©2020 U.S. Travel Association, MMGY Global · 2020-05-14 · booking windows, such as vacation rental homes and cruises, are still the most likely to remain unchanged. • Travelers

©2020 U.S. Travel Association, MMGY Global

Research and analysis conducted by:

Travel Intentions Pulse Survey (TIPS): Impact of COVID-19

KEY FINDINGS – Wave IV – May 1-6, 2020


TIPS: IMPACT OF COVID-19

The U.S. Travel Association has engaged MMGY to conduct an ongoing survey to monitor the impact of COVID-19 on U.S. travelers. The online survey designed and analyzed by MMGY Travel Intelligence is conducted bi-weekly among 1,200 U.S. residents who have taken an overnight trip for either business or leisure in the past 12 months. The maximum error at the 95% level of confidence for a sample of 1,200 is +/- 2.83%.

Source: MMGY Travel Intelligence ©2020 U.S. Travel Association, MMGY Global

KEYINSIGHTS

• Approximately one-third of travelers remain committed to postponing, rather than canceling, scheduled travel for the months ahead. Activities with the longest booking windows, such as vacation rental homes and cruises, are still the most likely to remain unchanged.

• Travelers continue to feel safest when traveling by personal vehicle (68%), and when visiting outdoor destinations such as parks (34%) and the beach (26%). This, in spite of recent images highlighted on television news programs showing large crowds, on public beaches especially, with little effort to maintain social distancing standards.

• Consumers’ intent to travel in the next 6 months continues to be depressed with the likelihood of taking a domestic leisure trip falling slightly from 38% in Wave III to 36% in Wave IV. The factors that have the greatest impact on consumers’ travel plans will be when there is a decline in the spread of COVID-19 and when the CDC reduces its advisory level for travel.


KEYINSIGHTS

• In general, travelers don’t expect to venture quite as far for travel once the pandemic subsides. 57% of travelers say they are more likely to book travel to U.S. destinations, 45% say they are likely to travel more by car, and 43% expect to travel to destinations closer to home in the post-pandemic world.

• A third of all travelers (32%) say they are willing to drive at least 300 miles (one-way) to reach their vacation destinations. And, 19% report being willing to drive at least 500 miles. By comparison, just 24% of travelers reported driving at least 300 miles to their vacation destination according to DK Shifflet’s 2019 Performance/Monitor data.

• Overall, younger travelers are the most likely to be engaged in travel activities during the next six months. However, for some activities, such as taking a domestic trip, staying in a hotel/resort, visiting a local, state or national park or going to the beach, the 50-64 age group are the most likely travelers.


KEYINSIGHTS

• Overall, the concern about personally contracting COVID-19 remains high across all age cohorts in the most recent wave.

• While the youngest respondents’ (age 18-34) concern about contracting COVID-19 themselves declined slightly, the concern they expressed about others in their household contracting it increased from 63% in Wave III to 69% in Wave IV.

• Six in ten respondents said the COVID-19 situation has impacted their work situation in some way, with 31% saying they now work remotely from home, and 14% saying they are now working fewer hours.


90% of Travelers Surveyed Had Travel or Events Planned and Confirmed Prior to COVID-19

Source: MMGY Travel Intelligence

5%

7%

12%

13%

15%

12%

18%

23%

35%

40%

39%

7%

7%

11%

12%

14%

11%

19%

22%

40%

39%

45%

5%

9%

12%

13%

15%

16%

18%

22%

29%

37%

40%

River cruise

Group tour package

Off-site business meeting

Ocean cruise

Conference/convention

Vacation rental home

Rental car reservation

International flight

Vacation

Hotel/resort reservation

Domestic flight

Travel Booked Prior to COVID-19

5/8n=1,200

4/24n=1,200

4/11n=1,200

12%

13%

18%

18%

23%

41%

13%

12%

18%

16%

27%

41%

15%

15%

20%

17%

27%

40%

Theme/amusement park

Live theatrical performance

Live music concert

Live sporting event

Celebrations

Bars/restaurants

Events Booked Prior to COVID-19*Question added 4/11


Approximately One-Third of Consumers Maintain Travel Hopes By Postponing Rather Than Canceling Trips

