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2020 Survey Report
In partnership with
POWERED BY FILINVEST HOSPITALITY CORPORATION AND CHROMA HOSPITALITY, INC.
ContentsIntroduction
Executive Summary
Recommendations
Survey Results
Acknowledgements
01
02
03
04
18
Dear Valued Tourism and Travel Stakeholders, As the tourism industry faces its biggest halt with outright travel bans worldwide and major cities around the world deploying strict quarantine measures because of the COVID-19 pandemic, Chroma Hospitality Inc. and Filinvest Hospitality Corporation created this Domestic Sentiment Travel Survey in partnership with the Department of Tourism, Tourism Promotions Board and fellow travel associations.
This survey aims to help Tourism enterprises and the Philippine government prepare for recovery and understand the local market’s sentiments and behavior moving forward. In this report you will find interesting insights and key recommendations that may be useful to all our respective organizations. We look forward to the day when we can all travel and we join the nation in helping our fellow tourism partners rise again. Once again thank you to Department of Tourism, Tourism Promotions Board, Philippine Hotel Owners Association Inc., Hotel Sales and Marketing Association, Hotel and Restaurant Association of the Philippines, Tourism Congress of the Philippines, Pacific Asia Travel Association Philippine Chapter, Philippine Tour Operators Association, Philippine Travel Agencies Association and Tajara Hospitality Inc. Mabuhay ang Turismong Filipino! #WeHealAsOne
Sincerely,
James MontenegroCOUNTRY MANAGERCHROMA HOSPITALITY, INC.
Domestic Travel Sentiment Survey Report2
Executive Summary
The Domestic Travel Sentiment Survey was conducted from May 8 to 26, 2020 and received 7,515 respondents from across the Philippines. The survey asked questions regarding the effects of COVID-19 on respondents’ employment, their pre-COVID-19 travel history and post-COVID-19 travel expectations. This section provides an overview and the summary of key findings.
Immediate Domestic Demand Will Decrease from Previous Levels Due to Economic and Safety Concerns
Before COVID-19, 48% of the respondents said they travel at least 2 to 4 times a year. Post COVID-19, majority of the respondents indicated that their desire, frequency, and budget for travel will decrease. Concerns about income, job security and work demands affected their desire to travel as 66% of respondents experienced pay cuts resulting in 10% to 80% income reduction. Unsurprisingly, post COVID-19, 85% of respondents have rated health and safety as the most pressing concern, however only 22% were most concerned about availability of a COVID-19 vaccine before deciding to travel again.
Roughly 90% of Domestic Travel Demand Will Bounce Back in 12 months, Led by Leisure Demand
Domestic travel demand looks poised to substantially recover within a 12-month period. 29% of respondents desire to travel in 1 to 3 months and an additional 61% desire to travel in 6 to 12 months. Out of the 7, 515 respondents, 74% of respondents indicated that their first trip will be leisure oriented. Overall, domestic travelers’ preferences for their travel have not changed post COVID-19. Travelers still prefer to book directly with hotels and airlines and prefer full service 3- and 4-star hotels. Their average budget per day per person is Php 1,000 – Php 3,000 including accommodations, transportation and tours.
Of all respondents, Millennials (26 – 40 years old) and Generation X (41 – 55 years old) will be the first group to travel domestically. On average they will start traveling in 6 months to 1 year.
Essential and Technical Industries to Lead Business Travel Demand
Roughly 26% of respondents will travel within the first 3 months for business. We expect the following industries to lead this travel demand: BPO, Construction, Electrical, Gas and Water, Mining and Quarrying, Professional, Technical Activities, Water, Sewerage, Waste Water Management and Remediation Activities.
Air Travel is the Preferred Mode of Transportation
Given the archipelagic nature of the Philippines, 69% of respondents chose air travel as their preferred mode of transportation. Travel by car had a strong showing at 29% which can be linked to Baguio and “Other Luzon” being among the top preferred destinations.
