, but in a ‘deep rainforest’ setting. The sole existing product is aimed squarely at the Nature Enthusiast market, and future options being discussed focus on high-value guided adventure activities supported by quality accommodation, food and ‘wellness’ services.

Each entry point should also seek to develop food, hospitality and retail opportunities that reflect the particular heritage and industry theme of each location. Visitors should be able to sample some of the world’s finest grass-fed beef, crayfish and abalone, cheeses, rainforest honey and artisan-crafted timbers, see where they come from and meet the people who made them, as part of their Tarkine experience.

Whilst this overview reveals a diversity of existing and potential products across locations in the Tarkine, care must also be taken to ensure an appropriate range of offerings within special interest sectors. The bushwalking, mountain biking, river-based and 4WD experiences offered in the Tarkine must cater for the adventure-seeking enthusiast as well as the casual ‘holidaymaker’. Strategies are needed to ensure that the Tarkine offers challenges and attractions for these specialist markets.

Aside from physical product development, this could be achieved through signature events that serve a dual purpose of attracting special interest markets and more general exposure for the Tarkine as a destination. Immediate opportunities include support and further development of existing events associated with surfing, mountain biking and multi-sport ‘challenges’ conducted in and around the Tarkine.

Buttongrass north of Arthur River, Tourism Tasmania and Joe Shemesh

Arcadia II, Tourism Tasmania and Denis Harding


Industry development The Tarkine is a collection of stories, both fact and fiction, that when combined create a living library. Its products, experience and ethos present a diverse array of assets that if recorded in written form would fill many shelves within the library.

It is the telling of these stories that becomes the very essence of the Tarkine Visitor Experience.

Tourism operators, local businesses and communities must understand and respect “The Tarkine” - what is represents to visitors and locals alike, and what it can contribute to the region, economically, socially environmentally and culturally.

The Tarkine is projecting itself as an environmental and cultural landscape, which appeals to a variety of Target Markets. The landscape and the stories it nurtures can and will continue to deliver on these projections (promises).

The question that must be addressed is can the level of integrity and quality that the landscape projects be matched by the delivery of tourism services and experiences? The answer is simple - it must - to ensure that the service delivers on the visitor’s expectations, provides a credible and honest insight into the Tarkine and its stories, and challenges the visitor both emotionally and intellectually.

It is the delivery of this service and experience that must be assessed, monitored and continuously enhanced. All who align their business to the Tarkine need to recognise the value of their contribution to the visitor experience, and the importance of doing so in a professional, courteous and knowledgeable fashion.

This Strategy identifies the need for the tourism industry to play a leading role in the delivery of quality service and recommends the establishment of a Tarkine Industry Training Program. This program will incorporate a variety of already established accreditation programs, plus Tarkine-specific content, ensuring its relevance to operators delivering service and experiences within the Tarkine.

The uptake of this program must be embraced by all servicing the Tarkine, recognised, acknowledged and supported by landowners and managers, and promoted to all identified Target Markets.

The content and intent of the program must:

� be delivered by tourism operators through the services and experiences they provide direct to their customers

� be reflected in all promotional material for the Tarkine

� be incorporated in the interpretation provided at gateways, entry points and experience sites throughout the Tarkine

The program will extend beyond the tourism sector, engaging with retailers and the community that surround the Tarkine. A communication strategy will be required for each of these sectors, to address any concerns regarding the development of the Tarkine, highlight the benefits of this approach to local communities and provide comprehensive information regarding the stories of the Tarkine.

Giant Eucalyptus, Arthur Pieman Conservation Area, Tourism Tasmania and Joe Shemesh


The Tarkine presents a unique opportunity for north west Tasmania, but there is only one opportunity to get it right. To achieve this positive outcome will require the support of all associated with this area, its services, people and investors. Communication and Tarkine specific education and training will go a long way to achieving this outcome - but only if it is introduced early in the process, and sustained in the long-term.

Marketing & Promotion

Research confirms who may be interested in what the Tarkine has to offer. Brand work identifies what the Tarkine is and the Tourism Options Report confirms what the Tarkine can offer to meet the expectations of the target markets with respect to a Tarkine Experience.

Match the Tarkine’s experiences and services to the needs of the Target Markets and the job is done - if only it was this simple.

As presented at the opening of this report, the Tarkine has many faces - diverse, wild places that powerfully affect, inspire and change people, from Aboriginal inhabitants to people today. Its combination of globally significant temperate rainforest, dramatic wilderness, rare and threatened species and richly layered history creates a unique and memorable experience that refreshes the spirit and awakens the senses.

How do you capture this as a single page advertisement? How do you reflect this as a single brand, logo, image, wordmark, and how do you engage with a market that either has no idea of what the Tarkine has to offer or that has already formed a perception that the Tarkine is only wilderness rainforests.

Even the Tarkine Discussion Group, in its first branding workshop, chose ’ Wilderness to the Core’ as the brand essence for the Tarkine, amending that position some twelve months later to ‘Powerful Connections with Wild Places’.

Promotion of the Tarkine can be initiated today with confidence as we have identified the potential target markets and are collectively more aware of what makes a ‘Tarkine Experience’.

Promotion must, however, be measured against the Tarkine’s need for product and industry development - it is critical that the marketing promise is matched by the quality of Tarkine experiences and our ability to deliver them.

Promotion of the Tarkine must be implemented with consideration for its carrying capacity, and the ability of land managers and tourism operators to manage the impact of increased visitor numbers.

Finally, promotion of the Tarkine must be managed in a cooperative manner, engaging with all landowners/managers, industry stakeholders and state and regional tourism bodies to ensure a shared approach to the development and distribution of the Tarkine marketing messages - promotional and environmental.

Marketing of the Tarkine must:

� be environmentally sensitive regarding the messages it delivers and the manner it is delivered

� be aligned to the Tarkine brand

� be faithful to the market research and aligned to identified target markets

� include motivational messages/images to attract new visitors to the Tarkine

� deliver comprehensive interpretation of the Tarkine through stories and images

� provide incentives for repeat visitation

There is too much at risk to get these messages and their distribution wrong. To ensure that marketing and promotion of the Tarkine is carefully and sensitively managed, the recently established Tarkine Marketing Committee must be retained, with access to appropriate marketing expertise and resources to effectively manage the Tarkine message.

The Tarkine is as diverse as those who seek its fascinating mosaic of offerings; a place of

sustenance for its first inhabitants; a breathtaking, fragile wilderness for those in search of renewal; a robust landscape rich in mineral and forest resources; a playground for

the communities that surround it.


Dunefield Flowers, Tarkine Coast, Rob Blakers

The following section of the Strategy provides specific recommendations and actions based on findings of the Options Report and issues raised through the subsequent consultation process.

Recommendations focus on the geographical elements of the framework - entry points, corridors and regional linkages and gateways - supported by a suite of actions regarding resource management, product development, industry development and marketing and promotion, which will be critical to the effective implementation of the Framework.

1. ENTRY POINTS - Arthur River township 1.1 Arthur River Precinct Plan1.1.1 Develop a comprehensive Precinct Plan to guide staged development of the Arthur River Township as a Tarkine entry point, including further investigation of the recommendations below and detailed analysis of:

� existing land use plans and management strategies

� existing tourism products, markets and visitor numbers

� core Tarkine values, product gaps and target markets

� land and infrastructure needs and ‘carrying capacity’

� priority projects, lead agencies/partners and resource requirements

1.2 Arthur River Visitor Information and Cultural Interpretive Centre 1.2.1 Establish an Arthur River Visitor Information and Cultural Interpretive Centre, based on initial planning undertaken by the Parks and Wildlife Service and further consultation with Aboriginal community representatives, including:

� interpretation and education displays and information

� business centre for guided tours and sale of park, RV and camping passes/permits

� business opportunities and support such as accommodation and tour bookings, retail, etc

� café offering quality food experiences (including sunset and ocean views)

� gateway to the Tarkine Coastal Experience

1.2.2 Development of this site must incorporate consideration of private investment opportunities.

1.3 Tarkine Coastal Experience1.3.1 Finalise business models, values research, planning and stakeholder consultation, as proposed by the Parks and Wildlife Service, to develop the Tarkine Coastal

(5)Recommendations


Experience as an integrated customer focussed system for managed visitor experiences in the Arthur River, Temma and Sandy Cape region, including:

� improved access (bridges and tracks)

� better managed remote camping, including designated camping areas with basic facilities

� quality information and interpretation through websites, pre-visit information packs, onsite interpretation and signage

� a permit-based recreational vehicle management system designed to ensure the long term sustainable use of the coastal environment

� further development of the ‘Edge of the World’ experience, including signature food and wine experiences and short walks to the beach south of Gardiner Point

Wedge-tailed Eagle, Tourism Tasmania and Chris Mclennan

ARTHUR R

FRANKLAN

D RIVER

VAG

E RIV ER

RAPID RIVER

SON RI

VER

SAVAGERIVER

NATIONALPARK

MT BALFOUR

BLUE PEAK

MT FRANKLAND

MT NORFOLK

MT BERTHA

MT CLEVELAND

ARTHURRIVER

TEMMA

MARRAWAH

DISMAL SWAMP

SANDYCAPE

BALFOUR

TARKINE

WLUINA

SMITHTON

STANLEY

MEUNNA

PHANTOM VALLEY


� short walks in and around Arthur River township, especially linking with ‘Edge of the World’

� multi-day self guided and guided walks between � Arthur River and Temma � Temma and Sandy Cape � Arthur River and Marrawah

� commercial opportunities for environmentally and culturally sensitive, guided tours including appropriate interpretation of Aboriginal sites and heritage

1.4 River Based Activities

1.4.1 Retain the low volume capacity of existing river cruise operations with further investment in lunch sites and opportunities to showcase quality Tasmanian food and wine

1.4.2 Provide safe canoe launching areas at Arthur River and South Arthur Forest Drive visitor sites

1.4.3 Investigate development of multi-day guided packrafting experiences with overnight camps linked with upstream visitor sites along the South Arthur Forest Drive and at Phantom Valley

1.5 4WD and Recreational Vehicle Access

1.5.1 Support Parks and Wildlife Service efforts to continuously monitor and manage tracks and 4WD coastal access within the Arthur Pieman Conservation Area to ensure sustainable use, including introduction of a recreational vehicle management system (see Tarkine Coastal Experience).

