BenefitsPROMARKETING SOLUTIONS

2022

DISCOVER | CONNECT | COMPETE

Tailored Programs Solving Marketing

Challenges Throughout the Funnel

BenefitsPRO group’s marketing solutions empower our partners to connect with

benefits professionals while they engage with content critical to their daily needs.

From high-impact ad units to content marketing services, we help you reach the

entire benefits community through precise brand and topic-level targeting.

Our suite of products, including BenefitsPRO.com, BenefitsPRO magazine,

and BenefitsPRO Broker Expo, reach all segments of the employee benefits

market during all phases of the benefits purchasing process.

BenefitsPRO readers are established decision makers. Seventy six percent took

a purchasing action after seeing a product or service on the site. Benefits brokers

who come to the site personally served an average of 142 clients, while

retirement advisors who frequent BenefitsPRO average $71.4 million total assets

under management.

BenefitsPRO provides benefits professionals and retirement advisors with

comprehensive coverage of the products and services necessary to guide

employers and plan sponsors in making critical health, wealth and life decisions

for employees.

21.5 Years and 76%

BenefitsPRO.com users have been in the

industry an average of

took a purchasing action after seeing a

product or service on our site

*2021 BenefitsPRO Website Visitor Study

Invested in Our Communities

Benefits brokers, HR professionals and retirement

advisors turn to the BenefitsPRO group because it

provides all sides of the story, plus industry insights

only BenefitsPRO can offer.

Our team creates content that is the benchmark

source of news, insights and analysis for all benefits

professionals.

Breaking news and industry trends affect everyone in

the benefits space, but each segment has different

business goals and motivations — and the BenefitsPRO

group provides coverage and analysis of key issues

tailored to our audience.

Paul Wilson

Editor-in-Chief, BenefitsPRO

Emily Payne

Managing Editor, BenefitsPRO

Scott Thompson

Vice President & Global Events Director,

Regulated Markets

Caroline Marwitz

Digital Managing Editor, BenefitsPRO

Reported, edited and selected daily and

throughout the day by BenefitsPRO’s skilled,

experienced editorial staff.

Top

Stories

Innovative Ways to Reach Our CommunitiesThe BenefitsPRO group uniquely serves the needs of benefits brokers, HR managers and retirement advisors, by illuminating the

complex and ever-changing benefits market. Powered by BenefitsPRO.com, BenefitsPRO magazine, BenefitsPRO Broker Expo

and the powerful data resource and prospecting tool, FreeERISA, the BenefitsPRO group opens the lines of communication while

creating a vibrant and vital community online, in print, at live events and more!

Marketing

Solutions

Print

Website

Events

Social Amplification

NEW Social

Amplification

Opportunities

Custom MarketingWebcast &

Podcast Programs

Newsletters

Expanded

Newsletters

Engagement Marketing

ABM/Activate &

Audience First

Mobile

High-Impact

Digital & Mobile

Units

Leverage ALM’s BenefitsPRO Group

The BenefitsPRO Group

uniquely serves the daily needs

of our audiences by providing

valuable news and content in

multiple platforms.

BenefitsPRO.com, the website

that houses the powerful data

resource and prospecting tool,

FreeERISA, provides benefits

professionals with two of the

most crucial resources needed

to make informed decisions

and to take action.

BenefitsPRO magazine and the

BenefitsPRO Broker Expo

allow advertisers to engage

with top benefits brokers in the

industry.

• Breaking News

• Research

• Market Trends

• Data Analysis

• Sales Strategies

*Source: July 2020 - June 2021, SiteCatalyst;