Health and Safety Has Become the Number One Booking Factor
Respondents ranked health and safety as the most important domestic travel consideration, followed by location and price. The most important health and safety protocols for travelers were enhanced room sanitation, public area sanitation and hand sanitizers being available in all public areas. While considering health and safety protocols, most respondents expected the following services, amenities and practices in accommodation establishments: in-room dining, daily room housekeeping, hotel staff in PPE, mini bar and gift shop. On the other hand, respondents were less concerned about the availability of the following: meeting room facilities, swimming pool, buffet food service, spa, and gym.
Key Findings:
Domestic Travel Sentiment Survey Report3
Recommendations
Encourage and Boost Leisure Travel
Once permitted to travel, 74% will travel for leisure, staycations and visiting friends and family. This is a good sign for tourism stakeholders and it is important to ease leisure travel restrictions while ensuring that safety guidelines and protocols are consistently implemented by the entire tourism ecosystem (hotels, airlines, airport, transportation and travel agencies).
Given the preference for leisure travel, government and tourism stakeholders should double up efforts to safely open up leisure destinations. Some suggestions among others, include a more aggressive phased reopening of locations with low to zero COVID-19 cases, creating COVID-19 testing facilities in leisure destinations and strict implementation of accepted safety protocols.
Recovery Demands Collective and Collaborative Effort
Respondents in this survey placed health and safety as the number one factor in their travel decisions. To manage these concerns and regain the confidence of the traveling public, the entire travel ecosystem must work together to demonstrate the ability to keep the guests and staff safe at every touchpoint of the travel experience. We encourage our industry partners to establish a Culture of Clean* type program in their establishments to help mitigate the fear of traveling.
For hotels, these measures should include enhanced room sanitation, enhanced public area sanitation and readily accessible hand sanitation stations. Respondents expect services such as in-room dining, daily room housekeeping, hotel staff in PPE, and amenities that will keep them from having to go out of the hotel like the mini bar and gift shop.
Since respondents indicate a strong preference for air travel, it would be beneficial for the accommodation sector, travel agents and other tourism providers to align their health and safety protocols with those of the airports and airlines.
Government Support is Needed to Help Tourism Business to Recover
The survey results strongly indicate that domestic travel demand will take a year or more to recover. Travelers remain cautious amidst concerns over health, income and work. This indicates that demand will be suppressed and revenues in the industry will continue to stay at historic lows for the foreseeable future. To minimize the impact of this health crisis to the Philippine tourism industry, it is crucial for the government to extend financial assistance and ease tax obligations to tourism business owners.
It is clear that the impact of the pandemic to the tourism business has been severe and it will take more than the government stimulus package to help the industry recuperate. There is a need to strengthen public and private partnerships and encourage all stakeholders in the tourism industry to come together and help recover from the damage this pandemic has caused.
PUERTO PRINCESA, PALAWAN CLARK, PAMPANGA TAGAYTAY CITY, CAVITEUnderground River Mimosa Plus Golf Course Taal Lake and Volcano
* To learn more about the Culture of Clean guidelines, please visit https://bit.ly/cultureofclean
Domestic Travel Sentiment Survey Report5
Respondent Profile
Total Responses: 7,515from May 8 to 26, 2020
Age Group
34% 66%MALE FEMALE
There were 7,515 respondents who participated in the survey. The respondents represented all age groups with most respondents coming from the Millennials (26 to 40 year old) followed by the Generation X (41 – 55 year old). 66% of the respondents were female.
The respondents are from all regions with most originating from Metro Manila, Cavite, and Cebu.
Province of Residence
Rizal
IloiloOthers
Metro Manila
Pampanga
Cavite
Batangas
Cebu
Davao del Sur
Laguna
Bulacan
Industry
93% of the respondents are either employed or self employed of which 31% are working in the Tourism sector with the balance working in other industries. Please note that survey results and conclusions stay the
same even if the tourism respondents were excluded from the survey.
