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TESOL Media Kit | For more information, contact [email protected] www.tesol.org/advertise
Advancing Excellence in English Language Teaching
TESOL Media Kit2021
TESOL Media Kit | For more information, contact [email protected] TESOL Media Kit | For more information, contact [email protected]
Why Advertise with TESOL?Reach more than 60,000 English language professionals from around the world!
More than 11,000 English Language• Teachers• Administrators• Students• Researchers
• Linguists• Materials Writers• Teacher Trainers
From more than 140 countries
WHO ARE TESOL’S MEMBERS?
Nearly 40% of TESOL members recommend products or services for purchase
Working in• Elementary Education• Secondary Education• Mainstream Classrooms• Higher Education• Intensive English Programs• Community Colleges• Adult Education• Government Agencies• Private Language Schools• And more
Higher Education
38%
Adult Education
22%
Elementary & Secondary Education
19%
Community College
8%
For more information, contact [email protected] | TESOL Media Kit 3
TESOL Quarterly / Print & Electronic Advertising
EDITORIAL PROFILE
TESOL Quarterly is one of the most respected publications in second and foreign language teaching. This authoritative, peer-reviewed journal serves as a forum for teachers and researchers all over the world. Digital ads are responsive across all devices to ensure your ad gets maximum visibility.
Average Circulation: 18,000 individuals, libraries, and institutions worldwideAudience: English language teachers, linguists, program directors, teacher educators,
and researchersPublished: March, June, September, December
www.tesol.org/tq
PRINT SPECIFICATIONS & RATESAD TYPE 1X 2X 4X/ANNUAL
Half Page $595 $1,135 $2,060
Full Page $720 $1,340 $2,575
Covers 2, 3 $1,750 $2,370 $4,635
Cover 4 $2,060 $3,860 $7,210
NOTES
• File format: PDF with fonts and images embedded
• Resolution: minimum 300 dpi
• Color: Black and white inside ads; full color for cover 2, 3 & 4
• Electronic ads run on a 3-month basis. Subscribers reference TQ online throughout the year, and receive email updates when advance or supplemental content is published, in addition to when new issues are available.
ELECTRONIC SPECIFICATIONS & RATESAD TYPE 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL
Medium Rectangle $2,500 $4,200 $7,500
Top Banner $3,200 $6,000 $12,000
NOTES
• File format: JPEG (.jpg), GIF (.gif) files, or Flash• Resolution: 72 dpi• Color: Full Color• No “infinite looping”• Maximum file size: 39KB• Link directly to your website from your ads.
Reserve 4 consecutive full page or cover ads and receive complimentary medium rectangle ads in each corresponding online issue.
Special Offer!
TESOL Quarterly received a 2-year impact factor of 2.718 and a 5-year impact factor of 3.208 in the 2018 Journal Citation Report. The impact factor (IF) is a measure of the frequency with which the average article in a journal has been cited in a particular year.
HALF PAGE
4.75” x 3.875”12cm x 9.5cm
FULL PAGE
4.75” x 7.40”12cm x 18.8cm
350,000 page views per month
TESOL Media Kit | For more information, contact [email protected] Media Kit | To reserve, contact [email protected]
TESOL Journal / Electronic Advertising
EDITORIAL PROFILE
TESOL Journal is a refereed, practitioner-oriented quarterly electronic journal based on current theory and research in the field of TESOL. Articles enable an active and vibrant professional dialogue about research- and theory-based practices as well as practice-oriented theorizing and research. Members and subscribers reference TJ throughout the year, and receive email updates when advance or supplemental content is published, in addition to when new issues are available. Digital ads are responsive across all devices to ensure your ad gets maximum visibility.
Average Circulation: 30,200 individuals, institutions, and libraries worldwide
Audience: TESOL members
Published: March, June, September, December
www.tesol.org/tj
ELECTRONIC SPECIFICATIONS & RATESAD TYPE 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL
Medium Rectangle $2,500 $4,200 $7,500
Top Banner $3,200 $6,000 $11,400
NOTES
• File format: JPEG (.jpg), GIF (.gif) files, or Flash
• Resolution: 72 dpi
• Color: Full Color
• No “infinite looping”
• Maximum file size: 39KB
• Link directly to your website from your ads.
29,000 page views per month
TESOL Media Kit | For more information, contact [email protected] For more information, contact [email protected] | TESOL Media Kit 5
TESOL Connections / Electronic Advertising
EDITORIAL PROFILE
TESOL Connections (TC) is the association’s monthly member electronic newsletter which features practical articles and useful resources for English language professionals. TC is emailed to all TESOL members and also available to the public online.
