2021 MEDIA KIT

sales@uphere.ca

The only magazine that covers business and the economy across Canada’s three Northern territories.Each issue includes Mining in the North, dedicatedto the North’s No. 1 industry.

2021

2

Editorial Goals

• To be the publication of record for the Northern business community and the go-to publication for other businesses and agencies with interests in the North

• To set new journalistic standards in Northern publishing especially in the business category

• To create a fast-paced magazine that features a well-constructed mix of short, mid-length and long-form stories and graphics

• To be valued equally by the business communities of Yukon, NWT and Nunavut

• To foster communications and co-operation between the business communities of Yukon, Northwest Territories and Nunavut

• To develop a compelling online and multimedia presence

2021

3

Distribution NumbersAll business mailing addresses in Yukon, NWT, Nunavutand northern sections of Manitoba, Saskatchewan and Alberta 4,000

Airport racks in Yellowknife and Iqaluit 1,000

Copies in high traffic areas in the three capital cities 1,000

Northern politicians, bureaucrats, influencers, sector organizations 1,000

Federal politicians, bureaucrats and mining and explorationcompanies working in the North 1,000

Bulk quantities to airlines and hotels 1,000

Distribution at territorial and regional Businessconferences or trade shows and Inserts in southern newspapers(Globe & Mail, Edmonton Journal, etc.) 3,000

Newsstands in northern gateway cities 500

Print run:12,500 copies

Potential readers:over 40,000 per issue*

Circulation

* This is based on an estimate of 3.2 readers for each copy of the magazine.

NOTE: Although we continue to print the same number of copies, during COVID our distribution varies. See individual promotions for cirulation of each issue.

2021Issue Previews & Deadlines

ISSUE #1 – STATE OF THE ECONOMYIt’s been 12 months since the outbreak of COVID-19. How do we restart the northern economy—and more important, do we have an opportunity to lay the foundations for something new? We survey the business community for ideas on economic starters that will do more than get us past the pandemic.

The View from the Top: The premiers of the Yukon, NWT and Nunavut weigh in on the economic road ahead.

ISSUE #2 – KNOWLEDGE ECONOMYUniversities. High technology. Innovation. They’re all becoming part of the Northern economic landscape. Our feature package uncovers the prime movers, creative thinkers and forward-looking business ideas in a potential new sector. We’ll take stock of what we have—and what we need.

4

Reservations by: January 22Materials deadline: January 27Release date: February 19

Reservations by: April 9Materials deadline: April 14Release date: May 10

SUPPLEMENT: All About MoneyThe Money Book. Up Here Business presents a comprehensive guide to grants, loans and other funding available to northern business.

MINING IN THE NORTHClean Tech: The Next Generation. From carbon abatement to in situ gold mining, reports on the latest developments in greening the minerals industry.

MINING IN THE NORTHThe exploration industry was bruised in 2020, but not beaten. Are its expectations for 2021— and beyond – playing out on the ground?

2021Issue Previews & Deadlines

ISSUE #3 – MANUFACTURINGThe North has long been a destination for imports of fi nished goods. But a hardy group of entrepreneurs have fi gured out how to do it locally, for either domestic or export markets. What lessons can we learn from their pioneering efforts?

ISSUE #4 – ANNUAL MINING SPECIALOur review of the top mining stories from 2021 in the Yukon, NWT and Nunavut. Expect profiles, analysis, expert commentary—and data. Lots of data that shows the impact of the mineral industry on the northern economy.

5

In addition to feature articles, each issue includes nearly a dozen columns or departments covering a range of topics of interest to businesses – large and small.

Reservations by: July 19Materials deadline: July 21Release date: Aug 16

Reservations by: October 18Materials deadline: October 20Release date: November 12

MINING IN THE NORTHEnergy Infrastructure.

Should energy investment serve community needs fi rst, or economic development opportunities that support widespread improvements? Ideally, it should do both. Up Here Business explores this issue with a review of the evolution of northern energy investment, the minerals industry, and what that’s meant for Northerners.

