2021 NON-SPORTS EDITORIAL CALENDAR

2021 USA TODAY CALENDARMONTH TOPIC / EVENT OPPORTUNITY/PACKAGE ALIGNMENT

JAN

NEW YEAR RESOLUTIONS Reviewed product lists, Home full funnel solution, Journey to Health series

RUGGED RACES: Hot Chocolate 15K/5K (1/10 – 12/12)--(Jan-Apr) are virtual events

Humankind, Sportskind

TRIBUTE HOLIDAY: Martin Luther King Day (1/18) Black History Month package

ELECTION KEY DATE: Inauguration Day (1/20)Election coverage alignment, Women of the Century coverage alignment with VP elect, high impact opportunity

FULLER STORIES: Hallowed Sounds (date TBD) Black History Month package

STORYTELLERS “I AM” VIRTUAL EVENT SERIES LAUNCH: (1/12-10/5): First Event - I Am Black (1/12)

Black History Month package, Content with a Cause package, Race in America media alignment + newsletter

TECH INDUSTRY EVENT: CES (Virtual, 1/6-1/9) Tech CES event coverage alignment

TAX SEASON STARTS: (Jan-April) Tax seasonal coverage alignment, Just the FAQs explainers

CRUISE WAVE SEASON STARTS: (Jan-Mar) Travel cruise coverage alignment (if cruising business is not still impacted)

FILM FESTIVAL: Sundance (1/28-2/3) Entertainment Sundance film coverage alignment + EntertainThis

AWARDS SEASON EVENT: Grammys (1/31) Award Season package + EntertainThis , High impact opportunity

FEB

BLACK HISTORY MONTH Black History Month package

AWARDS SEASON EVENT: Golden Globes (2/28) Award Season package + EntertainThis, High impact opportunity

AUTO SHOW: Chicago Auto Show (2/13-2/21)Live stream moment of Chicago Auto Show in Money and off platform (Twitter),Chicago Auto Show coverage alignment

RETAIL HOLIDAY: Valentine’s Day (2/14) Shoppable Hub, Reviewed gift guides, 10Best romantic getaways, Problem Solved

NEW YORK FASHION WEEK, SPRING (dates TBD) Entertainment fashion coverage alignment + EntertainThis

MAR

WOMEN’S HISTORY MONTH Women of the Century, Womankind

TECH INDUSTRY EVENT: SXSW (Virtual, 3/16-3/20) Tech/Entertainment SXSW event coverage alignment

AWARDS SEASON EVENT: SAG Awards (3/14) Award Season package + EntertainThis

STORYTELLER “I AM” VIRTUAL EVENTS: --I Am Indigenous (3/2)--I Am Hispanic (3/30)

Content for a Cause package, Race in America media alignment + newsletter

RUGGED RACES: Rugged Maniac Series (3/20-11/20) Sportskind

2021 USA TODAY CALENDARMONTH TOPIC / EVENT OPPORTUNITY

APR

AUTO SHOW: NY International Auto Show (4/2-4/11)Live stream moment of NY Int’l Auto Show in Money and off platform (Twitter)NY Int’l Auto Show coverage alignment

RETAIL HOLIDAY: Easter (4/4) Shoppable Hub, Problem Solved, Food/Recipe ideas, 10Best places to celebrate

MUSIC FESTIVAL: Coachella (4/9-4/18) Entertainment Coachella music festival coverage alignment + EntertainThis

AWARENESS DAY: Earth Day (4/22) Community Climate, Earthkind, Problem Solved, Just the FAQs

FILM FESTIVAL: Tribeca Film Festival Entertainment Tribeca Film Festival coverage alignment + EntertainThis

AWARDS SEASON EVENT: Oscars/Academy Awards (4/25) Award Season package + EntertainThis , High impact opportunity

MAY

SMALL BUSINESS WEEK: (5/3-5/7) USA & Main, Surviving & Thriving

FASHION EVENT: Met Gala (5/3) Entertainment Met Gala Fashion event coverage alignment + EntertainThis

FILM FESTIVAL: Cannes (5/11-5/22) Entertainment Cannes film festival coverage alignment + EntertainThis

TECH INDUSTRY EVENT: RSA Conference (5/17-5/20) Tech RSA Conference coverage alignment

AUTO SHOW: LA Auto Show (5/21-5/31)Live stream moment of LA Auto show in Money and off platform (Twitter),LA Auto Show coverage alignment

