Randolph County’s Newspaper since 1892

2020 Media Kit

Why advertise with us?The newspaper is still the main source of information for most

people about what to buy and where to find it. According to a re-

cent survey by the Alabama Press Association, 63% of Alabam-

ians get their information about where to shop from the news-

paper. It is also a cost-effective form of advertisement: since at

least two people read each copy of the Leader, one ad will reach

over 10,000 people.

of Randolph County residents read The Leader

Randolph County lies in the heart of East-Central Alabama’s

Emerald Valley. Situated between Anniston, Auburn/Opelika,

and LaGrange, Georgia, it is only a short drive from shopping

and services in these locations.

The Randolph Leader has a sworn circulation of over 3700,

but each copy is passed hand to hand and read by multiple

members of each household. Surveys have shown that 94% of

Randolph County’s residents over 18 read the Leader.

The Leader was founded in 1892 by Olin Stevenson. His

grandson, John Stevenson, was editor until his death in 2018.

His great-grandson-in-was, Tim Altork, is the current editor.

Throughout our history, we have been a trusted source of news

and information for Randolph County’s residents.

Who are we?

We are here. Randolph County, Alabama.

*According to recent independent surveys

57%*of Leader readers regularly use advertising

in the Leader to make purchasing decisions

C irCul at i on{by zip code}

Total Circulation in Randolph County 3269

Other (Out of County) Circulation 431

TOTAL Circulation 3700

Zip Code Racks Mail Total

PublisherTim Altorktim@therandolphleader.com

Advertising DirectorCirculation/Customer Service

Danielle Tookerdanielle@therandolphleader.com

C O n TA C T

These figures do not include electronic subscriptions and may varyslightly from week to week.

36274 (Roanoke) 1000 405 1405

36276 (Wadley) 125 112 237

36278 (Wedowee) 625 312 937

36280 (Woodland) 415 228 643

36263 (Graham) 15 32 47

EditorVanessa Burnsidevanessa@therandolphleader.com

R AT E SROP & Preprint Rates-2020

Base rate: $7.85 per column inch$75 per page/per color, $100 for full process color

Quarterly Earned Rates

Up to 30 words, 1 week: $7.50, $6.00 for each consecu-tive week with no changes. Over 30 words: 25¢ per word.

Preprint Insert RatesPreprinted advertising supplements may be inserted for $60 per 1000. Check for latest circulation figures. All inserts must be folded flat (1/2 fold only—not a quarter fold). Inserts should be delivered to our printer at: 4305 McClellan Blvd., Anniston, AL 36206 by 5 pm Monday in boxes.

Classified Rates (line ads)

General Rate Policy

Commission & Terms of Payment

The most favorable rates are earned by advertisers who contract for a certain amount of display advertising in a quarter.Ads that measure 20 inches or more will be billed as full column.

Payment will be cash in advance until such time as credit approval is granted.All rates are listed as nET and are non-commissionable.

Up to 99 inches ............................$7.85100-199 inches ............................$7.10200-299 inches ...........................$7.05300-399 inches ...........................$7.00400-499 inches ...........................$6.95500-599 inches ...........................$6.90600-699 inches ...........................$6.85700-799 inches ...........................$6.80800-899 inches ...........................$6.75900-999 inches ...........................$6.70Over 1000 inches ........................$6.65

All classified ads must be paid in advance by mail or in person. No phone-in ads can be accepted except from advertisers with a regular account.

Mechanical Measurements

Minimum advertisement: 1 column inchSix column format, printed offset

Columns Inches1 1.552 3.223 4.884 6.555 8.226 9.88Double Truck 20.76Depth of page 20.75

Contract and Copy Regulations

1. The contract rate is based on the promise to use a specified number of inches in a particular quarter. In case of failure by the advertiser to use the specified number of inches in the contracted three-month period, an additional sum for each column inch of space actually used will be charged (equal to the difference between the rate contracted and the rate earned).2. The earned rate of an advertiser is determined by the number of column inches used during the previous quarter.3. Every effort is made to avoid errors. The Randolph Leader shall be liable for any errors in any advertisement caused by its own negligence only to the extent of republishing in its next regular issue the item in which the error occurred, and in space not exceeding that occupied by the item on the first publication. In case the error results in the merchant offering goods at less than the proper price, The Randolph Leader will, on request, furnish a letter to the advertiser to be posted in the store, setting forth the correct price.4. Advertising designed by The Randolph Leader is copyrighted and may not be reproduced without the permission of the publisher.5. All advertising is subject to approval. The Randolph Leader reserves the right to edit copy or reject advertising.6. Deadline for all copy is 5:00 PM Monday.

Special Services

S P E C I f I C AT I O n S& additional info

Leader personnel are available to assist advertisers with • advertisement design and construction.

Clip art services are available.• Tearsheets can be furnished upon request.•

DEADLINE FOR ALL AD SUBMISSION IS 5:00 PM MONDAY.

C R E D I T A P P L I C AT I O n

Company Name

Address

City State Zip

Business Phone fax

Owner’s name

Social Security number Tax Identification number

Person Authorized to Execute the Formal Advertising Contract:

name Title

Please list a current bank reference for this business.

Bank name

Address

Phone

Checking Account #

Please list two businesses with which this business currently has an open account.

Business name

Address

Phone

Your Account #

Business name

Address

Phone

Your Account #

Contact name

Contact name

Owner/Agent’s Signature Date

Open accounts are granted only after credit applications are approved. No orders will be processed for accounts with a past due balance.

The Randolph Leader • P.O. Box 1267 • 524 Main Street • Roanoke, Alabama • 36274 • P 334.863.2819 • f 334.863.4006

I n T E R n E T

Marketplace

PRICInG

Banner & Tile Ads

Thousands of potential customers visit our website every day. In the year 2019, therandolphleader.com averaged over 39,000 visitors, and over 98,000 pageviews per month. With more consumers than ever searching the web for information on local businesses, now is the time to promote your business online.

Give your business the advantage of more visibility and additional business by being a part of our Marketplace business directory.

For as little as $25 per week you can have your own custom-designed page on our site, your business logo appearing throughout our site, and an ad in The Randolph Leader each week calling attention to your presence on our web site.Call 334-863-2819 for more details.

Leaderboard $250/mo.Top Right Tile $200/mo.Weather Spot $150/mo2nd Leaderboard $250/mo.Expanding Pencil Banner $299/mo.Skyscraper $250/mo.Top Mid Banner $200/mo.2nd Mid Banner $200/mo.In Story Ad $250/mo.2nd Skyscraper $250/mo.Lower Tiles $100/mo.Bottom Banner $125/mo.Bottom Leaderboard $150/mo.Bottom Big Tile $125/mo.

728 x 90160 x 90 120 x 90728 x 90960 x 30160 x 600468 x 60468 x 60300 x 250160 x 600120 x 90468 x 60728 x 90200 x 90

Why advertise on the web?

SIZES (pixels)