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2021 MEDIA KIT
PRINT < ONLINE < WEBINARS < EVENTS < MAP < DIRECTORY
EthanolProducer.comContact us: 866-746-8385 or [email protected]
EthanolProducerMagazine.com [email protected] | (866) 746-8385
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EthanolProducer.com [email protected] | (866) 746-8385
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EDITORIAL SCOPEEthanol Producer Magazine is the No. 1 source for ethanol industry news, trends and statistics. Through our print publication and website, we deliver both daily news and industry trend features to our audience of producers, service providers and vendors. Ethanol Producer Magazine gives producers the well-organized information they need to keep their production and efficiency on pace with the rest of the industry.
Our monthly print magazine offers readers thoroughly researched, staff-written feature articles, contributions from the industry’s most well-known names, and opinion pieces from the advocates the ethanol industry looks to for support. They cover finance, policy, regulations, equipment innovations, export markets, operational efficiency, staffing and more. Meanwhile, the website delivers the breaking and spot news our readers want to digest daily. It’s all sent out in the newsletter each Tuesday.
Readers also can stay on top of the layout of their industry, using the biannual U.S. & Canada Fuel Ethanol Plant Map. Through incredible effort by our team, we possess the most up-to-date, accurate information on ethanol plant sizes, locations and operational statuses. The map hangs on control room walls all across the country.
Our reach hits all corners of the world, and the global industry converges each year for Ethanol Producer Magazine’s International Fuel Ethanol Workshop & Expo. Boasting about 2,000 attendees and 300 trade show vendors, it’s the industry’s largest event. Regular job satisfaction surveys, informational webinars and an industry directory round out the ethanol industry coverage provided by Ethanol Producer Magazine. We don’t miss a thing.
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THE TEAMSALES VICE PRESIDENT, OPERATIONS/MARKETING & SALES John Nelson [email protected] SENIOR ACCOUNT MANAGER/BIOENERGY TEAM LEAD Chip Shereck [email protected] BUSINESS DEVELOPMENT DIRECTOR Andrea Anderson [email protected] SENIOR ACCOUNT MANAGER Marty Steen [email protected] ACCOUNT MANAGER Bob Brown [email protected]
EDITORIAL EDITOR & PRESIDENT Tom Bryan [email protected] ONLINE NEWS EDITOR Erin Voegele [email protected]
ART VICE PRESIDENT, PRODUCTION & DESIGN Jaci Satterlund [email protected] GRAPHIC DESIGNER Raquel Boushee [email protected]
MARKETING, PRODUCTION & PUBLISHING CIRCULATION MANAGER Jessica Tiller [email protected] MARKETING & ADVERTISING MANAGER Marla DeFoe [email protected] PROGRAM & SOCIAL MEDIA COORDINATOR Dayna Bastian [email protected] CEO Joe Bryan [email protected]
CONTRIBUTINGTo contribute or suggest editorial content, send a brief summary or abstract of the article to: Tom Bryan, Editor, Ethanol Producer Magazine [email protected] or call 866-746-8385
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ETHANOL PRODUCER ADVERTISING OPPORTUNITIES
PRINT EDITIONSee pages 10-12 for more information
With subscribers in more than 46 countries, Ethanol Producer Magazine is the world’s largest and longest-running ethanol industry publication. 4 Providing timely news and information since 1995 4 5,000+ circulation4 Distributed monthly to every ethanol plant in North America4 We’ll create your advertising free of charge4 Endorsed by: Renewable Fuels Association, Distillers Grains Technology Council, National Corn Growers Association, American Coalition for Ethanol, Growth Energy
Directory.EthanolProducer.comOnline DirectorySee directory.EthanolProducer.com for more information
Print and Online Directories4 The most comprehensive list of ethanol industry suppliers, producers, researchers
and government agencies in the world4 Published annually and on the directory website4 One FREE listing per business (both print and online)4 Add a logo or utilize display advertising
Visit directory.ethanolproducer.com
U.S. & CANADA FUEL ETHANOL PLANT MAP Full-color 43” x 33.25” wall map
4Plots the location and production status of all ethanol plants across the
United States and Canada4Published twice a year
Distribution:4FREE to all Ethanol Producer Magazine subscribers and distributed at all major related conferences and trade shows.
