2020 - The Institute of Internal Auditor Documents/2019-20-Advertising-Sponsor-and...Webinar sponsorships offer a great value with multiple promotional exposure. With annual attendance

2020 Advertising Opportunities

To inquire about any of our advertising opportunities, please contact [email protected] or +1-407-937-1388. Prices Subject to Change.

2

Table of Contents

Digital .................................................................................... 3

IIA North America Online ...................................................... 3

InternalAuditor.org . .............................................................. 4

IIA Global Online ................................................................. 5

IIA Public Sector Audit Center ............................................... 6

IIA Financial Services Audit Center ........................................ 7

Webinar .................................................................................. 8

Email ..................................................................................... 9

IIA SmartBrief ..................................................................... 9

CAE Bulletin ........................................................................ 9

Internal Auditor Magazine ................................................... 10

Print ..................................................................................... 11

Editorial Calendar .............................................................. 12

Ad Specifications ................................................................... 14


3D

IGITA

L

IIA North America Online www.theiia.org

The IIA’s North American website has become one of the most valued resources for IIA members and customers who are seeking information about the profession or The IIA’s products and services 24 hours a day, seven days a week, with nearly 8.2M page views and 2.6M visits annually.

North America - www.theiia.org

AD TYPE MONTHLY RATE

Homepage Right Rail Tile Ad + One Week Homepage Headline

$3,000

Web stats listed above are based on monthly Google analytic reporting.

4 MINDuration Of Visits

2.6 MVisits Per Year

218 KVisits Per Month

8.2 MPage Views Per Year

45%Visits From North America

55%Visits From Outside North America

Homepage Headline

Homepage Right Rail

Tile Ad

DIGITAL


4D

IGITA

L

InternalAuditor.org

InternalAuditor.org delivers the internal audit news and information members need in a user-friendly, responsive format. The site offers exclusive blog commentary, video coverage, and feature articles aimed at providing audit professionals with relevant, practical content on the profession. Advertising packages include options for ad placement throughout the site or across the Voices blog section. The site fills the void between printed editions, keeping 67% of readers visiting monthly or more frequently.

Internal Auditor.org

93%rate credibility of articles as good to excellent.

93%rate credibility of authors as good to excellent.

Top BannerRepeats

throughout site

Premium Tile Ad

all pages except blogs

Homepage Skyscraper

Blog Tile AdRepeats on each blog page

100,000/month

Page Views For InternalAuditor.org

The availability of linked tile ads means proven exposure to decision makers from around the world.

InternalAuditor.org


Top Banner (site-wide) $3,000

Premium Tile Ad (all pages except blogs)

$2,500

Homepage Skyscraper $2,000

Blog Tile Ad (blog, landing pages, and blog archives)

$1,000

Advertising Options


5D

IGITA

L

The IIA Global Online www.globaliia.org

As part of our ongoing commitment to serve 200,000 members in more than 170 countries and territories and 100+ regional institutes around the world, the website showcases core global products, including the International Professional Practices Framework®, in a variety of languages. It also features a global event calendar and acts as a portal to affiliate websites worldwide, where additional products, services, and benefits are available.

The website provides members around the globe with one site where they can find current, easily accessible, relevant information that affects the internal audit community worldwide.

Global - www.globaliia.org


Homepage Headline $2,500

Homepage Right Rail Tile Ad $1,500

Web stats listed above are based on monthly Google analytic reporting.

3.28 MINDuration Of Visits

.8 MVisits Per Year

73.5 KVisits Per Month

1.9 MPage Views Per Year

28%Visits From North America

72%Visits From Outside North America

Homepage Headline

Homepage Right Rail

Tile Ad


6D

IGITA

L

Public Sector Audit Center

The Public Sector Audit Center (formerly the American Center for Government Auditing) is the premier resource for public sector auditors to access relevant continuing professional education opportunities, benchmark information with their peers, access current content relevant to public sector best practices, share knowledge, network with peers, and obtain affordable training related to their professional development.

11,000 + members in the public sector have access to these exclusive benefits through a web portal.

Centers



Homepage Right Rail Tile Ad $1,000

16 KVisits Per Year

11 K+Members

4.5 KPage Views Per Month

53 KPage Views Per Year

Homepage Headline

Homepage Right Rail

Tile Ad


7D

IGITA

L

Financial Services Audit Center

The Financial Services Audit Center is the premier resource for financial services auditors. Members from the banking, insurance, and asset management access high-quality professional development through the Center’s exclusive webinars, and thought leadership from the Knowledge Briefs and Audit Focus reports.

