“A Practical Approach to Green Data Center Design“

An Inflection Point For the Data Center Business ……..

4 November 2009 1

1 Because the Government Advices us to look into it and

on top of it I get a nice little grant

2 Because it’s the cool thing to do for the future

3 Because I think I can make some money from doing it

Quick Survey – Why do we even care about

being Green ? ConnectedPlanet.biz

4 November 2009 2

• Fire Revolution – 1st Control usage of Fire, 200,000

years ago a a site in FRANCE

• Industry Revolution – 1st Introduction of Steam power, in

ENGLAND in the 18th century

• The Green Revolution – Developing a new lifestyle

based on efficient used of energy source and the need

to use recyclable energy source, present time 2009

Critical “Revolution” in the History of MankindConnectedPlanet.biz

4 November 2009 3

Continual human development that meetsthe needs of the present without

comprising the ability of future generationsto meet their own needs, a

continuous ability to create sustainable

development as we know it today !

My Definition of Green Initiative – “Paying it

Forward”ConnectedPlanet.biz

4 November 2009 4

New Philosophy for a New Generation DC

• A New set of Business Development Principals for a new generation of DC’s

• Green Designs philosophy

• Scalable cooling Designs

• Multi-standard Operating space

• Concept of developing operating “campus” instead of “single building”, DC consolidation of into:

• North Asia Campus

• Central Asia Campus

• South East Asia Campus

• Virtualization of Managed Services will allow DC operators to extend their 24X7 Operational

skills to geographically distributed sites via a “super-HUB” approach

• Combination of DC Property REITS and Data Center Operation brands working in close

collaborations will mean we can “finally” scale this industry technologically and financially

ConnectedPlanet.biz

4 November 2009 5

Key Structural Challenges for DC Industry

• The “Go Green” movement is now a major agenda for all corporations, key motivation is to

look for significant gain in operating efficiency

• Tangible solution will be implemented in next 5 years to address escalating cost relating to

• Power

• Water

• Broadband Networks

• Location consolidation to gain Operational efficiency in Asia will make the Industry stronger

and move the industry towards a “value added” framework

• The internet is going “broadband” globally driven in the next 10 years by content distributors

and owners, creation of the Global Content meeting points (Global CIX’s) delivering global

knowledge

• The beginnings of a new business model which fundamentally change the business scaling

challenge encounter currently by the DC industry (move from the Raffles to the Marriott

models)

ConnectedPlanet.biz

4 November 2009 6

ConnectedPlanet.biz

4 November 2009 7

Key Components of the Data Center

Computers, Networks and Digital Equipments

Monitoring and Management Environment

Total Operational maintenance of Base Building and DC enhancements

ID and business and operations management structures

Major enhancements to operational M&E and FM systems

Base Building enhancements to common M&E, civil structure and external security

Land and Base Building structure

The Data Center Industry Value Chain

Domains

CUSTOMERS

CUSTOMERS/MS Operators

DC Operator

DC Operator

LANDLORD/DC Operator

LANDLORD/DC Operator

LANDLORD/DC Operator

ConnectedPlanet.biz

4 November 2009 8

A “new” Global Market Segment Model

5 new Value Perception Segments

PowerGuzzlers

Groupies Outsourcers Platformers Greenies

By Industry Type

HealthcareFSIElectronics ManufacturingTelcos & SP’sHospitalityBroad Band ContentMobile Content

By Organization Type

MNC

Large Companies

SME’s

SOHO’s

RHQ’s

Governments

• The Building

• Mechanical Systems

• Electrical Systems

• Air Flow Systems

• Electrical Distribution Systems

• Space Layout Design

• Networks

Key Components that needs our considerationsConnectedPlanet.biz

4 November 2009 9

• Scalability of the feature

• Fixed start-up cost VS Long term operational cost

• Maintainability

• Value Added to my customer

• Measurable capability

• Managebility

Guiding Principals that determines our DecisionConnectedPlanet.biz

4 November 2009 10

• Orientation of Building to the key climatic influence

• East/West Orientation captures intensity of heat

• Wind Influences

• Shape of Building contributes to the efficient layout of DC utilities

• Support of “New Water” provision coming into the building

• Percentage of outer wall space with windows and the used of heat sensitive

materials on roof

• Double skin building which supports insulation and humidity controls

• Good ventilation design for the area supporting utilities deployment

The BuildingConnectedPlanet.biz

4 November 2009 11

• Chillers

• Pumps

• Cooling Towers

• Piping systems designs

• CRACS

• Humidifiers (standalone or integrated with CRACS)

• Monitor the entire Mechanical systems to ensure optimal operation base on

dynamic load

The Mechanical SystemsConnectedPlanet.biz

4 November 2009 12

• Generators

• Switch Gears

• UPS (D-UPS vs S-UPS deployment)

• Batteries (very nasty things….)

• The entire electrical systems in essences provides a measurable

“resistance” to how electrical power is finally delivered to the rack

The Electrical SystemsConnectedPlanet.biz

4 November 2009 13

• Air Flows Management Approach• Hot Aisle/Cold Aisle

• Overhead boosters

• In-Rack Water cool

• Sensor systems to monitor effectiveness of airflow dynamically

• Rack Deployment strategy in a large space scenario

• Support for “super” High Power Density (HPD) racks

• Pre-provisions of infrastructure to support “In Rack” cooling deployment

• Effective use of the external environment to influence cooling (not possible

in non temperate climate)

The Air Flow SystemsConnectedPlanet.biz

4 November 2009 14

• Electrical delivery systems (effective use of copper)

• High Power PDU’s

• Dynamically configurable PDUs with Utilization meters

• Different products and different quality of raw material will impact the

efficiency of the entire systems

The Electrical Distribution SystemsConnectedPlanet.biz

4 November 2009 15

• Design of Mechanical Corridor around the DC space

• Reduce access to stable DC environment – Create remote support center

• Smart layout of rack deployment with better understanding of customer

equipment installation to maximise the hot aisle/cold aisle deployment

• Isolate HPD’s deployment from other normal rack deployment

• Remove all unnecessary deployment under floor to improve air flow velocity

• Wider cold aisle for higher load deployment area

The Space Layout DesignConnectedPlanet.biz

4 November 2009 16

• LAN networks within the DC

• Efficiently design meeting points within DC for customers to cross connect

to external or other internal networks

• Public WAN networks (are you GREEN too ???)

• All infrastructure will be scrutinized, it’s a matter of time

• Again here we will look at “value chain” effect, are these networks design on

Green certified equipment and are their location GREEN certified site

• Cabling plans within the DC supports good reuse policy ?? Wastage factor

The NetworksConnectedPlanet.biz

4 November 2009 17

• Data Center will all have an “Operating Green Index” way beyond PUE or DCiE and it

will be “backwards” compatible

• Operating Green Index measures continuous effects of efficient DC operations within

a set of agreed global KPI’s and makes the Green Implementation measurable and

accountable

• Pricing model will change dramatically in support and promotion of Green DC and the

Operating Green Index

• The Operating Green Index will be used as a determining factor for baseline pricing

of a site as opposed to the current Tiered definition from Uptime Instituted

• In some countries DC business will operate off Power Grid and with close support of

an integrated Tri-Gen and Co-Gen plants

• Data Centers and Green Tech are going to be part of a Global sustainable

development

Summary – “FlashForward”ConnectedPlanet.biz

4 November 2009 18

4 November 2009 19