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2020 Pear Run Sponsor Information Packet

2020 Pear Run Sponsor Information Packet...Increase Brand Visibility Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. If you plan

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Page 1: 2020 Pear Run Sponsor Information Packet...Increase Brand Visibility Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. If you plan

2020 Pear Run Sponsor

Information Packet

Page 2: 2020 Pear Run Sponsor Information Packet...Increase Brand Visibility Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. If you plan

Pearland Citizens Police Academy Alumni Association

2555 Cullen Parkway ▪ Pearland, TX ▪ 77581 ▪ (281) 997-4183 Cindy Bilyeu – President

Website: www.pearrun.com – Facebook: Pearland CPAAA – Email: [email protected]

If you have any questions about sponsorship, please contact Susan Russo at (832) 289-3290.

The Pear Run 2020 is Underway!

The Pearland Citizen Police Academy Alumni Association (PCPAAA) is proud to announce the 16th Annual Pear Run benefiting the Pearland Police Department. This popular competition will be held on Saturday, May 9, 2020, at Pearland Town Center Pavilion, 11200 W. Broadway, Pearland, Texas. We would like to offer you the opportunity to be a part of this exceptional event. Sponsorship of the Pear Run provides a great marketing opportunity for your company along with positive return on investment. In addition to the exciting and competitive sporting performances, the event will attract an estimated 500+ spectators, individuals and families, over the course of the event. Depending on your level of sponsorship, your company's name and logo will have wide exposure to potential new local clients via our social media channels, press releases on our title sponsors, name/logo on runner T-shirts, and other valuable promotional incentives. The Pearland Citizen Police Academy Alumni Association (PCPAAA) is a 501(c)(3) nonprofit. Our purpose is to educate the community about the Police Department, to help citizens understand the situations police officers encounter, and to enlist support for the department as well as our city. Last year, proceeds from the Run allowed us to donate $50,000 toward the purchase of a new Mobile Command Unit used at each city event. Over the past many years, the PCPAAA has also been able to send the Pearland Police Honor Guard to Washington D.C. and Austin to participate in National Police Week, donated $16,000 to purchase Cannondale 29er Law Enforcement Patrol bicycles, $25,000 toward the Fallen Officers Memorial, and $45,000 toward the purchase of three K-9 Officers and many other officer requested items. Our efforts to assist the Pearland Police Department in purchasing items like these would be extremely difficult without the support of key sponsors in our community. How can you join in the fun? On the following pages, we have outlined sponsorship levels for every budget range and other information. We welcome your consideration of any level or we can make a custom plan for you. Please feel free to contact us with any questions or comments you may have. We appreciate your time and interest and we look forward to talking with you. If you would like to sign on as a sponsor, please let us know by April 18 so banners and materials can be ordered. Sincerely, Cindy Bilyeu, Co-Chairperson Pear Run, [email protected] Dee Wyman, Co-Chairperson Pear Run, [email protected] Susan Russo, Chairperson Sponsorship, [email protected]

Page 3: 2020 Pear Run Sponsor Information Packet...Increase Brand Visibility Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. If you plan

Benefits and Value of being a Pear Run Sponsor What does your company get by sponsoring? Differentiate Yourself from Competitors. Sponsoring an event, especially an exclusive sponsorship, sets you apart from your competitors. Increase Brand Visibility Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. If you plan promotional giveaways, a huge number of people will be toting your branded swag. Generate Media Exposure Media coverage is expensive, however, if you sponsor a local event, you can capitalize on the media presence of that event. Efficient Lead Generation By attending in person, you can learn about customers, promote your products, and build a mailing list. Sales Goals Many sponsorship opportunities allow you to introduce consumers to your product in a way that encourages them to make a purchase. Increase Reach Strategic sponsorship encourages word-of-mouth marketing. If your company's name is on the event's promotional materials, you have an additional opportunity to reach more customers. Community Goodwill Strengthening your business image is one of the most valuable benefits of event sponsorship. Community involvement also sets you apart from larger brands. People have more incentive to support your business if you’re invested in the local community.