Average Circulation: More than 13,000 individualsAudience: TESOL members and other English language professionalsPublished: Monthly
www.tesol.org/tc
TESOL CONNECTIONS BANNER ADS
MATERIALS SPECIFICATIONS & RATESAD TYPE 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL
Bottom Banner $850 $2,400 $4,550 $8,675
Side Button $975 $2,700 $5,275 $9,950
Top Banner $1,100 $3,150 $5,950 $11,200
NOTES
• File format: JPEG (.jpg) or GIF (.gif) files
• Resolution: 72 dpi
• Color: Full Color
• Animated GIFs acceptable with maximum animation lengths of 15 seconds (including multiple loops)
• No “infinite looping”
• Maximum file size: 50KB
• Link directly to your website from your embedded banner ads.
TESOL Connections Giveaway Sponsorship Get your brand in front of customers by featuring your product or service in the TESOL Connections Monthly Giveaway!
WHAT’S INCLUDED?
• Your name and logo listed in the monthly giveaway section • A 100-word description of the product or service you’re providing• A click-able image of the product or service • An email to all TESOL members on the 15th of the month reminding them of the giveaway *Note: The reminder email will be generated and sent by TESOL International Association. The sponsoring company is
responsible for fulfilling shipment of product or service to giveaway winner (winner’s information will be provided).
$2,500/month
TESOL Media Kit | For more information, contact [email protected]
TESOL Website / Online Advertising
TESOL’s website reaches a global audience of teaching professionals at all levels of the profession. With more than 95,000 unique visitors per month, tesol.org is constantly used to access up-to-date news, read the latest TESOL publications, access professional development opportunities, search the latest job listings, and more. Through TESOL’s web site banner advertising program, you have the opportunity to extend and reinforce your brand, expand revenues, drive traffic to your website, and connect with a unique audience.
www.tesol.org
TESOL Blog / Online Advertising
Written by TESOL professionals and association leaders, the blog provides readers with news, information, and updates on the latest research, effective classroom practices, and peer-to-peer advice on classroom technology, lesson plans, and other practical topics in the field of English language education. More than 12,400 active subscribers get email updates when new blog posts are available.
blog.tesol.org
Retargeting / Online Advertising
With our retargeting toolkit, you have the opportunity to reach the right audiences and drive them to your site with powerful, personalized ads across the web. Engage your digital audience, drive them to convert, and grow your organization.
Contact TESOL Advertising for more information
Visitor Sessions: 159,000 per month
Page Views: 400,000 per month
Unique Visitors: 159,000 per month
Session Length: 2:20
AVERAGE MONTHLY TRAFFIC
Visitor Sessions: 14,000 per month
Page Views: 17,000 per month
Unique Visitors: 11,000 per month
Session Length: 1:10
AVERAGE MONTHLY TRAFFIC
Questions? Contact [email protected] | TESOL Media Kit 7
TESOL Media Kit | For more information, contact [email protected]
TESOL Career Center / Online Advertising
The TESOL Career Center is TESOL International Association’s online hub to connect English language professionals with employers around the world. Job opportunities span all career levels and include positions in education, with nonprofits, in government, and more.
Audience: TESOL and English language job seekers and recruiters
Visitor Sessions: 6,000 per month
Unique Visitors: 2,000 per month
Session Length: 1:54
careers.tesol.org
TESOL CAREER CENTER BANNER ADS
MATERIALS SPECIFICATIONS & RATESAD TYPE 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL
Medium Rectangle HP $850 $975 $1,650 $2,850
Medium Rectangle $600 $750 $1,450 $2,650
NOTES
• File format: JPEG (.jpg), GIF (.gif) files, or Flash
• Resolution: 72 dpi
• Color: Full Color
• No “infinite looping”
• Maximum file size: 39KB
• Link directly to your website from your ads.
18,000 page views per month
To reserve, contact [email protected] | TESOL Media KitTESOL Media Kit | For more information, contact [email protected] 9
TESOL Virtual Seminars / Online Advertising
TESOL offers numerous virtual seminars to help busy TESOL professionals develop leadership skills, improve core competencies, and stay abreast of the latest developments in the dynamic field of English language teaching and learning.
Audience: TESOL members and other English language professionals
Events: Up to 10 virtual seminars annually
www.tesol.org/onlinecourses
myTESOL Lounge Live! / Online Advertising
Open to members and non-members, myTESOL Lounge Live! is an online hosted conversation space for English language educators. It’s a space where educators and TESOL professionals come together as peers, sharing how they are coping during these uncertain times, all while having a little fun in a new way! All you need to participate is a device with an internet connection.
