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2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIES www.astm.org/sn [email protected] @ASTMeditor linkedin.com/in/dwalsh11 Find out more about advertising in Standardization News and how you can enhance your marketing plan – Contact Editor-in-Chief David Walsh +1.610.832.9742

2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIESStandardization News is the premier resource for the global standards community. It is an invaluable source of news on the field

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Page 1: 2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIESStandardization News is the premier resource for the global standards community. It is an invaluable source of news on the field

2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIES

www.astm.org/sn

[email protected] @ASTMeditor linkedin.com/in/dwalsh11

Find out more about advertising in Standardization News and how you can enhance your marketing plan – Contact Editor-in-Chief David Walsh

+1.610.832.9742

Page 2: 2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIESStandardization News is the premier resource for the global standards community. It is an invaluable source of news on the field

ASTM STANDARDIZATION NEWS

EDITORIAL CALENDAR

ABOUT STANDARDIZATION NEWS

Standardization News is the premier resource for the global standards community. It is an invaluable source of news on the field of standards and standards development, technical innovation, and cutting-edge scientific research.

Read by the 30,000 members of ASTM International, Standardization News is used by professionals and other tech leaders involved in laboratory testing, research, and standardization in many scientific disciplines and industries.

Top Industries Reached:

– Energy

– Manufacturing

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– Aerospace

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– Consumer Products

– Medical Devices/Biomedical

– Testing

Committed to serving global societal needs, ASTM International positively impacts public health and safety, consumer confidence, and overall quality of life. We integrate consensus standards, developed with our international membership of volunteer technical experts, and innovative services to improve lives - helping our world work better.

Page 3: 2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIESStandardization News is the premier resource for the global standards community. It is an invaluable source of news on the field

ASTM STANDARDIZATION NEWS

EDITORIAL CALENDAR

2021 EDITORIAL CALENDAR

ISSUE THEME

INDUSTRY FOCUS ASTM INTERNATIONAL FOCUS

January/February Medical Devices/Radiology Leadership/Q&A with ASTM Chair

March/April Infrastructure/Construction Diversity & Inclusion

May/June Sustainability/The Circular EconomyOrganizational Resilience

(Virtual Work)

July/August Commercial Spaceflight ASTM 2.0

September/October Robotics/CybersecurityGlobal Partnerships

(Asia, OECD)

November/December The Developing WorldResearch to Standards

(Exo CoE; AM CoE)

Page 4: 2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIESStandardization News is the premier resource for the global standards community. It is an invaluable source of news on the field

ASTM STANDARDIZATION NEWS

EDITORIAL CALENDAR

STANDARDIZATION NEWS RATECARD

2020 Advertising Rates

1 month 3 months 6 months

Full $3,534 $3,124 $2,923

2/3 $2,715 $2,404 $2,248

1/2 $2,098 $1,868 $1,758

1/3 $1,734 $1,551 $1,452

1/4 $1,551 $1,392 $1,299

Covers 1 month 3 months 6 months

IFC $4,042 $3,697 $3,081

IBC $3,929 $3,392 $2,865

OBC $4,279 $3,855 $3,222

Color Premium 1 standard color $500 1 matched color $600 4-color process $1,000

Mechanical Requirements

TRIM SIZE 81/8” X 107/8”

TRIM SIZE WITH 1/4”

BLEED 85/8” X 113/8”

2/3

: 4

1/2”

X 1

0”

1/4: 33/8” x 47/8”

1/3

: 21/8

” X

10

Page 5: 2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIESStandardization News is the premier resource for the global standards community. It is an invaluable source of news on the field

ASTM STANDARDIZATION NEWS

EDITORIAL CALENDAR

STANDARDIZATION NEWS CIRCULATION STATISTICS

2020 Average Circulation Statement

Annual Average

U.S. 23,198

Foreign 4,947

Canada 1,400

Total Worldwide 29,545

PANJ

NY

ME

NHVT

MA

CTRI

ND

SD

NE

KS

MN

IA

MO

IL

WI

INOH

MI

Census Regions and Divisions of the United StatesAK

0200400Miles

TX

OK

AR

LA

MS ALGA

FL

SC

TNNC

KY

WV

VA

MD

DC

DE

0200400Miles

HI

0100200Miles

WA

MT

WY

ID

OR

CA

NV

UT

CO

NM

AZ

LEGEND

DIVISIONSTATE

REGION

NORTHEAST

MIDWEST

SOUTH

WEST

PACIFIC

New England: 1,240

East South Central: 993

East North Central: 4,278

Mountain: 1,622

Middle Atlantic: 3,214

South Atlantic: 5,155

Pacific: 2,853

West South Central: 2,295

West North Central: 1,548

Page 6: 2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIESStandardization News is the premier resource for the global standards community. It is an invaluable source of news on the field

ASTM STANDARDIZATION NEWS

EDITORIAL CALENDAR

ASTM SMARTBRIEF

ASTM SmartBrief is a weekly e-newsletter for technical professionals and the global standards community. It delivers quick, timely news on the field of standards, as well as industry-specific technical developments.

ASTM SmartBrief also delivers career insights and information on standards-related events and education.

Leaderboard Ad Rate $525

News Section: Text Ad, Outline Ad, Banner Ad Rates

Top Stories $525

Top Stories Video + Text $650

Industry Focus $375

Industry Focus Video + Text $450

The Cutting Edge $225

The Cutting Edge Video + Text $300

Career Insights $200

ASTM News $150

Special Report $3,425

Dedicated Send $5,775

Spotlight $5,775

Best Of $6,825

Featured Content $800

SmartSocial $35 CPM

ATF Takeover $750

31,000+Subscribers

2,000+ non-members

20%Open Rate

Page 7: 2021 EDITORIAL CALENDAR & ADVERTISING OPPORTUNITIESStandardization News is the premier resource for the global standards community. It is an invaluable source of news on the field

CONTACT US

David Walsh Editor in Chief tel +1.610.832.9742 [email protected]

Tom Lasch Advertising Representative tel +1.440.247.1060 [email protected]

www.astm.org/sn