Ethanol Producer Magazine’sWebinar SeriesSee page 9 for more information
Sponsor logo is featured on:4Website 4All emails4Webinar page on EthanolProducer.com4OnDemand material4Receive Attendee Information
WEBSITE | ALL EMAILS | WEBINAR PAGE ON MAGAZINE SITES | ON DEMAND M
ATER
IAL
| ATT
ENDE
E INF
ORMATION |
GAINMAXIMUMEXPOSURE
ANDCONTACT
INFO
Custom Content inEthanol Producer MagazineSee page 13 for more information
Get your Company seen:4Spotlight feature 4Custom Designed Reprint4Press Release Sent to Email List4Custom Written Press Release Sent to Email List
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CIRCULATION
SUBSCRIPTIONS Ethanol Producer Magazine is printed monthly and is FREE to subscribers.
Subscriptions are available at EthanolProducer.com
Subscriptions can also be processedby calling 866-746-8385.
CIRCULATION Ethanol Producer Magazine is distributed to other industries including:
BONUS DISTRIBUTIONSEthanol Producer Magazine will be available at the following industry events:
International Fuel Ethanol Workshop & Expo National Ethanol Conference ACE Conference Fuel Ethanol Lab ConferenceIowa Renewable Fuels SummitEnergy Progress and Innovation ConferenceGrowth Energy Executive Leadership ConferenceInternational Biomass Conference & ExpoAOCS Annual MeetingDGTC Annual MeetingASABE Annual MeetingGrowth Energy Biofuels SummitF.O. Licht’s World Ethanol & Biofuels Conference
Each Issue is Mailed to 5,000 Ethanol Professionals
- Academia- Associations/Organizations- Building & Business Owners- Construction- Economic Developers- Energy Managers- Facility Managers- Finance- Food Ag Processing- Government/Military- Investment Teams- Legal Services- Legislators, Logistics Teams- Material Suppliers
- Oil & Gas Executives- Petroleum- Power- Power Generation Distributors- Pulp & Paper- R&D- Real Estate Firms- Supporting Companies- Sustainability Practioners- Transportation- Waste Management
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What is EthanolProducer.com?EthanolProducer.com is the premier online destination for ethanol producers and professionals interested in the latest ethanol technology, news and policy. The site is a tool ethanol industry pros use to plan, learn and grow their business—whether at the office, in the field or at home.
EthanolProducer.com is a direct route to ethanol producers and key decision-makers in the industry. The site offers a variety of custom advertising sponsorship opportunities that link to highly engaging editorial platforms.
We have the resources and the experience to integrate your message seamlessly within our content, aligning your brand with our audience of ethanol industry professionals via mobile, com-munity, downloads, directories, photos, newsletters and articles. They have access to timely and topical information—when they want it and how they want it.
ETHANOLPRODUCER.COMIS THE
#1 SOURCEOF INFORMATION FOR AND ABOUT
ETHANOL PRODUCERS AND INDUSTRY PROS.
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ETHANOL PRODUCER ONLINE
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ETHANOLPRODUCER.COM AT A GLANCE
@EthanolMagazine @EthanolProducer https://www.linkedin.com/showcase/ethanol-producer-magazine/
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ONLINE ADVERTISINGEthanolProducer.com
January 2021 December 15, 2020
February 2021 January 15, 2021
March 2021 February 15, 2021
April 2021 March 15, 2021
May 2021 April 15, 2021
June 2021 May 14, 2021
July 2021 June 15, 2021
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October 2021 September 15, 2021
November 2021 October 15, 2021
December 2021 November 15, 2021
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RECTANGLE $295/month4321
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TWITTER SPONSOR $795/month6TAKEOVER AD $7,995/month
ONLINE AD SCHEDULE
More than 67,000 page views each month!Totaling 804,971 page views every year!