1.6 Accommodation

1.6.1 Undertake detailed assessment of the current and potential opportunities for camping in the area, consistent with identified standards

1.6.2 Examine feasibility of commercial development of low volume, high yield experiential accommodation focused on the character and opportunities of the Tarkine, such as ‘eco-shacks’, wilderness lodges and standing camps in remote coastal and river locations.

1.7 Walks (see recommendation 11.1.1)

1.7.1 Review options for the development of the following walks:

� Linkages between Arthur River Township and ‘Edge of the World’ - class 1-3

� Arthur River bridge to Big Bend (2-3 km loop) - class 2

� Arthur River to Marrawah via the lighthouse - class 3-4

� Arthur River - Big Dune loop - class 2-3

� Arthur River across to Frankland River back to coast (via boat) which links in with possible overnight camps - class 3-4

� Green Point to Mt. Cameron coastal walk - class 4

� Balfour track - develop into a heritage track for multiple use - class 3-4

Arthur River Entry Point

Regional Linkages

Proposed TarkineCoastal Experience

Entry Point

Corridors

ARTHUR RIVER

SAVA

GE R

IV ER

RAPID RIVER

WH

YTE

RIVE

R

N RIVER

DO

NA

LDSO

N RIVER

SAVAGERIVER

NATIONALPARK


CRADLEVALLEY

BLUE PEAK

AND MT BERTHA


MT LIVINGSTONE MT ROMULUS

MT CLEVELAND

PHILOSOPHER’SFALLS

ARKINE

WARATAHLUINA

SAVAGERIVER

TULLAH

CORINNA

SOMERSETBURNIE

GUILDFORD

MEUNNA

PHANTOM VALLEY



� Lookout over the Waratah Falls - class 1

� Town Centre to Mt Bischoff - class 3

� Upgrade of Philosopher Falls walk linking with proposed car park - class 2

� Luina to Mt. Cleveland - class 3

2.5.2 Instigate site plans for the development of accessible walks within the Wandle River precinct (myrtle forests, waterfalls, historic sawmilling sites)

2.1 Waratah Precinct Plan

2.1.1 Develop a comprehensive Precinct Plan to guide staged development of Waratah as a Tarkine entry point, including further investigation of the recommendations below and detailed analysis of:






2.2 Town and Mining Heritage

2.2.1 Explore options for development of a Tarkine information/interpretive site at the Athenaeum Hall in Waratah, linked to a self-guided heritage trail visiting points of interest around the town.

2.2.2 Seek commercial interest in provision of guided tours of historical and current mining activities, including enhanced environmental practices at Mount Bischoff.

2.2.3 Support the development of the Mount Bischoff Mine Heritage Interpretation Walk.

2.2.4 Incorporate mineral fossicking options in the Mount Bischoff precinct

2.2.5 Develop site plan for the Waratah Hydro Power Station:

� enhance walking track to station

� develop and install interpretation at station

� explore the possibility of walking tracks aligned to the original water corridors and reservoirs

2.3 4WD Experiences

2.3.1 Identify and develop suitable tracks that offer managed 4WD opportunities in areas that do not conflict with bushwalking tracks including:

� Magnet Mine track

� Mt. Cleveland

� Butler’s Road (Philosopher’s Falls)

2.4 Hellyer Gorge

2.4.1 Initiate a site master plan to upgrade the visitor facilities at Hellyer Gorge to provide an attractive day use site including:

� options for camping sites within the Hellyer Gorge precinct

� maintain the range of short walks at Hellyer Gorge - class 1


Waratah Entry Point

Regional Linkages

Entry Point

Corridors

2. ENTRY POINTS - Waratah

LAKE PIEMAN

SAVA

GE R

IV ER

WH

YTE

RIVE

R

PIEMAN RIVER

DO

NA

LDSO

N RIVER

CRADLEMOUNTAIN

LAKE ST CLAIRNATIONAL PARK

MT NORFOLK

MT DONALDSON


MT LIVINGSTONE

MT MURCHISON

GRANITE

VIC

MT CLEVELANDSANDYCAPE WARATAH

LUINASAVAGERIVER

ROSEB

TULLAH

ZEEHAN

CORINNA

GU

REECEDAM

CORINNATRACK



� short walks around Corinna - class 2-3

� Mt. Donaldson walk - class 3

� Reece Dam short walk - class 3

3.6.2 Establish walking track along the Pieman River from Corinna to Savage River.

3.6.3 Investigate the potential for a multi-day walk from Pieman Heads to Arthur River with opportunities for overnight facilities and commercial guiding.

3.1 Corinna Precinct Plan

3.1.1 Develop a comprehensive Precinct Plan to guide staged development of Corinna as a Tarkine entry point, including further investigation of the recommendations below and detailed analysis of






3.2 River Based Activities

3.2.1 Provide safe canoe launching areas and ‘satellite’ camp sites for overnight canoe trips upstream and downstream from Corinna.

3.2.2 Support further development of white-water activities on the Donaldson River, including launching and retrieval points, toilets and camping facilities.

3.3 Accommodation

3.3.1 Investigate appropriate location and management of a campground in the Corinna area.

3.3.2 Investigate options for the establishment of remote (potentially ‘eco-shack’) accommodation on the coast that offers an overnight experience from Corinna (kayak or drop off).

Note: Overnight facilities in the Pieman River area must be reviewed to ensure recommendation is consistent with the Pieman River State Reserve Management Plan 1992.

3.4 Experiences

3.4.1 Investigate development of an iconic guided multi-day experience between Arthur River and Corinna that includes cycling, walking and kayaking, and exploring the range of natural and cultural values of the area.

3.4.2 Assess the potential for such an experience to form the basis of a high-profile multi-sports event.

3.5 Access and signage

3.5.1 Install Corinna information and directional signage at Waratah turnoff.

3.5.2 Upgrade the access route from Waratah via Savage River to improve safety and driving conditions, particularly in winding sections where tourist traffic shares the road with heavy vehicles associated with mining activities.

3.5.3 Seal/upgrade the ‘Corinna Track’ south of Corinna to the Reece Dam Road (C250) as the principal southern access to the Tarkine.

3.5.4 Develop signage and tourist information for other southern access roads from Rosebery and Tullah.


Corrina Entry Point

Regional Linkages

Entry Point

Corridors

3. ENTRY POINTS - Corinna

ARTHUR RIVER

RAPID RIVER

SAVAGERIVER

NATIONALPARK



BLUE PEAK

TARKINE SPRINGS

TARKINE FALLS

MT BERTHA

WYNYARD

STANLEY

SOMERSETBURNIE

MEUNNA

PHANTOM VALLEY


4.1 Phantom Valley Development and Investment Strategy

4.1.1 Complete a Phantom Valley Development and Investment Strategy as a basis for provision of public infrastructure and attraction of commercial tourism and investment, including:

4.1.2 Identification of commercial opportunities within the Phantom Valley precinct that

� are consistent with the Tarkine Brand and target market preferences

� complement existing tourism investment in the immediate area

� address gaps in the current range of visitor experiences offered in the Tarkine

4.1.3 Potential products and experiences may include:

� ‘zipline’ and rainforest canopy experiences

� health spas and well-being services

� managed access to remote waterfalls and mineral springs

� accommodation and services supporting multi-day guided walks into remote areas

� commercial rafting and kayak trips on the Arthur and Lyons Rivers

� guided mountain bike, gold prospecting and angling tours

� short walk to McGowan’s Falls

4.1.4 Identification of infrastructure required to facilitate and support appropriate commercial opportunities, including existing operators, which may include:

� upgrade and seal of Meunna and Keith River Roads

� consider options for tourist access (pedestrian and light vehicle) over the Arthur River

� installation of controls (signage, barriers, posts, pull overs)

� Phantom Valley walks, amenities and services

� access to Tarkine Springs and Tarkine Falls

� directional and interpretive signage

Note: It is envisaged that Phantom Valley will be a centre for commercially operated adventure and interpretive ventures operating in State Forest under license agreements with Forestry Tasmania.

Meunna Entry Point

Regional Linkages

Potential Entry Point

Corridors

4. ENTRY POINTS - Meunna/Phantom Valley (potential)

A

FRANKLAN

D RIVER

RAPID RIVER

MT BALFOUR

BLUE PEAK

MT FRANKLAND

KANUNNAH BRIDGESUMAC LOOKOUT

JULIUS RIVER FR

LAKE CHISHOLM FR

MILKSHAKE HILLS FR

TAYATEA BRIDGE

DEMPSTER PLAINSLOOKOUT

MT BERTHA

SOUTH ARTHURFOREST DRIVE

ARTHURRIVER

TEMMA

MARRAWAH

DISMAL SWAMP

BALFOUR

SMITHTON

STANLEY

MEUN

P


5.1 Planning

5.1.1 Expand the South Arthur Forest Drive to create an experience-rich, forest-themed visitor circuit linking existing and potential Tarkine visitor sites between Arthur River township and Tayatea Bridge to service centres and related attractions at Stanley, Smithton and Dismal Swamp.