†Publisher’s Own Data; Newsletter and email subscriber totals not de-duped

Audience Reached

• Benefits Brokers

• Plan Sponsors/HR

• Retirement Advisors

Total Reached

160,562Monthly Unique Visitors*

316,427Monthly Pageviews*

299,000Newsletter Subscribers†

120,000BenefitsPRO Email

Subscribers**

• Prospecting

• Market Trends

• Data Analysis

Audience Reached

• Benefits Brokers

• Plan Sponsors/HR

• Retirement Advisors

Total Reached

33,553Monthly Unique Visitors*

887,862Monthly Pageviews*

103,380Registered Users†

• Research

• Market Trends

• Data Analysis

• Sales Strategies

Audience Reached

• Benefits Brokers

Total Reached

40,000Total Qualified Subscribers†

31,500BenefitsPRO Magazine

Email Subscribers**

• F2F Networking

• Research

• Market Trends

• Sales Strategies

Audience Reached

• Benefits Brokers

Total Reached

750+Total Registrants for the

Annual F2F event†

Editorial OverviewAbout BenefitsPRO.com

BenefitsPRO provides benefits professionals

and retirement advisors with comprehensive

coverage of the products and services

necessary to guide plan sponsors in making

critical health, wealth and life decisions for

their employees.

We celebrate those who are adapting and

succeeding in new ways, translate the impact

of regulations and technology into digestible,

shareable information and arm you with the

sales prospecting tools and strategies needed

to differentiate and grow your practice.

Health Care Reform

Tracking the results of health care

reform and providing readers with the

latest news, insights and analysis.

Data and ProspectingFreeERISA

The premier digital employee benefits

data resource. Users access critical

information about existing employee

benefits plans, enabling them to

identify prospective clients and

opportunities.

Newsletters

• BenefitsPRO Daily

• BenefitsPRO Newsroom Update

• Benefits Broker PRO

• Benefits Weekend PRO

• Benefits Manager PRO

• BenefitsPRO News Alert

• Broker Innovation Lab Notes

• Consumer Driven PRO

• Retirement Advisor PRO

• Healthcare Reform Watch

A channel for each decision-maker covering the industry from all perspectives — benefits brokers, benefits managers and retirement advisors.

Benefits Broker• Core & Group Health• Voluntary Benefits• Consumer Driven Health Care• Health Care Reform• Benefits Sales Strategies• Broker Innovation Lab• Broker Regulation• Enrollment• Practice Management• Profiles• Voices • Leads

Benefits Manager• Employer-Paid• Employee-Paid• Compliance• HR Regulation• HR Technology• Cost-Containment• Employee Participation• Wellness• C-Suite• Retirement

Retirement Advisor• Defined Contribution• Advisor Sales Strategies• Retirement Regulation• Advisor Technology• Retirement Trends• Defined Benefits• Investment Instruments• Legal• Leads