Page 4: 2020 Pear Run Sponsor Information Packet...Increase Brand Visibility Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. If you plan

General Sponsorships Gold

$1000 Mile

Marker $300

Water Station

$300

Platinum $1500

Team Peary $250

Peary’s Friends

$100

Silver $750

Bronze $500

Available Mile Markers/Water Stations

Complimentary race entries

Booth space available

LOGO placed on BACK of Pear Run Shirt

Link to sponsor site from Pear Run website

Provide materials in race bag

Company name on mile marker

"Sponsored by" sign at water station

Pear Run T-shirt

Recognition in Pre-Race Announcement

s

9 4

5 2 3 0 0 0 0 0

Event $7500

Logo on press releases (pre/post event)

Listed as Title Sponsor on Pear Run website

Optional packet pick-up at Sponsor’s location

Sponsor Banner displayed at Race Pavilion *

Logo placed on race T-shirt

Logo on emails to Race participants *

Premier booth space available

Sponsor Link and Social Media recognition

Provide materials in participant race bag

Recognition in Pre-Race Announcements

Sponsor name on race bib

Complimentary race entries

Exclusive naming rights

10K

$5000

5K $5000

Finish Line $5000

Overall

sponsor 10K race 5K race Finish Line

Front Back Back Back

20 10 10 10

10K race 5K race

Title Sponsorships

* New Benefit item for 2020

Page 5: 2020 Pear Run Sponsor Information Packet...Increase Brand Visibility Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. If you plan

2020 PEAR RUN SPONSOR REGISTRATION FORM

10k Run ● 5K Run/Walk Saturday, May 9, 2020

Off : For Office Use Only: Date Received: ________________ By: ______

Check # ___________ Amount $ _____________ Booth Space Number: _________ Certificate: _____________ Receipt: _________

Contact Susan Russo at [email protected] or (832) 289-3290 for additional information.

Thank you for your interest in sponsoring the Pearland Citizens Police Academy Alumni Association (PCPAAA). To become a Pear Run Sponsor, return completed form to: PCPAAA Pear Run ● 2555 Cullen Parkway ● Pearland, TX 77581 or via email to [email protected]. Make checks payable to: PCPAAA. COMPANY/INDIVIDUAL: (Please Print) _________________________________________________________________

CONTACT: ________________________________________________________________________________________

ADDRESS: ________________________________________________________________________________________

CITY/ST/ZIP: ______________________________________________________________________________________

PHONE: _________________EMAIL: __________________________________________________________________

WEBSITE: _______________________________________________________________________________________

SPONSORSHIP LEVELS □ Title $7,500 □ 10K Sponsor $5,000 □ 5K Sponsor $5,000 □ Finish Line $5,000 □ Platinum $ 1,500 □ Gold $1,000 □ Silver $750 □ Bronze $500 □ Mile Market $300 □ Water Sponsor $300 □ Team Peary $250 □ Peary’s Friends up to $100

All Sponsors: Email an electronic copy of logo (color and black/white) to [email protected] by April 1, 2020.

Description of Donation:

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

Restrictions (if any): _________________________________________________________________________________

Gift Certificates: Valid from __________ to __________ Fair Market Value of Items $_____________________________

Check if utilizing booth space: □ (Title Sponsors, Platinum, Gold & Silver ONLY)

____________________________ __________________________ Sponsor Signature PCPAAA Signature Sponsorship Application and Payment:

All applications for sponsorship must be paid a minimum of (30) day prior to event. Applications received without payment will be invoiced upon approval. Sponsor agrees to pay sponsorship fee in full by April 1, 2020 and failure to receive payments by above date may result in termination of sponsorship agreement. Failure to submit logo or artwork does not cancel the reservations and sponsor/advertiser will still be responsible for payment of advertisement. Cancellation of advertising cannot be accepted after reservation closing date, April 1, 2020.

www.pcpaaa.com ● www.pearrun.com