2020 - The Walchli Tauber Groupwt-group.com/mediakits/asco_mediakit.pdfor questions or inquiries contact oseph rank of the Walchli Tauber Group Inc. at (443) 512-8899 x114 2020 Media

Contacts

Publishing officeAmerican Society of Clinical Oncology2318 Mill Road, Suite 800Alexandria, VA 22314(571) 483-1300www.asco.org

Advertising sales officeThe Walchli Tauber Group, Inc.2225 Old Emmorton Road, Suite 201Bel Air, MD 21015Tel (443) 512-8899Fax (443) 512-8909www.wt-group.com

Joe Frank, Jr., MSBSales Manager, ASCO MeetingsExtension 114(410) [email protected]

Amy BirnbachSales Manager, ASCO Publications(917) [email protected]

The American Society of Clinical Oncology (ASCO) offers an array of print and online advertising opportunities for

companies to reach targeted audiences throughout the year. Each opportunity described in this media kit offers unique

vehicles to reach the ASCO membership (nearly 45,000), as well as multidisciplinary oncology specialists attending specialty

symposia and the ASCO Annual Meeting.

Table of Contents

ASCO Connection ...................................... 1Print issues ........................................... 1Best of ASCO Connection at Annual Meeting .................................... 1Website Advertising ............................. 2Bi-Weekly Digest eBlasts ...................... 2

ASCO Daily News .........................................3Website advertising .............................. 3Podcast advertising .............................. 3

ASCO Educational Book ...............................4Website advertising .............................. 4

ASCO Express ...............................................5Email advertising .................................. 5

ASCO Annual Meeting ..................................6Daily News ........................................... 6Exhibitor Directory ................................ 7Meeting Program ................................. 8Coffee cups/napkins ............................. 8Newspaper cover tip ............................ 8Conquer Cancer, the ASCO Foundation .... 9Hotel advertising .................................. 10Website advertising .............................. 11Email advertising .................................. 11

Gastrointestinal Cancer Symposium............ 14Daily News ........................................... 14Meeting Program ................................. 14

Hotel advertising .................................. 15Website advertising .............................. 16Email advertising .................................. 16

ASCO-SITC Immuno-Oncology Symposium ................................................ 17

Daily News ........................................... 17Meeting Program ................................. 17Website advertising .............................. 18Email advertising .................................. 18

Genitourinary Cancers Symposium ............. 19Daily News ........................................... 19Meeting Program ................................. 19Hotel advertising .................................. 20Website advertising .............................. 21Email advertising .................................. 21

ASCO Member Data .................................. 22

Advertising Policies .................................... 23

Media Kit2020

Annual Meeting + Symposia

1For questions or inquiries, contact Amy Birnbach of the Walchli Tauber Group, Inc. at (917) 837-4796 2020 Media Kit

ASCO Connection is the Society’s official member magazine. The print and online editions highlight the membership experience through profiles of and interviews with the world’s leading oncology experts. The magazine is the primary source of information about ASCO’s programs, with a special focus on the combined contributions and accomplishments of ASCO and its individual members as they address the concerns of today’s oncology community.

The magazine’s online component, connection.asco.org, is ASCO’s professional networking site for the oncology community. The site provides a secure platform for members to interact with colleagues and ASCO leaders through interactive blogs, ASCO Connection articles, and ASCO news.

Frequency: Bimonthly, and “Best of” (Annual Meeting) Issue.

Mail class: Mails polybagged with JCO (16,000), mails stand-alone (16,000).

Circulation: All U.S. ASCO Members (26,000), and non-member early career oncologists (6,000).

RUN OF BOOK (ROB) RATES

Size B/W Color

Full page $4,995 net $5,995 net

1/2 page $3,495 net $4,495 net

1/4 page $1,995 net $2,995 net

COVER/PREMIUM POSITION RATES

2nd cover* $7,250 net

4th cover* $7,750 net

Table of contents $6,500 net

Cover tip (32,000 U.S.) $15,000 net

Supplied insert (2-page)** $12,500 net

*Covers 2 and 4 must be 4-color. Rates shown include the cost of color.**Larger supplied inserts will be quoted on request.

CLOSING DATES*

Issue Date Space Material Mails

January 11/1 11/11 1/10

March 1/2 1/17 3/10

May (Pre-Annual Meeting) 3/2 3/9 5/1

June (Best of ASCO Connection) 3/20 3/30 Annual Meeting

July (Post-Annual Meeting) 6/1 6/10 7/9

September 7/1 7/20 9/1

November 9/1 9/9 11/1

*Cancellations cannot be accepted after space reservation date.

ELECTRONIC AD SUBMISSION

Publication is produced off set and printed direct to plate (DTP). Below is the file format submission information. Ads must be submitted as a high-resolution PDF with advertiser name and issue date in the filename.

Send a high-resolution PDF via email to Roland Keve at [email protected] if the file is under 25 MB. For larger files or files that cannot be delivered via email, use a file sharing service (Hightail, Dropbox, etc.). Once uploaded, send an email to Roland Keve.

AD MATERIAL DELIVERY ADDRESS

Walchli Tauber Group, Inc.Attn: Roland Keve (ASCO Connection, issue date)2225 Old Emmorton Road, Suite 201Bel Air, MD 21015

BONUS DISTRIBUTION

Issues of ASCO Connection will be distributed at all meetings where the ASCO membership exhibits, including: SSO, AACR, ONS, ASTRO, ECCO, ASH, all three Best of ASCO meetings, and many more.

INCENTIVE PROGRAM

Buy five regular issues of ASCO Connection and receive a complimentary placement (space is limited, available on a first come first serve basis) of the same size in the Best of ASCO Connection at the ASCO Annual Meet-ing free of charge.

The Best of ASCO Connection is a Special Edition issue of ASCO Connection. The issue features the most popular blog posts and comments on connection.asco.org from the past year.

30,000+ copies are distributed at the Annual Meeting. Copies are also inserted in the Registration Edition of ASCO Daily News, and are available at the ASCO Publications station during the ASCO Annual Meeting.

COVER TIPCORPORATE OR BRANDED


ASCO ConnectionPrint issues

Best of ASCO Connection at Annual Meeting

MAILS TO

ALLU.S. BASEDMEMBERS

MECHANICAL SPECIFICATIONS

Size Dimensions (bleed) Dimensions (non-bleed)

Full page 8-3/8 x 11-3/16” 7 x 10”

1/2 page (horizontal) — 7 x 4-7/8”

1/2 page (vertical) — 3-3/8 x 10”

1/4 page — 3-1/2 x 5”

Cover tip (supplied) 7-1/2 x 5” —

Publication trims at 8-1/8 x 10-7/8”, keep live matter 1/2” from trim.

