2020 Media Kit - For Pharma Industry Executives€¦ · 01/09/2018 · Pharma traceability: Beyond the barcode. JUN. 2019 VOL. 14 NO. 2. Pharma cold chain: greener and more digitized

Pharma traceability: Beyond the barcode

JUN. 2019VOL. 14 NO. 2

MAR. 2019VOL. 14 NO. 1

Managing the patient journey

Prior Authorization

Reimbursement

Adherence

Outcomes-based environment

Medication adherence

Pharma cold chain: greener and more digitized

SEPT. 2019VOL. 14 NO. 3

Big Data in pharma cold chain logistics

NOV. 2019VOL. 14 NO. 4

Commercial and

Compliance DataAccelerating

Patient Centricity

Suspicious-Order Monitoring

Accelerating Patient Centricity


2020 Media Kit

MAR. 2019VOL. 14 NO. 1

Managing the patient journey

Prior Authorization

Reimbursement

AdherenceOutcomes-based environment

Medication adherence

Pharma traceability: Beyond the

barcode

JUN. 2019VOL. 14 NO. 2

Pharma cold chain: greener and more digitized

SEPT. 2019VOL. 14 NO. 3

Big Data in pharma cold chain logistics

2 | 2020 MEDIA KIT www.PHARMACEUTICALCOMMERCE.com

Mission StatementPharmaceutical Commerce is written for biopharma executive decision-makers focusing on business processes and the technologies involved in how approved drugs go to market. The editorial content helps improve col-laboration amoung managers with the goal of reducing the cost of commercial operations. Pharmaceutical Commerce focuses on the lifeblood of the industry; the flow of product, information and funds.

11.2018 / Visit our website at www.PharmaceuticalCommerce.com / 3

4 Today’s integrated

systems are tomorrow’s silos

CONTENTS

FEATURES

EDITORIAL

6 Merging data for

managing pharma

commercialization8 GSK reverses course

on physician payments

10 Serialized channel data

edges closer to reality 14 A Conversation with

Matt Wallach, Veeva

Systems

19 Precision medicine and

the importance of data

22 Real-World Evidence

(RWE): Advancing Both

Clinical and Commercial

Objectives

28 Connecting with

physicians—and

patients—at the

point of care

NOV. 2019VOL. 14 NO. 4

Commercial and

Compliance Data





Editorial Departments Editorial Op-Ed Top News Business/Finance Market Access Therapy Focus

Supply Chain/Logistics Clinical Operations Information Technology Manufacturing & Packaging Legal & Regulatory Meetings

MARCH: PATIENT SUPPORT / HUB SERVICES

Special focus on manufacturer-sponsored patient outreach and followup; specialty pharmacy services, clinical trial support.

EDITORIAL CLOSE: Feb 3AD CLOSE: Feb 17

NOVEMBER: COMMERCIAL AND COMPLIANCE DATA

Special focus on master data management, market analytics, PDMA compliance and salesforce automation.

EDITORIAL CLOSE: Oct 5AD CLOSE: Oct 19

SEPTEMBER: LOGISTICS AND COLD CHAIN

Special focus on temperature-controlled practices and products; air cargo; domestic and international logistics

EDITORIAL CLOSE: Aug 3AD CLOSE: Aug 17

JUNE: PRODUCT PACKAGING AND SECURITY

Special focus on serialization and traceability (DSCSA, FMD, etc.); contract packaging, supply chain and cargo security.

EDITORIAL CLOSE: May 14AD CLOSE: May 18

Special Focus Print Issues


2020 Pharmaceutical Commerce Editorial Calendar

For information regarding editorial coverage and policies, please contact Nick Basta, Editor in Chief, [email protected].

SCHEDULE OF TOPICS (print issues as identified below) MEETINGS*

JANUARY Clinical Trials: Supply, Logistics, Patient Recruitment & Support, IT Systems SCOPE

FEBRUARY Government pricing & reporting, GPO and PBM contracting and reimbursement

MARCH Patient Support & Hub Services, Coupon and Copay programs, Patient Assistance HDA Dist. Mgmt.Web & Print

APRIL Contract Manufacturing & Packaging, Quality management Interphex, CPhI

MAY Oncology market, Specialty Pharmacy, Specialty distribution Assembia Summit

JUNE Serialization & Traceability (DSCSA & FMD), Warehouse management systems BIOWeb & Print

JULY Retail pharmacy, patient adherence, Direct-to-patient services

AUGUST Rare disease therapies, cell & gene therapy, biobanking

SEPTEMBER Cold Chain management, air, ground and ocean logistics, internat’l trade Global Cold Chain, LogipharmaWeb & Print

OCTOBER Sales operations, sample management, salesforce automation Sharing Conference

NOVEMBER Real-world evidence, data analytics, master data management Web & Print

DECEMBER Wholesaler practices, federal & state regulatory practices CBI Trade & Channel

