2020 MEDIA KIT...Format: Classic Hits Tagline: Carolina’s Greatest Hits! Website: RewindAsheville.com Primary Focus: Adults 35-64 Core Artists include Elton John, Madonna, Stevie

2020 MEDIA KIT

Live. Local. Leading.At ARG we bring tens of thousands of listeners to your brand everyweek with creative commercials, lively and fun events,and powerful digital products.

Start turning prospects intobrand-loyal customers!

Introduction........................................................2

Mix 96.5 Station Elements...............................4

Mix 96.5 Power Points......................................5

Mix 96.5 Features..............................................6

105.9 The Mountain Station Elements..........7

105.9 The Mountain Power Points…………......8

105.9 The Mountain Features..........................9

98.1 The River Station Elements..................10

98.1 The River Power Points……....................11

98.1 The River Features..................................12

WISE Sports Station Elements......................13WISE Sports Power Points……….....................14WISE Sports Features.....................................15Rewind 100.3 Station Elements...................16Rewind 100.3 Power Points…………….…………17105.5 The Outlaw Station Elements.............18105.5 The Outlaw Power Points…….…………..19Pure Oldies 97.3 Station Elements...............20Pure Oldies 97.3 Power Points…………...……..21The 828.com Interactive Digital Services...22Why ARG?..........................................................23We’re Known....................................................24Radio Drives Search........................................25Category Search Lift…………………….…………….26Traditional Media………………………….….………..27Radio Top Reach Medium……………….………....28Compelling Creative………………….………….…….29Share of Voice…………………...............................30A Good Commercial………………….…………………31Shorter Ads………………………………………………….32Online. On Air. On Target…………………………….33Contact Us…………………………………………………..34

Table of Contents

LIVE & LOCAL

myMIX965.com

HOT ADULT CONTEMPORARY

AM Drive:

Tammy & Kipper

Mid-Day:

Crystal

PM Drive:

Tiff & Jordan

Program Director:

Neal Sharpe

GENDER: FEMALE 64% MALE 36%

TARGET DEMO: Adults 18+

INCOME: $50K+ (67%)

ON AIR – ONLINE – ON SITE

Hear today’s hottest music artists. Lock in daily for the latest music and entertainment news. Stay current with what’s trending in pop culture. Listen daily and play along with the biggest contests for the best prizes in the AVL!

Featuring local hosts all day, starting with “The Morning Mix” with Tammy & Kipper, MIX 96.5 connects the music & personalities to loyal local community of listeners.

Want to reach active women with a message about your product or service? --Look to MIX 96.5 first!

(828) 259-9695

@MIX965

@MIX965

@MIX965

An Asheville Radio Group Station

Go to > Faces of Radio > On-Air Personalities

tab for Bio’s

POWER POINTS

Call letters: WOXL-FM, WOXL-HD,

Format: Hot Adult Contemporary

(HOT AC)

Tagline: Asheville’s Hit Music Station!

Website: myMIX965.com

Primary Focus: Women 25-54

Core Artists include Maroon 5, Katy Perry, Lady Gaga, Bruno Mars, Taylor Swift, Ed Sheeran, Train, Adele, Imagine Dragons

MIX 96.5 features local hosts all day!

Target Listener’s include Decision Makers, Influencers, Women with Families, Active Female Consumers on the go!

CrystalM-F, 10a-3p

Tammy & KipperM-F, 6a-10a

Tiff & JordanM-F, 3p-7p

OUR OFFICES1190 Patton Ave

Asheville, NC 28806voice: 828-259-9695

fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.

https://1059themountain.com/

FEATURES

CLASSIC ROCK…America’s most resilient music format. Classic Rock has stood the test of time and continues to dominate the radio landscape.

105.9 The Mountain garners a large base of active adults who gravitate to Classic Rock music as the soundtrack of their lives.