4,000+ center members have access to these exclusive benefits through a web portal.

Centers



Homepage Right Rail Ad $1,000

14 K+Visits Per Year

4 K+Members

5 K+Page Views Per Month

61 K+Page Views Per Year

Homepage Headline

Homepage Right Rail

Tile Ad


8W

EBIN

AR

6% Chief Audit Executives

Career Level

41% Audit Staff

22% Management

24% Other

7% Directors

6% Outside North America

Location

84% United States

10% Canada


Career Level

41% Audit Staff

22% Management

24% Other

7% Directors


Location

84% United States

10% Canada

Member-only, Financial Services, and Public Sector Webinars

Webinar sponsorships offer a great value with multiple promotional exposure. With annual attendance surpassing 100,000, it has become a coveted sponsorship opportunity with a limit of three sponsors per webinar.

The IIA offers a number of webinar opportunities that allow companies to share their message with thousands of people every month.

Webinar Inclusions

(Subject to Change)

■ Recognition in select North America IIA email communications

■ Pre-session flash commercial with audio or PowerPoint slide

■ Tile ad on webinar console

■ Post-event survey question with results shared with sponsoring organization

■ Thought leadership or other topic-specific resources posted to Resources Section

■ Post-event attendee list, which includes individuals who have consented to provide their name, title, employer, and state/province

Members-only Webinars

FREQUENCY LENGTH AVERAGE ATTENDANCE

PER EVENT

Monthly 60 minutes 5,000 $4,000

Financial Services and Public Sector Webinars

FREQUENCY LENGTH AVERAGE ATTENDANCE

PER EVENT

Up to eight times annually

60 minutes

500-2,000 $2,500

Members-only Viewer Profile

WEBINAR


9EM

AIL

IIA SmartBrief — Essential Connection to News Impacting Internal Audit

■ Weekly IIA SmartBrief, delivered to 16,500 practitioners, features a collection of current news from a variety of outlets.

■ Monthly IIA Financial Services SmartBrief features current news affecting the financial services sector, and delivers to 6,600 financial services subscribers.

■ Monthly Public Sector SmartBrief features current news affecting the government/public sector, and delivers to 6,800 government subscribers.

■ Monthly IIA Global SmartBrief features global news and delivers to 5,100 international members.

IIA SmartBrief Ad

FREQUENCY: WEEKLY – EVERY THURSDAY

Leaderboard $4,500 / Per Month

Content Sponsorship Ad $4,000 / Per Month

Departments include: Top News, Internal Audit Watch, Professional Development, Risk & Compliance, Fraud & Ethics, and Technology.

Financial Services; Public Sector; Global SmartBriefs

FREQUENCY: MONTHLY –THIRD TUESDAY

Leaderboard $1,800 Per Issue

Content Sponsorship Ad $1,500 Per Issue

Departments include: Internal Audit Watch, Risk Management, Regulation & Compliance, Fraud & Ethics, and Technology.

CAE BulletinCAE Bulletin is a semi-monthly e-newsletter sent exclusively to more than 5,000 Audit Executive Center CAE members and their staff.

CAE Bulletin


Tile Ads With Text $1,500

Content Sponsorship Ad

Leaderboard

EMAIL

Tile Ads With Text


10EM

AIL

Internal Auditor EmailEmail Ad

This monthly email is sent to 60,000+ North American members each month. With an average open rate of 29%, which is higher than the industry average of 25%, your message, targeted to internal auditors, will be seen by thousands monthly.

Top Banner

Tile Ads With Text

Leaderboard

Internal Auditor Email

FREQUENCY: MONTHLY

Top Banner $2,500

Tile Ads With Text $2,500

Leaderboard $2,500


11PR

INT

Internal Auditor Magazine

Connecting You Through Print

The world’s leading publication covering the internal audit profession, Internal Auditor’s mission is to arm practitioners with the cutting-edge information and practices they need to do their jobs today and tomorrow. In print since 1944, Internal Auditor is mailed bi-monthly to more than 80,000 subscribers and members in 156 countries. The Ia Magazine is also available digitally either online or through the mobile app, with 55,000 downloads/page views per month and 6,000 sessions through the app. The positioning of your brand with a worldwide contributor and thought leader can be of immeasurable value.