2For questions or inquiries, contact Amy Birnbach of the Walchli Tauber Group, Inc. at (917) 837-4796 2020 Media Kit

The ASCO Connection Bi-weekly eNewsletters are sent to all subscribers every other Friday. The eNewsletters deliver a curated selection of the latest content from the website, including blog posts, articles, and digital editions of the print publication. Exclusive advertising on each eNewsletter is available; emails can also be segmented to a target audience.

Total sent: 27,300 U.S. members per issue

Open rate: 22.50%

The ASCO Connection website (connection.asco.org) is the professional networking site for ASCO’s oncology community and the companion website for ASCO’s official member magazine. It features exclusive blogs from ASCO members and leaders, as well as ASCO news, career development resources, and online-exclusive articles.

Estimated total number of impressions per advertiser is 100,000 for a U.S.-targeted campaign using all ad positions (728x90, 160x600, and 320x50) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign. For internationally targeted campaigns contact the sales representative.

DOMESTIC (U.S.) WEB SITE RATES

All contracts are sold on a share-of-voice (SOV) model, split into 25% shares. Contracts are invoiced in full when the campaign begins. Contracts are non-cancellable.

Contract Length SOV Cost

Annual 25% $12,500 net


728x90 pixels200 KB limit

160x600 pixels

320x50 pixels 100 KB limit

EMAIL RATES

Position Cost

One email $5,000 net

Exclusive package (26 total) $95,000 net


728x90 pixels50KB limit

300x250 pixels

CLOSING DATES

Contracts due two weeks prior to email send date, materials due one week prior to email send date.

ASCO ConnectionWebsite advertising

Email advertising

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160x

600

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300x250

REQUIRED FILESAdvertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. Expandable ads are accepted.

Animated creatives are limited to a maximum of three loops per 45 seconds. User-enabled media is allowed. Expandable creatives must be click-to-expand.

REQUIRED EMAIL FILES

Advertisers must provide a JPG, PNG (@2x acceptable), or GIF, and a click-through URL. No third-party tags can be accepted.

3For questions or inquiries, contact Joseph Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 2020 Media Kit

The ASCO Daily News (dailynews.ascopubs.org) is the official conference reporter of the ASCO, providing high-quality, unbiased research summaries and oncology news to ASCO members and oncology health care providers. Editorial content is designed to further the education of oncology health care providers and increase the quality of patient care.

Estimated total number of impressions per advertiser is 150,000 for a U.S.- targeted campaign using all ad positions (a 728x90, 300x250, and 320x50) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign. For internationally targeted campaigns contact the sales representative.







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Website advertisingPodcast advertisingASCO Daily News

NEWFOR 2020

INTERNATIONAL (EX-U.S.) WEB SITE RATESContact sales representative if interested in an ex-U.S. campaign.


ASCO Educational Book Website advertising

The ASCO Educational Book (edbk.ascopubs.org) is a National Library of Medicine– indexed collection of articles written by ASCO Annual Meeting faculty and invited leaders in oncology. Ed Book was launched in 1985 to highlight standards of care and inspire future therapeutic possibilities in oncology.

Published annually, each volume highlights the most compelling research and developments across the multidisciplinary fields of oncology and serves as an enduring scholarly resource for all members of the cancer care team long after the Meeting concludes.

Estimated total number of impressions per advertiser is 150,000 for a U.S.-targeted campaign using all ad positions (a 728x90, 300x250, and 320x50) over the course of a full year. Impressions are estimates based on historical data and may not be delivered equally during the course of the campaign. For internationally targeted campaigns contact the sales representative.







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NEWFOR 2020

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For questions or inquiries, contact Amy Birnbach of the Walchli Tauber Group, Inc. at (917) 837-4796



ASCO Express

52020 Media Kit

The ASCO Express eNewsletter is a concise, easy-to-read digest sent exclusively to ASCO’s proprietary database of U.S.-based members and non-members. Each email features information about the Society’s key initiatives, and covers important topics such as advocacy, grant opportunities, upcoming meetings and related deadlines. Content is generated in real-time and relevant from the preceding two weeks.

Total sent: 129,500 U.S. (20,000 members, 90,000 non-members) per issue

Open rate: 18.31%

The ASCO Global Express eNewsletter includes relevant information gleaned from the ASCO Express eNewsletter and features more in-depth discussions on topics specific to the global audience. Each email features conversations with leadership and unique international insight. The ASCO Global Express provides the Society’s members from around the world with helpful information that they can readily translate into every day practice. Emails are sent bi-monthly.

Total sent: 38,500 ex-U.S. (8,400 members) per issue

Open rate: 36.00%

EMAIL RATES

Placement Cost



EMAIL RATES

Placement Cost




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CLOSING DATES


CLOSING DATES


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SCIENCE IN CONTEXT EDITION DISPLAY RATES (MAILS AUG.)

A single section discussing how the science presented during the Annual Meeting has changed clinical practice. Will be mailed 8 weeks after the meeting is complete to all U.S. meeting attendees and U.S. ASCO members.

Size B/W 4-color


Junior page $10,500 net $11,500 net

1/2 page $10,500 net $11,500 net

Cover tip* $25,000 net $25,000 net

Outsert* $25,000 net $25,000 net

*Cover tip and outserts must be supplied by advertiser.

WRAP-UP EDITION DISPLAY RATES

A single section with scientific coverage from Sunday, Monday, and Tuesday sessions. Will be mailed 1 week after the meeting is complete to all U.S. meeting attendees and U.S. ASCO members.

Size B/W 4-color



1/2 page $16,500 net $17,500 net




There are now six exciting ways to increase your share of voice at the world’s premier Oncology meeting...

1 Preview edition mailed to all U.S. ASCO members and U.S. attendees. 2 Registration edition distributed at badge and materials pick-up area. 3 Three-day ASCO Daily News. 4 Two-day ASCO Daily News: Special Edition. 5 Wrap-up edition mailed to all U.S. ASCO members following the

meeting. 6 Science in Context edition mailed to all U.S. ASCO members.

Dates: May 29 to June 2, 2020

Location: McCormick Place, Chicago, IL

Attendance (2019): 34,250 professionals (42,500 total)

Advertisers running in all 9 issues (options 1-6) receive a 10% discount. All first right of refusals for premium positions are due by February 28th.

ASCO Annual Meeting

ANNUAL MEETING PREVIEW EDITION DISPLAY RATES (MAILS APR.)