5.2 Infrastructure

5.2.1 Seal remaining gravel sections of the expanded corridor to create consistent driving conditions, signage and visitor facilities between Arthur River and Tayatea Bridge.

5.2.2 Expand visitor parking, signage and brand-related interpretation at Sumac Lookout.

5.2.3 Replace the Tayatea Bridge, and create a visitor orientation experience including river access.

5.2.4 Enhance visitor facilities at Kanunnah Bridge, including:

� picnic/day use facilities

� lookout experience over river

� short walk to river

� safe kayak access point

5.2.5 Enhance the Lake Chisholm Forest Reserve site:

� create a circuit walk

� providing interpretation and orientation information

� install picnic area

5.2.6 Support the development of the Frankland River lookout and visitor facilities.


5.3.1 Provide a short river access walk at Tayatea bridge.

5.3.2 Upgrade walking tracks at Julius River Forest Reserve to class 2 standard and provide Tarkine information and interpretation.

5.3.3 Investigate a walk from Dempster Lookout to the falls at Wes Beckett Forest Reserve returning to the road at Rapid River.

5.4 Brand

5.4.1 Re-brand the expanded South Arthur Forest Drive as the ‘Tarkine Forest Drive’, creating theme linkages with the recently re-branded Tarkine Forest Adventures at Dismal Swamp.

South Arthur Forest Drive

5. CORRIDORS - South Arthur Forest Drive

Regional Linkages

Proposed extension toSouth Arthur Forest Drive

Corridors

LAKE PIEMAN

ARTHUR RIVER

FRANKLAN

D RIVER

SAVA

GE R

IV ER

RAPID RIVER

WH

YTE

RIVE

R

PIEMAN RIVER

DO

NA

LDSO

N RIVER

SAVAGERIVER

NATIONALPARK

HELLYSTATE

ROCKY CAPE NATIONAL PAR

MT BALFOUR

BLUE PEAK

MT FRANKLAND

MT NORFOLK

MT DONALDSON

MT BERTHA


MT LIVINGSTONE

GRAN

MT CLEVELAND

ARTHURRIVER

TEMMA

MARRAWAH

DISMAL SWAMP

SANDYCAPE

BALFOUR

TARKINE

WARATAHLUINA

SAVAGERIVER

ROS

TULLA

CORINNA

SMITHTON

WYNYARD

STANLEY

SOM

MEUNNA

PHANTOM VALLEY

� identify and manage the Longback Track as an iconic short walk including:

� upgrading of trailhead to include orientation and directional signage and parking

� maintenance of existing track to class two standard

� interpretation of Tarkine vista through point at the end of the walk.

� access to Sandy Cape from Western Explorer, connecting with Tarkine Coastal Experience sites and guided activities, similar in concept to the Wineglass Bay walk

6.4 Tracks, Trails and 4WD access6.4.1 Investigate the potential for a mountain bike track along the old Balfour rail track with the possibility for remote overnight camping or commercial accommodation.

6.4.2 Develop the Mt Balfour Track as a multiple use track with mining history interpretation.

6.4.3 Investigate the potential for suitable tracks that offer managed 4WD opportunities in areas that do not conflict with bushwalking tracks.


6.1 Planning

6.1.1 Develop a comprehensive Development Plan to guide staged development of the Western Explorer as a Tarkine access corridor, including further investigation of the recommendations below and detailed analysis of:






6.1.2 In conjunction with development of the proposed Tarkine Coastal Experience, initiate a precinct plan for Sandy Cape and Temma that includes consideration of:

� appropriate levels of use and facilities

� management of Aboriginal sites

� management and rehabilitation of tracks

� spreading peak use through the existing permit system

� designation of camp sites and identification of sites for lease for commercial camps

� options for development of walking track access from the Western Explorer

� the potential for ‘eco-shacks’ accommodation at Temma in accordance with the APCA National (controlled access) Management Zones criteria

6.2 Infrastructure

6.2.1 Explore funding options staged upgrading (or sealing) of the Western Explorer to improve safety and driving conditions for all vehicle types, based on assessment of demand for access to visitor sites.

6.2.2 Confirm hire car policies relating to unsealed sections of the Western Explorer, and engage hire companies and RACT in assessment of road conditions and promotion of safe driving.

6.2.3 Upgrade existing visitor facilities and establish additional sites to provide quality visitor interpretation and experiences at short (twenty minute) travelling intervals along the corridor, including, lookouts, short walks, day use and picnic facilities at strategic locations (eg Donaldson River).


6.3.1 Review options for the development of:

� overnight walk on Norfolk Range linking to the Donaldson River - Class 4/5

� short walks along the Western Explorer to day use areas and lookouts - class 1-3

Western Explorer Corridor

Regional Linkages

Western Explorer Corridor

Corridors

6. CORRIDORS - Western Explorer

LAKE PIEMAN

ARTHUR RIVER

FRANKLAN

D RIVER

SAVA

GE R

IV ER

RAPID RIVER

WH

YTE

RIVE

R

PIEMAN RIVER

DO

NA

LDSO

N RIVER

SAVAGERIVER

NATIONALPARK


CRADLEVALLEY

MT BALFOUR

BLUE PEAK

MT FRANKLAND

MT NORFOLK

MT DONALDSON

MT BERTHA


MT LIVINGSTONE

GRANITE TOR

MT ROMULUS

MT CLEVELANDSANDYCAPE

BALFOUR

TARKINE

WARATAHLUINA

SAVAGERIVER

ROSEBERY

TULLAH

CORINNA

SOMERSETBURNIE

GUILDFORD

MEUNNA

PHANTOM VALLEY

PHILOSOPHER’SFALLS

Cradle Mountain and Strahan.

7.5 Walks, Tracks and Trails (see recommendation 11.1.1)

7.5.1 Establish Heazlewood ‘Pack Track’ into the Godkin mine site.

7.5.2 Investigate options to create a controlled access Savage River Pipe Span Walk - class 3.

7.5.3 Work with Forestry Tasmania to develop opportunities for managed access to, and interpretation of, stands of ancient Huon Pines accessible from the Savage River Corridor.

7.5.4 Identify existing tracks suitable for managed 4WD access that do not conflict with bushwalking tracks.

7.1 Planning7.1.1 Develop a comprehensive Development Plan to guide staged development of the Savage River Corridor as a Tarkine access corridor, including further investigation of the recommendations below and detailed analysis of:






7.2 Access7.2.1 Upgrade the access route from Waratah via Savage River to improve safety and driving conditions, particularly in winding sections where tourist traffic shares the road with heavy vehicles associated with mining activities.

7.2.2 Seal/upgrade the ‘Corinna Track’ south of Corinna to the Reece Dam Road (C250) as the principal southern access to the Tarkine.

7.2.3 Develop signage and tourist information for other southern access roads from Rosebery and Tullah.

7.3 Infrastructure7.3.1 Initiate a site master plan for the Philosopher’s Falls area addressing:

� improvements to trailhead for Philosopher’s Falls to provide high quality day use experience

� development of a low key camping area potentially at the turnoff to Philosopher’s Falls

7.3.2 Upgrade picnic facilities at Whyte River Bridge Crossing.

7.3.3 Establish parking areas, lookouts and interpretation at Heazlewood River, Godkin mine site and Whyte River area near Savage River mine.

7.3.4 Work with Savage River Mine operators to reduce visual impact of the mine area visible from the road, and develop opportunities for guided tours and interpretation of mining operations.

7.4 Signage 7.4.1 Install Tarkine directional signage at Murchison Highway (via C247) and Zeehan (via C249).

7.4.2 Install distance signage at Waratah, Savage River, Western Explorer turnoff and Corinna.

7.4.3 Install fuel availability signage at Waratah, Zeehan and the Western Explorer turnoff.

7.4.4 Provide signage for viewing site south of Savage River.

7.4.5 Upgrade signage for names of rivers and mountains.

7.4.6 Install interpretive signage at Savage River covering history and current operation of the mine.

7.4.7 Develop Tarkine directional signage at exit points at


Savage River Corridor

Regional Linkages

Savage River Corridor

Corridors

7. CORRIDORS - Savage River & Southern Access Routes

LAKE PIEMAN

ARTHUR RIVER

ARTHUR RIVER

FRANKLAN

D RIVER

SAVA

GE R

IV ER

RAPID RIVER

WH

YTE

RIVE

R

PIEMAN RIVER

DO

NA

LDSO

N RIVER

SAVAGERIVER

NATIONALPARK




CRADLEVALLEY

MT BALFOUR

BLUE PEAK

MT FRANKLAND

KANUNNAHBRIDGE

TAYATEA

REECEDAM

MT NORFOLK

MT DONALDSON

MT BERTHA


MT LIVINGSTONE

MT MURCHISON

GRANITE TOR

VICTORIA PEAK

MT ROMULUS

MT CLEVELAND

ARTHURRIVER

TEMMA

MARRAWAH

DISMAL SWAMP

SANDYCAPE

BALFOUR

WARATAHLUINA

SAVAGERIVER

ROSEBERY

TULLAH

ZEEHAN

CORINNA

SMITHTON

WYNYARD

STANLEY

SOMERSETBURNIE

GUILDFORD

MEUNNA

PHANTOM VALLEY

TARKINE


8.1 Planning

8.1.1 Investigate the feasibility of providing and

managing sites suitable for development of remote

standing camps and other wilderness and eco-themed

accommodation experiences in rainforest settings

upstream from the Arthur River township.

