-
• 2021 Media Kit •
-
100% localUrban St. is written, designed and printed in Holland,
Michigan. Coverage includes the best places to eat, shop and play
along our stretch of the Lake Michigan coast: Saugatuck, Douglas,
Fennville, Holland, Zeeland, Grand Haven, Spring Lake and
Muskegon.
How often, how many?• Published five times a year. • 15,000
copies are hand delivered to 400+
busy pick-up locations in our community. You’ll find Urban St.
in your favorite shops, restaurants and any place locals
frequent.
Local content + audienceWe put our dollars where our heart
is.Every issue is filled with special interest stories, shopping
guides, event listings, recipes and profiles of businesses along
the lakeshore. Look for the Urban St. team toting stacks of
magazines, attending events, and photographing our favorite West
Michigan places and products.
The Lakeshore’s Favorite Guide for 10+ Years!
97+%pick-uprate!
-
Get locals talking!Ask anyone.People LOVE Urban St.!In addition
to street buzz, Urban St.’s Facebook posts and website reach people
on their phones, tablets and computers. It’s an easy way to tap the
local market in print and online.
Submit your events to: [email protected]
For more than 10 years, Urban St. magazine has connected the
lakeshore communities of West Michigan and the people who call them
home.
Our magazine hits the streets five times per year and offers a
glimpse into the people and places that make up the cities you know
and love. From timeless favorites to the up-and-coming, we feature
the best ways to eat, shop and play local in any season.
About Us
@UrbanStmagazine2,236 followers10-5-20
Grand haven / spring lake / holland / zeeland / saugatuck /
douglas
Eat. Shop. Play. Local.Urban St.
SEP/OCT 2019
outdoor art
fall fashiontrends
fuel bar+ refuge
baldy’ssmoked meats
dog parks
bestpalsanimalRescueCenter
Grand haven / spring lake / holland / zeeland / saugatuck /
douglas
Eat. Shop. Play. Local.Urban St.
NOV/DEC 2019
saving thepark theatre
christmastraditions
tips for winter
wellness
The Breakfast Joint
Hops’ award-winning
burger
Giving backduring theholidays
Grand haven / spring lake / holland / zeeland / saugatuck /
douglas
Eat. Shop. Play. Local.Urban St.
MAR/APR 2020
8th streetdevelopment
2020wedding guide
wicks parkbar & grille
La Crème
Feeling the zeel
communityaction house
muskegon / spring lake / grand haven / holland / zeeland /
saugatuck / douglas
Eat. Shop. Play. Local.Urban StUrban St..
SEP/OCT 2020
FALLADVENTURES
FOR THESENSES
COAST 236
DR. ROLF’SBARBEQUE
HARVEST-INSPIREDBREWS
GIVING BACKWITH REFRESH
+
SAVOR THE
DIVERSEFLAVORS
ALONG THELAKESHORE
-
2021 Publication Dates and DeadlinesIssue Space/ad copy due
Distribution date
March February 8 March 1
May April 8 May 1
July June 8 July 1
September August 9 September 1
November October 8 November 1
Advertising Rates Ad size 1x run 2x run 3x run 4x run 5x run
1/8 page n/a n/a 237 227 205
1/6 page 339 318 298 277 256
1/4 page 411 399 385 373 360
1/3 page 535 512 488 466 442
1/2 page 669 651 632 615 596
Full page 1,235 1,181 1,127 1,073 1,019
Ad Placement Premiums: Full page only. Back cover +20%. Page 2,
3 or inside back cover +15%
Payment is due upon publication.
Urban St. • 2465 112th Ave., Holland, MI
49424UrbanStmagazine.com • Fax: 616-393-0085
Contact Jamie Cannon at 616-836-3431 or [email protected]
Design ServicesAd design: full-half page $40
Ad design: under half page $25
-
Ad SpecificationsPreferred Format: Press-quality PDF
Acceptable Formats: Press-quality .TIF, .EPS, .JPG. Native files
such as InDesign or QuarkXPress are not accepted.
Resolution: Photos should be 300 dpi at 100%. Line art (bitmap)
images should be 1200 dpi. Do not enlarge images by more than 125%
or reduce them by less than 25%. Images taken from the internet are
generally low resolution and will not print properly. Be sure that
all images used in your layout are in compliance with copyright
requirements.
Color: All photos, logos, line art, borders, PMS/spot colors,
etc. must be converted to CMYK within your layout document. Any
element that is RGB or any other color space may not print
properly.
Fonts: Convert fonts to outlines when applicable. Do not assign
font attributes within the layout document (e.g., using keystroke
shortcuts for bold or italic).
Dimensions: Build all ads to the dimensions at right. Ad sizes
are measured in inches, width by height.
For Full Page Ads: Bleeds are only available on full page ads.
Keep all essential images and text a minimum of 1/4 inch inside the
page trim to avoid being cropped off. Offset any crop marks, bleed
marks, registration marks or color bars so they do not print within
the image or bleed area.
Email your ad artwork to: [email protected]
Full page
Trim: 6 x 9Live:
5.5 x 8.5Bleed
6.25 x 9.25
1/2 page
horizontal
5.5 x 4.125
1/2 page
vertical2.625 x 8.5
1/3 page
horizontal5.5 x 2.75
1/3 page
vertical2.625 x 5.625
1/4 page
horizontal5.5 x 2
1/4 page
vertical
2.625 x 4.125
1/6 page
2.625 x 2.75
1/8 page
2.625 x 2
All ad sizes are measured in inches, width by height.
-
Urban St. • 2465 112th Ave., Holland, MI
49424UrbanStmagazine.com • Fax: 616-393-0085
Contact Jamie Cannon at 616-836-3431 or [email protected]