*Bonus distribution of print issue to be determined


Circulation

Website Audience

CIRCULATION BY EMPLOYER

Pharma Manufacturer 16,430 93.89%

Contract Manufacturer 24 0.14%

Wholesaler / Distributor 92 0.53%

Logistics Service Provider 126 0.72%

Pharmacy / Hospital 47 0.27%

Business Service Provider 36 0.21%

Advertising Agcy 51 0.29%

Consulting Firm 101 0.58%

Contract Research Org. 8 0.05%

Other / Not Listed 574 3.28%

SUBTOTAL 17,499 100%

OTHER NON-QUAL 662

TOTAL 18,161

CIRCULATION BY JOB TITLE

Corporate Management 16,003 91.45%

Sales / Marketing 335 1.91%

Market Access 136 0.78%

Supply Chain / Logistics 110 0.63%

IT/IS Management 149 0.85%

Regulatory Compliance 92 0.53%

Product Development 70 0.40%

Other / Not Listed 604 3.45%

TOTAL 17,499 100%

Circulation Processing managed by Stark Services, Inc.

Sessions by country, 9/18-8/19

SESSIONS BY COUNTRY, 9/18-8/19

United States 203,787

India 28,233

United Kingdom 13,900

Canada 6,167

Germany 5,606

Rest of World 14,879

As reported in Google Analytics

As reported in Google Analytics

Analyticswww.pharmaceuticalcommerce.com

www.pharmaceuticalcom… Go to report

Language Users % Users

1. en-us 206,810 82.39%

2. en-gb 14,528 5.79%

3. de-de 2,382 0.95%

4. zh-cn 2,002 0.80%

5. fr-fr 1,982 0.79%

6. es-es 1,604 0.64%

7. ko-kr 1,490 0.59%

8. en-ca 1,363 0.54%

9. en-in 1,272 0.51%

10. it-it 1,187 0.47%

Audience Overview

Sep 1, 2018 - Aug 31, 2019

Overview

Users Pageviews

… November 2018 January 2019 March 2019 May 2019 July 2019

10,00010,00010,000

20,00020,00020,000

30,00030,00030,000

20,00020,00020,000

40,00040,00040,000

Users

250,674New Users

249,334Sessions

318,784

Number of Sessions per User

1.27Pageviews

405,005Pages / Session

1.27

Avg. Session Duration

00:00:55Bounce Rate

84.50%

New Visitor Returning Visitor

12.6%

87.4%

© 2019 Google

All Users100.00% Users

MONTHLY TRAFFIC AND PAGEVIEWS, 9/18-8/19


PHARMACEUTICALCOMMERCE.com

100% focus on commercial activity in the biopharma supply chain makes Pharmaceutical Commerce a valued source of information in print and online. The website features the full editorial content of the magazine, plus web-only features including a powerful search engine that attracts and holds visitor interest.

Website Opportunities

Middle Leaderboard728 x 90 pixels.

Positioned within editorial content. $1,800 per month.

Top Leaderboard728 x 90 pixels. Top of the page prominence!

$3,250 per month.

Top Sidebar Box300 x 250 pixels. Highest banner click-throughs!

$2,750 per month.

Side Leaderboard

Side Leaderboard240 x 90 pixels.

Room enough for a key message!

$2,000 per month.

Native (sponsored) content row

350 x 200 pixels. Graphic plus

posted content. See p. 6

Middle Sidebar Box300 x 250 pixels. Share the Pharma

Commerce audience! $1,500 per month.

Leaderboard 728 x 90

Top Sidebar Box 300 x 250

Middle Sidebar Box 300 x 250

Bottom Sidebar Box 300 x 250

Middle Sidebar Box 300 x 250

Middle Leaderboard 728 x 90

Middle Sidebar Box300 x 250 pixels. Share the Pharma

Commerce audience! $1,500 per month.

Bottom Sidebar Box300 x 250 pixels. Share the Pharma

Commerce audience! $800 per month.


HomepageWelcome Mat

600 x 500

Homepage Welcome Mat

600 x 500 pixels $9,500/month

PHARMACEUTICALCOMMERCE.comWebsite OpportunitiesBanners• Top Leaderboard: 728 x 90 pixels. Top of the page prominence! $2,750 per month.• Side Leaderboard: 240 x 90 pixels. Room enough for a key message! $1,800 per month.• Top Sidebar Box: 300 x 250 pixels. Highest banner click-throughs! $2,500 per month.• Middle Leaderboard: 728 x 90 pixels. Positioned within editorial content. $1,500 per month.• Middle/Lower Sidebar boxes: 300 x 250 pixels. Share the Pharma Commerce audience! $1,200 per month.

Sponsored ContentSponsored (“native”) content is your opportunity to convey a more detailed, in-depth message to the Pharma Commerce audience. The content box is identical to the content boxes of editorial stories running on the site; the only difference is that while editorial content continually flows onto and off the homepage, your sponsored content keeps its position for a 30-day period.