A single section containing a preview of the Annual Meeting and its scientific and educational program, Chicago information, and meeting planning resources. Mails to all U.S. ASCO members, and U.S. registered attendees.

Size B/W 4-color



1/2 page $10,500 net $11,500 net




REGISTRATION EDITION DISPLAY RATES

A single section containing helpful attendee information on meeting logistics, program highlights,and ASCO tools and resources. The Best of ASCO Connection is inserted in this issue. Distributed at registration and materials pick-up, and in group tote bags.

Size B/W 4-color



1/2 page $5,650 net $6,650 net


*Cover tip must be supplied by advertiser.

SATURDAY-MONDAY MORNING EDITION DISPLAY RATES (3 ISSUES)Contains four sections (A, B, C and D) with coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.

Size B/W 4-color



1/2 page $20,650 net $21,650 net

*Prices include all three issues.

SATURDAY-SUNDAY SPECIAL EDITION DISPLAY RATES (2 ISSUES)

A tabloid-sized paper containing important daily information attendees use to plan schedules for the following day. Distributed by convention center personnel at shuttle bus-stops and cab stands each evening of the meeting. Rates include both issues.

Size B/W 4-color



1/2 page $10,500 net $11,500 net


*Cover tip must be supplied by advertiser. Prices include both issues.

Daily News

COVER TIP

CORPORATE OR BRANDED

1

2

3

4

5

6


CLOSING DATES

Edition Distribution Space Material

Annual Meeting Preview April 3/25 4/8

Registration May 29 4/8 4/22

3-day Daily News May 30-June 1 4/8 4/22

2-day Special Edition May 30-31 4/8 4/22

Wrap-up June 5/22 6/5

Science in Context August 7/1 7/15

PRINT MECHANICAL SPECIFICATIONS

Size Dimensions

Full page 10-1/4 x 14”

Junior page 7-1/2 x 10”

1/2 page (horizontal) 10 x 7”

1/2 page (vertical) 5 x 14”

Cover tip (supplied) 10-1/4 x 4-3/4”Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim. No standard bleed ads will be accepted; gutter bleed spread ads will be accepted. Only 4-color ads will be accepted.

ASCO Annual MeetingDaily News (continued)

Exhibitor Directory




AD MATERIAL DELIVERY ADDRESS

Walchli Tauber Group, Inc.Attn: Roland Keve (ASCO Daily News, issue date)2225 Old Emmorton Road, Suite 201Bel Air, MD 21015

The Oncology Professionals Hall Exhibitor Directory provides important need-to-know information about the exhibit hall. This publication will be inserted into group registration tote bags and distributed at various locations in the Oncology Professionals Hall and in group tote bags. Sections will include detailed listing of companies at the Annual Meeting by name, by booth number, and by category.

In addition, this essential resource will include Expanded Premium Listings, Industry Expert Theaters, ancillary CME events and the Career Fair.

For more information on Expanded Premium Listings, contact J. Spargo and Associates at [email protected].

DISPLAY RATES

Double-sided dividing tab (5 total) $9,500 net

ROB (4-color B/W) $8,500 net flat

Cover 2 $25,000 net

Cover 4 $30,000 net

Cover tip (supplied) $35,000 net

*Covers 2 and 4 must be 4-color. Rates shown include the cost of color.

DISPLAY RATES

Space Material

4/8 4/10


Size Dimensions (bleed) Dimensions (non-bleed)

Dividing tab 8-3/8 x 11-3/16” 7 x 10”

Full page 8-3/8 x 11-3/16” 7 x 10”

Cover 8-3/8 x 11-3/16” 7 x 10”

Cover tip (supplied) 7-1/2 x 5” —


SWITCH-OUTS

For the Daily News three-day editions, ad units that are the same size may be switched-out. $2,500 additional one-time charge.

PREMIUM POSITION RATES

Position Pre/Science Reg/Wrap-up 3-day Issues Special Edition

Cover 2 $3,750 net $3,750 net $6,750 net $4,500 net




For questions or inquiries, contact Joseph Frank of the Walchli Tauber Group, Inc. at (443) 512-8899 x114 82020 Media Kit

The Annual Meeting Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an index of scientific sessions, ancillary event listings, continuing medical education information, and attendee resources. Approximately 34,000 will be distributed during the meeting and in group tote bags.

ASCO Annual Meeting

DISPLAY RATES

Position 4-color

Dividing tabs (double-sided) $20,000 net

Cover 2 $25,000 net

Cover 3 $20,000 net

Cover 4 $30,000 net

CLOSING DATES

Space Material

4/8 4/15


Size Dimenisons (bleed) Dimensions (non-bleed)

Dividing tab 8-3/8 x 11-3/16” 7 x 10”

Cover 8-3/8 x 11-3/16” 7 x 10”


Insulated Coffee Cups and Napkins are a 100% exclusive opportunity that are distributed at all convention center concession stands (excludes McDonald’s and Starbucks). Approximately 30,000 cups and 100,000 napkins will be distributed during the meeting. Corporate and branded advertising is accepted. ASCO will manage all production.

LOGO

The Newspaper Cover Tip is a 100% exclusive opportunity available for corporate or branded advertising as booth drivers. Newspapers are distributed at 26 convention hotels, on Saturday morning, to the doors of approximately 15,000 attendees. ASCO will manage all production.


DISPLAY RATES

Distribution 4-color

Saturday morning $175,000 net

CLOSING DATES

Space Material

3/17 3/20


Size Dimenisons

Cover tip 11 x 5-1/2”

*Live area 10-1/2 x 5”.


Size Dimenisons

Coffee cup 3 x 4”

Napkin Contact sales representative

DISPLAY RATES

Distribution 4-color

Friday-Tuesday $125,000 net

CLOSING DATES

Space Material

3/17 3/20


High-resolution or vector corporate or brand logo. Contact sales representative for template.

LOGO

*Images are for position only.


Conquer Cancer’s Video Wall prominently displays corporate and/or branded advertisements during the 2020 ASCO Annual Meeting. The new location will be on the North Level 3 Grand Concourse opposite the Oncology Professionals Hall’s entrance and across from the largest session room. The video wall will be in plain view of the 42,000 attendees of the meeting and will showcase information about programs supported by Conquer Cancer and donor listings. It will be operational 24/7 from 6:00 AM on Friday to 3:00 PM on Tuesday. Limited Space Available.