8.1.2 Conduct market research to determine likely visitor

demand and developer interest in such experiences, as

a basis for further investigation of development-ready

sites and/or investment attraction processes.

8.2 Experience Development

8.2.1 Investigate value adding of existing river cruise

operations through:

� development of day visitor sites through formal

arrangements with relevant land managers

� showcasing of quality Tasmanian food and wine on

lunch and evening cruises

� connections with other land or river-based

experiences, such as guided bushwalks, overnight

camps, river lodges, canoeing and fishing expeditions

8.2.2 Encourage the development and promotion of

additional river-based opportunities on both major

rivers including:

� canoe/kayak hire, drop-off services and guided day

and overnight trips

� multi-day pack rafting expeditions

� white-water rafting and kayaking, and support

facilities, on suitable headwaters and tributaries

� guided angling experiences

8.3 Infrastructure

8.3.1 Establish safe canoe launching areas, rest and

camp sites for independent canoeists and guided river

tours between Tayatea Bridge and Arthur River township

on the Arthur River.

8.3.2 Provide camping facilities and toilets to support

river-based activities on the Donaldson River and

selected other adventure-based activity sites.

Pieman & Arthur River Corridors

Regional Linkages

River Corridors

Arthur & Pieman Rivers

Road Corridors

8. CORRIDORS - Pieman and Arthur Rivers

Regional Links

Airport

Seaport

LAKE PIEMAN

ARTHUR RIVER

ARTHUR RIVER

FRANKLAN

D RIVER

SAVA

GE R

IV ER

RAPID RIVER

WH

YTE

RIVE

R

PIEMAN RIVER

DO

NA

LDSO

N RIVER

SAVAGERIVER

NATIONALPARK

MOLE CREEK KARST NATIONAL PARK



CRADLE MOUNTAINLAKE ST CLAIR

NATIONAL PARK

FRANKLIN GORDONWILD RIVERS

NATIONAL PARK

CRADLEVALLEY

MT BALFOUR

BLUE PEAK

MT FRANKLAND

MT NORFOLK

MT DONALDSON

MT BERTHA

MT RAMSAY

MT ROLAND

MT MEREDITH

MT LIVINGSTONE

MT MURCHISON

GRANITE TOR

CRADLE MOUNTAIN

VICTORIA PEAK

MT ROMULUS

MT CLEVELAND

ARTHURRIVER

TEMMA

MARRAWAH

DISMAL SWAMP

SANDYCAPE

BALFOUR

WARATAHLUINA

SAVAGERIVER

ROSEBERY

TULLAH

ZEEHAN

CORINNA

to HOBART

to LAUNCESTON

SMITHTON

WYNYARD

STANLEY

THREE HUMMOCK ISLAND

SOMERSETBURNIE

DEVONPORTULVERSTONE

PENGUIN

LATROBE

SHEFFIELDLEVEN CANYON

GUNNS PLAINS CAVES

QUEENSTOWN

STRAHAN

GUILFORD

MEUNNA

PHANTOM VALLEY

TARKINE


Regional Linkages

� Burnie/Wynyard, Devonport/Latrobe

� Stanley/Smithton, Tullah/Rosebery/Zeehan

� Cradle Mountain, Strahan/Gordon River

Regional Gateways

� Burnie Airport (Wynyard) - Regional Express

� Burnie Port - Cruise Ships

� Devonport Port - TT Line, Cruise Ships

� Devonport Airport - Qantas Link.

9.1 Signage

9.1.1 Develop a signage strategy for major linkages and gateways that uses graphics based on the Tarkine brand and integrates the use of standard visitor signage, including interpretive signage.

9.1.2 Develop Primary Boundary Marker sites as per the Tarkine Bushwalk Program:

� Arthur River - C214

� Kannunah Bridge - C218

� Waratah - B23

� Zeehan - C249

� Tullah - A23.

9.1.3 Install directional signage for the Tarkine on the Murchison Highway (via C247) and Zeehan (via C249).

9.1.4 Install Tarkine directional signage at following road intersections, establishing secondary entry points for the Tarkine:

� Murchison Highway - Reece Dam Road A10/C252 (Tullah)

� Murchison Highway - Camp Road A10/B23 (Waratah/Savage River)

� Murchison Highway - Hampshire Link Road A10/B18 (Waratah/Burnie)

� Murchison Highway- Heemskirk Road A10/C249 (Zeehan)

� Bass Highway - Lapoinya Road A2/C230

� Bass Highway - Myalla Road A2/C229

� Bass Highway - Trowutta Road A2/B22.

9.2 Interpretation

9.2.1 Assist Burnie Airport Corporation to incorporate Tarkine brand into internal, interpretive fit-out of the Burnie Airport terminal as the ‘Gateway to the Tarkine’.

9.2.2 Develop partnerships with carriers and facility managers, and options for Tarkine interpretation and promotional activities, at all major regional Gateways.

9. REGIONAL LINKAGES & GATEWAYS

10.4 Environmentally Sustainable Development 10.4.1 Determine the visitor carrying capacity of the Tarkine and its potential impact, within the context of environmental sensitivity.

10.4.2 Ensure all projects address Environmentally Sustainable Development principles.

10.4.3 Propose models/benchmarks for world’s best practice in sustainable tourism throughout the Tarkine.


10.1 Tarkine Tourism Development Group

10.1.1 Review land manager’s capacity, in financial and human resources, to effectively manage current and proposed Tarkine land and tourism assets and natural values.

10.1.2 Create of a formal coordinating structure involving representatives of all major public land management and statutory bodies with responsibilities in the Tarkine to coordinate and drive:

� formal recognition or adoption of this Strategy

� alignment of land use planning, management and development approval processes

� establishment of a seamless ‘client management’ process for development applications

� review the capacity of land managers to administer current assets and resources and the impact of these land management practices on proposed development opportunities

10.1.3 Retain the Tarkine Discussion Group with current representation:

� Tarkine Discussion Group to be retitled ‘Tarkine Reference Group’

� Tarkine Tourism Development Group to utilise the knowledge and expertise of the Tarkine Reference Group

� Cradle Coast Authority to continue to convene and manage the Tarkine Reference Group

10.2 Investment

10.2.1 Develop a comprehensive Tarkine Investment Strategy that addresses the following:

� identification of potential investment opportunities including site specific projects

� identification of investor markets and match investors with development opportunities

� investor specific support documentation

10.2.2 Provide advice to Governments and other funding sources regarding development opportunities within the Tarkine.

10.2.3 Development of ‘precinct plans’ for entry points and corridors identified in this Strategy.

10.2.4 Establish a ‘one stop shop’ for Tarkine development and investment enquiries.

10.3 Reserve Classification

10.3.1 Evaluate possible tourism implications of any future changes in the reserve classification within the Tarkine, including but not limited to:

� World Heritage listing

� National Heritage listing

� National Park status

10. TARKINE MANAGEMENT

Leatherwood, Tarkine, Tourism Tasmania and Michael Walters


11.1 Tarkine Tracks and Trails Strategy

11.1.1 Develop a Tarkine Walking Tracks Strategy (see appendix 6).

11.1.2 Identify a range of walking tracks to meet the needs of all target markets.

11.1.3 Establish designated access to the Tarkine for 4WD and RV users.

11.1.4 Develop a Tarkine Mountain Bike track strategy.

11.1.5 Investigate options for multi purpose tracks within the Tarkine.

11.2 Establish River Based Activities within the Tarkine

11.2.1 Identify opportunities for multi-day canoeing experiences on the Arthur and Pieman Rivers.

11.2.2 Investigate options for development of guided pack rafting experiences.

11.3 Tarkine Challenge

11.3.1 Develop a high-profile tri-sports event including mountain biking, kayaking and running stages.

11.4 Aboriginal culture and heritage

11.4.1 Develop experiences that are aligned to the Tarkine’s Aboriginal history, culture and heritage.

11.4.2 Support partnerships between the Aboriginal community and Parks and Wildlife Services to establish an Information and Cultural Interpretive Centre at Arthur River.

11.5 Commercial Opportunities

11.5.1 Promote development of low impact/high yield visitor experiences including:

� Wellness and health spa services associated with ‘pristine wilderness’ values

� Journeys into the ‘Heart of the Tarkine’

� Wilderness accommodation in remote coastal and rainforest locations

� Adventure tourism activities (Phantom Valley)

� Photography and arts related experiences

11.6 Educational Opportunities

11.6.1 Establish partnerships with educational institutions to develop the Tarkine as a ‘living classroom’.

11.6.2 Adopt ‘Stories of the Tarkine’ as a theme for interpretation and visitor and student education.

11.6.3 Develop oral histories as a basis for creation of interpretation, products and visitor experiences.

11. PRODUCT DEVELOPMENT

Pieman River reflections, Ken Boundy


12.1 Tarkine Industry Education/Training Program

12.1.1 Establish a training program for Tarkine businesses and service providers, to foster and promote:

� Consistent presentation of the Tarkine brand, values and stories

� High quality customer service standards

� Environmentally sustainable tourism

Based on:

� The Tourism Accreditation Program (managed by the Tourism Industry Council of Tasmania

� The ROC Program (Respecting Our Culture Program)

� All or components of Ecotourism Australia accreditation and/or Green Globe or other environmental certification

� Content to reflect the environmental and management positions of current and traditional land owners and/or managers

12.1.2 Encourage all business operators accessing or servicing the Tarkine to complete the Tarkine education/training program.