FreeERISA

Broker Expo

316,427Average Monthly Pageviews*

160,562Average Monthly Unique Visitors*

* Source: July 2020 - June 2021, SiteCatalyst

Channels & Topics

&*2021 BenefitsPRO Website Visitor Study

†February 2018- July 2019, SiteCatalyst

76%Took a purchasing action during the past

year as a result of seeing a product or

service on BenefitsPRO.com*

65%Visit BenefitsPRO at

least monthly*

82%More than likely or just

as likely to read brand-

sponsored article*

42%Discussed a product or

service with others*

37%Visited product/service

company’s website*

34%Passed product/service

information along to others*

37%Saved product/service

information for future

reference*

BenefitsPRO.com visitors have been

in the industry an average of

21.5 Years

BenefitsPRO.com Audience DataBenefitsPRO.com

316,427Average Monthly

Pageviews†

160,562Average Monthly

Unique Visitor†

53%

23%

9%19%

*2021 BenefitsPRO Website Visitor Study†Publisher’s Own Data

Group/Core

Voluntary

Retirement

Other

Percentage of Business from the Following Areas*

100%Subscribers who recommend, specify, or sell

group and/or voluntary benefits, retirement

plans or consumer driven healthcare products†

General Audience Stats

Market Types Worked With* % of Brokers

Small Business (under 100 employees) 86%

Mid-Market Business (101-1,000 employees) 62%

Individuals 57%

Large Business (1,000 or more employees) 34%

Government/Municipalities 33%

Affinity Group or Association 28%

Labor/Union 25%

Products Sold/Recommended 2020* % of Brokers

Life Insurance/Benefits 85%

Dental Benefits 84%

Group Health Insurance/Benefits (PPO, HMO, etc.) 81%

Disability Benefits 80%

Vision Benefits 79%

Voluntary Benefits 78%

Accident Insurance 73%

Accidental Death & Dismemberment 73%

Critical Illness Insurance 71%

$118MCompany’s Annual

Revenue*

$117KVoluntary Benefits,

First Year Premium

Production Level*

$416KGroup/Core Benefits,

First Year Premium

Production Level*

85% Identify themselves as

independent or semi-captive*

BenefitsPRO.com Audience DataBenefitsPRO.com — Benefits Brokers

38%

18%

19%

16%24%

*2021 BenefitsPRO Website Visitor Study†Publisher’s Own Data

HR Benefits VP/Director/Manager

Manager/HR/Personnel

HR VP/Director

Benefits Administrator/Coordinator

Other

Job Title*

Purchase Involvement/Influence

in Selection of Vendors*

% Involved in

Some Way

Group Health Insurance 91%

Group/Life/Disability Insurance 90%

Third Party Administration Services (TPAs) 89%

Enrollment Software/Benefits Administration 86%

Voluntary Benefit Products 85%

Brokerage Services 84%

Retirement Plans (401(k), 403(b), etc.) 82%

Products/Services Currently Offered to Employees*

% Offered

Group Health Ins/Benefits (PPO, HMO, etc.) 95%

Dental Benefits 93%

Disability Benefits 88%

Retirement Plans (401(k), 403(b)) 88%

Vision Benefits 85%

Life Insurance/Benefits 83%

Pharmacy Benefits 80%

Accidental Death & Dismemberment 79%

BenefitsPRO.com Audience DataBenefitsPRO.com — Plan Sponsors/HR Managers

$892MCompany’s Annual

Revenue*

$142MTotal Assets in Company’s

Retirement Plan*

2,654Average Number of

Full-Time Employees*

1,476Participants Currently in

Company’s Retirement Plan*

*2021 BenefitsPRO Website Visitor Study

72%Percentage of Business Focused on Defined

Contribution/ERISA/Individual Retirement Plans*

Market Types Worked With* % of Advisors

Small Business (100 or fewer employees) 90%

Individuals 81%

Mid-Market Business (101-1,000 employees) 52%

Large Business (1,000 or more employees) 38%

Affinity Group or Association 29%

Government/Municipalities 29%

Labor/Union 19%

Products Sold/Recommended 2020* % of Advisors

401(k)/Retirement Plans 95%

Mutual Funds 71%

403(b) Plans 67%

IRAs 67%

ETFs/Index Funds 62%

Stocks & Bonds 57%

529 Plans 33%

Alt. Investments/Hedge Funds 33%

$90.7MCompany’s Annual

Revenue*

$71.4MTotal Assets Under

Management*

33.4Average Group Plans

Under Advisement

Licenses Held

24% 24% 19%

Series 7 Series 66 Series 63

10% 19%

Series 6 Series 65

(RIA)

BenefitsPRO.com Audience DataBenefitsPRO.com — Retirement Advisors

BenefitsPRO Magazine

BenefitsPRO magazine provides benefits

brokers with the in-depth research, editorial

analysis, regulatory news, product information,

trends, and sales tactics they need in an ever-

changing marketplace. Every issue offers sales

and marketing strategies, business growth

opportunities, tips on penetrating new markets

and perspectives from the industry’s movers

and shakers. BenefitsPRO arms readers with

the vital information they need to excel in

today’s complex benefits environment.

100%

*Publisher’s Own Data; †July 2021 Baxter Research Advertising Effectiveness Study

“BenefitsPRO provides me with

information about new benefits

and technology as well as how

they can be utilized.”

— VP Operations

Provide advice/sales regarding the purchase of group

and voluntary benefits.*

40,000Total Qualified Circulation*

88,000BenefitsPRO Pass-Along Readership†

Advertising Effectiveness Study: Find out what readers think about your

advertising message. Simply run a half-page or larger ad in the April/May

or July/Aug issues and you will be included in the study for FREE.