SUMMER ENTERTAINMENT PREVIEW: (May-Jun)--Movies, TV, Music, Books (new releases/reviews)

Entertainment Summer Preview coverage alignment + EntertainThis

RETAIL HOLIDAYS: --Memorial Day (5/31)--Mother’s Day (5/9)--Graduation (May-Jun)

Shoppable Hub, Problem Solved, Reviewed gift guides, 10Best lists, Kind series, Summer in America to kick start after Memorial Day

JUN

PRIDE MONTH Content for a Cause, Humankind

RUGGED RACES: DC/WB Virtual Run Series--Wonder Woman (6/1)

Womankind, Sportskind, ForTheWin Bracket of Superheroes

FLIM FESTIVAL: Tribeca Film Festival (6/9-6/20) Entertainment film coverage alignment + EntertainThis

RETAIL HOLIDAY: Father’s Day (6/20) Shoppable Hub, Problem Solved, Reviewed gift guides, 10Best lists

TECH INDUSTRY EVENTS: --E3 (6/15-6/17)--Apple WWDC (Jun. expected)

Tech E3 and Apple WWDC industry event coverage alignment

2021 USA TODAY CALENDARMONTH TOPIC / EVENT OPPORTUNITY

JUL

RETAIL HOLIDAY: Independence Day (7/4) Shoppable Hub, Problem Solved, 10Best lists, Our Backyard

BACK-TO-SCHOOL: Jul-Aug Shoppable Hub, Problem Solved, Reviewed product lists and best places to shop

RUGGED RACES: DC/WB Virtual Run Series--Scooby Doo Family & Pet Run/Walk (7/13)

Humankind, Sportskind, Animalkind

TECH INDUSTRY EVENTS: --Game Developers Conference (7/19-7/23)--Black Hat USA (7/31-8/3)

Tech Game Developers Conference and Black Hat USA event coverage alignment

TECH/ENTERTAINMENT INDUSTRY EVENT: --Comic Con (7/22-7/25)

Live stream moment in Tech/Entertainment and off platform (Twitter),Tech/Entertainment industry event coverage alignment

MUSIC FESTIVAL: Lollapalooza (7/29-8/1) Entertainment Lollapalooza Music festival coverage alignment + EntertainThis

AUG

STORYTELLER “I AM” VIRTUAL EVENT: I Am Asian (8/31) Content with a Cause package, Race in America media alignment + newsletter

FALL ENTERTAINMENT PREVIEW: (Aug-Sep) --Movies, TV, Music, Books (new releases/reviews)

Entertainment Fall Preview coverage alignment + EntertainThis

MUSIC FESTIVAL: Burning Man (8/29-9/6) Entertainment Burning Man festival coverage alignment + EntertainThis

RUGGED RACES: DC/WB Virtual Run Series--Batman (8/31)

Sportskind, ForTheWin Bracket of Superheroes

SEP

FILM FESTIVALS: --Venice (9/1-9/11)--Toronto International (9/9-9/19)

Entertainment Venice and Toronto Int’l film festival coverage alignment + EntertainThis

RUGGED RACES: DC/WB Virtual Run Series--Pride Stride (9/1)

Content for a Cause, Sportskind

MUSIC FESTIVAL: Bonnaroo (9/2-9/5) Entertainment Bonnaroo music festival coverage alignment + EntertainThis

RETAIL HOLIDAY: Labor Day (9/6) Shoppable Hub, Problem Solved, Reviewed gift guides, 10Best lists, Our Backyard

TRIBUTE DAY: 20th Anniversary of 9/11 Humankind, Militarykind, media alignment next to coverage of anniversary

AUTO SHOW: North American Int’l Auto Show (9/24-10/9)Live stream moment of North American Int’l Auto Show in Money and off platform (Twitter) and industry event coverage alignment

NEW YORK FASHION WEEK, FALL (dates, TBD) Entertainment Fall Fashion event coverage alignment + EntertainThis

AWARDS SEASON EVENT: Emmys (date TBD) Emmy awards coverage alignment + EntertainThis

HEALTH & WELLNESS: Cold & Flu Season Cold & Flu Season package tied to Humankind, Problem Solved, Just the FAQs

2021 USA TODAY CALENDARMONTH TOPIC / EVENT OPPORTUNITY

OCT

STORYTELLER “I AM” VIRTUAL EVENT: --I Am Middle Eastern (10/5)

Content for a Cause package, Race in America media alignment + newsletter

RUGGED RACES: DC/WB Virtual Run Series--Turkey Trot (10/15)