4 Avg. Overall Users Per Month: 42,2124 Avg. Overall Users Per Year: 506,5464 Avg. Overall Page Views Per Month: 67,0804 Avg. Overall Page Views Per Year: 804,971TAKEOVER AD
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QUESTIONS? Contact Ethanol Producer Magazine at (866) 746-8385, or by email at [email protected]
LEADERBOARD-BOTTOM $335/weekDIMENSIONSFILE SIZEFORMAT3MEDIUM RECTANGLE $869/weekDIMENSIONSFILE SIZEFORMAT2LEADERBOARD-TOP $973/weekDIMENSIONSFILE SIZEFORMAT1 728 x 90 pixels
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Ethanol Week E-NewsletterEthanol Retailer E-Newsletter
EMAIL ADVERTISING
ETHANOL WEEK SCHEDULEWeek/Issue Dates | Insertion/Artwork Dates
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Ethanol Week
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Sent Every Tuesday
Ethanol Retailer
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Sent First Thursday of the Month
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3/4/2021 2/25/2021
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ETHANOL RETAILER SCHEDULEWeek/Issue Dates/Insertion/Artwork Dates
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Ethanol Retailer E-Newsletter features the same number and size of ads as shown in the above image.
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Contact Us for Upcoming Webinar Topics or Create Your Own Topic. Contact us today for more information | [email protected] | 866-746-8385
Gold Webinar Package (2 per webinar)
Includes:
• Logo with URL on all webinar marketing emails (150,000+)• Logo with URL on website (up to 100,000 impressions each month)• Logo displayed on webinar presentation • 30-second commercial during the webinar (slide size 16:9 or 16”x9”)
• Dedicated slide on webinar promoting company
Diamond Webinar Package (1 per webinar)
Includes:
• All registrant contact data, including emails (estimate 200-300 registrants)• Contact information will include attendee interest ranking and time on webinar• Reserved speaking opportunity on the webinar • Top placement of logo with URL on all webinar marketing emails (150,000+)• Top placement of logo with URL on magazine website• Logo displayed on webinar presentation • Two-minute commercial at the beginning of the webinar (slide size 16:9 or 16”x9”)
• Dedicated slide on webinar promoting company• Webinar becomes free to attendees (more registrants)• Ongoing leads generated from OnDemand
SPONSORSHIP PACKAGES AVAILABLE
Gain Maximum Exposure & Contact InfoSponsor logo is featured on:• Website• All emails and marketing materials• Webinar page on EthanolProducer.com• OnDemand material• Attendee Information
In this era of digital marketing, creating an integrated approach is more important than ever. Ethanol Producer Magazine webinars allow you to maximize your advertising impact,
while gaining access to hundreds of contacts focused on your niche market.
Ethanol Producer Magazine Webinar SeriesWEBINAR SPONSOR
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MAGAZINE FACTSPRINT < ONLINE < WEBINARS < EVENTS < MAP < DIRECTORY
Ads in magazine media
engaging and valued
than adsin other media
Note: Data for each medium based on levels of agreement with above statements for a set of vehicles in each medium.Index: Percentage of adults who used a set of vehicles in each medium vs. percentage of adults who used any of these magazine media, websites, and TV vehicles.SOURCE: MRI-SIMMONS MULTI-MEDIA ENGAGEMENT STUDY, SPRING 2018
52% recall a product or service
62% of readers act after seeing a print
magazine ad
Larger ads and premium positions
create stronger awareness.
Experiences with magazine ads
are the most positive
Positivity of ads in each medium (index)
Index: Percent Top Two Box in quality of experience (from very negative to very positive) across the media listed, plus cinema and out of home.
Note: Positivity measured on five-point scale.SOURCE: MESH EXPERIENCE STUDIES OF 46 BRANDS IN THE ELECTRONICS, CPG, AUTOMOTIVE AND SERVICES CATEGORIES, 2011–2018. TOTAL SAMPLE SIZE ACROSS ALL STUDIES=31,201.