12.1.3 Encourage public land managers to recognise and support the content and delivery of the Tarkine education/training program.

12.1.4 Develop a specific Tarkine education program for Tasmanian Visitor and Information Centre staff and volunteers throughout the State.

12.2 Tarkine Training/Education Pilot Project - Arthur River

12.2.1 Pilot the Tarkine education/training program with tourism and associated businesses in the Arthur River precinct.

12.3 Staff Development

12.3.1 Develop training and induction programs for tourism staff as part of Tarkine education/training program.

12.3.2 Investigate successful models for staff training and retention in remote visitor destinations.

12.4 Communication

12.4.1 Establish Tarkine Tourism Operators Group.

12.4.2 Develop Tarkine information and interpretation packages for tourism operators and service providers, local businesses, community groups, schools and the general community.

12.4.3 Develop a ‘Friends of the Tarkine’ database for regular communication and feedback.

12. INDUSTRY DEVELOPMENT


13. MARKETING & PROMOTION

13.1 Promotion

13.1.1 Retain existing Tarkine marketing group.

13.1.2 Develop and implement a comprehensive Tarkine Promotional Plan for 2009/10 (and beyond).

13.1.3 Ensure Tarkine is included as a primary tourism product in the ‘North-West Coast’ and ‘Western Wilderness’ marketing zone campaigns.

13.1.4 Develop a specific Tarkine education program for Tasmanian Visitor and Information Centre staff and volunteers throughout the State.

13.1.5 Develop, promote and manage Tarkine Wordmark.

13.1.6 Identify brand-related pre, during and post trip collateral, including brochures and web site.

13.1.7 Promote inclusion of the Tarkine in Tourism Australia’s Australian National Landscapes Register.

13.2 Research

13.2.1 Continue ongoing tourism research specific to the Tarkine, including:

� Market research to underpin the Tarkine brand, and the development of high-value visitor experiences

� Identification of key triggers that could create ‘critical mass’ to support substantial regional/cluster-based visitation

� Product testing as per the EMDA report

13.3 Brand

13.3.1 Complete the brand development strategy, including brand interpretation and creatives.

13.3.2 Develop and manage a ‘Tarkine Brand Style Guide’.

Fungi, Arthur Pieman Conservation Area,Tourism Tasmania and Joe Shemesh


The Tarkine is an enigma. Its name is not officially recognised and its

physical boundaries are imprecise. Local communities have long considered it

their place of work and recreation.

Pieman Head, Arthur Pieman Conservation Area, Tourism Tasmania and Joe Shemesh

(6) ACKNOWLEDGEMENTS

The Cradle Coast Authority would like to acknowledge the financial support provided by the Federal Government represented by its Department of Industry, Tourism And Resources, Tourism Division, which has provided significant funding for this strategy.

The Cradle Coast Authority would like to acknowledge the editorial input of Sarah Lebski, Tourism Consultant in the development of this strategy.

The Cradle Coast Authority would like to acknowledge the input provided by the Tarkine Discussion Group throughout the development of this strategy, in particular the organisations represented:

� Tourism Tasmania

� Parks & Wildlife Services

� Forestry Tasmania

� Tasmanian Aboriginal Land & Sea Council

� Heritage Tasmania

� Circular Head, West Coast, Waratah Wynyard and Burnie City Councils

� Circular Head, Waratah Wynyard and Burnie Tourism Associations

� Arthur Pieman Conservation Area Management Committee

� Tarkine National Coalition

(7) DISCLAIMER

The Tarkine Tourism Development Strategy has been developed by the Cradle Coast Authority with the valued input of various stakeholders. The content of this strategy may not reflect the opinions or policies of all individuals or organisations who contributed to the process. While reasonable efforts have been made to ensure that the contents of this strategy are factually correct, the Authority shall not be liable for any loss or damage that may be occasioned directly or indirectly through the use of, or reliance on, the contents of this publication.

(8) BIBLIOGRAPHY

Inspiring Place, Tarkine Wilderness Experience: Assessment of a Potential Visitor Experience in the Stanley Tourism Precinct (2006)

Wing, Allison, The Power of Community Involvement in Tourism (Final Report)(2001)

Planning for People, Tarkine Tourism Development Options Report (March 2008)

Planning for People/Alistair Grinsbergs Heritage Solutions, Tourism Masterplan Template (June 2005)

Economic and Market Development Advisers (EMDA) The Tarkine - Latent Demand Quantification, Phase 1, Consumer Segments (December 2007)

Economic and Market Development Advisers (EMDA) The Tarkine - Latent Demand Quantification, Phase 2, Economic Evaluation of Visitor Scenarios (December 2007)

Office of Aboriginal Affairs, Aboriginal Tourism Development Plan for Tasmania (2007)

Housego, Anna, Creating the Tarkine Visitor Experience - The Way Forward (draft) (May 2006)

Tourism Tasmania/Tourism Industry Council Tasmania, Tourism 21 Strategic Business Plan 2007-2010

Tourism Tasmania, New Directions for Our Island; Tourism Tasmania Three-Year Business Strategy, 2006-2009

Briggs, Jane Consumer Reaction to Proposed Marketing Zone Positions (June 2008)

SCA Marketing/Moore Consulting, The Tarkine Opportunity, Market and Customer Analysis (September 2007)

Cradle Coast Authority, Tarkine Tourism Development & Sustainable Management Plan (Milestone 2 Report) (June 2007)

Colmar Brunton, Perceptions Research Study (2007) or Tourism Tasmania, Lighthouse Reports One and Two (2007)

www.acfonline.org.au

(9) ATTACHMENTS

1. Tarkine Brand Pyramid

2. Walking Track Classification System -Parks and Wildlife Service - 2004

COVER IMAGEPieman Head, Arthur Pieman Conservation Area, Tourism Tasmania and Joe Shemesh


TARKINE BRAND MODEL

ESSENCEPowerful

connections with wild places.

PERSONALITYHaunting spirit, wise ageless,

enigmatic, commands respect and awe, inspires, powerful, has a

wide range of expression (gentleness to fury), engages on its own terms.

CORE VALUESWilderness, power and resilience of human story,

mysterious.

Awe-inspiring, enlivening, thrilling, awakening, surprise.

FLAGSHIP ATTRIBUTESGlobally-significant temperate rainforest.

Aboriginal and European heritage.Dramatic, diverse places (wild rivers, rugged coastline, mountains, expansive views.

Accessible wilderness.Rare and threatened species.


Opp

ortu

nity

for l

arge

num

bers

of

vis

itors

, inc

ludi

ng th

ose

with

re

duce

d m

obili

ty, t

o un

dert

ake

wal

ks w

hich

are

pro

vide

d w

ith a

hi

gh le

vel o

f int

erpr

etat

ion

and

faci

litie

s.U

sers

can

exp

ect a

bund

ant

oppo

rtun

ities

to le

arn

abou

t the

na

tura

l env

ironm

ent t

houg

ht

inte

rpre

tive

sign

s or b

roch

ures

.U

sers

can

exp

ect f

requ

ent

enco

unte

rs w

ith o

ther

s.

Opp

ortu

nity

for l

arge

num

bers

of

vis

itors

to w

alk

easi

ly in

na

tura

l env

ironm

ents

whi

ch a

re

prov

ided

with

a m

oder

ate

to

high

leve

l of i

nter

pret

atio

n an

d fa

cilit

ies.

Use

rs c

an e

xpec

t to

lear

n ab

out t

he n

atur

al e

nviro

nmen

t w

ith m

oder

ated

to a

bund

ant

oppo

rtun

ities

to le

arn

thou

gh

inte

rpre

tive

sign

s or b

roch

ures

.U

sers

can

exp

ect f

requ

ent

enco

unte

rs w

ith o

ther

s.

Opp

ortu

nity

for v

isito

rs to

wal

k in

slig

htly

mod

ifi ed

nat

ural

en

viro

nmen

ts re

quiri

ng a

mod

erat

e le

vel o

f fi tn

ess a

nd w

here

the

prov

isio

n of

inte

rpre

tatio

n an

d fa

cilit

ies i

s not

com

mon

.U

sers

can

exp

ect o

ppor

tuni

ties t

o ob

serv

e an

d ap

prec

iate

the

natu

ral

envi

ronm

ent w

ith li

mite

d pr

ovis

ion

of in

terp

retiv

e si

gnag

e.U

sers

can

exp

ect o

ccas

iona

l enc

ount

ers w

ith o

ther

s alo

ng th

e tr

ack.

Opp

ortu

nity

for v

isito

rs to

expl

ore

and

disc

over

rela

tivel

yun

dist

urbe

d na

tura

l env

ironm

ents

al

ong

defi n

ed a

nd d

istin

ct tr

acks

w

ith m

inim

al (i

f any

) fac

ilitie

s.U

sers

can

exp

ect o

ppor

tuni

ties

to o

bser

ve a

nd a

ppre

ciat

e th

e na

tura

l env

ironm

ent w

ithou

t the

pr

ovis

ion

of in

terp

retiv

e si

gnag

e.U

sers

can

exp

ect o

ppor

tuni

ties

for s

olitu

de w

ith fe

w e

ncou

nter

s w

ith o

ther

s alo

ng th

e tr

ack.

Opp

ortu

nity

for v

isito

rs w

ith

adva

nced

out

door

kno

wle

dge

to

fi nd

thei

r ow

n w

ay a

long

oft

en

indi

stin

ct tr

acks

in re

mot

e ar

eas.

Use

rs c

an e

xpec

t fre

quen

t op

port

uniti

es fo

r sol

itude

with

fe

w e

ncou

nter

s with

oth

ers.