VIDEO WALL SKIN RATE

Back wall only (new for 2020) $25,000 net

Back wall in addition to video $20,000 net

Frame surrounding display $15,000 net

VIDEO RATES

Package Duration Frequency Cost

Platinum* 30 seconds 15 minutes $50,000 net

Premiere 15 seconds 15 minutes $37,500 net

Partner 15 seconds 30 minutes $20,000 net

*Includes video wall frame placement.REQUIRED VIDEO FILES

Advertisers must provide ads in the following file formats: MP4 with h264 codec or MOV in 16:9 aspect ratio. Files may be converted to MP4 and muted.

VIDEO WALL SKIN SPECIFICATIONS

High-resolution or vector corporate or brand logo.

ASCO Annual Meeting Conquer Cancer, the ASCO Foundation

The Conquer Cancer Oncology Professionals Hall Map is a fold out guide to the exhibit hall floor which will be available to 42,000 attendees. The advertisers company name will be highlighted along with the booth number and booth location on the floorplan. Corporate and branded ads accepted. The Map will be distributed at materials pick-up stations and other key locations throughout the convention center. The Map can also be downloaded as a PDF.

AD

AD

AD

AD

AD

AD

AD

AD

AD

AD

BACK

COVE

R

DISPLAY RATES

Position 4-color

Single square (10 total) $5,500 net

Two squares (combined) $10,000 net

Back cover (new for 2020) $7,000 net

CLOSING DATES

Space Material

3/18 4/1


Size Dimenisons (bleed)

Single square 2-3/4 x 2-1/2”

Two squares (horizontal) 5-7/8 x 2-1/2”

Two squares (vertical) 2-3/4 x 5-3/16”

Back cover 3 x 5”



CLOSING DATES

Space Material

4/1 5/1


ASCO Annual Meeting Hotel advertising

The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 15,000 attendees at 26 convention hotels. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.

DISPLAY RATES

Position 4-color

Friday-Tuesday $175,000 net


Template provided upon request. Contact sales repre-sentative.

ADVERTISEMENTCORPORATE OR

BRANDED

CLOSING DATES

Space Material

3/17 4/9

The Hotel Room Door Drop takes place on Saturday and Sunday. ASCO will deliver your brochure, invite, and/or visual aid to registered attendees of the Annual Meeting at 20+ different hotels; approximately 15,000 rooms. This useful bag, made from recycled paper, has proven to be a value to physicians who choose to use them to collect information while in the exhibit hall. There is a limit of 15 advertisers per day.

Increase brand or corporate visibility with this premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL and/or booth number on the bag, which will be delivered directly to the rooms of approximately 15,000 attendees early each morning. The bag will be made from recycled paper.

RATES*

Distribution day Cost

One day $30,000 net

Two-day package $55,000 net

*Additional costs for inserts over four pages.

RATES


One day $75,000 net


CLOSING DATES

Space Material proof Material due

1/6 1/6 1/6

INSERT DELIVERY ADDRESS

Instant Collating ServicesAttn: Joe Fricke, Day #2443 West 16th StreetChicago, IL 60608

LOGO7 x 7”



Inserts must be printed material only. Standard inserts are limited to a maximum of four pages with max size of 8-1/2 x 11”. Contact sales representative for inserts over four pages.

CLOSING DATES

Space Material proof Inserts due

4/16 4/16 4/23


Logos must be supplied as 4-color.


The ASCO Annual Meeting Registration microsite contains all information pertinent to ASCO’s Annual Meeting including registration, meeting program, attendee and exhibitor information, as well as links to all Meeting products. Advertisers also will receive a value-add placement on the Best of ASCO microsite at boa.asco.org.

Annual Meeting Registration microsite: 1,500,000 impressions (900,000 U.S.-only)

Best of ASCO microsite: 80,000 impressions (60,000 U.S.-only)

ASCO Annual Meeting Website advertising

The ASCO Annual Meeting iPlanner mobile application allows users to search or browse Annual Meeting sessions, abstracts, Educational Book, and exhibitors, and to create a customized schedule. The application syncs with the online meeting program (the iPlanner website), so any itinerary changes made online will automatically update to the user’s mobile version.

REQUIRED FILES

Advertisers must provide an image file in PNG format, 680x80 pixels at 300dpi. Text must be readable at a 320x80 pixels; and landing page URL (mobile optimized landing page recommended).

RUN OF SITE (ROS) RATES

Position SOV Cost

680x80 pixels 100% $75,000 net/yr

680x80


Limited to 10 advertisers. Estimated total number of impressions listed below is for campaigns running January to December.

Contract Length Impressions SOV Cost

Annual 100,000 10% $27,500 net






INTERNATIONAL (EX-U.S.) WEB SITE RATESContact sales representative if interested in an ex-U.S. campaign.

728x90

The ASCO iPlanner website, the online version of the Annual Meeting Program, allows users to search the program for sessions, speakers, abstracts or topics of interest. Users also can create a customized schedule that can be shared with colleagues and synced with the iPlanner mobile app.

Limited to 4 advertisers. Estimated total number of impressions per advertiser is 87,500 for a worldwide campaign (50,000 U.S.-only) running May to December.

Total impressions: 350,000 (200,000 U.S.-only)


Position SOV Cost

728x90 pixels25% $30,000 net/yr

320x50 pixels

728x90

REQUIRED FILES

Advertisers must provide one of the following file formats: JPG/GIF with click-through URL, DCM HTML5 file, or third-party tag. For complete specs, view our online ad spec sheet or contact the production manager.


ASCO Annual Meeting Email advertising

ASCO Daily News emails are the official daily news source of the ASCO Annual Meeting. Each day of the meeting, ASCO editorial staff will aggregate select content of important presentations and create a special email communications.

Each email will be blasted prior to, over the course of, and after the meeting, to attendees and non-attendees. Advertisers will have exclusive opportunities to increase exposure. Contact sales representative for international distribution.

Total sent: 81,000+ per email (U.S.-only)

Open rate: 20.95%

CLOSING DATES

Edition Space Material Sends

Annual Meeting Preview 4/1 4/8 5/4

Advanced Coverage 4/8 4/15 5/13

Registration 4/20 5/4 5/29

Daily News issues 4/20 5/4 5/30-6/1

Wrap-up 4/20 5/20 TBD

Science in Context 6/29 7/6 TBD



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EMAIL RATES

Edition Cost

Per email $19,000 net



Each evening of the Annual Meeting, ASCO will create and send the Annual Meeting Highlights of the Day email. The emails will contain links to presentations from the Highlights of the Day sessions, and coverage of Annual Meeting abstracts and presentations. Contact sales representative for international distribution.

