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ADVERTISING MEDIAOPPORTUNITIES
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TLE Online Magazine
GEOPHYSICS
SEISMICSOUNDOFFSEISMICSOUNDOFFP O D C A S T
seg.org
eNewsletter Bundle
SM
2021
TheLeadingEdge
SEG GEOPHYSICS MARKETPLACE
SEG SmartBrief
SEG Career Center
2
years of experience as a geoscientist
20+11-206-10
Desktop/LaptopPhoneTablet
0-5
readers by device type
19.0%
6.9%
74.1%
NORTHAMERICA
OCEANIA
ASIA
AFRICA
MIDDLEEAST
EUROPE
CENTRAL &SOUTH AMERICA
59% 13%
4%
4%5%
13%
2%
TLE CirculationMonthly average print distribution: Yearly TLE Digital Edition page views (7/1/19 – 7/1/20):
10,265 209,297
The Leading Edge – Our MissionBuilding on SEG’s mission of advancing applied geophysics, The Leading Edge (TLE) covers all aspects of applied geophysics in a style appealing to a broad readership. TLE is a gateway publication, introducing new geophysical theory, instrumentation, and established practices to scientists in a wide range of geoscience disciplines. TLE’s peer-reviewed technical content is presented in a manner that minimizes mathematical theory and emphasizes practical applications. TLE, published monthly, also serves as SEG’s publication venue for official Society business and announcements to membership.
TLE Reader Profile (TLE readership survey, 07/2020)• 52% of TLE readers are involved in the initiation, recommendation, specification, approval,
or purchase of geoscience-related products and services.• 45% of readers have reported taking one or more actions (such as visiting a website) as a
result of advertisements or articles in TLE.• 25% of readers report reading through TLE as much for the advertising as for the articles.
Editorial ContentTLE’s regular features include departments with periodic articles on key technological aspects of geophysics. Material for each of these departments is selected and approved by a geophysicist working in the field.
• Acquisition/Processing focuses on the latest developments in what many consider the “hard” science part of geophysics.
• Interpreter’s Corner is a major focus of TLE because SEG surveys indicate that about 50 percent of members consider interpretation of geophysical data as their primary duty.
• The Meter Reader is designed to update SEG members on the latest developments in potential-field geophysics.
Some features in TLE cover areas other than technology that are likely to impact SEG members. These articles have varied authorship.• President’s Page informs members of the SEG Board’s actions in such important areas as business-office procedures, developing
new or improved membership benefits, and cooperative projects with sister societies.
• Foundation News focuses on the innovative activities and grants funded by the SEG Foundation.
• Geophysics Bright Spots summarizes upcoming articles in Geophysics.
• Near Surface Views & News collects news, interviews, and conference and workshop reviews of interest to SEG’s near-surface geophysics community.
• Reviews provides a monthly look at some of the top new books in geologic and geophysical literature.
• Seismic Soundoff presents excerpts from recent episodes of SEG’s applied geophysics–focused podcast.
Geographic Region
2%2%88% 8%
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The Leading Edge print/digital rates:For the same low price, your ad will appear in both our print and digital online magazine. All ads are full-color.
Print ad specs and sizes:Specs and sizes are the same for all publications.
2021 TLE Editorial Calendar
Issue Special Section Space Ad
Deadline Deadline
January Remote sensing 10 Dec 2020 15 Dec 2020
February Mining 11 Jan 2021 15 Jan 2021
March Basin exploration 10 Feb 2021 15 Feb 2021
April Role of geophysics in a net-zero-carbon world 10 Mar 2021 15 Mar 2021
May Seismic imaging 09 Apr 2021 15 Apr 2021
June Honoring Clarence Karcher 10 May 2021 14 May 2021
July Seismic interpretation 10 Jun 2021 15 Jun 2021
