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21st EDITIONREPORT

JANUARY 28-30, 2017PARC FLORAL DE PARIS

EvER mORE INTERNATIONAL, PLAYTImE PARIS RECORDS YET ANOThER INCREASE IN ATTENDANCE!

In a set design centered around the theme of “Rituals”, the show gathered more than 520 brands, there to present their collections for fall/winter 2017/18. A range that has continued to grow over the years and which is now more international than ever, with more than 80% overseas brands and around 40 nationalities represented. Although the Fashion sector remains the biggest part of the show, the Design part has continued to expand - a trend which will no doubt continue to be on the rise, as brands increasingly make forays into both worlds.

Plenty of lovely new discoveries too this session, with more than a hundred new exhibitors. In an effort to cater as much as possible to emerging brands, the show saw the opening of the space NEW NOW where 12 Fashion collections were presented, all of which were attending for the first time and were selected by designer Deborah Sfez:

candit bandits Netherlands • cherry papaya Portugal • frnky’s Netherlands • owa yurika England • lulaland United States mabli England • manuela kids Spain • popelin Spain • tjorven kids Estonia • vild England • wonderers England • ylur Iceland

Enticed by the prospect of these new discoveries, 7689 professional visitors made the trip, an increase of 3.1% compared to last winter. This attendance is one that is also increasingly open to the world with 55.8% international visitors, thus making Playtime the most international of all professional European shows.

Although the representation of every geographical area has remained overall stable, there has however been a slight increase of American and Asian attendance.

From January 28th to January 30th, Playtime Paris welcomed professionals from around the world to the stunning Parc Floral de Paris for its 21st edition.

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Pictures : 1. Fashion section 2. Créa.tif section 3. Fashion section 4. ‘Shaman’ trend space 5. Fashion section 6. Little Creative Factory 7. Design section 8. Design section 9. ‘Daily’ trend space 10. Fashion section 11. ‘Party time’ trend space 12. ‘NEW NOW’ section

For all photo enquiries, please contact our press office: Kidding • Tél 01 53 34 68 10 • E-mail contact@kidding.frOrganisation Picaflor Sarl • Tél +33 1 43 72 75 37 • E-mail lucile@playtimeparis.com

Presentations of collections for fall-winter 2017/18 continued at Playtime New York from February 12th to February 14th , before going to Tokyo from February 21st to February 23rd with 200 collections.

Playtime Paris will be returning this summer at the Parc Floral de Paris, from July 1st to July 3rd, 2017, before flying off for the very first time to Berlin on July 5th and July 6th, 2017.

Find out more atwww.iloveplaytime.com

The trade press was also there to catch tomorrow’s trends. In the midst of such a profusion of new faces and collections, milk magazine’s radar was especially drawn to:- atelier barn, which received the editorial staff’s Fashion Award- misha and puff, awarded the Must-have Award for their first participation- bobo choses and their transparent recyclable plastic rain boots won the Shoes Award- ferm living’s kid collection, attending for the first time, won the Decoration Award

The One to Watch Awards, awarded for the first time by British blog Pirouette, went to the the most promising Fashion and Design brands aged four years and under:lulaland United States et bonjour Belgium

* Excluding France

Europe* : 43,2%Asia : 6,0%Americas : 3,3%

middle-East : 2,0%Africa : 0,5%Oceania : 0,3%

TOTal numBEr OF viSiTOrS

France : 44,7%International : 55,3%

TOP 5 EUROPE1. Belgium2. United Kingdom3. Netherlands 4. Spain5. Italy

TOP 5 EX EUROPE1. United States2. Japan3. South Korea4. Russia5. China

BrEaKDOWn OFviSiTOrS BY DaY

SaturdayJANUARY 28

39,6%

SundayJANUARY 29

32,9%mondayJANUARY 30

27,5%

a clOSEr lOOK

NEXT EDITIONS

While this 21st edition was full of news and discoveries from the brands, it was also a chance to discover Playtime’s new visual identity, which included the implementation of 3 Children’s trends spaces, all gathered in one unique trends forum where everyone could visualise the key outfits, put together by trend setter Julie Malait:

• The ‘Shaman’ trend hosted an installation by artist aurélie mathigot..• The ‘Party Time’ trend was illustrated by Erika vaury’s textile panels.• And the ‘Daily’ trend was embodied by 2 huge characters created by illustrator Lisa Labreaux.

Over at the maternity trends space, Luna mum magazine designer presented her ‘Down to Earth’, framed by studio-mireille’s scenography.

www.aureliemathigot.com • www.erikavaury.com • www.lisalaubreaux.com • www.studio-mireille.com

7689ALL COUNTRIES IN DESCENDINg ORDERFrance, Belgium, United Kingdom, Netherlands, Spain, Italy, Germany, United States, Switzerland, Japan, Portugal, South Korea, Denmark, China, Russia, Austria, Poland, Sweden, Hong Kong, Lebanon, Norway, Canada, India, United Arab Emirates, Ukraine, Australia, Luxembourg, Lithuania, Turkey, Taiwan, Israel, Morocco, Finland, Ireland, Saudi Arabia, Brazil, Kuwait, Romania, Serbia and Montenegro, Bulgaria, Indonesia, Cypress, Argentina, Algeria, Estonia, Iceland, Chile, Jordan, Peru, Hungary, Thailand, Slovakia, Vietnam, Argentina, Andorra, Colombia, North Korea, Kazakhstan, Latvia, Martinique, Monaco, Uzbekistan, Czech Republic, Réunion, Senegal, Saint Martin.