Total sent: 81,000+ per email (U.S.-only)

Open rate: 21.40%



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CLOSING DATES

Space Material Sends

4/19 5/4 5/31 to 6/2

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EMAIL RATES

Edition Cost

Per email $19,000 net



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The ASCO Daily News Specialty Wrap-Up emails are created by ASCO during the Annual Meeting. ASCO staff will aggregate information from the Annual Meeting pertaining to specialties and create emails for specialists in certain fields of oncology. Following the Annual Meeting each eNewsletter will be sent to all U.S. ASCO member specialists, including non-attendees. Each email will be exclusive to one advertiser.

Open rate: Varies, approximately 23.00%

The ASCO Daily News Specialty emails are created by ASCO during the prior to the Annual Meeting. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris dapibus, est quis porttitor placerat, odio nulla laoreet leo, dignissim hendrerit justo erat ultrices nulla. Aliquam vehicula gravida purus a feugiat. Each email will be exclusive to one advertiser.

Open rate: Varies, approximately 23.00%

EMAIL RATES

Edition Sends (approx.) Cost

GI cancers 5,500 $20,000 net

GU cancers 4,500 $20,000 net

Lung 5,300 $20,000 net

Hematologic 9,300 $20,000 net

Breast 5,800 $20,000 net

Immuno-Onc 5,800 $20,000 net

EMAIL RATES

Edition Sends (approx.) Cost

GI cancers 5,000 $15,000 net

GU cancers 4,000 $15,000 net

Lung 5,000 $15,000 net

Hematologic 9,000 $15,000 net

Breast 6,000 $15,000 net

Immuno-Onc 6,000 $15,000 net

EMAIL RATES

Edition Space Material Sends

GI cancers 11/26 12/3 12/17

GU cancers 12/27 1/3 1/17

Lung 1/27 2/3 2/17

Hematologic 2/25 3/3 3/17

Breast 3/27 4/3 4/17

Immuno-Onc 4/27 5/4 5/18



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CLOSING DATES

Space Material Sends

5/13 5/20 6/25 (approx.)

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ASCO Annual Meeting Email advertising (continued)





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Gastrointestinal Cancers Symposium

The print Gastrointestinal Cancers Symposium Daily News is three issues and offers direct access to attendees of the Symposium. It is available throughout the convention center. Symposium co-sponsors include the AGA Institute, ASCO, ASTRO, and SSO.

All advertising is subject to the approval of ASCO. Issues are subject to closing early due to limited advertising space availability.

Dates: January 23 to 25, 2020

Location: Moscone West Building, San Francisco, CA


A 5% bundled discount rate applies to purchases of both options 1 and 2.

PREMIUM POSITION RATES*

2nd cover $3,750 net

3rd cover $2,750 net

4th cover $5,750 net

Cover tip (Thursday or Wrap-up) $15,000 net each

Outsert (Wrap-up only) $20,000 net*In addition to display rates, one-time premium charge for Thursday-Saturday issues or Wrap-up issue.


Size Dimensions





Cover tip (supplied) 10-1/4 x 4-1/2”

Outsert (Wrap-up only) 8-1/2 x 11” maximum

Publication trims at 10-7/8 x 15”, keep live matter 1/2” from trim.

SWITCH-OUTS


COVER TIP

CORPORATE OR

BRANDED

Daily NewsMeeting Program

1 THURSDAY-SATURDAY EDITION DISPLAY RATES

Contains coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.

Size B/W 4-color



1/2 page $7,750 net $8,750 net

2 WRAP-UP EDITION DISPLAY RATES

A single section with scientific coverage from Thursday, Friday, and Saturday sessions. This issue will be mailed approximately 3 weeks after the meeting is complete to all US attendees and US ASCO member GI specialists, approximately 3,900 recipients.

Size B/W 4-color



1/2 page $4,950 net $5,950 net




CLOSING DATES


3-day issues 1/23-25 12/3 12/10

Wrap-up 2/17 1/17 1/23

The Gastrointestinal Cancers Symposium Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an index of poster session abstracts, continuing education information, and the exhibitor directory.

DISPLAY RATES

Position 4-color

Cover 2 $15,000 net

Cover 3 $10,000 net

Cover 4 $25,000 net

CLOSING DATES

Space Material

11/22 12/11



Cover 8-3/8 x 11-9/16” 7 x 10”


The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 2,250 attendees. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.


BRANDED

The Hotel Room Door Drop takes place on Thursday and Friday. ASCO will deliver your brochure, invite, and/or visual aid to approximately 2,250 registered attendees staying at the official Symposium hotels. Pricing based on maximum four-page and/or four-ounce insert; premium charges may apply if exceeded.

Increase brand or corporate visibility with this premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL, and/or table number on the bag, which will be delivered directly to the rooms of attendees early each morning.

RATES


One day $10,000 net


RATE



CLOSING DATES


9/9 9/9 9/9

DISPLAY RATES

Position 4-color

Thursday-Saturday $25,000 net




BinderyonicsAttn: Joe Fricke / Dan Griffin, Day #1250 Greenleaf AvenueElk Grove Village, IL 60007

Gastrointestinal Cancers Symposium Hotel advertising

CLOSING DATES

Space Material

11/1 12/2

CLOSING DATES


12/10 12/17 12/20

LOGO7 x 7”







The Gastrointestinal Cancers Symposium Daily News emails are sent during and following the Symposium. The emails include Daily News coverage of highlights. The eDigests will be sent to attendees and ASCO members specializing in GI cancers.

Total sent (2019): 4,300 per issue

Open rate (2019): 24.70%

The Gastrointestinal Cancers Symposium microsite contains all information pertinent to the GI Cancers Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.

Limited to 1 advertiser. Estimated total number of impressions is 50,000 for a U.S.-only campaign running for 12 months, beginning October 2019.

The Gastrointestinal Cancers Symposium iPlanner app allows users to search or browse GI Symposium sessions, abstracts, and exhibitors and create a customized schedule.

REQUIRED FILES



Position SOV Cost

728x90 pixels100% $20,000 net/yr

320x50 pixels


Position SOV Cost

680x80 pixels 100% $17,500 net/yr

Gastrointestinal Cancers SymposiumWebsite advertising

Email advertising

728x90

728x90

680x80

REQUIRED FILES


EMAIL RATES

Position Cost

Daily News eDigest eBlast (3 total) $30,000 net

Daily News eDigest Wrap-up (1 total) $12,500 net

Daily News eDigest Package (4 total) $42,500 net REQUIRED EMAIL FILES




300x250 pixels

CLOSING DATES

Space Material

12/20 1/10

300x250


ASCO-SITC Clinical Immuno-Oncology SymposiumDaily News

Meeting Program

The print ASCO-SITC Clinical Immuno-Oncology Symposium Daily News Wrap-up Edition is a single section with scientific coverage during the conference. This issue will be mailed approximately 3 weeks after the meeting is complete to all U.S. attendees and U.S. ASCO member Immuno-Onc specialists, approximately 1,400 recipients.