As the #1 member benefit, Internal Auditor reaches more of The IIA’s membership and a broader spectrum of internal audit practitioners than any other publication or service and offers an excellent platform for your advertising message.

8% Canada

69% North America


43% Audit Staff


19% Audit Management

13% Audit Directors

The Reader Profile

PRINT

93%

Print

93%

rate credibility of articles as good to excellent.

rate credibility of authors as good to excellent.

Readers

35%From Financial Services/Banking/Real Estate

44%Generation X

46%Baby Boomers

25%Privately Held Organizations

36%Publicly Held Organizations

23%Public Sector (Government)


12PR

INT

2020 Internal Auditor Magazine Editorial Calendar

February – Leadership

GAM Conference

COVER: OTHER ARTICLES: WEBSITE:

The Full Story: A Realistic View of the Organization’s Risks

The Right Skills: Developing Today’s Internal Audit Function; Communication Risk; A Master Plan for Addressing Regulatory Change

CAE: My First Meeting With the Audit Committee

April – Sustainability

Leadership Conference


The Responsible Organization: Understanding ESG

Beyond Third Parties: Auditing Fourth- and Fifth-party Risk; RPA Success Stories

Data Governance

June – Governance

International Conference


Defusing the Toxic Leader Five Questions I Wish My Audit Committee Chair Had Asked Me; Data Protection in the Post-GDPR World; North American Board Chairman

Hacking Biometrics

August – Technology

GRC Conference


The Hackable Human The Digitally Transformed Audit Function; Data Use: What Is Ethical?; Three Lines of Defense; Global Board Chairman

The Risk of Too Much Data

October – Risk

All Star Conference


Emerging Leaders Third-party Risk Management by Industry; The State of Cybersecurity; Recruiting the Next Generation

Talent Management Strategies for Big vs. Small Audit Functions

December – Business Continuity and Crisis Response


Don’t Let Your Disaster Be Your Test

Demystifying Artificial Intelligence; New Approaches to Audit Reporting; OnRisk 2021

Understanding the Necessary Skill Sets for Working With Data


13PR

INT

Internal Auditor Magazine

Advertising Rates

Internal Auditor Magazine (6 issues per year)

FULL PAGE/FOUR COLOR PRINT AD

6X RATE 3X RATE 1X RATE

Run of Press Placement $5,195 Per Issue

$5,495 Per Issue

$5,795 Per Issue

“Prime” Position $6,195 Per Issue

$6,495 Per Issue

$6,795 Per Issue

“Feature Well” Position (align with featured editorial or cover story)

$6,695 Per Issue

$6,995 Per Issue

$7,295 Per Issue

Specialty Advertising Opportunities

Inquire about specialty advertising options:

■ Targeted distribution by industry or region

■ Gatefolds

■ Cover tips

■ Polybag with ride-along

■ Advertorials


14A

D SPEC

IFICATIO

NS

Digital

TheIIA.org

Ad Types Specs

Homepage Rotator/ Headline Ad

686 pixels wide x 278 pixels high, 10K max file, JPG or GIF file, Provide click through URL

Homepage Right Rail Tile Ad


InternalAuditor.org

Ad Types Specs

Top Banner 468 pixels wide x 60 pixels high, 50K max file, JPG or GIF file, Static or 3 Loop Limit, Provide click through URL

Premium Tile Ad 300 pixels wide x 250 pixels high, 50K max file, JPG or GIF file, Static or 3 Loop Limit, Provide click through URL

Homepage Skyscraper

160 pixels wide x 600 pixels high, 50K max file, JPG or GIF file, Static or 3 Loop Limit, Provide click through URL

Blog Tile Ad 300 pixels wide x 250 pixels high, 50K max file, JPG or GIF file, Static or 3 Loop Limit, Provide click through URL

GlobalIIA.org

Ad Types Specs


Headline Advertisement

Ad Image: 686 pixels wide x 278 pixels high, Max 10K in size, JPG or GIF file, Provide click through URL

Homepage Right Rail Tile Ad

Tile Ad & URL

Ad Image: 210 pixels wide x 226 pixels high, Max 50K in size, JPG or GIF file, Provide click through URL

IIA Center Websites - Public Sector/Financial Services Audit Center

Ad Types Specs



Homepage Right Rail Ad


Space Deadline Material Deadline

10th of month prior 20th of month prior

AD SPECIFICATIONS


15A

D SPEC

IFICATIO

NS

Webinars

Webinar Specs

AD TYPE SPECS

Initial Eblast/Tile Ad and URL link

Tile Ad: 186 x 186 tile ad, 10K max file, JPG or GIF file, Provide click through URL Company Logo: .eps format

Unless otherwise stated, advertising specs are JPG or GIF file, 50K max file, static only with URL link.

