22 May 2008© Microsoft Corporation 2008 | CMG | Global Marketing Group 2

Role of the Internet in the future of Puerto Rico

Ambrose RamsahaiGeneral Manager

Microsoft Caribbean

1. The Web Revolution

Growth engine

Digital Ecosystem

Broadband Evolution

Agenda

22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 2

2. Web 2.0Power Shift

User Generated Content

Social Media WorldBlogsSocial Networking

3. Social & Economic Impact

Empower consumers

Empower citizens

Empower IWs


Empower citizens

Empower Information Workers

Empower consumers

Price of “always on” (Kb/sec)$US, US incumbent telco

$0.01

$0.36

$0.00

$0.10

$0.20

$0.30

$0.40

1997 2005

Then and now:

Then and now:

1997: Kasparov v. Deep Blue

2006: Play Station 3

Global Information Technology Study Correlation between network readiness and growth

0

2

4

6

8

10

12

0 1 2 3 4 5 6 7

Networked Readiness Index 2007-2008

PIB

a va

lore

s de

PPA

per

cáp

ita

Fuente: International Monetary Fund, World Economic Outlook, Octubre 2007; NRI 2007-2008

Contributions of Information and Communications Technology (ICT) Investment to GDP Growth

(percentage points)

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

Sw

eden

United S

tates

Denm

ark

Belgium

United K

ingdom

Netherlands

Australia

Ireland

Canada

Greece

Finland

Japan

New

Zealand

Portugal

Spain

Italy

Germ

any

France

%

1990-95 1995-2002 (1)

#15 “Key ICT Indicators” www.oecd.org/sti/ictindicators

http://www.oecd.org/sti/ictindicators

International VoIP Traffic Growth(International minutes, millions)

0

5000

10000

15000

20000

25000

30000

35000

40000

1997 1999 2001 2003 2005 2007

Source: TeleGeography research, August 2005

© Microsoft Corporation 2008 | CMG | Global Marketing Group

Web evolution

THE SECOND AGE

1991 - 2001

Web1.0Bi-Directional

Tran

sitio

n to

Mai

nstr

eam

THE THIRD AGE

2002 - Today

Web2.0Multi-Directional

Small Worlds

“Dea

th”

of T

radi

tiona

l Med

ia

InternetUni-Directional

Ongoing changes in technology and greater access to the internet, has taken the power away from the institutions and

put it into the hands of the individual

22 May 2008 Slide 12

1970s-1990

22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 13

Source: Markus Angermeier

http://en.wikipedia.org/wiki/Web_2.0

© Microsoft Corporation 2008 | CMG | Global Marketing Group22 May 2008 14


Social Media - Definition

Social Media is an umbrella term that defines the various activities that integrate technology social interaction and the construction of words, pictures,

videos and audio. This interaction, and the manner in

which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.


Source: Wikipedia

http://en.wikipedia.org/wiki/Social_media


The Rise of Social Media

Editorial Media (InformationWeek, CNN, WSJ.com, etc.)

Vendor Content (White Papers, Webcasts, etc.)

Social Media / User Generated Content (Ittoolbox, Wikipedia, LinkedIn, etc.)

3.03

3.16

3.47


“How many hours per week do you spend online consuming or participating in the following media types?”


The Rise of Social MediaTraffic by Type on the Internet


Source: Sandvine

The Rise of Social Media

Fark Beppe Grillo

DooceCrooks and LiarsMichelle Malkin

Common DreamsNational Review

GizmodoHuffi ngton Poost

Binary Bonsai The Economist

Asahi Shimbun Instapundit

SalonReuters

Daily KosState

EngadgetNPRMTV

New York TimesPBS

Fox NewsThe Times

Boston.comBoing Boing Wired News

MSNBCYahoo News

LA TimesGuardian

SF GateUSA Today

BBCCNN

0 10000 20000 30000 40000 50000 60000

MediaBlog

Source: Casaleggio Associati. 2006, based on Technorati data, 2006

Top 35 News Sources 40% Blogs (in 2006!)


France4m

Italy3.4m

Turkey2m

Pakistan0.97m

Czech0.6m

Mexico4.1m

China43m

South Korea9.7m

Taiwan4.2m

Philippines2.4m

Brazil7.6m

Spain4.5m

India8.7m

Japan14m

HongKong 1m

USA26.4m

Canada1.6m

UK4.5m

Greece0.3m

Australia1m

Germany5.2m Romania

0.5m

D e n m a r k0 . 3 m

Poland1.1m

Netherlands1.6m

Swit zer lan d0.5m Au str ia

0.4m

Hu n gary0.1m

Russia2.4m

Social Media World – Blogs


Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008


France4.2m

Italy3.9m

Turkey3.3m

Czech0.8m

Mexico5.1m

China39m

South Korea9.4m

Brazil11.4m

Spain4.7m

India11.7m

Japan12.4m

HongKong 1m

USA43m

Canada1.6m

UK11m

Greece0.6m

Australia2.6m

Germany8.2m

Romania1.4m

Denmark0.3m

Poland2.7m

Netherlands1.6m

Switzerland0.5m

Au str ia0.4m

Hungary1m

Social Media World – Social Networking


Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008

% Joined a Social Network

70% +

60% - 69%

50% - 59%

< 49%

Pakistan1.8m

Taiwan3.9m

Philippines3m

Russia6.1m

1. Media Revolution

Growth engine

Digital Ecosystem

Broadband Evolution

Agenda

22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 21

2. Social Media World

Power Shift

User Generated Content

Social Media WorldBlogsSocial Networking


Empower citizens

Empower IWs

Empower consumers


Empower individuals as Citizens

Voice and touch technologies will accelerate digital literacy

Web-learning will widen access to quality education

Enable understanding of government performance and spending

Provide access government services in a user-friendly way and at their convenience



Empower individuals as Information workers (IWs)

Allow health professionals to assess a patient’s life-long medical history

Provide real time info for better business decisions

Enable workers to be more productive while enjoying work/life balance



Empower individuals thruDigital Lifestyle

Access to information, news and entertainment across devices, anywhere, anytime

Personalized content: news, life-long learning, entertainment

Ability to compare prices, view other consumers’ evaluations, sale alerts


© Microsoft Corporation 2008 | CMG | Global Marketing Group22 May 2008 25

Documents

22 May 2008© Microsoft Corporation 2008 | CMG | Global Marketing Group 2