21 WFMJ-TV MARKETING & PROMOTIONS INTERNSHIP

KRISTEN REDARSKY

ABOUT WFMJ• Local television station located in Downtown Youngstown that

serves the Mahoning Valley

• Owned by the Maag family and founded by William Maag, Jr. in 1953

• Top rated station in the Mahoning Valley market, as well as the only locally-owned station in this market

• Consists of WFMJ, the valley’s NBC affiliate station, and WBCB, the valley’s CW affiliate station

• Main studio located on W. Boardman Street in Downtown Youngstown

• Satellite studio located in the Eastwood Mall in Niles

JOB RESPONSIBILITIES• Market the WFMJ and WBCB brands

• Responsible for the scheduling and coordination of events

• Develop marketing and promotional documents

• Assist in general office work within the Marketing and Promotions

departments

• Utilize photo and video editing software

• Assist clients in developing advertisements, such as commercials

and public service announcements

• Conduct marketing research

• Participate in film shoots and photo shoots

SKILLSApplied and further developed skills previously learned in my courses at YSU and past work experience, in addition to gaining new skills

• Marketing

• Event Planning

• Public Relations

• Project Management

• Graphic Design

• Customer Relationship Management

• Teamwork

• Communications

PROJECTS & EVENTS• WFMJ Today Skating Party

• Class Act

• OH! WOW Science Center

• Best of the Class

• Animal Adoption Event with NBC

• YSU Basketball Press Release Conferences

• Panera’s Pieces of Hope

• Second Harvest Food Bank

PROJECTS & EVENTS

PROJECTS & EVENTS

OVERALL EXPERIENCE• Wonderful experience that was both fun and educational

• Allowed me to apply and expand on my knowledge and skills learned throughout my courses at YSU

• Gained valuable new skills and experience beneficial to my future career

• Thankful for such a rewarding opportunity