2021 FALL/WINTER VISUAL MERCHANDISING

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2021 FALL/WINTER VISUAL MERCHANDISING

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VISUALMERCHANDISINGInspire with just a glance. At Ruffwear, we’re excited

to offer solutions for your retail space to convey the

passions behind our performance dog gear. We’re

telling stories, and enticing with color and imagery,

to bring our visual merchandising alive with every

season. Create a positive customer experience with

tailored assortments that speak to shoppers’ needs

and with visuals infused with the wonder of being in

the great outdoors with your dog.

We’re delivering a fresh Visual Merchandising Kit each season to help our Retail Partners tell new stories, try new product, and engage customers.

It’s an easy way to bring your Ruffwear product assortments alive and create a positive customer experience with inspiring visuals that spark interest.

The kits are tailored to support our seasonal product launches, with:• New Confluence™ Collar Header (24”, 36”, or 48”)• New Confluence Collar to try out and keep• Confluence Collar Double Sided Product Card & Clip• Collar Size Chart• Measuring Tape• 10 Ruffwear Stickers

HOW TO GET IT:Enroll by July 23rd. $50 for a 12-month subscription delivers a Vista Merchandising Kit to your store each season (one in Fall/Winter, one in Spring/Summer).Next enrollment opportunity is December 1-31.

WHEN YOU’LL GET IT:FW21 Vista Kits will deliver the week of the Confluence Collar product launch, August 25th.

To enroll, contact your sales rep or email [email protected].*Subscription offered for single store locations only.

VISTAMERCHANDISING PROGRAM



4 VISUAL MERCHANDISING 888-783-3932

BECOMINGWe’re in a constant state of change. As

Explorers, we seek new experiences

to better understand ourselves and the

world around us. We test our limits to find

out where they are (or perhaps discover

that they’re not where we thought they

were). We step into discomfort because

we know that learning, growth, and

healing happen when we allow ourselves

to be vulnerable, and to look at the world

from different perspectives. We release

beliefs and judgments about ourselves,

others, and our world, freeing ourselves

to imagine things differently. We grow.

We adapt. We transform. We become.


PERMANENT STRUCTURES

Leash & Collar DisplayTop: 24” wide x 10” high x 6.5” depth

(61 x 25 x 16.5 cm)

Bottom: 24” wide x 3” high x 11” depth

(61 x 8 x 28 cm)

Peg hooks included

Fits into slatwall and pegboard

* Merchandise not included

$99.00

Multi-Category Display24” wide x 48” high (+10” Header) x 22” depth

(61 x 122 (+25) x 56 cm)

Included: Fixture, header, cross arms, peg hooks, peg arms, and shelf

Display comes unassembled with assembly instructions

*Merchandise not included

$360.00

7888-783-3932

Multi-Use Stand30” wide x 30” depth x 48” high

(76 x 76 x 122 cm)

Dimensions include hooks on


$160.00

Poster Stand16” wide x 16” depth x 48” high

(41 x 41 x 122 cm)

* Poster ordered separately

$61.00




Ruffwear Shelf Display24” wide x 10” depth x 3” high

(61 x 25 x 8 cm)


$61.00

Ruffwear Tray Display5.5” wide x 10” depth x 6” high

(14 x 25 x 15 cm)

Accomodates:

The Beacon™ Safety Light (11 units)

Trail Runner™ Bowl (18 units)

Stash Bag™ (6 units)

Gnawt-a-Cone™ (4 units)


$30.00

9888-783-3932

Ollie POP & Ollie POP Base

Ollie POP: 26” wide x 17” high x 6” depth (66 x 43 x 15 cm)

Fits into slatwall or Ollie POP Base

Ollie wears XS Apparel, XS-S Harness or Pack, and

2” boot

Ollie POP on Base: 26” wide x 20” high x 6” depth (66 x 50 x 15 cm)

Ollie POP: $60.00

Ollie POP Base: $35.00

Ollie POP

Ollie POP with Base

Product Card Arm7” wide x 5” high x 8” depth (18 x 13 x 20 cm)


