22 years of MR business insights GLOBAL TOP 50 · GLOBAL TOP 50 ... UAE $ 672.0 +23.5% 6 ... The companies on this Top 10 list are described as the “crossover between data analytics

2nd Annual Report, June 2016 A unique look at the companies that dominate our industry

22 years of MR business insightsfrom the producer and publisher of

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GLOBAL TOP 50RESEARCH ORGANIZATIONS

Welcome to RFL Communications’ second annual ranking of the “Global Top 50 Research Organizations,” or the RFL “GT50.”

The “GT50” takes a unique approach in accounting for the business results generated by the global research industry. To do that, we need to go far beyond research agencies (new and traditional), which is how another MR industry annual ranking, the AMA Gold Report, has always been done.

For instance, we dig a little deeper into the composition of companies. So, Omnicom, with numerous and varied research services (CSpace and others) are in GT50.

Obviously, clients are making decisions using data, knowledge and insights collected from things like social media, Big Data as well as analytics. So, those resources are also part of GT50. Our list also includes new, dynamic, unorthodox research businesses (e.g., InMoment) that have been replacing traditional services. Acxiom and Harte-Hanks have direct marketing and targeting offerings which are growing in research use.

The GT50 also incorporates some of the research industry’s largest, most important research suppliers. Think it’s okay to overlook them? If you were to do that in your business, research projects would not get done – so why should we ignore them here? And remember SPSS, the most universally-accepted survey software? Well, it is part of IBM, which also owns Cognos and one of the most ballyhooed new analytic tools, the Watson cognitive computing platform. Thus, IBM makes our list.

All revenues in GT50 are presented in United States dollars (USD). Revenues announced in Euros, British pounds or Yen by businesses have been calculated using the average 2015 conversion rate for that local currency with U.S. dollars. To be fair, GT50 notes the percentage change in both original currencies AND in U.S. dollars.

GT50 sales revenues, in most cases, are for calendar year 2015. Some companies have “odd” fiscal years (e.g., April - March). We had some success in reallocating those revenue results to conform with January - December. Where not possible, these exceptions are footnoted.

This year’s “GT50” also shows each Top 50 company’s numerical position in last year’s report. If they moved up on the list this year, this number is in Green; those that dropped are noted in Red.

We have nine companies that did not appear on our inaugural 2014 list. These include big names like SurveyMonkey, Experian, Gallup, Toluna, ISG and Medallia. (Some companies from last year fell off our list, having been acquired by other research entities.)

Bob LedererPresident & Publisher, RFL Communications

This second-annual report shows the world’s top MR orgs arenot the exclusive domain of traditional research agencies

RFL’s 2015Global Top 50

Research Organizations

Inside RFL’s 2nd Annual Global Top 50 Research Organizations:An innovative look at the biggest research agencies, suppliers and dynamic and unorthodox research businesses whose contributions and size make them bellwethers of the industry.

Bob Lederer

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GLOBAL TOP 50 RESEARCH ORGANIZATIONS