Source: MMGY Travel Intelligence39%

44%44%

41%41%

45%

49%55%

50%

60%64%64%

60%55%

49%

65%73%

67%

66%61%60%

61%55%

47%

58%66%

58%

62%64%

61%

64%66%

64%

47%33%34%

48%41%35%

27%26%34%

29%29%29%

24%30%

37%

28%23%

27%

23%24%

29%

26%35%

37%

31%26%

31%

29%27%

30%

26%25%28%

14%22%22%

11%17%

20%

23%20%

16%

11%7%7%

16%15%14%

8%4%

6%

11%15%

11%

13%10%

16%

11%8%

11%

9%9%9%

10%9%8%

5/84/24

River cruise 4/11

5/84/24

Group tour package 4/11

5/84/24

Vacation rental home 4/11

5/84/24

Off-site business meeting 4/11

5/84/24

Ocean cruise 4/11

5/84/24

Conference/convention 4/11

5/84/24

Rental car reservation 4/11

5/84/24

International flight 4/11

5/84/24

Vacation 4/11

5/84/24

Domestic flight 4/11

5/84/24

Hotel/resort reservation 4/11

Travel Booked Prior to COVID-19

49%43%

48%

63%69%

54%

54%58%

56%

56%64%

58%

47%41%42%

56%65%64%

36%46%39%

32%27%

39%

37%35%

36%

32%28%

36%

44%55%52%

39%30%31%

14%11%

13%

5%4%7%

8%7%8%

12%7%6%

9%5%6%

5%5%5%

5/84/24

Theme/amusement park 4/11

5/84/24

Live theatrical performance 4/11

5/84/24

Live music concert 4/11

5/84/24

Live sporting event 4/11

5/84/24

Celebrations (weddings, reunions, etc.) 4/11

5/84/24

Bars/restaurants 4/11

Events Booked Prior to COVID-19

Canceled Postponed Continuing as Planned

*Question added 4/11


Travelers Continue to Feel Safest in Cars, Parks, and at the Beach


12%

10%

13%

14%

20%

25%

68%

9%

9%

11%

9%

11%

13%

19%

65%

11%

11%

11%

12%

12%

14%

17%

16%

25%

67%

11%

11%

11%

12%

13%

18%

18%

20%

23%

68%

Cruises*

International flights

Ocean cruise*

River cruise*

Overnightintrenational trip**

Trains/railways

Domestic flights

Hotels/resorts

Overnight domestictrip**

Vacation rentalhomes/condos

Personal cars

Transportation and Lodging(% Top 2 Box on a 5-point Scale)

5/8n=1,200

4/24n=1,200

4/11n=1,200

3/27n=1,200

13%

14%

13%

13%

15%

14%

16%

13%

18%

16%

17%

29%

40%

11%

11%

10%

10%

9%

9%

10%

11%

10%

11%

11%

19%

27%

13%

11%

11%

12%

12%

13%

13%

14%

14%

17%

15%

25%

26%

31%

11%

11%

12%

12%

13%

13%

14%

14%

14%

15%

16%

17%

26%

31%

34%

Conferences/conventions

Indoor sporting events

Performance/movie theater

Indoor concerts/festivals

Bars/restaurants

Visitors to my town***

Shopping malls

Outdoor concerts/festivals

Schools

Outdoor sporting events

Off-site business meetings

Places of worship

Beaches**

Grocery stores/supermarkets

Parks

Activities and Venues(% Top 2 Box on a 5-point Scale)

*Added/Deleted 4/11**Added 4/24***Added 5/8


Travelers Will be Less Eager to Travel For Business Following the Pandemic, Even by Car


Question added 4/11**Added 4/24


26%

33%

36%

35%

52%

28%

32%

40%

42%

47%

59%

54%

22%

29%

39%

43%

45%

57%

57%

Be eager to travel for business

Travel for business by car**

Take more day trips

Select destinations closer to home

Travel more often for vacation by car

Be eager to travel for leisure

Travel within U.S. rather than internationally**

After the Coronavirus (COVID-19) Has Passed, I Will…..% Top 2 Box

5/8n=1,200

4/24n=1,200

4/11n=1,200

The Likelihood of Taking a Domestic Trip During the Next Six Months Dropped Slightly in Wave IV


39%31%

38% 36%

Take a Domestic Leisure Trip(% Top 2 Box; 5-point Scale)

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200

26%21% 21% 19%

Take a Domestic Business Trip(% Top 2 Box; 5-point Scale)

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200


One in Five Travelers are Willing to Drive 500 or More Miles One-Way for a Leisure Trip During the Next Six Months


3%

14%

18% 18%

13%

8%

5%

19%

0 1-50 51-100

101-200

201-300

301-400

401-500

500+

Miles Willing to Drive (one-way) For a Domestic Leisure Trip

(among those traveling for leisure in past 12 months)

5/8n=977


12%

18% 18%20%

16%

5%3%

8%

0 1-50 51-100

101-200

201-300

301-400

401-500

500+

Miles Willing to Drive (one-way) For a Domestic Business Trip

(among those traveling for business in past 12 months)

5/8n=512

Question added 5/8

Travelers Remain Hesitant About Engaging in Most Travel Experiences During the Next Six Months