* Product Card ordered separately

$20.00



Boot DisplaysPolar Trex™, Grip Trex™, Summit Trex™

10.5” wide x 6” high x 2.5” depth (27 x 15 x 6 cm)

Included: Product Card and one boot


$25.00

Otis POP Stuffed Mannequin30” wide x 25” high x 9” depth

(76 x 63.5 x 23 cm)

Mannequin wears size Small


$75.00


SEMI-PERMANENT STRUCTURES

Semi-Permanent Free Standing Display26.6” wide x 46.1” high (+ 12” header) x 24” depth

(+ 8” pegs) (68 x 117 (+ 30) x 61 (+20) cm)

Included: Fixture, header sign, 21 pegs


Display is crafted from Falconboard® and is 100% recyclable and pegboard made from recycled material and can also be recycled


$140.00

Tray DisplaysTwo versions:

The Stash Bag™ (holds 9 units)

The Beacon™ Safety Light (holds 18 units)

16.5” wide x 12” high x 7.5” depth (42 x 30 x 19 cm)

Included: Tray base and header graphic


Display is crafted from Falconboard® and is 100% recyclable


$15.00

The Beacon™

Safety Light

The Stash Bag™

13888-783-3932


SIGNS

Overcoat Fuse™ Graphic8.5” wide x 11” high (22 x 28 cm)

* Includes Command Strip

$15.00

Home Trail™ Hip Pack Graphic7” wide x 7” high (18 x 18 cm)

$15.00

15888-783-3932

Fall/Winter 21 Seasonal Poster22”wide x 28” high (56 x 71 cm)

$20.00

* Poster stand sold separately

SIGNS

Mountains

Waves

Waves Backdrop Header &Mountain Backdrop Header48” wide x 13” high (122 x 33 cm)

$30.00


SIGNS

Ruffwear Logo/Trail Tested Promise Header Sign (Double-Sided)

24” wide x 6.5” high (61 x 16.5 cm) $12.00

36” wide x 9.75” high (91 x 25 cm) $12.00

48” wide x 13” high (122 x 33 cm) $18.00

* Includes Command Strips

Category Header Signs (Double-Sided)

24” wide x 10” high (61 x 25 cm) $15.00

48” wide x 12” high (122 x 30 cm) $25.00

Apparel

Boots

Harness

Double-Sided

* Includes Command Strips

17888-783-3932


Product CardsSee order form for available styles.

7” wide x 5” high (18 x 13 cm)

Includes mini clamp and compatible with Product Card Arm, ordered separately

$2.00

Size ChartsSee order form for available styles.

5” wide x 7” high (13 x 18 cm)

$5.00

Measure across widest part of front and back paws when bearing weight

In between sizes: Choose the smaller size

1.5 in (38 mm)

1.75 in (44 mm)

2.0 in (51 mm)

2.25 in (57 mm)

2.5 in (64 mm)

2.75 in (70 mm)

3 in (76 mm)

3.25 in (83 mm)

Boot Size Chart

XXXS: 9-13 in (23-33 cm)

XXS: 13-17 in (33-43 cm)

XS: 17-22 in (43-56 cm)

S: 22-27 in (56-69 cm)

M: 27-32 in (69-81 cm)

L/XL: 32-42 in (81-107 cm)

* XXXS size is only available for the Hi & Light™ Harness

Measure around the widest part of rib cage

Harness Size Chart

SIGNS

* Product cards for Fall/Winter 2021’s new gear will feature graphics of product on dogs. Product cards for in-line gear will be updated with new graphics on a rolling basis.

19888-783-3932

MISC

Measuring TapeMeasuring Length: 60” (152 cm)

$1.00

Paw Measurement Chart Tear Sheet6” wide x 6” high (15 x 15 cm)

Each pad includes 50 sheets

$6.00

www.ruffwear.com

Ruffwear® Promotional Sticker2” wide x 3” high (5 x 8 cm)

AUTHORIZED DEALER

Ruffwear® Dealer Window Sticker5” wide x 6” high (13 x 15 cm)

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Customer [email protected] NW Lolo DriveBend, OR 97703 USA

Documents

2021 FALL/WINTER VISUAL MERCHANDISING