All advertising is subject to the approval of ASCO. Issues are subject to closing early due to limited advertising space availability.

Dates: February 6 to 8, 2020

Location: Rosen Shingle Creek, Orlando, FL






Cover tip $15,000 net

Outsert $20,000 net*In addition to display rates, one-time premium charge for Thursday-Friday issues or Wrap-up issue.


Size Dimensions








COVER TIPCORPORATE OR

BRANDED


Size B/W 4-color



1/2 page $4,950 net $5,950 net




CLOSING DATES


Wrap-up 2/21 1/24 2/3

The ASCO-SITC Clinical Immuno-Oncology Symposium Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an poster session abstracts, continuing education information, and the exhibitor directory.

DISPLAY RATES

Position 4-color

Cover 2 $15,000 net

Cover 3 $10,000 net

Cover 4 $25,000 net

CLOSING DATES

Space Material

12/9 12/20



Cover 8-3/8 x 11-9/16” 7 x 10”


ASCO-SITC Clinical Immuno-Oncology Symposium Website advertising

The ASCO-SITC Clinical Immuno-Oncology Symposium microsite contains all information pertinent to the Clinical Immuno-Oncology Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.


The ASCO-SITC Clinical Immuno-Oncology Symposium Daily News emails are sent prior to and following the Symposium. The emails include Daily News coverage of highlights. The eDigests will be sent to attendees and ASCO members specializing in immuno-oncology.

Total sent (2018): 28,500 per issue

Open rate (2018): 28.93%


Position SOV Cost

728x90 pixels100% $17,500 net/yr

320x50 pixels

728x90

728x90

REQUIRED FILES


EMAIL RATES

Position Cost

Daily News eDigest Preview $10,000 net

Daily News eDigest Wrap-up $12,500 net

Daily News eDigest Package (2 total) $20,000 net



300x250 pixels

CLOSING DATES

Space Material

12/22 1/6



300x250

The ASCO-SITC Clinical Immuno-Oncology Symposium iPlanner app allows users to search or browse Immuno-Onc Symposium sessions, abstracts, and exhibitors and create a customized schedule. The application syncs with the online meeting program.

REQUIRED FILES



Position SOV Cost

680x80 pixels 100% $17,500 net/yr

680x80


The Genitourinary Cancers Symposium Program is a popular onsite reference for locating sessions and presentations. Organized by day and then chronologically by time, the Program offers information on sessions, posters, speakers, and locations. It also includes an index of poster session abstracts, continuing education information, and the exhibitor directory.

The print Genitourinary Cancers Symposium Daily News is three issues and offers direct access to attendees of the Symposium. It is available onsite at the convention center. Symposium co-sponsors include ASCO, ASTRO, and SUO.

All advertising must be approved by ASCO in advance of final material due date. Issues are subject to closing early due to limited advertising space availability.

Dates: February 13 to 15, 2020

Location: Moscone West Building, San Francisco, CA


A 5% bundled discount rate applies to purchases of both options 1 and 2.





Cover tip (Thursday or Wrap-up) $15,000 net

Outsert (Wrap-up only) $20,000 net*In addition to display rates, one-time premium charge for Thursday-Saturday issues or Wrap-up issue.

COVER TIP

CORPORATE OR

BRANDED

Genitourinary Cancers SymposiumDaily News

Meeting Program

THURSDAY-SATURDAY EDITION DISPLAY RATES

Contains coverage of scientific presentations, educational sessions, and award winners. Distributed by convention center personnel and in bins located throughout the convention center and exhibit hall each day of the meeting. Rates include all three issues.

Size B/W 4-color



1/2 page $7,750 net $8,750 net


A single section with scientific coverage from Thursday, Friday, and Saturday sessions. This issue will be mailed approximately 3 weeks after the meeting is complete to all US attendees and US ASCO member GU specialists, approximately 3,200 recipients.

Size B/W 4-color



1/2 page $4,950 net $5,950 net




CLOSING DATES


3-day issues 2/13-15 12/24 1/2

Wrap-up 3/11 2/10 2/13

1 2

DISPLAY RATES

Position 4-color

Cover 2 $15,000 net

Cover 3 $10,000 net

Cover 4 $25,000 net

CLOSING DATES

Space Material

12/16 1/8



Cover 8-3/8 x 11-9/16” 7 x 10”


Size Dimensions








SWITCH-OUTS



The Hotel Key Card Sleeves are a 100% exclusive opportunity available for corporate advertising as a booth driver. Key cards and sleeves are distributed to approximately 2,500 attendees. Sleeves are double-sided and printed on durable teflon cardstock. ASCO will manage all production.


BRANDED

The Hotel Room Door Drop takes place on Thursday and Friday. ASCO will deliver your brochure, invite, and/or visual aid to approximately 2,500 registered attendees staying at the official Symposium hotels. Pricing based on maximum four-page and/or four-ounce insert; premium charges may apply if exceeded.

Increase brand or corporate visibility with this new premium advertising opportunity on the outside of the Hotel Room Door Drop bag. The exhibiting advertiser can place a logo, name, website URL, and/or table number on the bag, which will be delivered directly to the rooms of attendees early each morning.

RATES


One day $10,000 net

Two day package $19,500 net

RATE


Two day package $25,000 net

DISPLAY RATES

Position 4-color

Thursday-Saturday $25,000 net




BinderyonicsAttn: Joe Fricke / Dan Griffin, Day #1250 Greenleaf AvenueElk Grove Village, IL 60007

Genitourinary Cancers Symposium Hotel advertising

CLOSING DATES

Space Material

11/15 12/30

CLOSING DATES


12/27 1/3 1/15

CLOSING DATES


10/7 10/7 10/7LOGO7 x 7”







The Genitourinary Cancers Symposium microsite contains all information pertinent to the GU Cancers Symposium, including registration, program, attendee and exhibitor information, as well as links to all Symposium products.


The Genitourinary Cancers Symposium iPlanner app allows users to search or browse GU Symposium sessions, abstracts, and exhibitors and create a customized schedule.