Employed Self Employed Not Employed Retired
Employment Status Monthly Net Income
72% 21% 4% 3%
under Php 35,000Php 35,000 - Php 70,000Php 70,000 - Php 120,000
Php 120,000 - Php 200,000above Php 200,000
Real Estate
6%
Healthcare
5%
Tourism
31%
Banking & Finance
7%
Others
17%
17-25 26-40 41-55 56-76
9% 50% 30% 11%
51%
9%7%
5%4%
3%2%2%2%
1%
14%
Domestic Travel Sentiment Survey Report6
Immediate Domestic Demand Will Decrease from Previous Levels Due to Economic and Safety Concerns
Changes in Domestic Travel HabitsAfter COVID-19 Pandemic
Pre-COVID 19: How Often will RespondentsTravel Domestically
Decrease No Change Increase
Before the pandemic, 48% of the respondents travel at least 2 - 4 times a year. Post-COVID-19, majority of the respondents indicated that their desire, frequency and budget for travel will decrease.
Income, work demands and availability of leave credits are key concerns for individuals considering domestic travel.
Concern on Travel CapabilityDue to Income and Savings
Concern on Travel Capability Due to Too Much Work
Concern on Travel Capability Due to Lack of Leave Credits
PER
CEN
TAG
E O
F R
ESPO
ND
ENTS
RANKING
4
20%
5
32%
3
32%
1
7%
2
9%
(1 - LEAST CONCERN, 5 - MOST CONCERN)
PER
CEN
TAG
E O
F R
ESPO
ND
ENTS
4
21%
5
24%
3
32%
1
10%
2
13%
RANKING(1 - LEAST CONCERN, 5 - MOST CONCERN)
PER
CEN
TAG
E O
F R
ESPO
ND
ENTS
4
14%
5
26%
3
25%
1
21%
2
14%
RANKING(1 - LEAST CONCERN, 5 - MOST CONCERN)
0
1000
2000
3000
4000
5000
Desire Frequency Budget
NU
MB
ER O
F R
ESPO
ND
ENTS
0
30%
40%
50%
10%
20%
CAN’TREMEMBER
EVERYFEW
YEARS
ONCEA YEAR
2-4TIMES
A YEAR
MORETHAN
4 TIMESA YEAR
PER
CEN
TAG
E O
F R
ESPO
ND
ENTS
1%
8%
20%
48%
23%
Domestic Travel Sentiment Survey Report7
Top Reasons for Income Reduction
Temporary Business ClosureLess Working DaysPay Cut
Loss of EmploymentPermanent Business ClosureOthers
Unsurprisingly, health and safety was overwhelmingly a critical concern when makingdomestic travel decisions but interestingly 60% of the respondents said they will travel even
without a vaccine for as long as pandemic is controlled.
Expected Monthly Income Reduction Due to COVID-19
0% No impact10%20%30%
50%
40%
60%70%80% and above
66% of respondents expect to see a 10% to 80% income reduction driven by temporary business closure and reduced working hours.
Health and Safety as Main Factorin Domestic Travel Above Others
Travelling as Long as Pandemic is Controlled Even Without Vaccine
34%
8%
10%
9% 5%
16%
11%
3%4%
66%
34%
32% 14%
6%1%
13%
PER
CEN
TAG
E O
F R
ESPO
ND
ENTS
RANKING
4
10%
5
85%
3
4%
1
1%2
0%
(1 - LEAST CONCERN, 5 - MOST CONCERN)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
PER
CEN
TAG
E O
F R
ESPO
ND
ENTS
RANKING
4
18%
5
22%
3
27%
1
19%
2
14%
(1 - LEAST CONCERN, 5 - MOST CONCERN)
0%
10%
5%
20%
25%
15%
30%
Domestic Travel Sentiment Survey Report8
NU
MB
ER O
F R
ESPO
ND
ENTS
Roughly 90% of Domestic Travel Demand Will Bounce Back in 12 months, Led by Leisure Demand
How Soon Will People Travel Domestically After Travel
Restrictions Are LiftedNature of Travel After Restrictions Are Lifted
26 - 40 years old41 - 55 years old56 - 76 years old
17 - 25 years old
Domestic travel demand looks poised to substantially recover within a 12-month period. In the short term (1 - 3 months), about 29% of respondents desire to travel domestically.
