CLOSEO P E N

However, the marketplace continues to open

and close quickly with 48% entering the market,

buying and leaving in the same day.

67% of adults plan purchases these days

rather than shop on the spur of the moment.

86% of consumers used

media to help plan shopping or make purchasing

decisions in the past 7 days.

41% of adults report that newspapers are the

media most used to check out ads; more than all electronic media

combined (internet, television, catalogs, magazines and radio).

82% of newspaper readers

took some action as a result of a print newspaper

ad in the past 30 days.

1

8

15

22

29

2

9

16

23

30

3

10

17

24

4

11

18

25

5

12

19

26

6

13

20

27

7

14

21

28

Clipped a coupon

Bought something advertised

Visited a store

of newspaper readers followed up a print ad online in some way.

82% of readers used a

preprinted insert in the past 30 days. On average,

adults keep inserts 4.4 days.

55%

com

pare

d on

e ci

rcul

ar to

ano

ther

52%

sav

ed u

ntil

visi

ting

the

stor

e

43%

sho

wed

it to

a s

pous

e, fr

iend

or

fam

ily m

embe

r

43%

mad

e an

unp

lann

ed p

urch

ase

42%

took

it to

the

stor

e w

ith

them

.

22% prefer direct mail64%

adults prefer newspapers

* People who love to read Terms & Conditions.

10% prefer the internet

3% prefer magazines

f

36% of adults who said

they had not read a newspaper in the past week,

USED a newspaper during that same week.

19% checked

15% clipped

14% checked

10% checked

SALE

Usage included:

MONDAY TUESDAY WEDNESDAY THRUSDAY FRIDAY SATURDAY

SUNDAY

100 million adults read a newspaper on

and 115 million read on

Almost all of them something.