August Surface-wave applications / Annual Meeting Preview issue 09 Jul 2021 15 Jul 2021
September Rock physics 10 Aug 2021 16 Aug 2021
October Quantitative interpretation 10 Sept 2021 15 Sept 2021
November Geomechanics 11 Oct 2021 15 Oct 2021
December Latin America 10 Nov 2021 15 Nov 2021
AD FREQUENCY RATE (combined total of ads purchased in 2021)
AD SIZE 24x 18x 12x 6x 1-5x
Inside front coverPage 1
$4,025 $4,430 $4,740 $4,950 $5,150Inside back coverBack cover
Guaranteed $3,500 $3,900 $4,225 $4,430 $4,635 position
Full-page $2,935 $3,296 $3,600 $3,800 $4,020Run of publication
2-page spread $5,800 $6,500 $7,100 $7,500 $7,900
2/3 page $2,165 $2,475 $2,780 $2,990 $3,200
1/2 page $1,650 $1,960 $2,260 $2,475 $2,680
1/3 page $1,442 $1,800 $1,960 $2,060 $2,165
1/4 page $1,130 $1,390 $1,545 $1,650 $1,750
Classified $1.90/word
Product showcase $600 (75 words, 1.3″ square image/photo, 3.45″x 2.75″)
Business card $400 (2.25″ x 3″)
Faux bellyband $4,860 $5,169 $5,400 $5,555 $5,710
Custom requests Contact for quote
1/3 V2.1875″x 9.43″56mm
x240mm
2/3 V4.5625″ x 9.43″
116mm x240mm
Full-page Float7.75″ x 10.375″
197mm x 264mm
Full-page with Bleed8.5″ x 11.125″
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trim size 8.25″ x 10.875″
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trim size 16.5″ x 10.875″
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x 9.43″86mm x240mm
1/4 V3.375″ x 4.6875″86mm x119mm
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Business Card
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57.15mm x 76.2mm2.25″ x 3″ Business Card
Print ad specifications: PDF files must be saved with the following specifications:• Acrobat XI compatibility (or lower).• All fonts embedded.• All colors converted to CMYK or grayscale (no spot, LAB, or RGB colors).• Please do not include crops or printer’s marks on your PDF.• When preparing a PDF for ads with full-page bleed, please include a 0.125″ bleed on all sides.
PDFs with RGB images or low-resolution images will be returned to the client for resubmission. Publisher will not be responsible for correcting print ad submissions. It is the client’s responsibility to submit a usable file for publication. Editing, design, and production of submitted art may incur additional costs to the client.
Ad material submission: Please email high-resolution PDF (CMYK, .125″ bleed, NO CROPS, file size limit 5MB) to SEG ad sales representative or: [email protected] are per insertion (GROSS USD). All ads are four-color. Agency commission is 15% of GROSS for recognized advertising agencies. Terms: Net due 30 days. Invoices are rendered within two weeks of issue printing.For additional specifications or questions, please contact SEG ad sales representative or email: [email protected] or +1.918.497.5524.
Please note: bonus distribution of TLE issues at upcoming events currently unavailable as of 11/17/2020.
4
TLE Online BellybandBooked on a monthly basis per issue. Yearly page views: 260,592 (11/1/19 – 11/1/20)
AD SIZE 24x 18x 12x 6x 1-5x
Bellyband ad (7.5”w x 4”h): $200 $300 $400 $500 $600
PDF ad fi le due ten business days prior to go-live date.
AD FREQUENCY RATE (combined total of ads purchased in 2021)
Interpretation (quarterly), launched in 2013 to advance the practice of subsurface interpretation. Copublished quarterly by SEG and AAPG, Interpretation includes special sections in each issue focused on specifi c topics of interest to interpreters. This peer-reviewed journal is a dedicated forum for subsurface-interpretation geoscientists and appeals to members of both organizations and interpreters working in related disciplines.
GEOPHYSICS (bimonthly), published by the Society of Exploration Geophysicists since 1936, is an archival journal encompassing all aspects of research, exploration, and education in applied geophysics. GEOPHYSICS provides theoretical and mathematical tools needed to reproduce depicted work, encouraging further development and research.
