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Connecting the global aviation, aerospace and defense industries
2021 Media Solutions
www.aviationweek.com/aerospace
Serving the Global Aviation, Aerospace & Defense Industries
Aviation Week & Space Technology delivers intelligence that is unrivaled in A&D journalism. For more
than 100 years, Aviation Week & Space Technology has provided first-to-market global content and
continues to provide real-time, essential aviation, aerospace and defense news, technology features and
deep analysis in an ever-changing environment.
The Aviation Week & Space Technology Portfolio
Print EngagesTIME SPENT Reading
1 hour, 34 minutes
AN IMPRESSIVE
81,846
Total AverageQUAlIFIEd Circulation
Sources: Signet Ad Study, April 2020. Combination of paid and qualified non-paid circulation (print and digital) during the course of the 6 month period. Aviation Week & Space Technology newsletter. June 2020 AAM Publishers Statement.
PAId Rate
1
54%
Unrivaled Journalism
The Best in the Business
Aviation Week & Space Technology is powered by the most-connected and
experienced team of journalists in the industry. This global editorial team of
30+ journalists delivers comprehensive coverage from news bureaus worldwide.
Award-winning editorial from this expert team makes Aviation Week & Space Technology
the #1 source for A&D professionals.
Editorial Leadership
Joe AnselmoEditor-in-Chief
Aviation Week & Space Technology
Graham WarwickExecutive Editor, Technology
Aviation Week & Space Technology
Lee Ann ShayChief Editor
MRO
Jennifer DiMascioExecutive Editor, Defense & Space
Aviation Week & Space Technology
Jens FlottauExecutive Editor, Commercial
Aviation Week & Space Technology
For individual e-mail addresses, telephone numbers and more, go to AviationWeek.com/editors
Editor-in-Chief:
Joe Anselmo
Executive Editors:
Jennifer DiMascio, Jens Flottau, Graham Warwick
Associate Managing Editor: Andrea Hollowell
Team of Writing Editors:
Lindsay Bjerregaard, Sean Broderick, Michael Bruno, Bill Carey,
Thierry Dubois, Fred George, Ben Goldstein, Lee Hudson,
Irene Klotz, Helen Massy-Beresford, Jefferson Morris, Guy Norris,
Tony Osborne, Bradley Perrett, James Pozzi, Adrian Schofield,
Lee Ann Shay, Steve Trumbell
data & Analytics leaders:
Brian Kough, Terra Deskins, Michael Tint
digital Content Strategy:
Rupa Haria, Cheryl Heng, Michael Johnson, Rija Tariq,
Rebecca Badcock
Award-Winning Artists
Lisa Caputo, Thomas De Pierro, Rosa Pineda, Colin Throm
2020 Jesse H. Neal Award winners: Best News Coverage: Aviation Week Network’s Sean Broderick and team Best Technical Content: Business & Commercial Aviation Best Instructional Content: Business & Commercial Aviation
2019 Aerospace Media Awards award winners (shown): Best International Publication: Aviation Week & Space Technology Best Business Aviation submission: Business & Commercial Aviation Best Propulsion submission: Inside MRO.
2
Circulation Leadership
Source: AAM Publishers Statement: June 2020.
59,444* Commercial Aviation Sector Subscribers
38% More Than Our Nearest Commercial Competitor
*Inclusive of Inside MRO
CoMMERCIAl AVIATIoN Subscribers
30,324* Defense Sector Subscribers
22% More Executive Branch / Government Subscribers Than Our Nearest Defense Media Competitor
*Inclusive of Defense demo
dEFENSE Subscribers
32,516* Subscribers Outside the U.S.
lARGEST International Subscriber Base in the Industry
*Inclusive of Inside MRO and Defense demo
INTERNATIoNAl Subscribers
*Source: Signet Ad Study, April 2020. Includes pass along.