“BenefitsPRO seems to focus

on the advisors who are

shaking up the status quo. I like

reading about advisors who are

doing new things and not just

selling insurance”

—President

*Publisher’s Own Data; **2019 Readex Reader Profile Study

Market Types Worked With* % of Brokers

Small Business (under 100 employees) 80%

Individuals 71%

Mid-Market Business (101-1,000 employees) 41%

Government/Municipalities 22%

Large Business (1,000 or more employees) 19%

Affinity Group or Association 17%

Labor/Union 12%

Products/Services Currently Offered/Plan

To Offer to Employees*% of Brokers

Life Insurance/Benefits 86%

Disability Benefits 77%

Dental Benefits 72%

Long-Term Care Insurance 67%

Voluntary Benefits 66%

Vision Benefits 66%

Critical Illness Insurance 65%

Group Health Insurance/Benefits (PPO, HMO, etc.) 64%

Supplemental Health Insurance 61%

Consumer Driven Healthcare Products 59%

$851,000Dollars sold in total premiums:

Group/Core Benefits**

$410,00Dollars sold in total premiums:

Voluntary Benefits**

167Number of Clients

Served*

86%

Took a purchasing action during

the past year as a result of

seeing a product/service in

BenefitsPRO**

BenefitsPRO Magazine Audience DataBenefitsPRO magazine

BenefitsPRO Magazine subscribers

have been in the industry an average of

23 Years*

62%

Expect their personal

sales to increase in the

next 12 months**

Production Level (last 12 months

BenefitsPRO Magazine Editorial Highlights & Opportunities

Opportunity Time Available To

BROKER INNOVATION LAB

Celebrating brokers and companies embracing the changing

marketplace to position themselves—and their practices—

for future success.

Year RoundMultiple Sponsors

(limited #)

BENEFITSPRO BROKER EXPO

The benefits industry’s premier educational and networking

event for employee benefits brokers, advisors, agents, and

consultants.

May 23-25,

2022

Austin, TX

Unlimited

BROKER OF THE YEAR

Each year, BenefitsPRO magazine awards our Broker of the

Year award to someone who stands out among their peers

and is taking positive and revolutionary steps to shape the

industry’s future.

April/May

and June

issues

Exclusive

Sponsorship

BENEFITSPRO SPECIAL SECTIONS

Each month BenefitsPRO takes an in-depth look at three

topics of special interest to readers—offering advertisers

strategic, hard-hitting marketing opportunities.

• Voluntary Solutions

• Inside Wellness

• HR Perspectives

QuarterlyMultiple Sponsors

(limited #)

BENEFITSPRO INDUSTRY SURVEYS

BenefitsPRO surveys the BenefitsPRO community for

current trends in the industry.

• Voluntary Benefits Survey (April/May issue)

• Healthcare Survey (July/August issue)

VariesExclusive

Sponsorship

For full editorial calendars and bonus distribution issues

visit, www.benefitspro.com/editorial-calendar/.

Ad Effectiveness StudiesFind out what readers think about your advertising

message. Simply run a half-page or larger ad in our

qualifying issue and you will be included in the study

for FREE.

Event Coverage SponsorshipsExclusive advertising aligned to our coverage of leading

industry events & conferences.

Bonus Distribution Event Time

BenefitsPRO Broker Expo May

NAHU June

BenefitsPRO Magazine: Editorial Calendar*

IssueAd

Close

Materials

DueSpecial Feature Sponsorship Opportunities

February/March1/24/22 1/31/22

100 Sales & Marketing Tips; 2022 Industry Outlook;

Health Care Costs, BenefitsPRO Broker Expo

Preview

Special Section: Voluntary Solutions

April/May

Ad Effectiveness

Study

3/21/22 3/28/22

Non-Traditional Health Insurance Strategies;

BenefitsPRO Broker Expo Preview; Technology,

Disability Insurance, Voluntary Survey, BOY Finalists

Special Section: Inside Wellness

June 4/25/22 5/2/22Mental Health; Broker of the Year; Compliance

Concerns, Life/Career of a BrokerSpecial Section: HR Insights

July/August

Ad Effectiveness

Study

5/23/22 5/30/22

Diversity, Startups and Innovators, Expo Recap;

Healthcare Survey; Benefits for Non-Traditional

Employees

Special Section: Voluntary Solutions

September 7/25/22 8/1/22 Industry Consolidation; C-Suite Special Section: Inside Wellness

October 8/22/22 8/29/22Open Enrollment; Employer Coverage; Expanding

the Care ContinuumSpecial Section: HR Insights

November 9/26/22 10/3/22Power of Partnerships; Health Care Reform: What’s

Next?Special Section: Voluntary Solutions

December/January 10/24/22 10/31/222022 Wrap-Up; Industry Overview; Benefits

CommunicationSpecial Section: Inside Wellness

*Subject to change without notice.