Opp

ortu

nity

for h

ighl

y ex

perie

nced

wal

kers

to e

xplo

re

rem

ote

and

chal

leng

ing

natu

ral

area

s with

out r

elia

nce

on

man

aged

trac

ks.

Use

rs c

an e

xpec

t ext

ende

d pe

riods

of s

olitu

de w

ith fe

w

enco

unte

rs w

ith o

ther

s.

Usu

ally

less

than

1.5

km fo

r a

loop

trac

k or

750

m if

use

rs h

ave

to d

oubl

e ba

ck.

Usu

ally

less

than

3km

for a

loop

tr

ack

or 1

.5km

if u

sers

hav

e to

do

uble

bac

k.

No

limit

for a

ny tr

acks

of T

1 st

anda

rd o

r low

er.

Min

120

0mm

, pre

fera

bly

at

leas

t 150

0mm

or w

ith se

ctio

ns

mor

e th

an 1

500m

m w

ide

ever

y 30

m a

nd a

t ben

ds to

allo

w

whe

elch

airs

to p

ass.

Max

250

0mm

, pre

fera

bly

less

th

an 2

000m

m o

ver m

ost o

f tra

ck

(Tra

cks m

ore

than

200

0mm

wid

e m

ay b

e di

sorie

ntat

ing

for u

sers

w

ith im

paire

d vi

sion

).Ra

mpe

d se

ctio

ns sh

ould

be

exac

tly 1

020m

m w

ide

with

ha

ndra

ils o

n bo

th si

des.

Min

600

mm

, gen

eral

ly a

t lea

st

1000

mm

.M

ax 2

500m

m, p

refe

rabl

y le

ss

than

200

0mm

ove

r mos

t of t

rack

(T

rack

s mor

e th

an 2

000m

m w

ide

may

be

diso

rient

atin

g fo

r use

rs

with

impa

ired

visi

on).

Min

gen

eral

ly 5

00m

m, g

ener

ally

at

leas

t 750

mm

. Max

120

0mm

.W

idth

var

iabl

e al

ong

the

leng

th o

f the

trac

k. M

in 5

00m

m

but s

hort

sect

ions

<50

0mm

ac

cept

able

. Max

100

0mm

.

No

min

imum

wid

th.

Max

imum

750

mm

.N

o m

inim

um w

idth

. M

axim

um 5

00m

m.

Pads

or t

rack

s to

be <

500m

m.

Pads

or t

rack

s to

be k

ept t

o an

ab

solu

te m

inim

um.

Max

gra

dien

t 5°;

mos

tly le

ss th

an 2

°.G

radi

ent m

ostly

less

than

8°,

max

15

° ove

r sho

rt (3

0m) s

ectio

ns.

Gui

danc

e fo

r man

ager

sG

radi

ent m

ostly

<15

° but

may

be

stee

per i

n pl

aces

.

Gui

danc

e fo

r man

ager

sG

radi

ent m

ostly

<20

° but

may

be

stee

per i

n pl

aces

.

Gui

danc

e fo

r man

ager

sGr

adie

nt li

mite

d by

env

ironm

enta

l co

nsid

erat

ions

onl

y.

Gui

danc

e fo

r man

ager

sGr

adie

nt li

mite

d by

env

ironm

enta

l co

nsid

erat

ions

onl

y.

Gui

danc

e fo

r man

ager

sN

o re

stric

tions

.

Wel

l dra

ined

, “sh

oe” s

tand

ard.

Firm

eve

n su

rfac

e, e

g co

ncre

te,

asph

alt,

fi ne

grav

el, s

awn

woo

d pl

anki

ng. E

dges

cle

arly

defi

ned

.

Wel

l dra

ined

, “sh

oe” s

tand

ard.

Reas

onab

ly fi

rm e

g st

abili

sed

soils

, gra

vel,

pine

chi

ps, s

tone

.N

ote:

Eve

nly

laid

cor

dwoo

d m

ay b

e su

itabl

e fo

r som

e W

2 tr

acks

but

cor

dwoo

d is

gen

eral

ly

unsu

itabl

e fo

r tra

cks l

ikel

y to

be

used

by

aged

or d

isab

led

peop

le.

“Boo

t” st

anda

rd. M

ay b

e ro

cky

and

unev

en in

pla

ces.

Som

e m

ud a

nd w

ater

to 1

00m

m

deep

acc

epta

ble

in p

lace

s.Ex

tens

ive

hard

enin

g is

ac

cept

able

whe

re re

quire

d.

“Wet

boo

t” st

anda

rd.

Stab

ilisa

tion/

hard

enin

g/ d

rain

age

mai

nly

for e

nviro

nmen

tal

purp

oses

but

som

e co

nces

sions

to

use

r com

fort

.Su

rface

may

be

roug

h ov

er

exte

nded

sect

ions

. Mud

up

to

200m

m d

eep

acce

ptab

le in

pla

ces.

Impr

oved

surf

acin

g/dr

aina

ge

min

imal

– fo

r env

ironm

enta

l pu

rpos

es o

nly.

Impr

oved

surf

acin

g/dr

aina

ge

min

imal

– fo

r env

ironm

enta

l pu

rpos

es o

nly.

Impr

oved

surf

acin

g/dr

aina

ge

min

imal

– fo

r env

ironm

enta

l pu

rpos

es o

nly.

OV

ERV

IEW

LEN

GTH

WID

TH

GR

AD

IEN

T

SUR

FAC

ING

& D

RA

INA

GE

STEP

SN

o st

eps;

ram

ps <

5°.

Step

s and

stai

rs m

ay b

e in

clud

ed,

with

han

drai

ls w

here

nec

essa

ry

for u

ser s

afet

y.

W1

Wh

ee

lch

air

sta

nd

ard

na

ture

tra

il

(AS

2156

Cla

ss 1

)

W2

(Sta

nd

ard

) n

atu

re t

rail

(AS

2156

Cla

ss 2

)

T1 T

rac

k g

rad

e 1

(AS

2156

Cla

ss 3

a)

T2 T

rac

k g

rad

e 2

(AS

2156

Cla

ss 3

b)

T3 T

rac

k g

rad

e 3

(AS

2156

Cla

ss 4

)

T4 T

rac

k g

rad

e 4

(AS

2156

Cla

ss 5

)

R R

ou

te *

(AS

2156

Cla

ss 6

+)


W1

Wh

ee

lch

air

sta

nd

ard

na

ture

tra

il

(AS

2156

Cla

ss 1

)

W2

(Sta

nd

ard

) n

atu

re t

rail

(AS

2156

Cla

ss 2

)

T1 T

rac

k g

rad

e 1

(AS

2156

Cla

ss 3

a)

T2 T

rac

k g

rad

e 2

(AS

2156

Cla

ss 3

b)

T3 T

rac

k g

rad

e 3

(AS

2156

Cla

ss 4

)

T4 T

rac

k g

rad

e 4

(AS

2156

Cla

ss 5

)

R R

ou

te *

(AS

2156

Cla

ss 6

+)

Trac

k M

arke

rsTr

ack

mar

kers

whe

re n

eces

sary

to

ens

ure

that

dire

ctio

n is

ob

viou

s exc

ept u

nder

ext

rem

e co

nditi

ons (

eg sn

ow).

Trac

k M

arke

rsTr

ack

mar

kers

whe

re n

eces

sary

to

ens

ure

that

dire

ctio

n is

ob

viou

s alo

ng m

ost o

f tra

ck,

alth

ough

rout

e m

ay n

ot b

e ob

viou

s in

snow

.

Trac

k M

arke

rsT4

trac

ks m

ay b

e m

arke

d bu

t m

arke

rs sh

ould

be

low

-key

.Tr

ack-

head

may

be

mar

ked

in a

lo

w-k

ey m

anne

r.So

me

trac

ks m

ay b

e di

ffi cu

lt to

fo

llow

in p

lace

s.N

o ot

her f

acili

ties e

xcep

t whe

re

nece

ssar

y fo

r env

ironm

enta

l pu

rpos

es –

eg

“fan

out

” sig

ns.

Trac

k M

arke

rsN

one

exce

pt w

here

nec

essa

ry

for e

nviro

nmen

tal p

urpo

ses –

eg

trac

k m

arke

rs to

con

cent

rate

us

age

in b

ottle

neck

s on

alpi

ne

trav

erse

s. Si

gns m

ay b

e in

stal

led

for e

ssen

tial m

anag

emen

t pu

rpos

es.

Trac

k M

arke

rsTr

ack

mar

kers

whe

re n

eces

sary

to

ens

ure

that

dire

ctio

n is

ob

viou

s exc

ept u

nder

ext

rem

e co

nditi

ons (

eg sn

ow in

non

al

pine

are

as).

Brid

ges t

o fu

ll w

idth

of t

rack

, si

gnpo

sts,

inte

rpre

tatio

n fa

cilit

ies,

view

ing

plat

form

s. Sh

elte

rs a

nd b

ench

es a

re

acce

ptab

le b

ut n

ot p

icni

c ta

bles

. Tr

ack

mar

kers

are

unn

eces

sary

.

Brid

ges t

o fu

ll w

idth

of t

rack

, si

gnpo

sts,

inte

rpre

tatio

n fa

cilit

ies,

view

ing

plat

form

s. Sh

elte

rs a

nd b

ench

es a

re

acce

ptab

le b

ut n

ot p

icni

c ta

bles

. Tr

ack

mar

kers

are

unn

eces

sary

.