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EDITORIAL THEMES | INSERTION & ARTWORK DEADLINESJANUARY DEADLINES: Insertion: Nov. 16, 2020Artwork: Nov. 23, 2020
BONUS DISTRIBUTIONS: 1. Iowa Renewable Fuels Summit
THEMES: Yield MaximizationEnzyme and Yeast Innovation
FEBRUARYDEADLINES: Insertion: Dec. 7, 2020Artwork: Dec. 14, 2020
BONUS DISTRIBUTIONS: 1. Growth Energy Executive Leadership Conference2. National Ethanol Conference - In all attendee bags
THEMES: Data-Driven Operations Predictive Facility Management
MARCHDEADLINES: Insertion: Jan. 18, 2021Artwork: Jan. 25, 2021
BONUS DISTRIBUTIONS: 1. National Ethanol Conference - Mailed to all attendees2. International Biomass Conference & Expo
THEMES: Cleaning, Shutdown Services Emergency Response, Containment
APRILDEADLINES: Insertion: Feb. 15, 2021Artwork: Feb. 22, 2021
BONUS DISTRIBUTIONS: 1. AOCS Annual Meeting
THEMES: Microbial Control Water Treatment, Optimization
MAYDEADLINES: Insertion: March 15, 2021Artwork: March 22, 2021
THEMES: Coproduct Innovation DCO Maximization, Markets
JUNEDEADLINES: Insertion: April 12, 2021Artwork: April 19, 2021
BONUS DISTRIBUTIONS: 1. Int’l Fuel Ethanol Workshop & Expo - Hotel Drop
THEMES: Annual E15 Update2021 Ethanol Producer Awards
JULYDEADLINES: Insertion: May 10, 2021Artwork: May 17, 2021
BONUS DISTRIBUTIONS: 1. Int’l Fuel Ethanol Workshop & Expo - In all attendee bags 2. ASABE Annual Meeting
THEMES: Corn Fiber-to-Ethanol Low-Carbon Biofuels Outlook
AUGUSTDEADLINES: Insertion: June 21, 2021Artwork: June 28, 2021
BONUS DISTRIBUTIONS: 1. Int’l Fuel Ethanol Workshop & Expo - Mailed to all attendees 2. ACE Conference
THEMES: Energy Efficiency, CHP Solutions Carbon Capture and Storage
SEPTEMBERDEADLINES: Insertion: July 19, 2021Artwork: July 26, 2021
BONUS DISTRIBUTIONS: 1. Growth Energy Biofuels Summit
THEMES: Coproducts, Product DiversificationEthanol Purification, Commercial Alcohols
OCTOBERDEADLINES: Insertion: Aug. 16, 2021Artwork: Aug. 23, 2021
BONUS DISTRIBUTIONS: 1. Biofuels International Conference & Expo2. Fuel Ethanol Laboratory Conference 3. DGTC Annual Meeting
THEMES: Lab Analytics, Quality AssuranceProduct Inspection, Testing
NOVEMBERDEADLINES: Insertion: Sept. 13, 2021Artwork: Sept. 20, 2021
BONUS DISTRIBUTIONS: 1. F.O. Licht’s World Ethanol & Biofuels Conference
THEMES: Rail, Shipping, LogisticsEthanol Markets, Exports
DECEMBERDEADLINES: Insertion: Oct. 18, 2021Artwork: Oct. 25, 2021
BONUS DISTRIBUTIONS: 1. Mailed to all 2021 EPM webinar attendees
THEMES: Storage, Material Handling Tank, Vessel Fabrication and Repair
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PRINT ISSUESRATES AND SPECS
PUBLICATION INFORMATIONPublication (Trim) Size: 8.5” x 10.875”Live Area: 8” x 10.375”Paper Stock: 70-lb. gloss-coated guts, 80-lb. gloss-coated coverMethod of Printing: Web press, 150 lpi, process colorBinding: Saddle-StitchedApplications: Publication is created in Adobe InDesign. PC files.Ad Placement: Apart from Premium Ad Placements, vertical ads are placed along the outside of the page and horizontal ads are placed at the bottom of the page.Proofs: We do not supply proofsStorage of Advertisement: 24 months
ARTWORK SPECSColor: CMYK/process colors only. NO SPOT COLORS. All spot colors must be converted to CMYK. Color quality is not guaranteed if spot colors are used. No built-in black type.Fonts: Outline or embed all fonts in the PDFFile Format: High-Res PDFResolution: All advertising materials must be at least 300 dpi and submitted at 100% size.Bleed: Refer to SIZES for the different bleed-size ads. A ¼” bleed is required for each side that bleeds. PLEASE CHECK THE LIVE AREA. Ads sizes that don’t bleed will have a ½” border around the ad. Live area: To prevent info being trimmed off, all text, logos, etc., must be at least 1/2” in from the edge of the ad. Registration marks preferred.PDF Files: Save with all fonts and images embedded. Save without color profiles. Once PDF is created, please check the bleed – see below for BLEED
specifications. If submitted artwork does not meet specifications a new file will be requested. Trapping: Save files without trapping preferences.Color Profiles: Whenever possible – do not embed or include color profiles.
