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ADVERTISING MEDIA OPPORTUNITIES [email protected] seg.org/advertise TLE Online Magazine GEOPHYSICS SEISMIC SOUNDOFF SEISMIC SOUNDOFF PODCAST seg.org eNewsletter Bundle SM 2021 The Leading Edge SEG GEOPHYSICS MARKETPLACE SEG Smart Brief SEG Career Center

2021 - Society of Exploration Geophysicists SEG/2021MediaKit... · 2020. 11. 18. · 4 TLE Online Bellyband Booked on a monthly basis per issue. Yearly page views: 260,592 (11/1/19

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  • ADVERTISING MEDIAOPPORTUNITIES

    [email protected]/advertise

    TLE Online Magazine

    GEOPHYSICS

    SEISMICSOUNDOFFSEISMICSOUNDOFFP O D C A S T

    seg.org

    eNewsletter Bundle

    SM

    2021

    TheLeadingEdge

    SEG GEOPHYSICS MARKETPLACE

    SEG SmartBrief

    SEG Career Center

  • 2

    years of experience as a geoscientist

    20+11-206-10

    Desktop/LaptopPhoneTablet

    0-5

    readers by device type

    19.0%

    6.9%

    74.1%

    NORTHAMERICA

    OCEANIA

    ASIA

    AFRICA

    MIDDLEEAST

    EUROPE

    CENTRAL &SOUTH AMERICA

    59% 13%

    4%

    4%5%

    13%

    2%

    TLE CirculationMonthly average print distribution: Yearly TLE Digital Edition page views (7/1/19 – 7/1/20):

    10,265 209,297

    The Leading Edge – Our MissionBuilding on SEG’s mission of advancing applied geophysics, The Leading Edge (TLE) covers all aspects of applied geophysics in a style appealing to a broad readership. TLE is a gateway publication, introducing new geophysical theory, instrumentation, and established practices to scientists in a wide range of geoscience disciplines. TLE’s peer-reviewed technical content is presented in a manner that minimizes mathematical theory and emphasizes practical applications. TLE, published monthly, also serves as SEG’s publication venue for official Society business and announcements to membership.

    TLE Reader Profile (TLE readership survey, 07/2020)• 52% of TLE readers are involved in the initiation, recommendation, specification, approval,

    or purchase of geoscience-related products and services.• 45% of readers have reported taking one or more actions (such as visiting a website) as a

    result of advertisements or articles in TLE.• 25% of readers report reading through TLE as much for the advertising as for the articles.

    Editorial ContentTLE’s regular features include departments with periodic articles on key technological aspects of geophysics. Material for each of these departments is selected and approved by a geophysicist working in the field.

    • Acquisition/Processing focuses on the latest developments in what many consider the “hard” science part of geophysics.

    • Interpreter’s Corner is a major focus of TLE because SEG surveys indicate that about 50 percent of members consider interpretation of geophysical data as their primary duty.

    • The Meter Reader is designed to update SEG members on the latest developments in potential-field geophysics.

    Some features in TLE cover areas other than technology that are likely to impact SEG members. These articles have varied authorship.• President’s Page informs members of the SEG Board’s actions in such important areas as business-office procedures, developing

    new or improved membership benefits, and cooperative projects with sister societies.

    • Foundation News focuses on the innovative activities and grants funded by the SEG Foundation.

    • Geophysics Bright Spots summarizes upcoming articles in Geophysics.

    • Near Surface Views & News collects news, interviews, and conference and workshop reviews of interest to SEG’s near-surface geophysics community.

    • Reviews provides a monthly look at some of the top new books in geologic and geophysical literature.

    • Seismic Soundoff presents excerpts from recent episodes of SEG’s applied geophysics–focused podcast.

    Geographic Region

    2%2%88% 8%

  • 3

    The Leading Edge print/digital rates:For the same low price, your ad will appear in both our print and digital online magazine. All ads are full-color.

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    2021 TLE Editorial Calendar

    Issue Special Section Space Ad

    Deadline Deadline

    January Remote sensing 10 Dec 2020 15 Dec 2020

    February Mining 11 Jan 2021 15 Jan 2021

    March Basin exploration 10 Feb 2021 15 Feb 2021

    April Role of geophysics in a net-zero-carbon world 10 Mar 2021 15 Mar 2021

    May Seismic imaging 09 Apr 2021 15 Apr 2021

    June Honoring Clarence Karcher 10 May 2021 14 May 2021

    July Seismic interpretation 10 Jun 2021 15 Jun 2021

    August Surface-wave applications / Annual Meeting Preview issue 09 Jul 2021 15 Jul 2021

    September Rock physics 10 Aug 2021 16 Aug 2021

    October Quantitative interpretation 10 Sept 2021 15 Sept 2021

    November Geomechanics 11 Oct 2021 15 Oct 2021

    December Latin America 10 Nov 2021 15 Nov 2021

    AD FREQUENCY RATE (combined total of ads purchased in 2021)

    AD SIZE 24x 18x 12x 6x 1-5x

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    Please note: bonus distribution of TLE issues at upcoming events currently unavailable as of 11/17/2020.

  • 4

    TLE Online BellybandBooked on a monthly basis per issue. Yearly page views: 260,592 (11/1/19 – 11/1/20)

    AD SIZE 24x 18x 12x 6x 1-5x

    Bellyband ad (7.5”w x 4”h): $200 $300 $400 $500 $600

    PDF ad fi le due ten business days prior to go-live date.

    AD FREQUENCY RATE (combined total of ads purchased in 2021)

    Interpretation (quarterly), launched in 2013 to advance the practice of subsurface interpretation. Copublished quarterly by SEG and AAPG, Interpretation includes special sections in each issue focused on specifi c topics of interest to interpreters. This peer-reviewed journal is a dedicated forum for subsurface-interpretation geoscientists and appeals to members of both organizations and interpreters working in related disciplines.