REAdERS SHARE
INFoRMATIoN!
readers per issue*
1.9
GREATER
on yoUR AdRoI
In several issues, we offer a Research Study to measure the effectiveness of your ad.
• Assessyour ad’s performance
• learn how well your ad performed using key measurements
• Verbatim comments show how your ad was perceived
3
Did You Know?
4
Editorial Coverage that Drives Circulation and ReadershipAviation Week & Space Technology reaches key decision-makers and influencers with EVERY issue
in EVERY market segment and in EVERY country.
Total Global A&d Audited Qualified Circulation
An Elite A&d Audience Across All Job Functions
Aviation Week & Space Technology
Defense News
Aerospace Manufacturing:
Flight International
SpaceNews:
Corporate Command: 2%
Executive Officer/Owner: 17%
Manager/Department Head/Chair: 12%
Engineering Management/Executive: 5%
Engineering/Scientific/ Technical & Design: 10%
Flight Operations & Maintenance: 11%
Purchasing/Procurement/Other: 43%
12%
17%
43%
11%10%
5%
2%
Sources: Combination of paid and qualified non paid circulation (print and digital) during the course of the 6 month period. Aviation Week & Space Technology June 2020 AAM Publishers Statement. Aerospace Manufacturing: Audit Bureau of Circulations, UK July 2016 to June 2017. SpaceNews: 2020 Media Kit, unaudited. DefenseNews: Statement Average, 6/19. Flight International: Statement Average, 12/19.
Source: Combination of paid and qualified non paid circulation (print and digital) during the course of the 6 month period, Audience Development/Publishers Own Data, average June 2020.
“I have always used
this publication to get
inside industry
trends and thanks to its
articles, I have been able to
recommend and make
good decisions.”Executive Officer/Owner,
Air Transportation
81,846
33,318
16,281
13,843
26,095
5
38% MoRE CoMMERCIAl REACH
than our nearest competitor
3.5 MoRE MANAGEMENT TITlES
than our nearest competitor
9x MoRE MANUFACTURERS than our nearest competitor
Audience of Global Influencers
42%23%
16%
9%
Sources: AW&ST: Audience Development/Publishers Own Data, Commercial and Inside MRO, June 2020. Aviation Maintenance: Verified Statement, Media Kit, September 2019; All Other BPA December 2019.
Direct connections with commercial air transport leaders worldwide.
1%
Executive Senior Management: 24,880
Engineering, Engineering Management: 9,635
Flight Operations: 13,414
Corporate/Command: 630
Purchasing/Procurement/Other: 5,544
Other: 5,341
Source: Audience Development/Publishers Own Data, Commercial and Inside MRO, June 2020.
Sources: AW&ST: Audience Development/Publishers Own Data, Commercial and Inside MRO, June 2020. Flight & Airline Business, December 2019; Flight International, Airline Business, MRO Management: BPA June 2018.
Aviation Week & Space Technology
Aviation Maintenance
Flight International
Airline Business
59,444
19,946
42,960
26,095
Commercial Leadership
Aviation Week & Space Technology reaches decision-makers with first-to-market commercial aviation
intelligence relating to engines, technology, airframes, air traffic management, and maintenance.
A Powerhouse with Superior Commercial Reach
9%
6
Global Market Reach
Sources: AW&ST: AAM Publishers Statement, June 2020 and AW&ST Defense Edition Publishers Own Data, June 2020. Defense News and Flight International, Audit Statement, December 2019. Space News, Audit Statement, June 2018 - no longer audited.
Aviation Week & Space Technology has the greatest reach among Executive Branch / Legislative /
Agencies / Departments (incl. DoD, MoD, etc) and other global Government organizations.
Total Global Circulation
30,324
Canada 325
USA 17,431
So. Amer./Mexico/Cent. Amer./Caribbean 1,024
Europe 6,164
Africa 886
Middle East/Asia/Pacific 4,494
Aviation Week & Space Technology’s key
regions with top military expenditures.