The Genitourinary Cancers Symposium Daily News emails are sent during and following the Symposium. The emails include Daily News coverage of highlights. The eDigests will be sent to attendees and ASCO members specializing in GU cancers.

Total sent (2019): 2,696 U.S.-only per issue

Open rate (2019): 31.63%

REQUIRED FILES



Position SOV Cost

728x90 pixels100% $20,000 net/yr

320x50 pixels


Position SOV Cost

680x80 pixels 100% $17,500 net/yr

Genitourinary Cancers SymposiumWebsite advertising

Email advertising

728x90

680x80

REQUIRED FILES


EMAIL RATES

Position Cost

Daily News eDigest eBlast (3 total) $30,000 net

Daily News eDigest Wrap-up (1 total) $12,500 net

Daily News eDigest Package (4 total) $42,500 net



300x250 pixels

CLOSING DATES

Space Material

12/20 1/10



728x90

300x250


FELLOWSHIP SPECIALTIES

Medical Oncology/Hematology 1,836 23.57%

Not Provided 1,511 19.39%

Medical Oncology 1,336 17.15%

Internal Medicine 1,160 14.89%

Radiation Oncology 436 5.60%

Other 319 4.09%

Pediatrics 264 3.39%

Surgery 154 1.98%

Lab Research 113 1.45%

Gynecologic Oncology 113 1.45%

Hematology 86 1.10%

Urology/Urological Oncology 77 0.99%

Translational Research 43 0.55%

Neurology Oncology 36 0.46%

Cancer Therapeutics 31 0.40%

Pathology 30 0.39%

Gastroenterology 29 0.37%

Biostatistics/Epidemiology 28 0.36%

Breast Surgical Oncology 25 0.32%

Radiology (Diagnostic and Interventional) 24 0.31%

BOARD CERTIFICATION

Medical Oncology 11,882 30.70%

Internal Medicine 10,383 26.83%

Hematology 6,939 17.93%

Other 1,711 4.42%

Radiation Oncology 1,444 3.73%

Surgical Oncology 1,355 3.50%

Pediatrics 939 2.43%

Gynecologic Oncology 548 1.42%

Pharmacy 420 1.09%

Oncology Nurse 336 0.87%

Pathology 334 0.86%

Hospice and Palliative Medicine 326 0.84%

Oncology Pharmacy 310 0.80%

Urology 302 0.78%

Biostatistics 285 0.74%

Gastroenterology 234 0.60%

Neurology 153 0.40%

Physician Assistant 137 0.35%

Interventional Radiology/Diagnostic Radiology 112 0.29%

General Surgery 74 0.19%

YEARS IN PRACTICE

1 to 5 years 26%

6 to 10 years 7%

11 to 15 years 4%

16 to 20 years 4%

21 to 25 years 9%

26 to 30 years 9%

30+ years 30%

PRACTICE LOCATION

Academic Medical Center/University 13,394 30.69%

Training Program 11,920 27.31%

Private Practice (Office or Hospital Based) 9,450 21.65%

Pharmaceut/Biotech Company 6,609 15.14%

Administration 745 1.71%

Government Agency 701 1.61%

Staff Model HMO 437 1.00%

Laboratory Research 388 0.89%

Member Data


Acceptance of Advertising

ASCO is a nonprofit publisher of scientific and educational works in the field of oncology. As a matter of policy, ASCO will sell advertising space in its Publications when the inclusion of advertising does not interfere with the mission or objectives of ASCO or its Publications.

To maintain the integrity of ASCO Publications, advertising interests (i.e., advertising representatives, Companies, or other advertisers) cannot influence editorial decisions or editorial content. Decisions to sell advertising space are made independently of and without reference to specific editorial content. ASCO’s advertising sales representatives have no prior knowledge of specific editorial content before it is published. Planned placement of print advertising adjacent to (i.e., next to or within) editorial content on the same topic is prohibited. Advertisements that appear on a given page of a Publication’s website may coincidentally be related to the subject of an article, but such juxtaposition must be random.

The ideas and opinions expressed in the Publications do not necessarily reflect those of ASCO. The mention of any company, product, service or therapy in ASCO Publications or in any advertisement in ASCO Publications should not be construed as an endorsement by ASCO of the company, product, service or therapy mentioned. It is the responsibility of the treating physician or other health care provider, relying on independent experience and knowledge of the patient, to determine drug dosages and the best treatment for the patient. Readers are advised to check the appropriate medical literature and the product information currently provided by the manufacturer of each drug to be administered to verify approved uses; the dosage, method, and duration of administration; or contraindications. Readers are also encouraged to contact the manufacturer with questions about the features or limitations of any products. ASCO assumes no responsibility for any injury or damage to persons or property arising out of or related to any use of the material contained in its Publications or to any errors or omissions.

By submitting advertisements for consideration, all advertisers agree to the Principles Governing Advertising in Publications of the American Society of Clinical Oncology and all Rate Card provisions, as amended from time to time.

Agency/Advertiser Requirements

No contract will be held without a signed insertion order. Orders must include the flight dates and special instructions.

All contracts are non-cancellable unless FDA directive to suspend campaign is provided to WTG. Re-rating will apply to cancellations.

ASCO reserves the right to approve all ad creatives that will run on the JCO web site. ASCO reserves the right to reject any creative that does not follow ASCO’s specifications. ASCO reserves the right to change supplied creatives if advertisers preferred creative malfunctions. Advertiser will be notified in order to resend new tags or opt to allow the other supplied tags to run. Advertiser may decide to remove the advertising and forfeit the inventory. ASCO will not reduce cost of contract or make up the inventory missed.

Personally-Identifiable Information (PII) Collection

No Advertising shall include any pixels, tags, Flash containers or any other type of information collection software code (i.e. any such pixel, tag, code or device commonly referred to as a “Pixel”), nor place any beacons, cookies or other information collection devices on the browsers of users. Specifically, advertiser may not use such Pixel to collect any PII with respect to any ASCO user, advertiser will not link any non-PII that it collects to any PII that it may have from any other source, and advertiser will not update any existing profile or create any profile in its database based on any data collected on any ASCO sites, including the fact that someone is an ASCO user or any information derived from the information in the referring URL.

Missed or Incorrect Ads

ASCO is not responsible for incidental or consequential damages for errors in displaying an ad or for failure to publish an ad. Should ASCO fail to publish an accepted ad for which an insertion order was received, ASCO will adjust the advertiser’s or agency’s account accordingly, and such adjustment shall be the advertiser’s sole remedy.