CREATING ARTWORKIn-house Production: Ethanol Producer Magazine will create advertisements for clients. The advertiser must submit ad copy, plus high-resolution logos and photos. Photos may be purchased for advertisement, but at the client’s expense. Submission of materials should be completed at least one month in advance of print run. Call for applicable production fees.
SUBMITTING ARTWORKMedium: Email ([email protected]) Call 866-746-8385 for assistance.
ADDITIONAL ADVERTISING INFORMATION Ethanol Producer MagazinePhone: 866-746-8385 | Fax: [email protected]
REGULATIONS Agency Discounts: Due to the affordable rates offered by Ethanol Producer Magazine, we do not offer agency discounts. Invoices: Rendered at time of issue mailing. Short Rates/Rebates: Advertisers will be short-rated if, within 12 months from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Rates may be adjusted (lowered) dur-ing the course of an advertiser’s insertion order agreement, if the advertiser has used sufficient additional space to warrant a lower rate than that at which their billing began. Rate Protection: Rates are effective for all advertisers throughout the duration of this media kit. Rates will never increase during the term of an advertiser’s billing agreement, unless the advertiser chooses to change the plan by, for ex-ample, increasing the size of an ad. Publisher’s Protective Clauses: Deliberate attempts to simulate editorial for-mat in an advertisement is not permitted by Ethanol Producer Magazine. The publisher reserves the right to insert the word “advertisement” when, in the publisher’s opinion, an advertisement resembles editorial material. Liability for all content of advertisements printed (including text, representations, illustra-tions or any sketch, map, label, trademark or other copyrighted matter) will be assumed by advertisers and their agencies. The publisher reserves the right to reject any advertising that does not conform to publication standards. Ethanol Producer Magazine is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. Ethanol Producer Magazine is not re-sponsible for quality of reproduction when materials received do not conform to specifications or when materials are received beyond closing date.Cancellations: No cancellations will be accepted after closing dates. Notifica-tion of cancellations prior to closing date should be in writing (email or fax acceptable).Method of Distribution: U.S. Postal Service-PeriodicalSubscription Prices: Subscriptions to Ethanol Producer Magazine are now free of charge to everyone with the exception of a shipping and handling fee for any country outside the United States. Subscriptions are available online at www.EthanolProducerMagazine.com. Please contact our subscriptions department for subscription assistance at (866) 746-8385 or [email protected]
PREMIUM PLACEMENT: +25% Inside Front Cover+25% Opposite Contents Pg+25% Inside Back Cover+50% Back Cover
Inserts/OutsertsInserts are stitched into the magazine on 100# stock. Outserts are poly-bagged with the magazine. Call for pricing.
CoverwrapsCover wraps are attached to the front of the magazine. Prices vary by issue. Call for pricing.
BellybandsBellybands wrap around the outside of the magazine. Prices vary by issue. Call for pricing.