Source: AW&ST Defense Edition Publishers Own Data, June 2020
Executive Government Reach
Defense, Space & Security LeadershipAviation Week & Space Technology’s global team of defense journalists delivers comprehensive
coverage of military aviation and aerospace, with an emphasis on advanced technologies.
Unrivaled defense, Space & Security Reach = 30,324
Aviation Week & Space Technology
Defense News
Space News
Flight International
12,023
4,656
9,879
84
Hand-delivery to top
government and military VIPs guarantees reach to key officials in the
Pentagon, the U.S. Executive Branch
and the U.S. Congress.
Space demographic
Space Reach
15,559Executive Government Reach
12,023Washington d.C. demographic
D.C. Reach
10,047
7
Inside MRO is the comprehensive source for the global commercial
aviation aftermarket. It connects all aspects of the MRO community to
deliver business, technology and operational insights, as well as opinions
from events and interactive forums found on the MRO Market Channel
and the MRO Digest newsletter.
Greatest MRo Reach
Influential MRo Audience
Sources: Inside MRO: Audience Development/Publisher’s Own Data, June 2020. Aviation Maintenance Magazine: Media Kit, Sept. 2019; MRO Management: 2020 Media Kit, not third party audited. Director of Maintenance: 2020 Media Kit, not third party audited.
Inside MRO is a monthly magazine that is distributed widely at Aviation Week Network’s global
MRO events and conferences as the official publication of the events. Inside MRO is also inserted
in the center of Aviation Week & Space Technology.
Reaching 43,418 aftermarket decision-makers across the globe:
Commercial Airline/Cargo Operators/Regional: 16,546Third-Party MROs: 18,840Government/Regulatory Agencies: 1,926Manufacturing: 5,290Finance/Leasing/Brokers/Dealers: 745Other: 71
Source: AW&ST Audience Development, June 2020.
Inside MRO
Aviation Maintenance Magazine
Director of Maintenance
MRO Management
43,418
8,552
42,960
20,000+
MRO Leadership. Best Read.Make your presence
known at the next onsite
or virtual industry event!
•Aero-EnginesAmericas
•MROMiddleEast&Summit
•MROEastAsia
•MROAmericas
•MilitaryAviationLogistics&
Maintenance Symposium (MALMS)
•EngineLeasing,Trading&Finance
•MROBEER
•Aero-EnginesEurope
•MROAsiaPacific
•Aero-EnginesAsiaPacific
•UAMAsiaPacific
(Urban Air Mobility)
•MROEurope
For a complete list of
Aviation Week Network
events, locations, and dates, visit
http://www.aviationweek.com/events
38%
4%
43%
12%
2%1%
“It is my sole
source for quality
updates concerning
general/commercial
aviation, space, our military
preparedness, and our
possible antagonists’
capabilities.”Executive Officer/Owner
Manufacturers
8
*Source: Webtrends Analytics, July, 2020
Average open rate:
43%
Digital Engagement
Delivers news, insights
and analysis to the global
aviation and aerospace
community
Average open rate:
37%
Source: Eloqua, July, 2020
Distribution:
250,784
Aerospace Digest Newsletter
First-to-market global
content and real-time,
essential information
Average Unique Visitors:
75,620*
Average Monthly Page Views:
161,486*
AviationWeek.com/Aerospace
Broaden Your Reach and Complement Aviation Week & Space Technology
Aviation Week & Space Technology’sWeeklyRound-UpNewsletter
Aviation Week & Space Technology’s Weekly Round-Up Newsletter is a
culmination of the latest insights and analyses of that week and is a useful
summary to professionals across the globe.
Distribution:
76,925
Contextual Targeting
Targeted advertising that
matches ads to topics using
key words and other content:
•AerospaceMarketChannel
•AirTransportMarketChannel
•MROMarketChannel
•Defense&SpaceMarketChannel
•BusinessAviationMarketChannel
9
Aviation Week Network is now more
connected than ever before, bringing all our
industry-leading content onto a single website
— AviationWeek.com. All of the brands you
know and trust are here in a streamlined digital
platform, delivering powerful content-based
marketing solutions.