SUPPLEMENT: Mining ServicesMining companies can prospect, drill, design and develop, but their projects won’t get far without the essential services entrepreneurs deploy to support the North’s most vital sector.

2021Advertising

Mike Moreau:mike@uphere.ca

Sherry Rioux:sherry@uphere.ca

SALES REPRESENTATIVES

VALUE-ADDED ADVERTISING

If you would like to be added to our mailing list to receive additional information on each issue, and any special issues,

contact sales@uphere.ca.

AD CANCELLATION POLICYOne week before reservation deadline , no cost to cancel.

After reservation deadline, 50% of ad cost payable when cancelledAfter materials deadline, the entire cost of the ad will be payable

6

Up Here Business offers four types of value-added advertising ranging from advertorial or sponsored content to partnered articles or showcase sections.

Contact our sales reps for more information and costs for value-added advertising.

2021Rate Card

Outside back cover (contact for specs) 5200 4900 4600

Inside covers (contact for specs) 4200 4000 3800

2-Page Spread (contact for specs) 6500 6300 6100

Full Page (contact for specs) 3500 3300 3100

2/3 Page* 4.833” x 9.875” 2700 2550 2400

1/2 Page island* 4.833” x 7.767” 2400 2250 2100

1/2 Page (horizontal) 7.250” x 4.833” 2200 2050 1900

1/3 Page (horizontal)* 7.250” x 3.333” 1900 1725 1575

1/3 Page (square) 4.833” x 4.833” 1500 1375 1250

1/3 Page (vertical) 2.333” x 9.875” 1500 1375 1250

1/4 Page 3.583” x 4.833” 950 850 750

1/6 Page (horizontal) 4.833” x 2.333” 725 675 625

1/6 Page (vertical) 2.333” x 4.833” 725 675 625

1/8 Page (Business Directory) 3.730” x 2.18” 450 400 350

Ad Size Width/Height 1X 2X 4X

7

* Only ad on the page

UP HERE BUSINESS

DISPLAY UNTILJULY 31/19

PM40049058 R09357

CANADA $5.95

S U M M E R 2 0 1 9

BUSINESSTHE MAGAZINE OF CANADA’S ENTERPRISING NORTH

up Here

IT’S NOTA HANDOUT

SMART INVESTMENT IN NORTHERN INFRASTRUCTURE IS GOOD FOR THE COUNTRY. WHAT ARE WE WAITING FOR?

STARRY-EYED IN INUVIKCAN AN ARCTIC RESOURCE TOWNBECOME A SPACE-BIZ HUB?

PLUS: HOW TO GET AHEAD IN MINING MANAGEMENT • TAX-FREE CAPITAL GAINS:YOU MIGHT NOT BE AS RICH AS YOU THINK • AVIATION'S BUMPY RIDE

SUMM

ER 2019

Join us to talk, learn and share about growing our northern economy:• help businesses take advantage of the

programs that are here;• encourage new labour and business

owners to move up;• grow more of our own food;• see environmental opportunities from

reclamation to science;• leverage technology to start more businesses• keep tourists coming; and• continue our strong mining history.

#GROWUPHERE

October 15 - 17, 2019 Yellowknife, NT

opportunitiesnorth.com

For news, sponsorship and information, email: admin@nwtchamber.com

We are very excited to introduce our first of four Keynote Speakers:

The Hon. Preston Manning

Book now with ourVenue SponsorExplorer Hotelwww.explorerhotel.caCode: OppNorth19

6730-171 P1 COVER OUTSIDE.indd 1 2019-04-16 11:00 AM

DISPLAYDISPLAYDISPLA UNTIY UNTIY LJULY 31/19

HOW TO GET AHEAD IN MINING MANAGEMENT YOU MIGHT NOT BE AS RICH AS YOU THINK

JULY 31/19

CANADA $5.95

JULY 31/19PM40049058 R09357

$5.95

UP HERE BUSINESS

I S S U E N O . 4 2 0 1 9

JULY 31/

CANADA

JULY 31/PM40049058 R09357

HOW TO GET AHEAD IN MINING MANAGEMENT HOW TO GET AHEAD IN MINING MANAGEMENT HOW TO GET AHEAD IN MINING MANAGEMENT HOW TO GET AHEAD IN MINING MANAGEMENT • TAX-FREE CAPITAL GAINS: TAX-FREE CAPITAL GAINS:YOU MIGHT NOT BE AS RICH AS YOU THINK YOU MIGHT NOT BE AS RICH AS YOU THINK YOU MIGHT NOT BE AS RICH AS YOU THINK • AVIATION'S BUMPY RIDEBUSINESS

THE MAGAZINE OF CANADA’S ENTERPRISING NORTH

ISSUE NO.4 2019

EVER GET THATSINKING FEELING?

WHAT WILL IT TAKE TO BRING SPARKLE BACK TOTHE NWT DIAMOND INDUSTRY?

up Here

2020

20052005

2025

2015

20002000

20102010

2030

1995

1990

1985

PLUS:GOING GLOBAL: THE NORTH'S TOP EXPORT MARKETS • PARTNERSHIP SURVIVAL

ADVICE: AT WORK AND HOME • CONFERENCES: TOURISM'S NEXT FRONTIER

DISPLAY UNTILJAN 31/20

PM40049058 R09357

CANADA $5.95

“THIS IS OVERDUE”CANADIAN NORTH CEO SAYS THEARCTIC NEEDS ITS AIRLINE MERGER

1.877.422.9422 | FrobisherInn.comIqaluit, Nunavut

Experience. Our Difference.

ᖃᐅᔨᔪᓐᓇᕐᑕᐃᑦ. ᐊᔾᔨᐅᖏᓐᓂᕆᔭᕗᑦ

ᑐᔪᕐᒥᑎᓪᓗᑎᑦ | ᓂᕆᔭᕐᑐᓯᒪᓗᑎᑦ | ᑲᑎᒪᑎᓪᓗᒋᓪᓗ

ᓄᓇᕗᑦᒥ ᒪᑭᑕᑦᑎᐊᕐᓂᕐᐹᖑᔪᖅ ᐱᓕᕆᔨᖃᑦᑎᐊᕐᖢᓂ ᐃᖃᓇᐃᔭᕐᑎᖃᑦᑎᐊᕐᑐᖅ ᓯᓂᒃᑕᕐᕕᖓᓗ ᐊᑲᕆᑦᑎᐊᕐᓇᕐᑐᖅ ᑭᓱᑐᐃᓐᓇᖃᕐᑎᐊᕐᑐᖅ ᑐᖓᓇᑦᑎᐊᕐᖢᓂᓗ.

Frobisher Inn ᑲᑎᒪᕕᒋᔭᖓᐃᖃᓗᖕᓂ ᑲᑎᒪᕕᑦᑎᐊᕙᐅᓂᕐᐹᖑᔪᖅ ᑭᓱᒃᑯᑖᖃᑦᑎᐊᕐᓂᖓᓄ ᐊᒻᒪᓗ ᐃᓂᒋᔭᐅᔪᓐᓇᕐᑐᖅ ᖃᓯᑐᐃᓐᓇᓄᑦ440-ᓂ ᐃᓄᖃᓕᕈᓐᓇᕐᑐᖅ ᓂᕿᓕᕆᔨᑕᖃᑦᑎᐊᕐᑐᖅ ᐊᒻᒪᓗ ᓂᐱᓕᐅᕆᔨᑕᖃᑦᑎᐊᕐᑐᖅ ᐊᔾᔨᓕᐅᕆᔨᑕᖃᕐᖢᓂᓗ ᐊᑐᐃᓐᓇᐅᔪᑦ.