Audience: TESOL members, nonmembers, and other English language professionals
Events: Up to 10 webinars annually
www.tesol.org/mytll
TESOL VIRTUAL SEMINAR & MYTESOL LOUNGE LIVE! ADS
MATERIALS SPECIFICATIONS & RATESAD TYPE 1 EVENT 2 EVENTS 3 EVENTS
Slide $350 $650 $975
Short Clip $450 $850 $1,200
NOTES
• File format: JPEG (.jpg) or MP4 (.mp4) files
• Resolution: 72 dpi
• Color: Full Color
• No “infinite looping”
• Maximum file size: 50KB
• Maximum time for video: 30 seconds
We’ve kept the conversation going on my.tesol.org where educators can share upcoming events, resources, and more through the myTESOL Lounge community! With more than 100k community members, it is one of our most popular and widely followed groups.
TESOL virtual seminars are 90- to 120-minute webcasts focused on key issues in English language teaching. The seminars are easy to access online from your home or office, as a live event or on-demand.
TESOL Media Kit | For more information, contact [email protected] Media Kit | For more information, contact [email protected]
TESOL International Convention & English Language Expo
Reach more than 4,000 English language professionals from around the world! Learn more at www.tesolconvention.org.
Print and Online Advertising Opportunities Available
Contact [email protected] or +1 703.518.2506 for details
Exhibit with TESOL
For details, contact [email protected]
22–25 March 2022 Pittsburgh, Pennsylvania, USA21–24 March 2023 Portland, Oregon, USA20-23 March 2024 Tampa, Florida, USA18-21 March 2025 Long Beach, California, USA
UPCOMING CONVENTIONS
TESOL Media Kit | For more information, contact [email protected] For more information, contact [email protected] | TESOL Media Kit 11
Additional Opportunities from TESOL
TESOL English Language Bulletin (ELB)
A weekly enewsletter with more than 40,000 subscribers. multibriefs.com/briefs/tesol
Contact Multiview at +1 972.402.7000 or [email protected]
English Language Professional’s Resource Guide and Directory of Degree and Certificate Programs
www.tesol.org/ddcp
Contact Multiview at +1 972.402.7000 or [email protected]
Mailing List Rentals
Infocus Marketing +1.800.708.5478 or [email protected] www.infocusmarketing.com/lists/TESOL
Retargeting Opportunities
Contact TESOL Advertising at [email protected]
TESOL Sponsorship Opportunities
Contact Lisa Dyson at +1 703.518.2515 or [email protected]
multibriefs.com/briefs/tesol
www.tesol.org/ddcp
www.infocusmarketing.com/lists/TESOL
TESOL Media Kit | For more information, contact [email protected] TESOL Media Kit | To reserve, please contact [email protected]
TESOL Publication Closing Dates & Deadlines
PUBLICATION ISSUE RESERVATION DEADLINE MATERIALS DEADLINE PUBLISHED DATE
PRINT TESOL QUARTERLY
March 23 Dec 6 Jan 17 Feb
June 24 Mar 7 Apr 19 May
Sept 23 Jun 7 Jul 18 Aug
Dec 22 Sept 6 Oct 17 Nov
DIGITAL TESOL QUARTERLY
Monthly 15th of month 22nd of month 1st of the month
DIGITAL TESOL JOURNAL
Monthly 15th of month 22nd of month 1st of the month
DIGITAL TESOL CONNECTIONS
Monthly 15th of month 22nd of month 1st business day of the month
DIGITAL TESOL CAREER CENTER
Monthly 15th of month 22nd of month 1st of the month
DIGITAL TESOL VIRTUAL SEMINARS
Up to 10 annually 1st of month 1 week prior to webinar N/A
DIGITAL MYTESOL LOUNGE LIVE!
