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DTMASS ProjectDrought-Tolerant Maize for Africa – Scaling Seed

FAO Drought and Agriculture SeminarOn Climate Change and Drought

Roma, Italia – June 2017

Presenter:KateFehlenberg - DTMASSProjectManager

CIMMYT: Centro Internacional de Mejoramiento de Maíz y Trigo1 of 15 CGIAR Non-profit Research and Training centers

Mission: Wheat and Maize science for improved livelihoods

China

Zimbabwe

Kenya

Ethiopia

Mexico, HQ

Guatemala

Colombia

KazakhstanIranTurkey

Bangladesh

Nepal

IndiaPakistan

Afghanistan

Green Revolution (India, Pakistan)Dr. Norman Borlaug

1943: Office of Special Studies1966: CIMMYT founded in Mexico

• 1,200staff• Projectsin40Countries• 15 RegionalOffices

GeneticResources

Maize

Socio-Economics

Wheat

SustainableIntensification

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Technology we are Scaling: Seeds200+ unique CIMMYT-derived, elite,

drought-tolerant maize varieties in sub-Saharan Africa

Drought-Tolerant Maize (DTM):

CIMMYT-derived DTM varieties are designed for

water deficit tolerance during the flowering stage, and yield at least 30% higher than the commercial non-DT maize varieties under moderate to

severe drought stress.

DTMASS Project (2014-2018)

SeedCompaniesPublicAgAgencies

SeedProduction

QualityAssurance

ParentSeed

Info

ProductionTraining

OBJ1SUPPLY

CIMMYT

NationalPartners

Mass,SocialMedia

FarmerNetworks

FieldDaysAgShows

DemoPlots

AgroDealers

OBJ2DEMAND

SeedCompanies

OBJ3:KnowledgeManagement

10,000tonsofseed

150,000Ha

600,000Farmers

3.8MPeople

30TechnicalStaff

55Partners6Countries

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DTMASS:TieredApproach

DTSeedProduction

Marketing&Promotion

Adoptionbyfarmers

§ Seedroadmaps§ Early-generationseedsupport§ Catalyzing certifiedseedproduction§ CapacitystrengtheningofSMEseedcompanies

§ Stimulatingdemand,includingon-farmdemosandtargetedcommunications

§ Marketanalysisandmarketingstrategies§ CapacitystrengtheningofSMEseedcompanies§ M&E

§ Adoptionmonitoringandimpactstudies§ Genderandsocialinclusion§ Synergieswithcomplementaryinitiatives§ Feedbackloopstoproductdevt.anddeliveryteams

Effectiveness EfficiencySustainedImpact

What is “Scale”?

Pilots/

Inno

vatio

n

Capacity

Building

Scale

ThesizeoftheSolutionfitsthesizeoftheProblem

Success:Thesystem thatperpetuatedtheproblemisnowIncentivizedtoperpetuatetheSolution

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Renewed Integrated Proactive

Project Approach: Incentivizing Scale

Digitaltech

Conn

ectin

gdo

ts

ConsultFarmers,

Partne

rs

Connecting the Dots

Tech Program Farmer

LocalSystemsNewTech

Info

Farmer

FarmerLocal

Systems

DevPrograms

How we Design

Ideal Situation

The Reality

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Products ProcessesRolesand

Partnerships

What is “Innovation”?

What

How

Who

Update

Digital Platforms: Cell Phones, Apps, Maps

Real-Time, 2-way, Info Sharing Directly with Stakeholders

Pull: Data Requests via SMS or calls:“What Maize are you planting?”

Image:eSoko https://esoko.com/advisory/

Push: Sending Tech information, advice“How to plant hybrid Maize Steps 1-2-3”

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TonsofallCertifiedDTMonthemarketinUganda,byProducer

June2016

Territory Planning:

Getting Seed to Farmers

‘Innovation’ 1-Leveraging Digital

Platforms:Mapping Demo Plots to Farmer

Locations

NASECOSeedCoMaizeDemoPlots- 2016

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Back to Basics: Simplify and DistributePutting Scientific Knowledge into Farmers’ Hands

FlyersforFieldDays,AgShows,SeedPacks,AgroDealers

CapacitybuildingofSeedCompanies

§ Knowyourproduct!Strategize!Optimizingproduction,bothqualityandquantity

§ Knowyourmarketandclients!Tailormarketingtodemandsandpreferencesofyourlocalmaizeseedmarket

§ Knowyourniche! Understandingseedcompany’scompetitiveadvantage:productsforspecificagro-zones,weather,andfarmingtypes

§ Deliverresults! Optimizeproductperformance,ensuretimelydelivery,maximizesalespointsandfarmersupport

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Smartest Innovation: Use Existing NetworksIdentify -- then Partner with --Groups that Engage Farmers

Farmer

ExtensionOfficers

DevNGOs

OtherFarmers

CBOs

SimpleandCommonSense-SoWhyDon’twedothis?

1- TakesTime2- TakesPoliticalSavvy

3- RequiresGiveandTake

Thanks to…• USAIDforsupportingtheDTMASSproject• NARSandSeedCompanyPartnersinsub-SaharanAfrica

• Fundingagencieswhocontinuetosupportdevelopmentanddeliveryofimprovedmaizevarietiesforthedevelopingworld

• CIMMYTcolleaguesandDTMASSpartnersfortheircommitmenttothemission

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Thank you for your interest!

Photo Credits (top left to bottom right): Julia Cumes/CIMMYT, AwaisYaqub/CIMMYT, CIMMYT archives, Marcelo Ortiz/CIMMYT, David Hansen/University of Minnesota, CIMMYT archives, CIMMYT archives (maize), Ranak Martin/CIMMYT, CIMMYT archives.

ThispresentationismadepossiblebythegeneroussupportoftheAmericanpeoplethroughtheUnitedStatesAgencyforInternationalDevelopment(USAID).ThecontentsaretheresponsibilityofCIMMYTanddonotnecessarilyreflect

theviewsofUSAIDortheUnitedStatesGovernment.