Frobisher Inn ᓂᕿᓕᐅᕐᕕᖓ & ᓂᕆᕕᖓᓂᕆᔭᕐᑐᑐᐃᓐᓇᕈᒪᕕᑦ ᐅᕙᓘᓐᓃᑦ ᓂᕆᑦᑎᐊᕈᒪᕕᑦ? Frobisher Inn ᖃᐅᔨᒪᔭᐅᔪᖅ ᓂᕆᑦᑎᐊᕐᓇᕐᒪᑦ, ᐅᓪᓛᕈᒥᑕᖏᑦ, ᐅᓗᕈᒥᑕᖅ ᐊᒻᒪᓗ ᐅᓐᓄᒃᓯᐅᑎ ᓂᕆᔭᒃᓴᐃᑦ ᐊᒻᒪᓗ ᐅᑭᐅᕐᑕᕐᑐᒥᐅᑦ ᓂᕿᖏᓐᓂᒃ. ᐊᑎᓕᐅᕈᓐᓇᕐᑐᑎᑦ ᓂᕿᓕᐅᕐᑎᒻᒪᕆᒃᒧ ᐳᐃᒍᓇᖏᑦᑐᒥ ᓂᕆᑦᑎᐊᕈᒪᒍᕕᑦ.

Storehouse Bar & Grill ᐃᒥᕐᕕᒃ & ᓂᕆᕕᒃᖃᐅᔨᒪᔭᐅᔪᖅ ᐃᖏᕐᑎᖃᓲᖑᓂᖓᓄ, ᑕᓚᕖᓴᖃᕐᑐᖅ ᐊᖏᔪᒥᒃ, ᑐᒐᖅᕕᖃᕐᓯᓐᓈᑦ ᐊᒻᒪᓗ ᐃᒥᕆᐊᕐᑐᑲᐃᓐᓇᕈᒪᒍᕕᑦ, Storehouse ᑐᖓᓇᑦᑎᐊᕐᑐᖅ ᑲᔾᔮᕐᓇᕐᑐᖅ 5ᒥ ᐅᓄᓴᑯᑦ ᒪᒃᐱᓲᖅ ᖃᐅᑕᒫᑦ.

Stays | Dining | Gatherings

Nunavut’s most established full-service business hotel provides a relaxed modern setting with a selection of inviting room styles.

The Frobisher Inn Conference CentreIqaluit’s premier conference facility and event space is configurable to host groups of all sizes, with a 440-capacity ballroom. Full catering and A/V services available.

The Frob Kitchen & EateryCasual or fine dining? The Frob is renowned for its sophisticated, breakfast, lunch and dinner menu and local delicacies. Book our Chef’s Table for an unforgettable culinary experience.

Storehouse Bar & GrillKnown for its live music scene, big screen TVs, pool tables and casual pub fare, the Storehouse provides a welcoming atmosphere to unwind. Open 5 pm daily.

“THIS IS OVERDUE”CANADIAN NORTH CEO SAYS THEARCTIC NEEDS ITS AIRLINE MERGER

DISPLAY UNTILOCTOBER 31/19

PM40049058 R09357

CANADA $5.95

UP HERE BUSINESS

BUSINESSTHE MAGAZINE OF CANADA’S ENTERPRISING NORTH

up Here

NUMBER 3, 2019

N U M B E R 3 , 2 0 1 9

Yellowknife

Fort SmithHay River

Fort MackayFort McMurray

Grande Prairie

High Level

EDMONTON

Calgary

Whitehorse

Prince George

ComoxVancouver

VictoriaAbbotsford

Kelowna

Seattle

Regina

Saskatoon

Winnipeg

Denver

Las Vegas

Phoenix

Houston

Mazatlan

Ixtapa

Cabo San Lucas

Maui

Puerto VallartaCancun

Varadero

Orlando

Cayo Coco

Montego Bay Punta Cana

Los AngelesSan Diego

Palm Springs

MinneapolisMontrealOttawa

Toronto Halifax

St. Johns

Hamilton

London

Mesa

Huatulco

San Francisco

Liberia

Reykjavik

London (Gatwick)Amsterdam

Peace River

Santa Clara

Honolulu

Shop, stay and play at Destination EIA

Featuring two hotels: Renaissance Edmonton Airport Hotel and Fairfield by Marriott EIA, Premium Outlet Collection EIA, Costco, RedTail Landing Golf Club, Castrol Raceway and Century Mile Racetrack and Casino.