Interpretation & GEOPHYSICS rates:
GEOPHYSICS
Interpretation Space deadline Ad deadline
February 15 Jan 21 22 Jan 21
May 15 Apr 21 22 Apr 21
August 15 July 21 22 July 21
November 15 Oct 21 22 Oct 21
GEOPHYSICS Space deadline Ad deadline
January-February 17 Dec 20 23 Dec 20
March-April 17 Feb 21 24 Feb 21
May-June 16 Apr 21 23 Apr 21
July-August 17 June 21 24 June 21
September-October 17 Aug 21 24 Aug 21
November-December 18 Oct 21 22 Oct 21
AD FREQUENCY RATE (combined total of ads purchased in 2021)
AD SIZE 24x 18x 12x 6x 1-5x
Inside front cover Page 1 $1,975 $2,220 $2,475 $2,675 $2,880 Inside back cover Back cover
Guaranteed position $1,700 $1,950 $2,175 $2,375 $2,575
Full-page ROP $1,450 $1,650 $1,850 $2,050 $2,250
2/3 page $1,150 $1,350 $1,550 $1,750 $1,950
1/2 page $925 $1,200 $1,350 $1,500 $1,650
1/3 page $825 $1,025 $1,250 $1,375 $1,450
1/4 page $725 $900 $1,050 $1,150 $1,225
EDITOR’S CORNERThis issue of GEOPHYSICS, Valentina Socco, Editor 1JA
TECHNICAL PAPERS
GEOPHYSICS LETTERSBasis-constrained Bayesian Markov-chain Monte Carlo difference inversion for
geoelectrical monitoring of hydrogeologic processes, Erasmus Kofi Oware, James Irving, and Thomas Hermans A37
CASE HISTORIESA comparative study of inline and broadside time-domain controlled-source
electromagnetic methods for mapping resistive targets on land, Hai Li, Qing-Yun Di, and Guo-Qiang Xue B235
Exploration of permafrost with audiomagnetotelluric data for gas hydrates in the Juhugeng Mine of the Qilian Mountains, China, Bo Yang, Xiangyun Hu, Wule Lin, Shuang Liu, and Hui Fang B247
Deep onshore reflection seismic imaging of the chalk group strata using a 45 kg accelerated weight-drop and combined recording systems with dense receiver spacing, Janina Kammann, Alireza Malehmir, Bojan Brodic, Mattia Tagliavento, Lars Stemmerik, Egon Nørmark, Holger Lykke-Andersen, and Lars Nielsen B259
3D inversion of airborne gravity gradiometry data for the Budgell Harbour Stock, Newfoundland: A case history using a probabilistic approach, Meixia Geng, J. Kim Welford, Colin G. Farquharson, and Alexander L. Peace B269
Case study: Phase-component amplitude variation with angle, Elita Selmara De Abreu, John Patrick Castagna, and Gabriel Gil B285
ANISOTROPYReflection and transmission responses for layered transversely isotropic media
with vertical and horizontal symmetry axes, Song Jin and Alexey Stovas C181Attenuation compensation for time-reversal imaging in VTI media, Tong Bai,
Tieyuan Zhu, and Ilya Tsvankin C205
BOREHOLE GEOPHYSICSWavefield separation for borehole acoustic reflection survey using parametric
decomposition and waveform inversion, Nobuyasu Hirabayashi and W. Scott Leaney D151Cased borehole acoustic-wave propagation with varying bonding conditions:
Theoretical and experimental modeling, Can Jiang, Xue-Lian Chen, Yuan-Da Su, and Xiao-Ming Tang D161
Numerical study of the effect of cement defects on flexural-wave logging, Ruolong Song, Hefeng Dong, and Xueshan Bao D171
ELECTRICAL AND ELECTROMAGNETIC METHODSApplication of supervised descent method to transient electromagnetic data
inversion, Rui Guo, Maokun Li, Guangyou Fang, Fan Yang, Shenheng Xu, and Aria Abubakar E225
Effect of clay content and distribution on hydraulic and geophysical properties of synthetic sand-clay mixtures, Gordon Osterman, Madhuri Sugand, Kristina Keating, Andrew Binley, and Lee Slater E239
VOL. 84, No. 4 | July-August 2019
Contents continued on inside front coverISSN 0016-8033 (print)ISSN 1942-2156 (online)
Impressions over 12 months:Podcast unique listens: 20,774Podcast emails: 74,473TLE (print and digital): 332,477Total Impressions: 427,724
Sponsorship rate: $1,250/month
Includes three episodes each month highlighting the latest in The Leading Edge, exclusive interviews with SEG authors, award winners, and geophysics legends, plus inside stories behind the latest technology and hottest topics of the day, with listens in over 50 countries.
Sponsorship includes:– Sponsor logo on episode presentation on seg.org– Sponsor mention at beginning and end of podcast– Sponsor logo/link on podcast monthly email to more than 6,000 subscribers– Logo on social media posts promoting the latest episodes– Logo on TLE ad promoting podcast (print and digital)
SEG PodcastIn-depth conversations in applied geophysics
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SEG GEOPHYSICS MARKETPLACE The Geophysics Marketplace has been created specifically for serious buyers of your products or services.
Enhancing your presence in the Geophysics Marketplace ensures that your company’s brand and message are delivered directly to those who matter most to your business.
For more information, visit: geophysicsmarketplace.com
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e-Newsletter Bundle Banner adsTotal Membership Reach: 70,000+ per month
Top banner: $700/mo Lower banner: $500/mo
Includes five SEG opt-in emails – Doodlebugger (Bi-weekly) – Publications (Monthly) – Partner Events (Various) – Your SEG (Weekly) – Abstracts (Monthly)
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NEW for 2021
SEG Career Center adsConnecting talent with great opportunities! Increase your brand visibility among job seekers. Ads display on: careers.seg.org
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