BenefitsPRO Magazine 2022 Rates

High Impact rates are custom. Please contact your account manager for more information.

4C National Display Advertising Rates — Effective January 1, 2022

SIZE 1X 3X 6X 9X

Two Page Spread $21,137 $19,261 $17,564 $16,171

Full Page $10,853 $10,747 $9,733 $8,964

2/3 Page $9,646 $8,755 $7,975 $7,349

1/2 Page $8,227 $7,517 $6,841 $6,265

1/3 Page $5,888 $5,349 $4,917 $4,508

1/4 Page $4,724 $4,302 $3,882 $3,585

1/6 Page $3,522 $3,232 $2,935 $2,656

Position Charges

Back Cover: Full Page 4/C Only +20%

Inside Front Cover: Full Page 4/C Only +15%

Inside Back Cover: Full Page 4/C Only +10%

Upfront Pages: Full Page 4/C Only +15%

Consecutive Pages: 4/C Only +15%

Note: Rates are Gross

High Impact Ad

Opportunities

• Belly Bands

• Cover Wraps/Tip Ons

• French Gate

• Gatefolds

• Tipped Supplements/Inserts

• Polybag Inserts

• Post-it Notes

• Bind-in Cards

Marketing Solutions2022

Solutions Across the Buyer’s JourneyMove your clients through the buyer’s journey or reach them wherever they are on their path to purchase.

We have organized our solutions to showcase how we can help you every step of the way.

AWARENESS

Build a brand with

prospective customers,

whether you are a start up

or new to the employee

benefits space

CONSIDERATION COMPARISON PURCHASE

Launch new products

or services

Create direct

association of your

brand with challenges

solved by your solutions

Deliver proof points

and data that

showcase your value

vs. the competition

Personally connect

with target prospects

Refresh or reposition your

brand in a fast-changing

marketplace

Build perception of

leading industry expertise

in key topic(s) related to

the solutions you offer

Inform prospects of

details about your

solutions and

associated benefits

Generate leads for

business development

Solidify relationships

with existing clients

AwarenessIncrease awareness and build your brand.

Reach your target audience across multiple media touchpoints

DIGITAL

Create a digital campaign to meet your

exact goals. Includes standard IAB units

plus high-impact and content-rich units

to increase awareness, promote content

and drive more clicks.

NEWSLETTERS

Reach opt-in subscribers to our

newsletters and connect your message

when our audience is most engaged

with content.

SOCIAL

Audience First Social uses our first-

party audience data, to reach ALM

audiences on Facebook, LinkedIn, and

Instagram as well as on brand-safe sites

they access during their day. ABM/

Activate LinkedIn uses BenefitsPRO’s

AI-driven buyer intent engine and our

first-party data, we serve ads to

stakeholders from companies interested

in your products on their LinkedIn feeds.

PRINT

Reach our highly engaged print

subscribers with advertising,

advertorials and multiple custom

publishing opportunities.

SPONSORSHIPS

Our integrated sponsorships cross all

media touchpoints to deliver highly

relevant content around critical industry

topics, annual editorial special coverage

and industry award programs, to name

a few. Each sponsorship offers multiple

opportunities for branding, messaging

and content marketing aligned to our

brand’s most coveted features.

CO-BRANDED EMAILS

Co-branded email marketing introduces

your message, generates interest and

drives response. Target by brand or

specific audience segments.

ABM/Activate Display Advertising: Identify key accounts that want to buy your

products and then message stakeholders at those companies using our first-party data

as they access ALM sites, across the internet and their social feeds.

ConsiderationElevate Your Solution During Consideration through Research & Content Services

Listen to the market and establish your brand as a thought leader.

