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21 Ways to Get More Exposure, Visibility, and Credibility ... · PDF file 21 Ways to Get More Exposure, Visibility, and Credibility through Podcasting!!! ©!by!Dr.!Caron!Goode! Academy!for!Coaching!Parents!Internaonal,!LLC!!Presents!

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  • 21 Ways to Get More Exposure,

    Visibility, and Credibility through

    Podcasting      

    ©  by  Dr.  Caron  Goode  

    Academy  for  Coaching  Parents  Interna:onal,  LLC    Presents  

  • Tip #1

    •  Share your podcasts –  Use social media –  Email your list –  Use podcast social

    sites such as Podcast People or Pheed

  • Tip #2

    •  Use hashtags –  Create hashtags & use them across social media –  Use established hashtags, too

  • Tip #3

    •  Post to podcasting directories –  Similar to article directories –  Aimed at the podcasting

    audiences –  Gives backlinks to your site &

    podcast

  • Tip #4

    •  Use calls to action –  Tell listeners what they should do next

    •  Share content via social media •  Check your podcast archives •  Read your show notes •  Send questions & feedback •  Listen right now

  • Tip #5

    •  Keep smartphone audiences in mind

  • Tip #6

    •  Create an iTunes feed

  • Tip #7 •  Keep in mind how

    people search for podcasts on iTunes –  Free –  Popular –  Chart-toppers –  By podcast creator

  • Tip #8

    •  Consider text-based podcasts –  For those who prefer to read –  Files are created as .ePub

    or .PDF –  Can be opened with Apple

    iBooks app

  • Tip #9

    •  Make it sticky –  Make people want to access & share your content

    over and over again

  • Tip #10

    •  Consider advertising –  Many podcast networks offer paid advertising options

  • Tip #11

    •  Know what a podcast is not –  Not a real-time

    broadcast –  Not just for iPods –  Not only delivered as

    audio

  • Tip #12

    •  Don’t be too quick to burn a RSS feed –  Many plugins or podcast services do this for you –  Or they provide instructions on how to do it to avoid

    errors or conflicts

  • Tip #13 •  Use a

    microphone –  Or landline if using a

    telephone

  • Tip #14

    •  Top-quality microphones will capture every little noise –  So stay within your

    budget unless you have a soundproof recording studio

  • Tip #15

    •  Be yourself

  • Tip #16

    •  Edit your podcast –  Quality equals more shares

  • Tip #17

    •  Don’t overdo noise reduction –  People won’t share if it sounds amateurish

  • Tip #18

    •  Provide shownotes with strong keywords –  Helps searchability –  Provides listeners with a summary of your podcast

  • Tip #19 •  Re-do, don’t just

    re-upload –  If a podcast episode is

    corrupted & won’t play, do not copy & paste the info into a new post

    –  Create a brand new post & upload a new version of the podcast

  • Tip #20

    •  Include a subscribe button or web form

  • Tip #21

    •  Study the stats –  Your own as well as competitors’