In the medium term (6 - 12 months) an additional 61% of respondents desire to travel domestically. Early demand is predominately leisure in nature as 74% of the respondents indicated.
74%
BUSINESSLEISURE
26%
PER
CEN
TAG
E O
F R
ESPO
ND
ENTS
Domestic Travel Sentiment Survey Report9
How Soon Will People Travel Domestically After Travel Restrictions Are Lifted (by Age Group)
Accommodation Preferences
Post-COVID-19Pre-COVID-19Post-COVID-19Pre-COVID-19
Estimated Budget Spend Per Person/DayRefers to domestic trip inclusive of accommodation, food, transportation and tours
Millennials (26 - 40 years old) and Generation X (41 - 55 years old) are the most eager to travel domestically.
26 - 40 years old 41 - 55 years old 56 - 76 years old17 - 25 years old
Respondents still prefer to book directly with hotels and airlines and prefer full service 3- and 4-star hotels.Their average budget per day per person is Php 1,000 – Php 3,000 which include
accommodations, transportation and tours.
0
100
200
300
400
500
600
700
800
900
NU
MB
ER O
F R
ESPO
ND
ENTS
BELOWPhp 1,000
ABOVEPhp15,000
Php 1,000-
Php 3,000Php 3,000
-Php 5,000
Php 5,000-
Php 10,000Php 10,000
-Php 15,000
0
500
1000
1500
2000
2500
3000
HOSTEL FRIENDS& FAMILY
BnB 2-STARHOTEL
3 TO 4-STARHOTEL
5-STARHOTEL
0
500
1000
1500
2000
2500
3000
3500
4000
NU
MB
ER O
F R
ESPO
ND
ENTS
NU
MB
ER O
F R
ESPO
ND
ENTS
Domestic Travel Sentiment Survey Report10
Essential and Technical Industries to Lead Business Travel Demand
The tables above indicate the respondents from different industrieswho will travel within 1 - 3 months after the government lifts travel restrictions.
The bar graph above show the percentage of respondents per industry who will travel within 1 month. Among these groups, respondents from the BPO and Mining Industries are most likely to travel for business related activities.
The bar graph above show the percentage of respondents per industry who will travel within 3 months. Based on the response, the same industries are most likely to travel for business related activities.
Out of the Total Respondents, 17% will Travel 3 Months After the Restrictions are Lifted
Out of the Total Respondents, 12% will Travel 1 Month After the Restrictions are Lifted
25%20%15%10%5%0%
Agriculture, Forestry and Fishing
Arts, Entertainment and Recreation
Banking & Finance
Business Process Outsourcing (BPO)
Construction
Education
Electricity, Gas and Water
Gaming
Healthcare
Information Technology
Manufacturing
Mining and Quarrying
Other
Real Estate
Retail
Tourism (Hospitality & Leisure)
Transportation and Storage
Water Supply, Sewerage,Waste Management and Remediation Activities
23%
15%
21%
17%
PERCENTAGE OF RESPONDENTS WHO WILL TRAVEL
35%25% 30%20%15%10%5%0%
Agriculture, Forestry and Fishing
Arts, Entertainment and Recreation
Banking & Finance
Business Process Outsourcing (BPO)
Construction
Education
Electricity, Gas and Water
Gaming
Healthcare
Information Technology
Manufacturing
Mining and Quarrying
Others
Real Estate
Retail
Tourism (Hospitality & Leisure)
Transportation and Storage
Water Supply, Sewerage,Waste Management and Remediation Activities 33%
25%
23%
24%
PERCENTAGE OF RESPONDENTS WHO WILL TRAVEL
Domestic Travel Sentiment Survey Report11
The bar graph above show the percentage of respondents per industry who will travel within 6 months. Based on the response, the same industries are most likely to travel for business related activities.