14%

19%

21%

24%

41%

39%

11%

14%

18%

20%

33%

31%

13%

16%

19%

23%

36%

32%

67%

12%

15%

18%

23%

31%

32%

68%

Travel by bus

Travel by train/rail

Take an internationalflight

Stay in a vacationhome/condo

Stay in a hotel/resort

Take a domesticflight

Travel by personalcar**

Transportation and Lodging

*Added 4/11**Added 4/24

20%

19%

20%

21%

22%

23%

49%

15%

17%

16%

17%

18%

19%

40%

15%

17%

19%

19%

18%

18%

37%

44%

48%

15%

15%

16%

16%

17%

19%

35%

38%

45%

Visit a theme/amustementpark

Attend a conference orconvention

Attend a live theaterperformance

Attend an off-site businessmeeting

Attend a live concert

Attend a live sportingevent

Visit a beach**

Visit a bar/restaurant

Visit a park (local, state,national, etc.)**

Events

% Top 2 Box

15%

15%

22%

26%

39%

11%

13%

11%

13%

16%

21%

31%

12%

12%

12%

14%

20%

21%

38%

10%

12%

12%

13%

19%

19%

36%

River Cruise*

Ocean cruise*

Take a group tour

Take internationalbusiness trip

Take internationalleisure trip

Take domestic businesstrip

Take domestic leisuretrip

Trip Type

5/8n=1,200

4/24n=1,200

4/11n=1,200

3/27n=1,200


Business Travelers More Likely than Leisure Travelers to Engage in Travel Activities During Next Six Months


0%

10%

20%

30%

40%

50%

60%

70%

80%

5/8 Overnight Business Travel in Past 12 Mo. (n=625) 4/24 Overnight Leisure Travel in Past 12 Mo. (n=1,175)

Events

% Top 2 Box

Transportation & Lodging Trip Type



Younger Travelers Expected to be Most Engaged in Travel Activities the During Next Six Months


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

5/8 Age 18-34 (n=228) 5/8 Age 35-49 (n=287) 5/8 Age 50-64 (n=325) 5/8 Age 65+ (n=360)

Events

% Top 2 BoxTransportation &

Lodging Trip Type



Travelers From the South More Likely to Engage in Most Travel Activities During Next Six Months


0%

10%

20%

30%

40%

50%

60%

70%

80%

5/8 Northeast (n=267) 5/8 Midwest (n=239) 5/8 South (n=406) 5/8 West (n=286)

Events

% Top 2 Box

Transportation & Lodging Trip Type



Slowing the Spread of COVID-19 Even More Impactful Than Great Travel Deals in Making Travel Decisions


32%

33%

35%

29%

31%

36%

46%

46%

47%

32%

27%

31%

31%

30%

37%

45%

42%

46%

33%

29%

33%

31%

31%

40%

44%

42%

44%

45%

26%

27%

27%

28%

28%

38%

40%

41%

42%

43%

Concerns for financial health of employer

Great travel deals

Availability of flights to destinations interested in visiting

Concerns for my job security

Easing of international travel restrictions

Easing of domestic travel restrictions

Easing of state/local health department guidelines*

CDC reducing risk advisory level

Slowdown of COVID-19 worldwide

Slowdown of COVID-19 spread in U.S.

Impact on Taking a Business Trip

26%

32%

37%

43%

45%

43%

46%

55%

63%

61%

26%

30%

34%

40%

36%

40%

45%

55%

60%

59%

26%

33%

39%

40%

38%

41%

53%

56%

58%

62%

61%

24%

25%

33%

33%

37%

39%

45%

51%

51%

54%

58%

Availability of cruises to destinations interested in…

Concerns for my job security

Easing of international travel restrictions

Concerns for personal financial situation

Great travel deals

Availability of flights to destinations interested in visiting

Easing of domestic travel restrictions

Easing of state/local health department guidelines*

CDC reducing risk advisory level

Slowdown of COVID-19 worldwide

Slowdown of COVID-19 spread in U.S.