Rank Company Headquarters 2015 Revenues ($Mil) Change Rank Percentage 2014

GT50


1 Nielsen London/NY $6,172.0 -1.2% 1

2 Kantar London, UK $3,708.1⁽1, 2⁾ -7.4% 2

3 IBM⁽3⁾ Armonk, NY $3,240.0 +8.0% 3

4 IMS Health Norwalk, CT $2,921.0 +10.6% 4

5 Ipsos S.A. Paris, France $1,982.4⁽4⁾ -3.7%⁽5⁾ 5

6 GfK Nuremberg, DE $1,713.8⁽4⁾ +17.9%⁽6⁾ 6

7 Gartner⁽7⁾ Stamford, CT $1,583.5 +9.6% 7

8 Verisk Jersey City, NJ $1,379.4 +437.0%⁽8⁾ 18 Analytics

9 Information Chicago, IL $ 981.0 -0.5% 8 Resources, Inc.

10 Acxiom Corp. Little Rock, AR $ 882.0⁽9⁾ +9.0% 9

11 Dunnhumby London, UK $ 764.3⁽1, 10⁾ +58.7% 13

12 Tableau Seattle, WA $ 654.0 +63.0% 14 Software

13 Experian(11) Dublin, IE $ 566.0 -4.7% –

14 Westat, Inc. Rockville, MD $ 509.0 -1.2% 12

15 Harte-Hanks San Antonio, TX $ 495.3 -10.5% 10 Marketing

16 Intage Tokyo, JP $ 375.7⁽13, 14, 15⁾ +9.1% 16 Holdings⁽12⁾

17 comScore⁽15⁾ Reston, VA $ 368.4 +13.3% 17

18 J.D. Power Westlake Vlg, CA $ 335.0 +16.7% 22 and Associates

19 Omnicom New York, NY $ 309.8 +5.0% 20

20 NPD Group Pt Washington, NY $ 307.6 +5.3% 21

Sources1 - GBP 2015 average exchange: £1 = $1.52855 2 - Kantar revenues in £ -0.1% 3 - RFL estimate 4 - EUR 2015 average exchange rate: €1 = $1.11040 5 - Ipsos revenues in € +6.9% 6 - GfK revenues in € +6.2% 7 - “Marketing Svcs & Audience Solutions” division 8 - Includes 2015 acquisitions 9 - Jan-Dec revenues, although Acxiom fiscal is April-March

Sources 1 - GBP 2015 average exchange: £1 = $1.52855 10 - According to UK Reuters 11 - “Research Services” division 12 - “Market Research & Consulting” division 13 - JPY 2015 exchange rate: ¥1 = $.00826 14 - For fiscal year ended 3/31/2016 15 - Intage revenues in ¥ +3.5% 16 - Rentrak, last year’s #39, acquired by comScore


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GT50


21 Mu Sigma Northbrook, IL $ 250.0 NA –

22 Gallup(17) Washington, DC $ 249.2 NA –

23 Macromill Konan, Minato-Ku, JP $ 237.6⁽13⁾ +10.0%⁽18⁾ 24

24 Mediametrie Levallois, il-de-FR $ 236.6⁽4⁾ -1.6%⁽19⁾ 23

25 Twitter⁽20⁾ San Francisco, CA $ 224.0 +52.3% 30

26 ICF Fairfax, VA $ 221.0 +3.6% 25 International

27 Forrester Cambridge, MA $ 210.3 +1.3% 26 Research⁽21⁾

28 ISG Stamford, CT $ 209.2 -0.2% –

29 SurveyMonkey⁽3⁾ Palo Alto, CA $ 180.0 NA –

30 MaritzCX Fenton, MO $ 174.1 0.0% 28

Sources 3 - RFL estimate 4 - 2015 average exchange rate: €1 = $1.11040 13 - JPY 2015 exchange rate: ¥1 = $.00826 17 - Estimate via Hoover’s 18 - Macromill revenues in ¥ +34.5% 19 - Mediametrie revenues in € +9.2% 20 - Twitter “Data Licensing” Revenues 21 - “Research Services” division

31 Video Tokyo, JP $ 172.6⁽13, 14⁾ -12.5%⁽22⁾ 27 Research, Ltd.

32 Decision Burlington, MA $ 168.0 +3.1% 29 Resources Group

33 Toluna⁽3⁾ Paris, FR $ 162.0⁽4⁾ NA –

34 Qualtrics Provo, UT $ 130.8⁽23⁾ NA 32

35 Vision Vancouver, BC CAN $ 130.0⁽24⁾ +35.8% 40 Critical

36 Abt SRBI Inc. New York, NY $ 124.5 -10.5% 31

37 YouGov London, UK $ 124.4⁽1⁾ +7.1% 34

38 ORC Int’l. Princeton, NJ $ 122.3 -3.1% 33

39 Lieberman Los Angeles, CA $ 119.8 +5.5% 35 Research WW

40 InMoment Salt Lake City, UT $ 106.7⁽23⁾ +132.4% 48

Sources 1 - GBP 2015 average exchange: £1 = $1.52855 3 - RFL estimate 4 - 2015 average exchange rate: €1 = $1.11040 13 - JPY 2015 exchange rate: ¥1 = $.00826 14 - For fiscal year ending 3/31/2016 22- Video Research revenues in ¥ +0.3% 23 - Estimate via Owler.com 24 - CAD 2015 average exchange rate: $1 = $.78368 US