The bar graph above show the percentage of respondents per industry who will travel within 1 year. Based on the response, the same industries are most likely to travel for business related activities.
Out of the Total Respondents, 32% will Travel 1 Year After the Restrictions are Lifted
Out of the Total Respondents, 29% will Travel 6 Months After the Restrictions are Lifted
35% 40%25% 30%20%15%10%5%0%
Agriculture, Forestry and Fishing
Arts, Entertainment and Recreation
Banking & Finance
Business Process Outsourcing (BPO)
Construction
Education
Electricity, Gas and Water
Gaming
Healthcare
Information Technology
Manufacturing
Mining and Quarrying
Others
Real Estate
Retail
Tourism (Hospitality & Leisure)
Transportation and Storage
Water Supply, Sewerage,Waste Management and Remediation Activities
32%
31%
33%
34%
PERCENTAGE OF RESPONDENTS WHO WILL TRAVEL
35% 40%25% 30%20%15%10%5%0%
Agriculture, Forestry and Fishing
Arts, Entertainment and Recreation
Banking & Finance
Business Process Outsourcing (BPO)
Construction
Education
Electricity, Gas and Water
Gaming
Healthcare
Information Technology
Manufacturing
Mining and Quarrying
Others
Real Estate
Retail
Tourism (Hospitality & Leisure)
Transportation and Storage
Water Supply, Sewerage,Waste Management and Remediation Activities
37%
36%
35%
37%
PERCENTAGE OF RESPONDENTS WHO WILL TRAVEL
The tables above indicate the respondents from different industrieswho will travel within 6 months - 1 year after the government lifts travel restrictions.
Domestic Travel Sentiment Survey Report12
100%90%80%70%60%50%40%30%20%10%0%
Others
Water Supply, Sewerage,Waste Management and Remediation Activities
Real Estate
Mining and Quarrying
Manufacturing
Information Technology
Healthcare
Gaming
Electricity, Gas and Water
Education
Business Process Outsourcing (BPO)
Banking & Finance
Arts, Entertainment and Recreation
Agriculture, Forestry and Fishing
Transportation and Storage
Tourism (Hospitality & Leisure)
Retail
Construction
Overall, the nature of travel is 74% Leisure and 26% Business.
Respondents from different industries share the same intentions to travel for leisure, staycation and visit families and friends given a chance to travel again except for the Gaming industry respondents.
LeisureBusiness
Nature of Travel per Industry
PERCENTAGE OF RESPONDENTS
Domestic Travel Sentiment Survey Report13
Air Travel is the Preferred Mode of Transportation
Air Land Sea Air Land Sea
Post COVID-19, majority of the respondents across all age groups prefer to travel by air followed by land travel. An increase in land travel is expected as
the top 10 preferred destinations include spots such as Baguio and “Other Luzon”.
As soon as travel is allowed, the respondents selected their top 3 destinations and majority prefer to travel to Boracay, Palawan and “Other Luzon”.
Preferred Mode of Transportation
Top 10 Travel Destinations
Preferred Mode of Transportation(by Age Group)
PERCENTAGE OF RESPONDENTSDESTINATION
BoracayPalawan
Other LuzonCebu
BaguioManilaBohol
TagaytayOther Visayas
Batangas
14%12%9%8%8%6%5%5%5%4%BORACAY ISLAND, AKLAN
Station Zero
0
500
1000
1500
2000
2500
3000
NU
MB
ER O
F R
ESPO
ND
ENTS
3500
4000
17 - 25years old
26 - 40years old
41 - 55years old
56 - 76years old
29%
69%
2%
Domestic Travel Sentiment Survey Report14
Location Health andSafety
Protocols
Price GuestService
Amenities Architecture/Interior Design
Brand LoyaltyProgram
0
1
2
3
4
5
4.053.85 3.84 3.72 3.55
3.122.91
2.82
Health and Safety Has Become the Number One Booking Factor
Pre-COVID-19 Hotel Accommodation Factors Rating
Post-COVID-19 Hotel Accommodation Factors Rating
Post-COVID-19, health and safety protocols have become the most important booking factor followed by location and price in choosing hotel accommodations.