Up to 10 annually 1st of month 1 week prior to webinar N/A
To reserve, contact [email protected] | TESOL Media Kit 13
TESOL Advertising Reservation Form
ADVERTISER INFORMATION:
Company _________________________________________________________________________________________Address ___________________________________________________________________________________________________________________________________________________________________________________________City, State, Zip, Country _______________________________________________________________________________Contact Name ______________________________________________________________________________________Contact Email ______________________________________________________________________________________Phone ____________________________________________________ Fax ____________________________________
AD PLACEMENTS:
TESOL QUARTERLY PRINT EDITION
March ________ (year) June ________ (year) September ________ (year) December ________ (year)
Cover 2 Cover 3 Cover 4 Full Page Half Page
Total TESOL Quarterly Print Cost USD $__________________
TESOL QUARTERLY DIGITAL EDITION
Months and Year(s) ________________________________________________________________________________ Top Banner (728x90) Medium Rectangle (300x250)
Total TESOL Quarterly Digital Cost USD $__________________
TESOL JOURNAL DIGITAL
Months and Year(s) ________________________________________________________________________________ Top Banner (728x90) Medium Rectangle (300x250)
Total TESOL Journal Cost USD $__________________
TESOL CONNECTIONS DIGITAL
Months and Year(s) ________________________________________________________________________________ Top Banner (630x60) Bottom Banner (470x100) Side Button (200x250)
Total TESOL Connections Cost USD $__________________
TESOL CAREER CENTER DIGITAL
Month(s) and Year(s) ______________________________________________________________________________ Homepage Medium Rectangle (300x250) Medium Rectangle (300x250)
Total TESOL Career Center Cost USD $__________________
TESOL VIRTUAL SEMINARS & MYTESOL LOUNGE LIVE! (MYTLL) DIGITAL
# of Webinar(s) and Year(s) _________________________________________________________________________ Virtual Seminar Slide Virtual Seminar Short Clip myTLL Slide myTLL Short Clip
Total TESOL Virtual Seminar/myTESOL Lounge Live! Cost USD $__________________
RETARGETING DIGITAL
Month(s) and Year(s) ______________________________________________________________________________ First Impression Ultimate Impression Premium Impression
Total Retargeting Cost USD $__________________
TOTAL Advertising Cost USD $_______________________
TESOL Media Kit | For more information, contact [email protected] TESOL Media Kit | For more information, contact [email protected]
METHOD OF PAYMENT:
VISA/MasterCard American Express Wire Transfer* Request Invoice Check**
Card Number ______________________________________________________________________________________
Name on Card ______________________________________________________________________________________
Expiration Date __________________________________ Authorization Code ___________________________________
Amount to Charge $ ______________________________
Authorized Signature ____________________________________________Date ________________________________
Billing Contact Name ________________________________________________________________________________
Phone______________________________________ Email _________________________________________________
Please fax completed Advertisement Reservation Form and payment to TESOL +1 703.836.7864 Attention: Natalie Bertsch, Marketing Coordinator
*Electronic payment available through ACH credit to Bank Routing #(ABA)-021052053, Account #89923581
**If paying via wire transfer, please contact [email protected]
***If paying by check, please make payable to “TESOL” and mail to: TESOL Advertising, 1925 Ballenger Avenue, Suite 550, Alexandria, VA 22314-6820
Advertising Terms and Conditions
A signed advertising agreement is required for all advertising. All ads must be approved by TESOL and are accepted subject to the terms and provisions outlined in this rate card. TESOL reserves the right to reject, exclude, or cancel any ad or space commitment at any time for any reason. Advertisers are responsible for preparing their ads correctly and in accordance with advertising specifications published in this rate card.
TESOL reserves the right to resize or otherwise correct an ad so that it conforms to published specifications. Because of the time constraints associated with publishing, the advertiser may not be contacted prior to changes made to submitted ad materials. The advertiser nevertheless remains responsible for any charges associated with making those changes. Companies with overdue balances owed to TESOL for any reason may not advertise until those balances are paid in full. Ads must be canceled in writing and confirmed by TESOL no later than the closing date for the issue(s).
Cancellations (as well as changes in insertion orders) will not be accepted after the closing date. Advertisers will be short-rated† if, within a 12-month period from the start of a contract, they fail to use the number of insertions upon which billing was based. If advertising materials are not received by the material closing date for an issue in which space has been reserved, TESOL reserves the right to run a previous ad or, in the event no advertisement is on file, a house ad. In such cases, the advertiser remains responsible for all charges.
TESOL does not pay agency commissions. This helps keep our ad rates low.
TESOL does not accept employment ads for any TESOL serial publications, including TESOL Quarterly, TESOL Journal, and TESOL Connections. For information on how to place an employment ad in TESOL’s Online Career Center, visit http://careers.tesol.org/. First-time advertisers are required to pay in full when the ad reservation is submitted. Repeat advertisers are required to pay 100% when the ad reservation is submitted. The balance is due within 30 days of receipt of invoice.
† Short rated: If the advertiser has a 4-time contract and runs only 3 ads, all 3 ads are billed at the full-time rate because the advertiser did not qualify for the 4-time rate
_________________________________________________________________________________________________Signature Date