TheMountain.com

65%MALE

35%FEMALE

$50k+(70%)

Program Director: Neal Sharpe

AM Drive: Brian Blades & Crystal

Mid-Day:Neal Sharpe

PM Drive: Aaron LaFalce

ON AIR ONLINE ON SITE

TARGET DEMO:Adults 25-64


POWER POINTS

Call letters: WTMT-FM, WTMT-HD,

Asheville, NC

Format: Classic Rock

Tagline: 105.9 the Mountain ROCKS!

Website: 1059theMountain.com

Primary Focus: Men 25-54

Core Artists include AC/DC, Led Zeppelin, Tom Petty, Rolling Stones, and Aerosmith

Target Listeners include Decision Makers, Influencers, and Male Consumers 25-54 years old.

As the soundtrack of their lives, Your Business benefits from a large, stable fan base with disposable money to spend.

NealM-F, 10a-2p

Blades & CrystalM-F, 6a-10a

AaronM-F, 2p-6p

Go to > Faces of Radio > On-Air Personalities tab for Bio’s



fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.


FEATURES

58%MALE

42%FEMALE

$50k+(73%)

ON AIR ONLINE ON SITE

TARGET DEMO:Adults 25+

981theRIVER.com

Adult AlbumAlternative (AAA)Designed for the true music aficionado, 98.1 The RIVER delivers an authentic blend of old and new music. Boredom…is never on the menu.We’re All About the Music.

Program Director:

Miles Olson


Go to > Faces of Radio > On-Air Personalities tab for Bio’s

POWER POINTS

Call letters: WOXL-HD2,

Asheville, NC

Format: Adult Album Alternative

Tagline: Different is Good

Website: 981theriver.com

Primary Focus: Adults 35-54

Designed for the true music aficionado and the musically adventurous, who feel connected to Asheville and its vibrant local music scene.

We deliver quality music, both old and new.

The presentation is “NPR-like” with no goofy contests or obnoxious sound effects.

MILESM-F, 1p-6p

WHITLEYM-F, 8a-1p

JOSHSa-Su 2p-8p



fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.


FEATURES

Additional Features include: Marley MondaysWoodsongs Weekend ProgramPutumayo World Music WeekendAcoustic Cafe Weekend ProgramTasting RoomGreen Tip of the Day

WiseSportsRadio.com

(828) 259-9695

@WISESportsradio

@WiseSportsRadio

WISEPLAYER STATS

GENDER:

MALE 78%FEMALE 22%

TARGET DEMO:

Adults 25+

INCOME:

$50K+ (73%)

RBI (Return Batted In):

Best in the League!

Completion Rate %:

99.99%

9a-12n

12n-3p

6a-9a

OURALL-STAR LINE UP

YOUR ASHEVILLESPORTSLEADER.

WITH PAT RYAN


THE WISE GUYS

3p-6p

Go to > Faces of Radio > On-Air Personalities

tab for Bio’s

POWER POINTS

Call letters: WISE-FM/AM

Format: Live Sports & Sports Talk

Tagline: Your Asheville Sports Leader!

Website: WISEsportsradio.com

Primary Focus: Men 25-64

Target Listener’s include active and loyal sports fans, predominantly male (approximately 80%), decision makers, homeowners with income of $50K or more.

WISE Sports Radio is WNC's Leader in Sports Talk. The WISE Sports Network can be found on 1310AM, 970AM and 102.9FM.

The station features the #1 and #2 National Sports Talk Shows in Dan Patrick and The Herd with Colin Cowherd, as well as, Asheville’s only local daily sports-talk show, The WISE Guys with Pat Ryan.

Weekend programming includes the Kickoff Express, plus, LIVE Sports Coverage with Play-By-Play for the NFL, Asheville High School Football, and NCAA Football & Basketball.



fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.


FEATURES

RewindAsheville.com

No need to break out the cassette tapes, we’ve got you covered!

REWIND 100.3 plays Asheville’s all-time favorites from the 70’s and 80’s.

Artists include the Beatles, Elton John, Stevie Wonder, CCR, Chicago, Hall & Oates, and many more!

