INVESTOR PRESENTATION

2021

Company Snapshot

Our History

Why Johnson Outdoors?• Market-leading Brands• Consumer-focused

Innovation• Strategic Priorities• Strong Financial

Performance

CONTENTS

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Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experiences. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust.

EMPLOYEES

1,200PRODUCT

CATEGORIES

16FACILITIES

WORLDWIDE

20MILLION

NET SALES(FY2020)

$594.2MILLION

OPERATING PROFIT(FY2020)

$63.8COUNTRIES

80

COMPANY SNAPSHOT

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Sam Johnson founded Johnson Outdoors 50 years ago ... He was a spirited adventurer and passionate outdoorsman.

• Part of the Johnson Family Enterprises:

‒ Johnson Outdoors‒ S.C. Johnson‒ Johnson Financial Group

• IPO 1987

OUR HISTORY

Sam Johnson, FounderJOUT:NASDAQ | 4

Today Johnson Outdoors is led by Helen Johnson-Leipold, Sam’s daughter and the fifth generation of the Johnson family ...

• Became Chairman and CEO in 1999

•Has 30+ years of strategic marketing and branding, global operations and strategic planning experience Helen Johnson-Leipold, Chairman & CEO

OUR HISTORY

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1. Leading brands and market positions in four attractive businesses

2. Market-leading, consumer-focused innovation

3. Strategic initiatives focus on driving accelerated profitable growth

4. Strong profitable growth and cash flow to provide financial flexibility

WHY Johnson Outdoors?

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AND MARKET POSITIONS IN FOUR ATTRACTIVE BUSINESSESLEADING BRANDS1

DIVING$60.9 M

FY2020 net sales

RegulatorsBuoyancy compensators

Dive computersMasks/fins/snorkels

Divewear

CAMPING$41.6 M

FY2020 net sales

TentsSleeping bags & pads

Personal & family cooking systems

Camp furniture & accessories

WATERCRAFT RECREATION$41.9 M

FY2020 net sales

Kayaks & canoesFishing craft

Personal flotation devicesPaddles & accessories

FISHING$449.9 M

FY2020 net sales

Fishing motorsFish finders

DownriggersShallow water anchorsDigital charts & maps

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FISHINGJohnson Outdoors continues to combine consumer insights with technology innovations to delight anglers—reimagining and redefining trolling motors, underwater imaging and the ultimate experience of fishing.

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DIVINGThe SCUBAPRO brand is committed to inspiring divers worldwide, with intuitive,sophisticated designs thatmake the most of leading-edge technologies. SCUBAPROdemonstrates a deepunderstanding of what diverswant down deep—the BEST.

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With the world’s oldest, largest and most revered watercraft brands, Johnson Outdoors continues to shape canoes, kayaks and paddles to the needs of our consumers —and thereby shape the industry’s future.

WATERCRAFT RECREATION

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Together, Eureka! and Jetboilcontinue to build on toptechnology, engineering andinsights, to bring campers at all levels a peak experience in the great outdoors.

CAMPING

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INNOVATIONMARKET-LEADINGCONSUMER-FOCUSED

MINN KOTA® RAPTOR™SHALLOW WATER ANCHORThe only shallow water anchor with two industry-first technologies: Auto-Bottom Mode™, detecting bottom density to determine the right anchoring force, and Active Anchoring™, monitoring conditions to keep the boat firmly in place.

HUMMINBIRD® MEGA 360 IMAGING ®

Like underwater radar, the MEGA 360 Imaging® beam rotates to deliver a constantly updating 360-degree view.

JETBOIL® STASH™ WITH FLUX-RING™ TECHNOLOGYOur newest personal cooking system is efficient and compact, maximizing pack space without sacrificing that iconic Jetboil performance.

OLD TOWN® SPORTSMAN AUTOPILOT™ 120This state-of-the-art fishing kayak, dubbed a “fish-catching machine” by Field & Stream, delivers the ultimate hands-free experience.

SCUBAPRO® HYDROS™ X BUOYANCY COMPENSATORThe first front-adjustable BCD to offer injection-molded Monprene® thermoplastic shoulders and backpad. Divers get a BCD that molds precisely to their physique—a breakthrough in comfort and fit.

2

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INNOVATIONAWARD-WINNING

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Minn Kota® Raptor™Shallow Water Anchor

BEST BOATING ACCESSORIESBEST OF ELECTRONICS

Humminbird®Coastmaster™ Charts

BEST IN SHOW

Old Town® Sportsman Autopilot™ 120

RICHER CONSUMER INSIGHTS

Implementing cutting-edge techniques, methods and

analytic tools to understand evolving consumer trends,

needs and expectations

ENHANCED INNOVATION PROCESS

Product development process to consistently

deliver greater new product successes

DIGITAL SOPHISTICATION

Transforming the consumer’s experience online to build stronger,

deeper relationships

STRATEGIC INITIATIVESFOCUS ON DRIVING ACCELERATED PROFITABLE GROWTH

3

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STRONG FINANCIAL

PERFORMANCE

Sales ($, M)

433.7

490.6

544.3

562.4

594.22020

2019

2018

2017

2016

Cash from Ops ($, M)

43.4

46.4

63.4

45.8

61.5

Operating Margin (%)

5.3

9.3

11.6

11.3

12.0

4

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Data from NASDAQ IRPeer Group: BC CLAR ELY ESCA GRMN MBUU MPX NLS VSTO YETI

JOUTPeer Group Median

PEER GROUPCOMPARISON

6.0%

8.0%

10.0%

12.0%

14.0%

Dec-16 Dec-17 Dec-18 Dec-19 Dec-20

EBIT %

USE OF CASH • Invest organically in the business

• Committed to a meaningful dividend each year

• Targeting enhanced technology and innovation with M&A

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J O H N S O N O U T D O O R S . C O M

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