Impact on Taking a Leisure Trip

5/8n=1,200

4/24n=1,200

4/11n=1,200

3/27n-1,200

% Top 2 Box among all travelers


*Added 4/24

Most Public Venues Remain Closed


1%

11%

25%

32%

44%

62%

76%

72%

80%

75%

87%

1%

10%

39%

48%

74%

75%

77%

80%

82%

83%

88%

0%

11%

45%

51%

74%

78%

79%

81%

82%

82%

87%

1%

12%

51%

50%

73%

78%

76%

80%

82%

81%

86%

No restrictions in my area

Grocery stores/supermarkets closed

Medical/dental offices closed

Community quarantines that restrict movement

Residents asked to shelter-in-place

Shopping malls closed

Bars and restaurants closed

Amusement venues closed

Size of gatherings

Movie/performance theaters closed

Schools closed

5/8n=1,200

4/24n=1,200

4/11n=1,200

3/27n=1,200 ©2020 U.S. Travel Association, MMGY Global

Personal Concern for Contracting COVID-19 Declines, Extreme Concern for Others in the Household Stays the Same


6% 7%

20%

26%

36%

4%

9%

18%

27%

40%

5%

11%

19%

28%

34%

6%9%

17%

30%

34%

1 Not at allConcerned

2 3 4 5 ExtremelyConcerned

For Others in My Household

3/27µ = 3.83n=1,078

4/11µ = 3.92n=1,126

4/11µ = 3.76n=1,123

5/8µ = 3.79n=1,102

8%10%

27%

23%

32%

5%

13%

23%25%

34%

6%

15%

23% 24%

33%

8%

13%

24% 25%

30%

1 Not at allConcerned

2 3 4 5 ExtremelyConcerned

For Myself

3/27µ = 3.61n=1,200

4/11µ = 3.71n=1,200

4/24µ=3.62n=1,200

5/8µ=3.56n=1,200


Concern About Contracting COVID-19 Increased Among Some Age Groups As Did Concern for Others in Household


65%68%

64%62%

67%68%71% 71%

64%68%

64% 63%

71%

55%

66%66%69% 69%

63% 63%

Total 18-34 34-49 50-64 65+

For Others in My Householdby Respondent Age (% Top 2 Box)

3/27n=1,078

4/11n=1,126

4/24n=1,123

5/8n=1,102

55% 56% 58%

49%

59%59%63%

60%56%

60%56%

61%

55%51%

59%55% 54%

57%54%

57%

Total 18-34 35-49 50-64 65+

For Myselfby Respondent Age (% Top 2 Box)

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200


Concern About Contracting COVID-19 Declined Across All Regions Except West, Concern for Others Increased in all Regions except South


65%68%

64%

71%

55%

68%73%

65%68% 68%

64%68%

58%

66%63%

66%71%

61%64%

70%

Total Northeast Midwest South West

For Others in My Householdby Region (% Top 2 Box)

3/27n=1,078

4/11n=1,126

4/24n=1,123

5/81,102

55%

66%

51%56%

49%

59%65%

54%

62%57%56%

62%

49%

59%55%55%

61%

47%52%

63%

Total Northeast Midwest South West

For Myselfby Region (% Top 2 Box)

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200


National/Local Broadcast TV News is the Information Source Most Respondents Rely on for News on COVID-19


3%

17%

29%

31%

27%

29%

31%

34%

39%

40%

48%

48%

3%

17%

25%

25%

28%

32%

32%

35%

38%

39%

44%

48%

None listed

National Public Radio

Local news/talk radio stations

Conversations with friends/family

Local newspapers

National newspapers (New York Times, USA Today, etc.)

Local cable TV news (local CNN, MSNBC, etc.)

Internet searches (Google, Bing, etc.)

CDC and FEMA/DHS updates/emails/websites

National cable TV news (CNN, MSNBC, etc.)

National TV news (ABC, NBC, FOX, etc.)

Local TV news (ABC, NBC, FOX, etc.)

5/8n=1,200


Question Added 4/24

Six in Ten Have Experienced Work Life Changes With Almost One-third Going Home to Work


24%

15%

8%

9%

10%

11%

14%

31%

Not employed prior to COVID-19

No impact

Laid off without re-hire promise

Laid off with re-hire promise

Reduced salary

Working more hours

Reduced hours

Working from home

Impact of COVID-19 on Employment


Question Added 5/8

Respondent Demographics


47% 52%

1% 0%

Female Male Trans-gender

Prefer notto answer

Gender

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200

25% 24%28%

22%

18-34 35-49 50-64 65+

Age

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200

69%

7%22%

Married Livingw/partner

Single

Marital Status

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200

36%28% 31%

3% 2%

Democrat Indepen-dent

Republican None Prefer notto answer

Political Affiliation*

4/24n=1,200

5/8n=1,200

31%

69%

Under age 18 None

Children in Household

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200

70%

29%19%

Employed Not Employed Retired

Employment Status

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200


8%20% 15% 16%

42%

<$25k $25k-$54,999

$55k-$74,999

$75k-$99,999

$100k+

Household Income

3/27n=1,200

4/11n=1,200

4/24n=1,200

5/8n=1,200

Added 4/24


Documents

©2020 U.S. Travel Association, MMGY Global · 2020-05-14 · booking windows, such as vacation rental homes and cruises, are still the most likely to remain unchanged. • Travelers