Join EIA rewardsand enjoy great benefits

Find out about the newest destinations and flights, win vacation prizes and receive exclusive offers including Plaza Premium Lounge and more!

TO OVER 50 DESTINATIONS

Join now – flyeia.com/rewards PLUS: YELLOWKNIFE: ECONOMIC OPPORTUNITIES

EGOS,ECCENTRICS& TRUE BELIEVERS

WHERETHERE'S SMOKETHERE'S OPPORTUNITY.THE NORTH'S FIRST PRIVATE POT SHOP OPENS IN WHITEHORSE.

YK CITY GOLDWILL TERRA X PUT A ONE-TIME ‘DIAMOND CAPITAL’ BACKON THE GOLD MAP?

STARTING A BUSINESS TAKES STAMINA. IF YOU'VE GOT AN OFF-THE-WALL IDEA, BULL-HEADED-NESS DOESN'T HURT, EITHER.

NEW! MIING SECTION

DISPLAYDISPLAYDISPLA UNTIY UNTIY LOCTOBER 31/19

CANADA $5.95

OCTOBER 31/19PM40049058 R09357

$5.95

YELLOWKNIFE: ECONOMIC OPPORTUNITIES

KATRINA NOKLEBYCAN THE NWT'S NEW INDUSTRY MINISTER BLAZE A FRESH TRAIL? P46

GOLD FEVER RETURNSNEW MINES AND EXPLORATION CREATE A RUSH OF HOPE. P58

PLUS

WIN PLACE... AND SLOWSTATE OF THE ECONOMIES: AS NEW MINING LIFTS THEYUKON AND NUNAVUT, CRACKS ARE SHOWING IN THE NWT. P36

UP HERE BUSINESS

I S S U E N O . 1 2 0 2 0

ISSUE NO.4 2019 BUSINESSTHE MAGAZINE OF CANADA’S ENTERPRISING NORTH

up Here

C H R O N O AV I AT I O N . C O M

4 1 8 . 5 2 9. 4 4 4 4 1 . 8 5 5 . 2 4 7. 6 6 6 1

T H E B O E I N G 7 3 7 - 2 0 0

T H E S K Y I S N O T T H E L I M I T.

THE SAFE, RELIABLE, PROVEN, ARCTIC HAULER.120 PASSENGERS / COMBI OR CARGO OFFERED / GRAVEL EQUIPPED

C O N TA C T T H E E X P E R I E N C E D T E A M Y O U K N O W A N D T R U S T T O D E L I V E R .

David Morgan : dmorgan@chronoaviation.comYan Bouchard : ybouchard@chronoaviation.com

Chrono_Pub_Boeing737_8,5x11.indd 1Chrono_Pub_Boeing737_8,5x11.indd 1 2020-02-05 9:59 AM2020-02-05 9:59 AM

DISPLAY UNTILAPRIL 30/20

PM40049058 R09357

CANADA $5.95

01

SMALL IS BEAUTIFULWHY CHEETAH RESOURCES IS TIPTOEING INTO ITS RARE EARTHS PLAY. P63

INNOVATIONBEN SANDERS HAS SOMETHING TOPROVE–IN YUKON AND BEYOND. P10

PROBLEM SOLVERHOW TO BUILD A COMMUNITY BUSINESS WITH A NATIONAL BRAND. P22

LOW CARBON?SOMEONE'S GOING TO MAKE A BUCK. P17

6730-174 P1 COVER OUTSIDE.indd 16730-174 P1 COVER OUTSIDE.indd 1 2020-02-06 4:17 PM2020-02-06 4:17 PM