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GT50

41 Medallia Palo Alto, CA $ 102.5⁽23 & 25⁾ NA –

42 National Lincoln, NE $ 102.3 +3.5% 38 Research Corp.

43 Cello London, UK $ 94.2⁽1, 3⁾ -9.5% 37 Group⁽26⁾

44 PRS IN VIVO⁽27⁾ Tillé, FR $ 88.3⁽4, 28⁾ -20.6% 36

45 FocusVision Stamford, CT $ 85.0 +30.9% 43

46 Confirmit Oslo, Norway $ 83.2⁽3⁾ NA 19

47 Burke, Inc. Cincinnati, OH $ 75.1 +24.1% 46

48 MarketForce Louisville, CO $ 72.2⁽23⁾ NA –

49 Market Livonia, MI $ 70.5 +0.7% 41 Strategies Int’l.

50 AlphaImpactRx Horsham, PA $ 63.7⁽29⁾ +2.8% 45

Sources 1 - GBP 2015 average exchange: £1 = $1.52855 3 - RFL estimate 4 - EUR 2015 average exchange rate: € = $1.11040 14 - For fiscal yr ending 3/31/2016 23 - Estimate via Owler.com 25 - Via Bloomberg 26 - Cello Health & Signal “Research Revenues” 27 - Formerly known as BVA 28 - Includes acquisition of Perception Research 29 - Estimate via Barclay’s

© 2016 RFL Communications, Inc.

1 IBM Corp. Armonk, NY $2,104.0 +31.4% 1

2 SAP SE Weinheim, DE $ 890.0 -3.6% 3

3 Oracle Corp. Redwood City, CA $ 745.0 +51.1% 10

4 Hewlett-Packard Palo Alto, CA $ 680.0 -28.1% 2

5 Palantir Abu Dhabi, UAE $ 672.0 +23.5% 6

6 Splunk San Francisco, CA $ 644.0 NA –

7 Accenture Dublin, IE $ 507.0 +1.8% 9

8 Dell Inc. Round Rock, TX $ 489.0 -28.6% 5

9 Teradata Corp. Dayton, OH $ 432.0 -37.1% 4

10 Microsoft Redmond, WA $ 396.0 -25.6% 8


RFL’s Exclusive 2015 Global Top 10 Big Data/Analytics Insight Organizations*

Source: © Wikibon Premium, 2016 (More Big Data Insights at Wikibon.org) After more than 40 years, it is no longer sufficient to consider just the impact of traditional research providers. “Big Data/Analytics Insights Organizations” are the “New, Other Insights Providers” increasingly relied upon by client users of market research for business insights from transactional and other Big Data. The companies on

this Top 10 list are described as the “crossover between data analytics and market research.”

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RFL Communications, Inc., the foremost provider of news and information for market researchers, publishes four MR newsletters. Ask us for a free copy of any of them:

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RFL was the 2013 recipient of NGMR’s Individual Achievement award for “Disruptive MR Innovation” for Research Business DAILY Report. Watch new editions of RBDR at rflonline.com and YouTube.com.

RFL Publisher, Editor & Producer Bob Lederer was one of Survey Magazine’s September 2014, 20 Researchers You Need to Know.

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StaffEditor & Publisher Robert (Bob) Lederer [email protected]

Associate Editors Jo Anne Nathan Chris Clow

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The contents of RFL’s Global Top 50 Research Organizations are copyrighted and may not be reproduced without the expressed written consent of RFL Communications, Incorporated. Federal law provides severe civil and criminal penalties for unauthorized photocopying or faxing of this newsletter, including for internal use. ©2016 RFL Communications, Inc.

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About RFL CommunicationsRFL Communications, Inc. is a business press company, incorporated in September 1994 by Editor and Publisher Bob Lederer. The company is best recognized as a market research news, knowledge, insights and commentary provider through four newsletters and the only daily video research news report.

The research industry had no formal recognition of the impact of new technologies and methodologies until Research Business Report. Difference-making research conference speeches were

never summarized before Research Conference Report. Our competitors saluted Research Department Report and its client profiles. And only Pharma Market Research Report covers market research in the pharmaceutical, health care, biotech and medical device industries. The RFL Global Top 50 Research Organizations is another new thought leadership statement.

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22 years of MR business insights GLOBAL TOP 50 · GLOBAL TOP 50 ... UAE $ 672.0 +23.5% 6 ... The companies on this Top 10 list are described as the “crossover between data analytics