Brid

ges

and

wat

er c

ross

ings

Brid

ges t

o be

inst

alle

d ov

er a

ll m

ajor

cre

eks a

nd ri

vers

.St

eppi

ng-s

tone

s acc

epta

ble;

fo

rds a

ccep

tabl

e w

here

wat

er is

ge

nera

lly le

ss th

an 1

00m

m d

eep.

Brid

ges

and

wat

er c

ross

ings

Brid

ges o

r oth

er c

onst

ruct

ed

cros

sing

s gen

eral

ly n

ot re

quire

d if

maj

or c

reek

s and

rive

rs a

re

norm

ally

safe

ly fo

rdab

le, e

xcep

t fo

r env

ironm

enta

l pur

pose

s.Ro

ugh

log

brid

ges a

ccep

tabl

e bu

t not

nec

essa

ry. F

lyin

g fo

xes

acce

ptab

le o

ver r

iver

s whi

ch

cann

ot n

orm

ally

be

ford

ed, b

ut

som

e fo

rds m

ay b

e fl o

od-p

rone

.D

elay

s may

be e

xpec

ted

unde

r ab

norm

al c

ondi

tions

.

Brid

ges

and

wat

er c

ross

ings

Brid

ges o

r oth

er c

onst

ruct

ed

cros

sing

s gen

eral

ly n

ot

prov

ided

, exc

ept f

or e

ssen

tial

envi

ronm

enta

l pur

pose

s.W

here

pos

sibl

e na

tura

l cro

ssin

gs

are

pref

erre

d.Fl

ood

dela

ys a

ccep

tabl

e an

d ex

pect

ed u

nder

abn

orm

al

cond

ition

s.

Brid

ges

and

wat

er c

ross

ings

Non

e ex

cept

for e

ssen

tial

envi

ronm

enta

l pur

pose

s.N

atur

al c

ross

ings

are

pre

ferr

ed.

Brid

ges

and

wat

er c

ross

ings

Brid

ges t

o be

inst

alle

d ov

er a

ll m

ajor

cre

eks a

nd ri

vers

that

are

no

t nor

mal

ly sa

fely

and

read

ily

ford

able

at a

dep

th o

f les

s tha

n 50

0mm

. Brid

ges m

ay a

lso

be

inst

alle

d to

min

imis

e er

osio

n at

cr

eek

cros

sing

s.Lo

g cr

ossi

ngs a

nd c

able

brid

ges

acce

ptab

le; fl

yin

g fo

xes o

r sw

ing

brid

ges a

ccep

tabl

e ov

er la

rger

riv

ers.

Som

e fo

rds m

ay b

e fl o

od-p

rone

.

Min

300

mm

on

eith

er si

de a

t gr

ound

leve

l, 50

0mm

at s

houl

der

leve

l, 22

00m

m h

eigh

t cle

aran

ce.

No

obst

acle

s.

Min

300

mm

on

eith

er si

de a

t gr

ound

leve

l, 50

0mm

at s

houl

der

leve

l, 22

00m

m h

eigh

t cle

aran

ce.

No

obst

acle

s.

Clea

r of s

crub

acr

oss w

idth

of

trac

k an

d to

abo

ve h

ead

heig

ht.

Falle

n de

bris

and

oth

er o

bsta

cles

w

ill b

e ra

rely

enc

ount

ered

.

Suffi

cien

t to

faci

litat

e fa

irly

easy

nav

igat

ion

unde

r nor

mal

co

nditi

ons F

alle

n de

bris

an

d ot

her o

bsta

cles

may

be

enco

unte

red.

Min

imal

. As a

gen

eral

rule

livi

ng

woo

dy v

eget

atio

n w

ill n

ot b

e cu

t ex

cept

whe

re to

ens

ure

the

trac

k co

ntin

ues t

o be

nav

igab

le.

Non

e.M

ostly

cle

ar o

f scr

ub a

cros

s w

idth

of t

rack

. Som

e fa

llen

debr

is a

nd o

ther

obs

tacl

es m

ay

be e

ncou

nter

ed o

ccas

iona

lly.

SCR

UB

CLE

AR

AN

CE

FAC

ILIT

IES

Sign

age

Dire

ctio

nal s

ignp

osts

at s

tart

of

trac

k an

d at

junc

tions

with

tr

acks

of g

rade

T3

or h

ighe

r. Ju

nctio

ns w

ith T

4 tr

acks

may

be

uns

ignp

oste

d; o

ther

wis

e si

gnpo

sts s

houl

d re

fer t

o th

e m

ain

(T1)

trac

k on

ly.

Inte

rpre

tativ

e si

gns m

ay b

e in

stal

led

exis

ting

stru

ctur

es su

ch

as h

uts.

Sign

s may

also

be

inst

alle

d fo

r m

anag

emen

t and

safe

ty p

urpo

ses.

Not

e: U

sers

shou

ld b

e w

arne

d th

at ro

utefi

ndi

ng a

nd p

rogr

ess

on T

1 tr

acks

mig

ht b

e di

ffi cu

lt un

der e

xtre

me

cond

ition

s suc

h as

bl

izza

rds,

fl ood

ing,

or h

eavy

snow

.

Sign

age

Dire

ctio

nal s

ignp

osts

at s

tart

of

trac

k an

d at

junc

tions

with

tr

acks

of g

rade

T3

or h

ighe

r. Ju

nctio

ns w

ith T

4 tr

acks

may

be

uns

ignp

oste

d; o

ther

wis

e si

gnpo

sts s

houl

d re

fer t

o th

e m

ain

(T3)

trac

k on

ly.

Sign

s may

als

o be

inst

alle

d fo

r man

agem

ent a

nd sa

fety

pu

rpos

es.

Sign

age

Sign

age

is li

mite

d an

d on

ly fo

r m

anag

emen

t pur

pose

s.

Sign

age

Sign

age

gene

rally

not

pro

vide

d.Si

gnag

eD

irect

iona

l sig

npos

ts a

t sta

rt

of tr

ack

and

at ju

nctio

ns w

ith

trac

ks o

f gra

de T

3 or

hig

her.

Junc

tions

with

T4

trac

ks m

ay

be u

nsig

npos

ted;

oth

erw

ise

sign

post

s sho

uld

refe

r to

the

mai

n (T

2) tr

ack

only

.In

terp

reta

tive

sign

s may

be

inst

alle

d ex

istin

g st

ruct

ures

such

as

hut

s.Si

gns m

ay a

lso b

e in

stal

led

for

man

agem

ent a

nd sa

fety

pur

pose

s.N

ote:

Use

rs sh

ould

be

war

ned

that

rout

efi n

ding

and

pro

gres

s on

T2

trac

ks m

ight

be

diffi

cult

unde

r ext

rem

e co

nditi

ons s

uch

as

bliz

zard

s, fl o

odin

g, o

r hea

vy sn

ow.


W1

Wh

ee

lch

air

sta

nd

ard

na

ture

tra

il

(AS

2156

Cla

ss 1

)

W2

(Sta

nd

ard

) n

atu

re t

rail

(AS

2156

Cla

ss 2

)

T1 T

rac

k g

rad

e 1

(AS

2156

Cla

ss 3

a)

T2 T

rac

k g

rad

e 2

(AS

2156

Cla

ss 3

b)

T3 T

rac

k g

rad

e 3

(AS

2156

Cla

ss 4

)

T4 T

rac

k g

rad

e 4

(AS

2156

Cla

ss 5

)

R R

ou

te *

(AS

2156

Cla

ss 6

+)

At m

ajor

cam

ping

nod

es,

cam

psite

s for

up

to 2

5 te

nts

pref

erab

ly d

ispe

rse

in g

roup

s of

up to

fi ve

tent

s.En

clos

ed to

ilets

to b

e pr

ovid

ed

at si

tes o

f mor

e th

an 1

0 te

nts,

or w

here

nec

essa

ry

for e

nviro

nmen

tal o

r hea

lth

purp

oses

.

Cam

psite

s for

up

to 8

tent

s, pr

efer

ably

dis

pers

ed in

gro

up o

f tw

o to

four

tent

s.To

ilets

of m

inim

al d

esig

n to

be

pro

vide

d w

here

nec

essa

ry

for e

nviro

nmen

tal o

r hea

lth

purp

oses

.

Visi

bly

impa

cted

(lon

g-te

rm)

site

s for

up

to 4

tent

s.To

ilets

of m

inim

al d

esig

n to

be

prov

ided

onl

y w

here

nec

essa

ry

for e

nviro

nmen

tal p

urpo

ses.

Form

atio

n of

cam

psite

s to

be

avoi

ded

whe

re p

ossi

ble.

Visi

bly

impa

cted

site

s for

up

to fo

ur te

nts,

pref

erab

ly a

t le

ast p

artia

lly v

eget

ated

, are

ac

cept

able

whe

re u

navo

idab

le

or d

esira

ble

for e

nviro

nmen

tal

purp

oses

.N

o to

ilets

pro

vide

d un

less

es

sent

ial f

or e

nviro

nmen

tal

purp

oses

.

Cam

psite

s for

up

to 1

2 te

nts,

pref

erab

ly d

ispe

rsed

in g

roup

s of

up to

four

tent

s.To

ilets

to b

e pr

ovid

ed a

t site

s of

mor

e th

an 1

0 te

nts,

or w

here

ne

cess

ary

for e

nviro

nmen

tal o

r he

alth

pur

pose

s.

CA

MPS

ITES

1

No

rest

rictio

ns.

No

rest

rictio

ns.

To b

e de

fi ned

whe

re re

quire

d fo

r soc

ial, e

nviro

nmen

tal a

nd

man

agem

ent p

urpo

ses.