REWIND is specifically designed in sound and presentation to meet the market’s ever-increasing boomer population.


38% MALE62% FEMALE

TARGET DEMO:

Adults 35+INCOME:

50K+ (72%)

CLASSIC HITS

POWER POINTS

Call letters: WTMT-HD2

Format: Classic Hits

Tagline: Carolina’s Greatest Hits!

Website: RewindAsheville.com


Core Artists include Elton John, Madonna, Stevie Wonder, Billy Joel, Whitney Houston, Hall & Oates, Huey Lewis & The News, Eagles, Prince, Queen, Journey, Bon Jovi, Fleetwood Mac, Chicago

Target Listener’s include Baby Boomers; a somewhat balanced mix of males/females, decision makers, homeowners with higher than average disposable income.

The Sing-along station in Asheville. Pull up to any traffic light, look to the left and right, smile back at the other drivers, then sing along with new friends!



fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.


OutlawAsheville.com

OUTLAW COUNTRYLegendary artists include:

Waylon Jennings Willie NelsonGeorge StraitHank WilliamsYoung Guns include:

Toby KeithTim McGrawKenny ChesneyZack BrownSouthern Rock includes:

Allman BrothersMarshall Tucker…and of course

Lynyrd Skynyrd

Honky Tonk, Classic Country, Rock-A-Billy, Southern Rock …it’s all found in the DNA that makes this bad boy live up to its name!


59% MALE 41% FEMALE

TARGET DEMO:Adults 35-64

INCOME:50K+ (68%)

POWER POINTS

Call letters: WTMT-HD3

Format: Classic Country

Tagline: Country Legends & Great

Country Artists!

Website: AshevilleOutlaw.com


105.5 The Outlaw is comprised of the artists that made country music famous.

Core Artists include Willie Nelson, Waylon Jennings, George Strait, Garth Brooks, Johnny Cash, Hank Williams, Jr.

Target Listener’s include Baby Boomers; a higher male listenership, homeowners and decision makers further along in their career with a higher than average income.

105.5 The Outlaw has an edge, and attitude to spare. Country music legends, along with today’s young guns, share the airwaves, creating a balance of bad-boy …and cool.

If we ain’t country –there ain’t a cow in Texas!



fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.


PureOldies.com

Pure Oldies 97.3 is like having the founding artists enshrined in the Rock Hall of Fame all together in one spot.

The British Invasion, The Motown Sound, along with a guy who lived in Graceland, are found here. Can’t you just hear the screams for The Beatles, The Beach Boys, Supremes, Elvis, Little Richard, and Herman’s Hermits?

Connect daily with PURE OLDIES 97.3 for good vibes and happy musical memories.

WOXL-HD3

(828) 259-9695


44% MALE56% FEMALE

TARGET DEMO:

Adults 55+INCOME:

50K+ (75%)

PUREOLDIES

The Greatest Hits from the 50’s & 60’s

POWER POINTSCall letters: WOXL-HD3

Format: 50’s & 60’s Hits

Tagline: Good times. Great Oldies!

Website: PureOldies.com

Primary Focus: Adults 55+

Core Artists include Elvis, The Beatles, The Supremes, Aretha Franklin, Chuck Berry, Herman’s Hermits, The Four Tops, Beach Boys, Little Richard…and more!

Good vibes and great music start here!



fax: 828-253-1310Hours 8:30 a.m. - 5:30 p.m.


Let us help you enhance your digital exposure!

Tell your story in a whole new way! The 828.com is Asheville’s local food, drink, and entertainment website.

Start here first!

We craft creative and promotional advertorials and videos to bring your ad message to new customers, while providing compelling, cost-effective contentfor your website and social media channels.