Eligible and Ineligible Advertisement Subject Matter

Health Care Products or Services Referenced in Advertising: Products or services eligible for advertising shall be commercially available for, germane to, effective in, and useful in (a) the practice of medicine, (b) medical education, (c) practice management, or (d) health care delivery. Institutional advertising germane to the practice of medicine and public service messages of interest to physicians may be considered eligible for appearance in ASCO Publications.

Non-Health Care Advertising: In addition to health care products and services as described in No. 1 immediately above, other products and services that are offered by responsible advertisers and that are of interest to physicians and other health professionals are also eligible for advertising.

Equipment, Instruments, and Devices: ASCO determines on a case-by-case basis the eligibility of advertising for equipment, instruments, and devices intended for preventive, diagnostic or therapeutic purposes. Complete scientific and technical data concerning the product’s safety, operation, and usefulness may be required. This data may be either published or unpublished. Samples of equipment, instruments or devices should not be submitted.

CME Programs: Advertisements for Continuing Medical Education (CME) programs will be considered if the CME sponsor is accredited by the Accreditation Council for Continuing Medical Education (ACCME) and is an accredited medical school (or hospital affiliated with such a school), a state or county medical society, a national medical specialty society, or other organization affiliated with the American Board of Medical Specialties (ABMS) member boards.

Calls for Patients to Participate in Clinical Trials or Clinical-Trial Matching Services: Advertisements containing such calls will be considered for eligibility if the trial is conducted by a party recognized by ASCO as a clinical research institution and the advertisement states the location of the clinical trial’s registration in one of the clinical trial registries accepted by Journal of Clinical Oncology (available upon request). Acceptance of an advertisement does not indicate approval of the call for patients; the advertiser is responsible for securing any necessary institutional review board approval.

Ineligible Advertising Subject Matter: Alcoholic beverages, tobacco products, and investment opportunities may not be advertised. Advertisements directed at patients or consumers are not eligible for inclusion in ASCO Publications. Advertisements for dietary supplements and vitamin preparations are not eligible unless the U.S. Food and Drug Administration (FDA) has approved the claim(s) as to the safety and efficacy of the product for a disease state.

Content of Advertisements

FDA and Other Regulatory Requirements: All advertisements for pharmaceuticals, drugs, devices, and other regulated health care products must meet all applicable legal requirements, including regulations of the FDA regarding advertisement and promotion. FDA regulations contain exacting legal controls over the claims that drug advertisers may make for their products and may require advertisements to identify contraindications, side effects, etc. Adherence to FDA and other legal requirements concerning the content of drug advertising is the manufacturer’s responsibility. ASCO’s acceptance of an advertisement is not an indication that the advertisement is legally compliant. ASCO may require an advertiser to furnish a certification of legal compliance. ASCO Publications will allow pharmaceutical manufacturers to run “corporate” or “teaser” ads prior to a product’s official FDA approval. Such advertisements may not mention specific product names.

Advertising Message: An advertisement is the advertiser’s message and should not be considered a reader’s sole source of information regarding a product, service or therapy. All promotional claims must have complete citations of information to allow readers to critically evaluate the documentation.

Statistical or Research Claims: Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references to content published in recognized scientific journals. Articles accepted for publication but not yet published may also be cited, but the name and issue date of the publishing journal must be furnished. Statements based on material approved by the FDA for the package insert are acceptable. Documentation based on scientific exhibits or personal communications are not acceptable.

Advertiser and Product Identified: The advertisement should clearly identify the advertiser of the product, service or therapy offered. In the case of pharmaceutical advertisements, the full scientific (generic) name of each active ingredient must appear. The only exceptions to this requirement are the “confidential reply box” option made available to classified advertisers of physician placement opportunities and the “corporate” or “teaser” type of advertisement mentioned in No. 1 immediately above, which may not state the name of a specific product until it receives FDA approval, but must provide the name of the advertising company.

Price Comparisons: All price-comparison advertising must meet the following guidelines. The source of all prices quoted must be identified within the advertisement, and substantiation must be available to ASCO and readers upon request. If a price comparison is based on the advertiser’s own research, that research must be available to ASCO and readers upon request. All advertising about prices must contain a qualification similar to the following: “Prices will vary depending on the location of purchase and other factors.” For pharmaceutical products, in the absence of standard retail price comparison data, the manufacturer’s suggested price may be used if so identified. For over-the-counter products, price comparisons must be based on manufacturer’s suggested retail or resale price if so identified.

Insurance Coverage: Claims made in advertisements for insurance coverage must conform to the following guidelines. Claims relating to policy benefits, losses covered or premiums must be complete and truthful. Claims made must include disclosure of relevant exclusions and limitations affecting the benefits advertised. Claims incorporating quoted testimonials must meet the same standards as other claims. Each advertisement for insurance products and services must include a statement indicating either the states in which the products or services are available, or the states in which the products or services are not available.

ASCO Name and Marks: Use of a name, logo, trademark, or service mark of ASCO or its affiliates, except in reference citations, is not permitted without the express, written permission of ASCO, and the mere execution of an advertising agreement does not constitute written permission. Any reference to ASCO or its products or services in advertisements, promotional material, or merchandising by the advertiser or the agency is subject to ASCO’s prior written approval in each instance.

Unacceptable Ads: This class of advertisements includes those that contain unfair comparisons or unwarranted disparagement of a competitor’s products or services; deceptive or misleading claims; offensive language or art; attacks or derogations of a personal, racial, sexual, or religious nature; or are demeaning or discriminatory toward an individual or group on the basis of age, sex, race, ethnicity, religion, sexual orientation, physical appearance, or disability.

Material Specifications

It is the advertiser’s/agency’s responsibility to provide ads according to the publication’s specifications as provided in this document. WTG, the publisher and printer are not responsible for the reproduction of advertisements not provided to the correct specifications.

Advertising Policies

The Walchli Tauber Group is a successful publisher's representation

firm that specializes in collaborating with scientific and medical

societies and publishers. WTG has extensive expertise in selling print,

digital, convention, and other unique opportunities to advertising

agencies, physician recruiters, pharmaceutical companies and device

manufacturers. Our experience and diverse medical offerings provide

a unique benefit to all of our partners.

PartnershipsOur publishing partners include some of the most influential medical societies and medical publishers in the world.

MeetingsWTG handles a full portfolio of advertising for the most prestigious medical conferences, meetings, and symposia.

Documents

2020 - The Walchli Tauber Groupwt-group.com/mediakits/asco_mediakit.pdfor questions or inquiries contact oseph rank of the Walchli Tauber Group Inc. at (443) 512-8899 x114 2020 Media