2020 UNITED WAY ECM TRAINING

September 3, 2020

• Welcome and Introductions

• Overview of United Way

• What’s New?

• Car Giveaway 2021!

• Campaign Best Practices

• Running a virtual campaign

• How we can help you

• Questions

TODAY’S AGENDA

• United Way Staff:

• Nadine Malpass, SVP Resource Development

• Julia Thomas, Campaign Director

• Carl Jones, Senior Campaign Manager

• Stephen Simpson, Campaign Manager

• Charles Gray, Campaign Manager

• Poll: Number of Years as ECM

INTRODUCTIONS

• United Way is a worldwide network of local organizations that brings people together from neighborhoods, government, business, faith groups, nonprofits, and schools to tackle community issues.

• United Way is focused on creating community-based and community-led solutions.

WHAT IS UNITED WAY?

4

WHERE IS UNITED WAY?

5

98years

$8.6 million

LOCALimpact

25employees

5,400+ volunteers

30+community

partners

UNITED WAY OF GREATER GREENSBORO IS

• COVID-19

• In times of disaster, City of Greensboro and Guilford County officials include United Way in their response efforts.

• Greensboro Virus Relief Taskforce

• Federal CARES Act grants

• RACIAL EQUITY & JUSTICE

• Led four community conversations around racial equity and justice to identify issues and common themes that need to be addressed in order to create systematic change.

• Internally, we are examining policies, procedures and bylaws to continue a culture of racial equity.

• Externally, we are evaluating the way we partner to ensure our collaborations and strategies are inclusive and support systems-wide change.

RESPONSE TO…

Prior to the pandemic 1 in 5 residents and 25% of children in Greensboro were

already living in poverty.

That’s over 57,000 people struggling to meet basic needs. Greensboro is ranking

31% above the national poverty average.

Poverty Guideline: $26,200 annual income for a family of 4.

Poverty makes it harder to graduate high school, succeed in college and build a

career.

Poverty impacts us all. High rates of poverty mean an increase in the need for

public assistance (higher taxes), slower business and economic development,

increased crime rates, lower housing values, lower performing schools, etc.

WHAT IS THE PROBLEM?

United Way of Greater Greensboro

is the only local non-profit with a

holistic approach to ending poverty.

Replacing poverty with self-

sufficiency requires more than a

handout.

It requires our community working

together to help people achieve

long-term success.

We connect people to opportunities

we all deserve like housing, jobs,

education, and healthcare.

HOW WE’RE ENDING POVERTY

• Family Success Centers

• 211

• Volunteer led strategy: Partnerships and Investments

HOW WE DO THIS WORK:

United way creates partnerships and initiatives that work together to end poverty in greater Greensboro.

WE ARE UNITED

https://www.youtube.com/watch?v=g9jmh9ucyrg&feature=youtu.be

• Running campaigns virtually

• 2021 Car Giveaway - Hold a rally / virtual meeting and receive an extra drawing!

WHAT’S NEW?

JOIN THE MOVEMENT AND WIN A CAR

1. PLAN

2. INSPIRE

3. ENGAGE

4. ASK

5. THANK

6. SPECIAL EVENTS & INCENTIVES

CAMPAIGN BEST PRACTICES

PLANAssemble a team and plan your campaign.

1. Consider virtual

campaign

2. Build a team of

volunteers

3. Get CEO support and

recruit “champions” from

every department

4. Develop a schedule

5. Set and publicize

your goal

6. Run campaign in 3

weeks or less

INSPIREShare stories and impact.

1. Tell employees the

impact of their gift

2. Share stories via events,

videos, emails,

speakers, pictures,

testimonials, etc.

3. Share your own story or

highlight employee(s)

who have benefitted

from United Way

ENGAGEVolunteer, have fun, and learn

about your community.

1. Plan employee meetings

2. Do an in-house or off-

site volunteer project

3. Attend a Family Success

Center tour

4. Leverage your

affinity groups

5. Plan a leadership event

…because poverty affects YOU

• Higher unemployment

• Slower economic development

• Lower academic achievement

• Lower housing values

• Increased taxes

• Increased crime

ASKAsk co-workers

to give.

1. Ask everyone to give

2. Run a leadership

campaign

3. Offer multiple ways to

give (paper, electronic,

cash, etc.)

4. Share why YOU give to

United Way

5. Do NOT create pressure

…because YOU can create change

• Ensure babies are born healthy and

adults have access to care

• Help children learn to read and

develop character skills

• Help people earn GEDs, land new

jobs, and build careers

• Help our neighbors have the basic

resources they need to be

successful

Why Give?

THANKSay thanks and

celebrate success!

1. Say THANK YOU

2. Publicly recognize your

campaign team

3. Ask your CEO to thank

everyone

4. Ensure that data

submitted to United Way

is accurate so that we

can thank donors too

BRING THE FUN!

Special Events

• Silent Auction

• Raffles

Incentives

• PTO

• Raffle(s)

• Caring Club Card

• Gift Cards

• Other prizes

Ask us about using a Square to take special event monies!

• Options:

• Online pledge collection

• Fillable PDF of paper pledge form

• Collecting cash and checks

• Collecting Special Events

• Email templates

• Virtual rallies/meetings

RUNNING A CAMPAIGN VIRTUALLY

Dependent on your pledge collection method!

Your account manager will review these with you

CAMPAIGN CLOSING PROCEDURES

• Support for campaign logistics (reports, ePledge, meetings, etc.)

• Speakers and campaign ideas

• Special events support throughout the year

• Campaign materials, messaging, email templates, etc.

• Volunteer engagement ideas and opportunities

HOW CAN UNITED WAY ASSIST YOU?

• UNITEDWAYGSO.ORG/CAMPAIGN-TOOLKIT

• UNITEDWAYGSO.ORG/STORIES

RESOURCES FOR YOU

Kennie is no longer homeless and is leaving poverty behind.

After a few mistakes, Kennie found himself without a job and living

on the streets of Greensboro.

Thanks to United Way’s holistic strategy to end poverty, Kennie

was connected to multiple services that have enabled him to find a

home, get a job, and begin attending school.

BECAUSE OF YOU…

QUESTIONS?