Flash Commercial with Audio (Preferred)

45 seconds maximum

- MP4 (H.264) or FLV (VP6)

- Frame Size 720 x 540

- Data Rate 500 kbps or lower

- Frame Rate 15fps or less

PPT Slides 1 slide

Survey Question One question with five multiple choice answers specifically related to the webinar topic; subject to approval by The IIA

Reference Materials Two topic-related items: White papers, articles, other related resources specifically related to the webinar topic; subject to approval by The IIA



EmailIIA SmartBriefs, Emails, and eNewsletter Specs and Deadlines

SmartBrief

AD TYPES SPECS

Leaderboard Ad Image: 728 pixels wide x 90 pixels high, 40K max file, JPG or GIF, Provide click through URL

Inline Content Sponsorship Ads (Positions 1-6)

Ad Logo: 120 pixels wide x 60 pixels high, 30K max file, JPG or GIF file

Ad Image: 180 pixels wide x 150 pixels high, 30K max file, JPG or GIF file PLUS

Text: 50 character heading, 300 character description, excluding spaces

Provide only 1 URL for all redirects

SPACE RESERVATIONS: For specialty issues (Financial Services; Government; Global) space reservations must be made 20 business days before the month’s publication date, and ad materials are due no later than 10 business days before the month’s publication date.

InternalAuditor.org Email

AD TYPES SPECS

Inline Tile Ad With Text (Position 1-3)

Tile: 186 x 186 pixels, 50K max file, JPG or GIF file, provide click through URL

Text: 50 character heading, 300 character description, excluding spaces, provide click through URL

Top Banner 390 pixels wide x 70 pixels high, 50K max file, JPG or GIF file, provide click through URL

CAE Bulletin

AD TYPES SPECS

Tile Ad With Text Description

Tile: 100 x 100 pixels, 50K max file, JPG or GIF file, provide click through URL

Text: 4-6 word heading, 50 word description, provide click through URL




16A

D SPEC

IFICATIO

NS

Print

Print Ad Specs

PAGE SIZE WIDTH X DEPTH

Full Page Live Area 7.5 Inches X 10.375 Inches

Final Trim 8 Inches X 10.875 Inches

Bleed 8.25 Inches X 11.125 Inches

Half Page Horizontal 6.6667 Inches X 4.5833 Inches

Ads are available two-color, three-color, and four-color.

Space and Materials Deadlines

ISSUE DATE SPACE DEADLINE MATERIALS DEADLINE

February 1 December 10 December 15

April 1 February 10 February 15

June 1 April 10 April 15

August 1 June 10 June 15

October 1 August 10 August 15

December 1 October 10 October 15

Resolution: Maximum dot density is 320 dpi. Minimum dot density is 300 dpi. SWOP recommends 300 dpi. Line screen 133. Color: All images must be CMYK (cyan, magenta, yellow, and black). Two-color and three-color ads must use two or three process colors (CMYK).

All media files must be production-ready or they will be returned for correction. Send all media files and proofs to [email protected].

Media Applications Accepted

MACINTOSH APPLICATIONS WINDOWS APPLICATIONS

High Resolution PDF (Preferred over other applications)

High Resolution PDF (Preferred over other applications)

InDesign Photoshop

Photoshop

Include all supporting art and fonts:

• The layout or word processing program file.

• All supporting artwork in EPS or TIFF format.

• The font family for all master fonts, including embedded fonts and screen and printer versions.

Ads must include all fonts and picture files (i.e., logos). All fonts used in the ads or in graphic elements in the ads must be supplied with the file to ensure accurate imagesetting. Include both screen fonts and printer fonts, or convert fonts to paths. The IIA is not responsible for accurate imagesetting of ads/documents supplied without fonts. Any ads with TrueType fonts will require font substitution, translation into another program, or other document manipulation.