ONE Website. ONE Buy.
dedicated market channels powered by our leading brands — Air Transport World,
Aviation Week & Space Technology, Aviation Week MRO, and Business & Commecial Aviation
Target your message or go broad with new market focused channels
Richer user-experience which means higher engagement and greater visibility for your advertising message
A powerful air transport community with an increased audience
from Routes and CAPA — Centre for Aviation
In-depth metric reporting to provide you and your customers with metrics
needed to achieve your KPIs
AviAtionweek.com
Reaching More A&D Decision-makers On One Unified Website
Average Monthly Page Views:
2,058,855
Source: Webtrends Analytics, August 2020
“As a buyer, I’m
always searching for the
most relevant products
and services to meet my
needs. The supplier
showcase helps
me daily.”Executive Buyer
Manufacturer
10
The newly expanded Aviation Week Marketplace provides a turnkey marketing solution
from the industry’s most trusted brand.
Suppliers can showcase their product/service to buyers worldwide on the world’s
largest network and marketplace. Buyers can browse and search the marketplace
for the most relevant products/services to meet their needs.
Connecting Buyers & Suppliers - AviationWeek.com/Marketplace
• Interactive supplier directory enhances the
buyer-seller experience with advanced search
• Buyers can search by Product, Company,
Category or Region for specific solutions
• Suppliers can build their microsite to
showcase their products and services to
thousands of global A&D professionals
• Provides access to a robust community,
connecting you with global aviation aftermarket
buyers and decision-makers
• Create custom marketing programs with
lead generation
• Increased exposure around virtual and other
industry events
A Next Generation Interactive Supplier directory
Up to six-categorysearch with drop-down
subcategories
Keyword / Company Name search
Scale to support
thousands of suppliers and
products
Digital advertising opportunity
Aviationweek.com
Custom Solutions• VirtualEvents
• Webinars/Podcasts
• SpecialTopics
• Researchand
Brand Perception Studies
• PopQuizzes
• NativeAdvertising
• ListRentalandEmailMarketing
• BehavioralInsights/
Audience Extension
• Newsletters
• Infographics
• ContentSyndication
• Whitepapers/CaseStudies/
Content Creation
• Storyscapes/eBooks
• VideoSponsorships
• FacebookLIVE
• In-personEvents
• LeadGenerationandNurturing
• SocialMediaEngagement
11
Exceed your marketing goals by applying vertical industry knowledge to engage
customers and deliver measurable results.
Leverage our defined audience of 1.2 million global A&d professionals across all
markets, titles and job functions with these solutions:
Creative Solutions.Proven Results.
Thought leadership offerings from content creation
to custom events to align your company as the industry expert
lead Management programs to generate new business
through a variety of marketing campaigns and programs such as
lead nurturing or lead engagement
Market Intelligence offerings including custom research,
online focus groups and custom market reports to provide you
with the information needed to make strategic business decisions
Market Positioning/Branding opportunities that range
from traditional advertising using print and digital channels, to aligning
your brand with our editorial content
Results-Driven Marketing Services and Advertising
360° Solutions for the Aerospace Community.
Connect with Us:
Aviation Week & Space Technology:
Iain Blackhall
Managing Director, Global Media
Tel: +44 7824 597 499
Email: [email protected]
CommercialAviation/MRO:
Beth Wagner
Managing Director, North America
Tel: +1 202-517-1061
Email: [email protected]
Defense/Space/Security:
Andrea Rossi Prudente
Managing Director, Space & Defense
Tel: +44 (0) 20 7017 7266
Email: [email protected]
■■ Intelligence and Insight
■■ Data, Analytics, and Forecasting
■■ Global Conferences and Exhibitions
■■ Digital Marketplaces
■■ Marketing Services