Price GuestService
Amenities Architecture/Interior Design
Brand LoyaltyProgram
Location
4.08
Health andSafety
Protocols
4.183.95 3.77 3.59
3.10 3.052.82
0
1
2
3
4
5
RA
TIN
G B
ASE
D O
N IM
PO
RTA
NC
E(1
- LE
AST
IMP
OR
TA
NT,
5 -
MO
ST IM
PO
RTA
NT
)R
AT
ING
BA
SED
ON
IMP
OR
TAN
CE
(1 -
LEA
ST IM
PO
RT
AN
T, 5
- M
OST
IMP
OR
TAN
T)
Domestic Travel Sentiment Survey Report15
Respondents gave high importance on enhanced room sanitation, enhanced public area sanitation and hand sanitizers in all public areas.
Post-COVID-19 Protocol Rating
Expected Hotel Amenities Post-COVID-19
Majority of the respondents expect in-room dining, daily housekeeping and hotel staff in PPE. It is interesting to see that the minibar and gift shop ranked 4th and 5th among the top guest expectations.
eas
TemperatureScan
LuggageSanitation
All guests arerequired to
wear masks inPublic Ar
Hand Sanitizerin all
Public Areas
EnhancedPublic AreaSanitation
EnhancedRoom
Sanitation
0
1
2
3
4
5
3.72
4.124.194.204.294.324.34
In-room Dining
PERCENTAGE OF RESPONDENTS
RA
TIN
G B
ASE
D O
N IM
PO
RTA
NC
E(1
- L
EA
ST IM
PO
RT
AN
T, 5
- M
OST
IMP
OR
TAN
T)
Domestic Travel Sentiment Survey Report16
Based on the comments and feedback, the respondents shared that they will travel provided health and safety protocols are in place. Transparency and communication of the safety measures being done by the
hospitality and tourism industry are vital in convincing the market to travel again.
Sinulog Festival
Banaue Rice Terraces
National Musem
Hot Air Balloon Festival
CEBU CITY, CEBU
BANAUE, IFUGAO
MANILA CITY, METRO MANILA
CLARK, PAMPANGA
Domestic Travel Sentiment Survey Report18
AcknowledgementsThe Domestic Travel Sentiment Survey was initiated and created by Filinvest Hospitality Corporation and
Chroma Hospitality Inc. populated with the assistance of the following stakeholders:
PRESIDENTPACIFIC ASIA TRAVEL ASSOCIATION, PHILIPPINE CHAPTER
Mr. Eugene Yap
Ms. Cyndy Tan-Jarabata
Mr. Jose Clemente, Jr.
Mr. Arthur Lopez
Mr. Bob Zozobrado
Ms. Christine IbarretaAtty. Antonette Allones
Mr. Cesar Cruz
Mr. Ritchie Tuanio
PRESIDENTHOTEL & RESTAURANT ASSOCIATION OF THE PHILIPPINES
PRESIDENTTAJARA HOSPITALITY, INC.
PRESIDENTTOURISM CONGRESS OF THE PHILIPPINES
PRESIDENTPHILIPPINE HOTEL OWNERS ASSOCIATION, INC.
PRESIDENTHOTEL SALES & MARKETING ASSOCIATION
CHIEF OPERATING OFFICERTOURISM PROMOTIONS BOARD PHILIPPINES
PRESIDENTPHILIPPINE TOUR OPERATORS ASSOCIATION
PRESIDENTPHILIPPINE TRAVEL AGENCIES ASSOCIATION
Sec. Bernadette Romulo-Puyat Usec. Art BoncatoSECRETARY
DEPARTMENT OF TOURISMUNDERSECRETARY
DEPARTMENT OF TOURISM
This initiative is driven by
Mr. James MontenegroMr. Francis GotianunCOUNTRY MANAGER
CHROMA HOSPITALITY, INC.SENIOR VICE PRESIDENT
FILINVEST HOSPITALITY CORPORATION