Holidaykind, Sportskind

TECH INDUSTRY EVENT: --Mobile World Congress, LA (10/26-10/28)

Tech Mobile World Congress, LA event coverage alignment

RETAIL HOLIDAY: Halloween (10/31) Shoppable Hub, Reviewed lists, Problem Solved

NOV

AWARDS SEASON EVENT: --Country Music Awards (date TBD)

CMA coverage alignment on USAT + Tennessean Country Mile section

RUGGED RACES: DC/WB Virtual Run Series--ELF (11/2)--Christmas Story (11/2)

Holidaykind, Sportskind

TRIBUTE HOLIDAY: Veteran’s Day (11/11) Militarykind

RETAIL HOLIDAYS: --Thanksgiving (11/25)--Black Friday (11/26)--Small Business Saturday (11/27)--Hanukkah (11/28-12/6)--Cyber Monday (11/29)--Giving Tuesday (11/30)

Shoppable Hub, Reviewed gift guides, Problem Solved, Holidaykind, Food/Recipe ideas, Made at Home, USA & Main/Surviving and Thriving, Giving Tuesday ad package

HOLIDAY TRAVEL: (Nov/Dec)--Top vacation destinations & getaways, travel survival guide

10Best lists, Tips and Trips, Our Backyard

DEC

ENTERTAINMENT INDUSTRY EVENT: --American Influencer Awards (date TBD)

American Influencer Awards package + EntertainThis

RETAIL HOLIDAYS: --Christmas (12/25)--Kwanzaa (12/26)

Shoppable Hub, Reviewed gift guides, Problem Solved, Holidaykind, Food/Recipe ideas, 10Best lists

YEAR IN REVIEW Media alignment next to round up coverage by section

2021 SPORTS EDITORIAL CALENDAR

START DATE END DATE SPORT / PROGRAM

9/1/2020 6/30/2021 High School: Super 25

9/1/2020 6/30/2021 High School: ALL-USA

9/10/2020 1/3/2021 NFL Regular Season

11/25/2020 3/13/2021 College Basketball Regular Season

12/9/2020 12/31/2020 College Football Bowl Season

1/1/2021 1/11/2021 College Football Playoffs (1/1) & Championship (1/11)

1/9/2021 1/24/2021 NFL Playofffs

12/22/2020 3/4/2021 NBA First Half of Regular Season

1/20/2021 2/14/2021 NFL / Super Bowl: Ad Meter

1/25/2021 2/7/2021 Super Bowl (2/7)

2/9/2021 8/28/2021 NASCAR Regular Season

3/5/2021 3/10/2021 NBA All-Star Break

3/14/2021 4/5/2021 "March Madness" College Basketball Tournament

4/1/2021 6/30/2021 High School Sports Awards

4/1/2021 10/3/2021 MLB Regular Season

4/8/2021 4/11/2021 Golf: The Masters

4/16/2021 5/31/2021 NBA Playoffs

4/29/2021 5/1/2021 NFL Draft

5/1/2021 5/1/2021 Horseracing: Kentucky Derby

3/11/2021 5/16/2021 NBA Second Half of Regular Season

5/20/2021 5/23/2021 Golf: PGA Championship

5/22/2021 7/22/2021 NBA Playoffs / Finals

5/30/2021 5/30/2021 Indy 500

6/17/2021 6/20/2021 Golf: U.S. Open

7/29/2021 7/29/2021 NBA Draft (estimated date)

7/13/2021 7/13/2021 MLB All-Star Game

7/15/2021 7/18/2021 Golf: The Open Championship

7/23/2021 8/8/2021 Olympics - Summer, Tokyo 2020

8/12/2021 8/29/2021 Golf: FedEx Cup Playoffs

8/24/2021 9/5/2021 Paralympics - Summer, Tokyo 2020

9/2/2021 11/27/2021 College Football Regular Season (estimated dates)

9/5/2021 11/7/2021 NASCAR Playoffs

9/9/2021 1/2/2022 NFL Regular Season

9/25/2021 9/27/2021 Golf: Ryder Cup

10/4/2021 10/24/2021 MLB Postseason (estimated dates)

10/25/2021 11/2/2021 MLB World Series (estimated dates)

12/8/2021 12/30/2021 College Football Bowl Season

12/30/2021 1/10/2022 College Football Playoffs (12/31) & Championship (1/10)

2020 – 2021 SPORTS CALENDAR