SPECIAL ADVERTISINGOPTIONS
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Sizes16” x 9.875” 17.5” x 11.375” 17” x 10.875” 16.5” x 10.375”
Non-Bleed Ad Size With Bleed Ad Size Trim Size Live Area Size*
Two-Page Spread
16” x 4.625” 17.5” x 5.375” 17” x 5.125” 16.5” x 4.875”Half-Page Spread
7.5” x 9.875” 9” x 11.375” 8.5” x 10.875” 8” x 10.375”Full Page
7.5” x 4.625” 9” x 5.375” 8.5” x 5.125” 8” x 4.875”1/2 Page H
7.5” x 3.375” 9” x 4.125” 8.5” x 3.875” 8” x 3.625”1/3 Page H
2.5” x 9.875” 3.25” x 11.375” 3” x 10.875” 2.25” x 10.375”1/3 Page V
3.75” x 9.875” 4.5” x 11.375” 4.25” x 10.875” 3.5” x 10.375”1/2 Page V
5” x 9.875” 5.75” x 11.375” 5.5” x 10.875” 4.75” x 10.375”2/3 Page V
5” x 6.875” N/A1/2 Page Island
5” x 5.125” N/A1/3 Page Island
Rates All display advertising rates: per insertion, in U.S. dollars ALL PRICES NET *Marketplace available in double and triple advertisement options
Marketplace 1/3 pg 1/2 pg 2/3 pg Full pg 1/2 pg Spread Two pg Spread
1x $299 $1,941 $2,660 $3,391 $4,929 $5,172 $9,061
3x $299 $1,692 $2,424 $3,084 $4,486 $4,704 $8,233
6x $299 $1,529 $2,201 $2,796 $4,075 $4,277 $7,486
9x $299 $1,386 $2,138 $2,549 $3,714 $3,894 $6,803
12x $299 $1,256 $1,809 $2,290 $3,343 $3,511 $6,190
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CUSTOM CONTENTPRINT < ONLINE < WEBINARS < EVENTS < MAP < DIRECTORY
Ethanol Proucer Magazine - Reprint Example
Were you featured in Ethanol Producer Magazine? Showcase your article and expertise to potential customers!
Custom Designed ReprintJust $499Includes: • Magazine masthead• Featured article• Contact info inserted after article• Delivered to you in a digital PDF format
Ways to utilize your reprint:• Mail to potential customers (direct mail piece)• Frame the article and showcase in your company’s lobby or office• Post PDF on your website• Send PDF to all potential customers via emails• Use as tradeshow handouts at
conferences• Add credibility for potential investors
Showcase your product or serviceSend a press release to our news list
Press Release Sent to Email List $999*Includes: • Personal press release sent to Ethanol Producer Magazine’s industry news email list (49,000+)• Two photos and/or logo• Contact information• Section about your company at bottom* Press release must be 300 to 400 words in length
Custom Written Press Release Sent to Email List$1,999* Includes: • Team of professional writers will create a press release about your product or service• Personal press release sent to Ethanol
Producer Magazine’s industry news email list (49,000+)
• Two photos and/or logo• Contact information• Section about your company at bottom* Press release must be 300 to 400 words in length
Custom Reprint Custom Press Release Service
Ethanol Producer Magazine - Press Release ExampleEthanol Producer MagazineProducts & Services Spotlight Feature Example
LIMITED AVAILABILITY
Spotlight FeatureOnly $4,595As a Spotlight Feature You Will Receive the Following: • A custom story written in the Products
and Services Spotlight feature article containing information about your company
• The feature article mailed to 5,000 readers
• Print article posted on EthanolProducer.com and distributed via our social media suite with ability to track views• Your company’s contact information
sent to 49,000+ ethanol email subscribers, promoting the Products and Services Spotlight feature article, including a URL linking to your website
• A custom reprint of the article sent to you in a digital format, which you can use for promotional purposes
Book an Advertisement Now and Be a Part of the Products and Services Spotlight FeatureThe spotlight article will be about select companies that provide equipment, products and services to the ethanol industry.
Products & Services Spotlight Feature
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DIGITAL PRESS PACKAGEPackage rate is $1,900
(a $2,400 value)Click Rates and/or Reports Delivered for Each Medium
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ADDITIONAL MARKETING OPPORTUNITIESBIODIESEL MAGAZINEPrint: 5,000 CirculationOnline: 33,783 Page Views/Month 18,601 Visits/Month
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