To b

e de

fi ned

whe

re re

quire

d fo

r soc

ial, e

nviro

nmen

tal a

nd

man

agem

ent p

urpo

ses.

To b

e de

fi ned

whe

re re

quire

d fo

r soc

ial, e

nviro

nmen

tal a

nd

man

agem

ent p

urpo

ses.

To b

e de

fi ned

whe

re re

quire

d fo

r soc

ial, e

nviro

nmen

tal a

nd

man

agem

ent p

urpo

ses.

To b

e de

fi ned

whe

re re

quire

d fo

r soc

ial, e

nviro

nmen

tal a

nd

man

agem

ent p

urpo

ses.

MA

XIM

UM

USA

GE

REC

OM

MEN

DED

MA

XIM

UM

PA

RT

SIZE

No

rest

rictio

ns.

No

rest

rictio

ns.

Reco

mm

ende

d m

ax p

arty

size

13.

Whi

le re

cogn

isin

g ci

rcum

stan

ces

for g

roup

size

s up

to 1

3 pe

rson

s fo

r env

ironm

enta

l and

cro

wdi

ng

reas

ons,

part

y si

zes o

f 6 o

r few

er

will

be

enco

urag

ed.

Reco

mm

ende

d m

ax p

arty

size

8.

Part

y si

zes o

f les

s tha

n 6

will

be

enco

urag

ed.

Reco

mm

ende

d m

ax p

arty

size

6.

Part

y si

zes o

f fou

r will

be

enco

urag

ed.

Part

ies o

f up

to 8

acc

epta

ble

on

som

e T4

trac

ks in

the

Cent

ral

Plat

eau

SRRZ

, sub

ject

to

envi

ronm

enta

l con

ditio

ns.

Reco

mm

ende

d m

axim

um p

arty

si

ze 6

.Pa

rty

size

s of f

our w

ill b

e en

cour

aged

.Pa

rtie

s of u

p to

8 a

ccep

tabl

e in

so

me

part

s of t

he C

entr

al P

late

au

SRRZ

, sub

ject

to e

nviro

nmen

tal

cond

ition

s inc

ludi

ng p

ad a

nd

trac

k fo

rmat

ion.

Reco

mm

ende

d m

ax p

arty

size

13.

Whi

le re

cogn

isin

g ci

rcum

stan

ces

for g

roup

size

s up

to 1

3 pe

rson

s fo

r env

ironm

enta

l and

cro

wdi

ng

reas

ons,

part

y si

zes o

f 6 o

r few

er

will

be

enco

urag

ed

PUBL

ICIT

Y

No

rest

rictio

ns.

No

rest

rictio

ns.

No

rest

rictio

ns –

may

be

incl

uded

in m

aps,

tour

ist

broc

hure

s etc

.

Pote

ntia

l pub

licis

ts (e

g m

agaz

ine

edito

rs) w

ill b

e en

cour

aged

to

keep

pub

licity

low

-key

. T3

trac

ks

may

be

incl

uded

on

map

s.

All p

ublic

ity to

be

disc

oura

ged.

N

ot to

be

incl

uded

on

map

s ex

cept

for i

nter

nal m

anag

emen

t pu

rpos

es.

Auth

ors w

ill b

e en

cour

aged

to

keep

rout

e de

scrip

tions

va

gue

(eg

in a

ccou

nts o

f pa

st e

xped

ition

s).

Phot

ogra

pher

s and

pub

lishe

rs

will

be

enco

urag

ed n

ot to

id

entif

y th

e pr

ecis

e lo

catio

n of

pho

togr

aphs

take

n in

are

as

acce

ssib

le o

nly

by T

4 tr

acks

.

All p

ublic

ity w

ill b

e di

scou

rage

d.

Rout

es n

ot to

be

iden

tifi e

d on

m

aps e

xcep

t for

inte

rnal

(ie

Serv

ice)

man

agem

ent p

urpo

ses.

Auth

ors w

ill b

e en

cour

aged

to

kee

p ro

ute

desc

riptio

ns

vagu

e (e

g in

acc

ount

s of p

ast

expe

ditio

ns).

Phot

ogra

pher

s and

pub

lishe

rs

will

be

enco

urag

ed n

ot to

id

entif

y th

e pr

ecis

e lo

catio

n of

ph

otog

raph

s tak

en in

trac

kles

s ar

eas.

Gen

eral

ly n

o re

stric

tions

, but

so

me

type

s of p

ublic

ity m

ay

be d

isco

urag

ed if

ove

rall

usag

e re

stric

tions

are

nec

essa

ry.

RO

UTE

GU

IDES

No

rest

rictio

ns.

No

rest

rictio

ns.

May

be

incl

uded

in ro

uteg

uide

s bu

t rou

tegu

ide

auth

ors w

ill b

e en

cour

aged

to c

onsu

lt w

ith th

e Se

rvic

e to

ens

ure

that

pub

lishe

d in

form

atio

n an

d ad

vice

is

com

patib

le w

ith m

anag

emen

t ob

ject

ives

.

Rout

egui

des a

re a

ccep

tabl

e bu

t sho

uld

be sp

arse

ly w

ritte

n –

rout

egui

de a

utho

rs w

ill b

e en

cour

aged

to fo

llow

Ser

vice

gu

idel

ines

.

Incl

usio

n of

T4

trac

ks in

ro

uteg

uide

s will

be

stro

ngly

di

scou

rage

d.

Publ

icat

ion

of ro

uteg

uide

s (in

clud

ing

men

tion

of “R

oute

s”

in ro

uteg

uide

s) to

be

stro

ngly

di

scou

rage

d. S

ervi

ce u

ser n

otes

w

ill p

rom

ote

a “fa

n ou

t” po

licy

exce

pt w

here

con

cent

ratio

n of

usa

ges i

s des

irabl

e fo

r en

viro

nmen

tal p

urpo

ses.

May

be

incl

uded

in ro

uteg

uide

s bu

t rou

tegu

ide

auth

ors w

ill b

e en

cour

aged

to c

onsu

lt w

ith th

e Se

rvic

e to

ens

ure

that

pub

lishe

d in

form

atio

n an

d ad

vice

is

com

patib

le w

ith m

anag

emen

t ob

ject

ives

.


W1

Wh

ee

lch

air

sta

nd

ard

na

ture

tra

il

(AS

2156

Cla

ss 1

)

W2

(Sta

nd

ard

) n

atu

re t

rail

(AS

2156

Cla

ss 2

)

T1 T

rac

k g

rad

e 1

(AS

2156

Cla

ss 3

a)

T2 T

rac

k g

rad

e 2

(AS

2156

Cla

ss 3

b)

T3 T

rac

k g

rad

e 3

(AS

2156

Cla

ss 4

)

T4 T

rac

k g

rad

e 4

(AS

2156

Cla

ss 5

)

R R

ou

te *

(AS

2156

Cla

ss 6

+)

GU

IDED

TO

UR

S 2

Lice

nses

are

requ

ired.

Lice

nses

are

requ

ired.

Perm

itted

but

lice

nces

are

re

quire

d an

d nu

mbe

rs o

f trip

s m

ay b

e re

stric

ted.

Perm

itted

but

lice

nces

are

re

quire

d an

d nu

mbe

rs o

f trip

s m

ay b

e re

stric

ted.

Adv

ertis

ing

and

publ

icity

shou

ld c

onfi r

m

T3 g

uide

lines

see

10.2

.3.

Lice

nses

may

be

issu

ed

on c

ondi

tion

that

gui

ded

part

ies c

onfo

rm to

the

reco

mm

ende

d pa

rty-

size

lim

it an

d to

the

guid

elin

es re

latin

g to

the

publ

icity

of t

rack

s and

de

stin

atio

ns (s

ee 1

0.2.

3).

Lice

nses

may

be

issu

ed o

n th

e fo

llow

ing

cond

ition

: gui

ded

part

ies m

ust c

onfo

rm to

the

reco

mm

ende

d pa

rty-

size

lim

it; g

uide

d to

ur o

pera

tors

m

ust o

bser

ve th

e gu

idel

ines

in

rela

tion

to th

e pu

blic

ity o

f ro

utes

and

des

tinat

ions

(see

10

.2.3

); gu

ided

tour

s mus

t be

cond

ucte

d in

such

a w

ay a

s to

avoi

d co

ntrib

utin

g to

unp

lann

ed

trac

k an

d ca

mps

ite fo

rmat

ion.

In

par

ticul

ar, o

pera

tors

will

be

requ

ired

to a

void

freq

uent

use

of

any

trac

kles

s rou

te.

Perm

itted

but

lice

nces

are

re

quire

d an

d nu

mbe

rs o

f trip

s m

ay b

e re

stric

ted.

* Ap

plie

s to

all t

rack

less

are

as re

gard

less

of z

onin

g.

1 In su

itabl

e lo

calit

ies a

n ar

ea m

ight

hav

e m

ore

than

one

cam

psite

. 2 S

peci

fi cat

ions

shou

ld b

e re

ad in

con

junc

tion

with

Sec

tion

10.2

.3 o

f the

Wal

king

Tra

ck M

anag

emen

t Str

ateg

y fo

r the

Tasm

ania

n W

ilder

ness

Wor

ld H

erita

ge A

rea:

Vol

ume

1 –

Mai

n Re

port

.


This strategy has been produced by the Cradle Coast Authority with the assistance of a grant provided by the Federal Government, Department of Industry, Tourism And Resources, Tourism Division.

Australian GovernmentDepartment or Resources

Energy and Tourism

Documents

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