    GEOPHYSICS (bimonthly), published by the Society of Exploration Geophysicists since 1936, is an archival journal encompassing all aspects of research, exploration, and education in applied geophysics. GEOPHYSICS provides theoretical and mathematical tools needed to reproduce depicted work, encouraging further development and research.

    Interpretation & GEOPHYSICS rates:

    GEOPHYSICS

    Interpretation Space deadline Ad deadline

    February 15 Jan 21 22 Jan 21

    May 15 Apr 21 22 Apr 21

    August 15 July 21 22 July 21

    November 15 Oct 21 22 Oct 21

    GEOPHYSICS Space deadline Ad deadline

    January-February 17 Dec 20 23 Dec 20

    March-April 17 Feb 21 24 Feb 21

    May-June 16 Apr 21 23 Apr 21

    July-August 17 June 21 24 June 21

    September-October 17 Aug 21 24 Aug 21

    November-December 18 Oct 21 22 Oct 21

    AD FREQUENCY RATE (combined total of ads purchased in 2021)

    AD SIZE 24x 18x 12x 6x 1-5x

    Inside front cover Page 1 $1,975 $2,220 $2,475 $2,675 $2,880 Inside back cover Back cover

    Guaranteed position $1,700 $1,950 $2,175 $2,375 $2,575

    Full-page ROP $1,450 $1,650 $1,850 $2,050 $2,250

    2/3 page $1,150 $1,350 $1,550 $1,750 $1,950

    1/2 page $925 $1,200 $1,350 $1,500 $1,650

    1/3 page $825 $1,025 $1,250 $1,375 $1,450

    1/4 page $725 $900 $1,050 $1,150 $1,225

    EDITOR’S CORNERThis issue of GEOPHYSICS, Valentina Socco, Editor 1JA

    TECHNICAL PAPERS

    GEOPHYSICS LETTERSBasis-constrained Bayesian Markov-chain Monte Carlo difference inversion for

    geoelectrical monitoring of hydrogeologic processes, Erasmus Kofi Oware, James Irving, and Thomas Hermans A37

    CASE HISTORIESA comparative study of inline and broadside time-domain controlled-source

    electromagnetic methods for mapping resistive targets on land, Hai Li, Qing-Yun Di, and Guo-Qiang Xue B235

    Exploration of permafrost with audiomagnetotelluric data for gas hydrates in the Juhugeng Mine of the Qilian Mountains, China, Bo Yang, Xiangyun Hu, Wule Lin, Shuang Liu, and Hui Fang B247

    Deep onshore reflection seismic imaging of the chalk group strata using a 45 kg accelerated weight-drop and combined recording systems with dense receiver spacing, Janina Kammann, Alireza Malehmir, Bojan Brodic, Mattia Tagliavento, Lars Stemmerik, Egon Nørmark, Holger Lykke-Andersen, and Lars Nielsen B259

    3D inversion of airborne gravity gradiometry data for the Budgell Harbour Stock, Newfoundland: A case history using a probabilistic approach, Meixia Geng, J. Kim Welford, Colin G. Farquharson, and Alexander L. Peace B269

    Case study: Phase-component amplitude variation with angle, Elita Selmara De Abreu, John Patrick Castagna, and Gabriel Gil B285

    ANISOTROPYReflection and transmission responses for layered transversely isotropic media

    with vertical and horizontal symmetry axes, Song Jin and Alexey Stovas C181Attenuation compensation for time-reversal imaging in VTI media, Tong Bai,

    Tieyuan Zhu, and Ilya Tsvankin C205

    BOREHOLE GEOPHYSICSWavefield separation for borehole acoustic reflection survey using parametric

    decomposition and waveform inversion, Nobuyasu Hirabayashi and W. Scott Leaney D151Cased borehole acoustic-wave propagation with varying bonding conditions:

    Theoretical and experimental modeling, Can Jiang, Xue-Lian Chen, Yuan-Da Su, and Xiao-Ming Tang D161

    Numerical study of the effect of cement defects on flexural-wave logging, Ruolong Song, Hefeng Dong, and Xueshan Bao D171

    ELECTRICAL AND ELECTROMAGNETIC METHODSApplication of supervised descent method to transient electromagnetic data

    inversion, Rui Guo, Maokun Li, Guangyou Fang, Fan Yang, Shenheng Xu, and Aria Abubakar E225

    Effect of clay content and distribution on hydraulic and geophysical properties of synthetic sand-clay mixtures, Gordon Osterman, Madhuri Sugand, Kristina Keating, Andrew Binley, and Lee Slater E239

    VOL. 84, No. 4 | July-August 2019

    Contents continued on inside front coverISSN 0016-8033 (print)ISSN 1942-2156 (online)

    Impressions over 12 months:Podcast unique listens: 20,774Podcast emails: 74,473TLE (print and digital): 332,477Total Impressions: 427,724

    Sponsorship rate: $1,250/month

    Includes three episodes each month highlighting the latest in The Leading Edge, exclusive interviews with SEG authors, award winners, and geophysics legends, plus inside stories behind the latest technology and hottest topics of the day, with listens in over 50 countries.

    Sponsorship includes:– Sponsor logo on episode presentation on seg.org– Sponsor mention at beginning and end of podcast– Sponsor logo/link on podcast monthly email to more than 6,000 subscribers– Logo on social media posts promoting the latest episodes– Logo on TLE ad promoting podcast (print and digital)

    SEG PodcastIn-depth conversations in applied geophysics

  • 5

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