RESEARCH

Research provides robust intelligence

about what matters most to your target

audience to help set you apart from

your competition and showcases your

commitment to solving their biggest

business challenges.

NATIVE/SPONSORED CONTENT

Connect your thought leadership

content with our digital audience in the

context of the editorial user experience.

Native Advertising includes multi-

platform content placements in the flow

of our editorial stories, resulting in

higher visibility and engagement.

PODCASTS

A powerful platform to drive thought

leadership. Three formats—editorial,

syndicated and custom podcasts—offer

sponsors the opportunity to reach a

highly qualified and engaged audience

of employee benefits professionals.

CONTENT DEVELOPMENT

Stand out from your competitors.

Create custom content to educate and

engage your targets—whether you want

to reach our audience or support your

own website and marketing channels.

We offer a full suite of content solutions:

• Whitepapers

• Videos

• Podcasts

• Articles & Blogs

• Infographics

• More

INTERACTIVE CONTENT

Interactive assets combine our expertly

crafted content with an interactive

digital experience to increase

engagement and conversions. We offer

multiple formats to best tell your story in

more compelling ways.

ABM/Activate Co-Branded Emails: Identify key accounts that want

to buy your products and then drive them to register for white papers

or webcasts on your site with an email with our brand and yours.

Demand GenerationGenerate leads & close business with lead generation, content delivery and live events

Build and distribute engaging content to increase consideration and preference, fast-track your demand generation & gain more

qualified prospects, or build new business relationships from our qualified database.

WEBCASTS

Two formats—editorial and sponsor—

offer thought leadership opportunities

and engagement with highly qualified

registrants who have demonstrated

interest in the topic.

LEAD GENERATION

Leverage our proven and effective

content syndication platform to

generate leads in your target

audience segments.

ABM/Activate Lead Generation: Identify key accounts that want to buy your

products and then leverage BenefitsPRO’s first-party data and relationships

with potential buyers/stakeholders at those companies to get new leads.

INDUSTRY EVENTS &

CONFERENCES

Meet and engage with impactful and

influential decision-makers at our

signature ALM events. Network with

qualified prospects and build brand

awareness and more with a range of

sponsorship opportunities or a custom

program designed specifically for your

business needs. Find a full listing of our

events at alm.com/events

A Deeper Dive Into the ALM “Universe”ALM offers deep expertise in five key industries, and integrated solutions to connect 7+ million business leaders and practicing professionals

within and across them. It’s why leaders in the legal, financial services, benefits, CRE and property & casualty insurance spaces look to ALM to

help set the agenda for their industries and to provide the news, content and analysis they need to excel in their roles and grow their businesses.

ALM By the Numbers

87M+yearly page views

2.65Mmonthly unique visitors

2.85Mnewsletter subscribers

65+global events

18K+event attendees

10K+ALM Intelligence customers

250intelligence tools & resources

Additional InformationAccess information via our online resources below.

OUR WEBSITES & SERVICES

• BenefitsPRO.com

• BenefitsPRO Magazine

• FreeERISA.BenefitsPRO.com

• BenefitsPRO Broker EXPO

• Broker Innovation Lab

MARKETING SOLUTIONS & INFORMATION

• Editorial Calendar

Click HERE

• Digital Specifications

Click HERE

• Print Specifications

Click HERE

• Custom Marketing Solutions Showcase

Click HERE

• Rates

Contact your sales representative

REPRINTS & LICENSINGCustom reprints are one of the most

authoritative and convincing ways to

get your message across to your

intended audience and allow you to

brand your company through a

reputable news source.

They can be tailored to meet your

specific business needs and can

include a tagline, contact information,

logo or display advertisement. Click

HERE for more information or to

order reprints today!

CONTACT US

Tamara Gentry

Sr. Director, Integrated Media Sales

BenefitsPRO

303-549-8482 | tgentry@alm.com

Alicia Robledo

Account Executive

BenefitsPRO

949-218-9726 | arobledo@benefitspro.com

Erica Queen

Account Executive

BenefitsPRO

617-513-0814 | equeen@alm.com