Interactive Digital Services

EAT DRINK PLAY EVENTS CONTESTS LISTEN LIVE DEALS BUSINESS

SEARCH

1. LIVE Local Content

2. The latest technology in media and marketing

3. Local activation

4. Fully-integrated marketing, across channels and platforms

5. Creativity and engagement

6. Powerful local brands

7. BONUS: We have the existing relationships and trust

What Makes the ARG Great…

We’re Known by the Companies we Keep…

“Asheville Radio Group shares in our vision and mission to

strengthen our communities and make meaningful

relationships. We are honored to be a part of a celebration of the educators in our area who make a difference in the lives

of children every day, by proudly sponsoring the

Teacher of the Month event.”

Katy R. Wyatt Marketing Director

“After Asheville Radio Group helped us create our new

tagline, “Yao, that’s good!”, everything changed.

At first, I didn’t realize why people were saying this

to me, we’ve never had anything like that before.

We have new customers, business is up,

and finally people remember our name – “Yao that’s good!”

Ling & Mai, Owners

“We have been advertising with Asheville Radio Group for

more than a decade now. There is no doubt that

radio’s ‘power offrequency has contributed

to our strong brand awareness and the fact that

we boast one of the top performing Habitat

for Humanity ReStores in the country and are a Best

of WNC award winner year after year.”

Ariane Kjellquist Communications Director

Radio Drives Search.

Radio Drove29% IncrementalGoogle Searches

Across 8 Brands & 2157 Ads Studied

Base

+29%Lift

Source: RAB: Radio Drives Search, Sequent Partners, Media Monitors, In4mation Insights

Radio drives upsearch traffic from

7% - 370%!

RADIO IS THE TOP REACH MEDIUM.

Source: Nielsen Comparable Metrics Report Q4 2016 – P18+ Weekly Reach

THE MEDIA UNIVERSE

RADIO PROVIDES COMPELLING CREATIVE

“Engage the imagination, then take it where you will. Where the mind has repeatedly journeyed,

the body will surely follow. People only go places they have already been in their minds.” - Roy H, Williams, The Wizard’s Seventh Law of the Advertising Universe

The listener must be exposed to enough repetition of the advertising message (within a small enough window of time)

to have ad recall and to progress through the following steps:

Share of Voice

How much is enough to be effective?

Echoic Memory

[we hear]

Iconic Memory

[we see]

The Power of Sound

1x – Awareness2x – Interest3x – Desire4x - Action

A Good Commercial should make the listener…

• Do Something

• Change Something

• Think Something

• Feel Something

Let our team develop your brand. Our creative minds can help craft your advertising message for effectiveness. We will provide the elements listed above in a way that will stand out from your competition.

Attention Span in 2020:

Attention Span in 2000:

Attention Span of a Goldfish:

Teens who forget major details of relatives:

People who forget their own birthday:

Times employees check e-mail inbox per hour:

Internet page views lasting less than 4 seconds:

Sources: National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press.

8 seconds

12 seconds

9 seconds

25%

7%

13

17%

Effectiveness of Shorter Ads

Why :15 or 30-Second Ads?▪ Shorter Commercials keep the Attention and Engagement of the Listener

▪ The Messaging is Focused, Direct and to the point. --Less fluff!

▪ Increases Ad Recall and Recognition

ONLINE

Digital capabilities offering interactive targeting opportunities

Compliments and enhances any on air radio campaign by reaching consumers using multiple touch points

Delivers content wherever and whenever listeners want it

ON AIR

Radio, the #1 ranked mass medium, is capable of easily delivering your brand’s message to many people

Through various formats, target the right people with your ad message.

A trusted medium, always available especially during times of crisis.

ON TARGET

Delivers consumers who are engaged and passionate about live and local content curation

Offering companionship and valuable, timely information

Reaches consumers with your message, closest to the point of purchase.

1190 Patton Ave,Asheville NC 28806Phone:828.259.9695Fax: 828.253.5619

Contact us today!

Documents

2020 MEDIA KIT...Format: Classic Hits Tagline: Carolina’s Greatest Hits! Website: RewindAsheville.com Primary Focus: Adults 35-64 Core Artists include Elton John, Madonna, Stevie