Ideally, you would offer feature-length stories (case histories, position statements, new product introductions, etc.) that is linked to this content box. Pharmaceutical Commerce will post this content, in its appropriate editorial section, just as it does with editorial content. At your option, the homepage presentation could instead link to content on YOUR site. Need help developing the appropriate content? Call us! We can help.

Sponsored content graphic needs to be 300 x 250 pixels; contributed content can range up to 2,000 words (if posted on the site). Price: $3,500 per 30-day placement.

Insertion Order and material due one week prior to monthly update.

Banner Specifications: 200K file size max per banner, File format: JPEG, GIF, ANIMATED GIF, FLASHNOTE: Reserved banner space must run when and where it has been reserved. Failure to provide materials will result in full payment due.

Submit material to: Heidi Nelson: cell: 541-256-0411 | [email protected]

Homepage Welcome MatHomepage takeover! Got a dramatic new announcement—a new venture, a key product introduction, an important new acquisition? Put the announcement in front of *everyone* who accesses the Pharma Commerce website with a welcome mat, designed to appear on that user’s first new visit to the site, and in place until the visitor clicks through it.

Pharmaceutical Commerce will take your 600 x 500 pixel announcement and position it centrally on our homepage. Price: $9,500 for 30-day placement.


Pharmaceutical Commerce’s

Value Chain eNewsletterTarget your message to 18,000 decision-makers subscribing to the bi-monthly Pharmaceutical Commerce eNewsletter. The eNewsletter is written by Pharmaceutical Commerce editors with a focus on biopharma commercial operations.

Custom Email BlastsPharmaceutical Commerce will email your material exclusively to its list of 18,000 newsletter subscribers. If your company has more information to tell than can be fit into a display advertisement, the perfect addition is a Custom Email Blast.File format: HTML, set no wider than 700 pixels Graphics: Static/No Motion; 72 dpi/200k file size; .jpeg, .tiff or .png filesPrice: $7,200 net

Insertion order and production materials due one week in advance of each issue.

Banner Specifications: 200K file size max per banner File format: JPEG, GIF, Static formats onlyNOTE: Reserved banner space must run when and where it has been reserved. Failure to provide materials will result in full payment due.

Submit material to: Heidi Nelson cell: [email protected]

Top Content Banner 468 x 60 pixels

$1,800

Content Middle Banner 300 x 100 pixels

$1,300

Right Column Vertical

120 x 240 pixels $1,300

Right Column Square

120 x 120 pixels $840

Right Column Square

120 x 120 pixels $840

Jan 8, 22 Feb 12, 26 Mar 11, 26 April 8, 22

May 6, 20 June 10, 24 July 8, 22 Aug 5, 19

Sept 9, 23 Oct 7, 21 Nov 4, 18 Dec 2, 16

2020 Publication Dates:

18,000 subscribers

Pharma commercial

management

Twice monthly

News on commercial

operations not found elsewhere

Quality reporting generates maximum

advertising exposure


Pharmaceutical Commerce’s monthly

BioPharma Cold Chain eNewsletterTarget 18,000 decision-makers who specify cold chain logistics, storage and distribution services.

Top Content Banner 468 x 60 pixels

$1,800

Content Middle Banner 300 x 100 pixels

$1,300

Right Column Vertical

120 x 240 pixels $1,300

Right Column Square

120 x 120 pixels $840

Right Column Square

120 x 120 pixels $840

Jan 15 Feb 19 Mar 18 April 15

May 13 June 17 July 15 Aug 12

Sept 16 Oct 14 Nov 11 Dec 9

2020 Publication Dates:

Significant news developments and analysis

of the life sciences and cold chain market.

18,000monthly subscribers,

plus bonus website circulation.

Insertion order and production materials due one week in advance of each issue.

Banner Specifications: 200K file size max per banner File format: JPEG, GIF, Static formats onlyNOTE: Reserved banner space must run when and where it has been reserved. Failure to provide materials will result in full payment due.

Submit material to: Heidi Nelson, [email protected]

Custom Email BlastsPharmaceutical Commerce will email your material exclusively to its list of 18,000 newsletter subscribers. If your company has more informa-tion to tell than can be fit into a display advertisement, the perfect addition is a Custom Email Blast.File format: HTML, set no wider than 700 pixels Graphics: Static/No Motion; 72 dpi/200k file size; .jpeg, .tiff or .png filesPrice: $7,200 net


Rates are NET *4th cover 20% premium/2nd cover 10% premium.

Email ad materials to: [email protected] Heidi Nelson, 541-256-0411

Billing Information: 30 Days NET (payment by MasterCard or Visa, add 4%)

Magazine Page Dimensions Width Height

Ad Dimensions Width Height

trim size 8” 10.875”

live area 7.5” 10.375” (keep live area 1/4” from trim)

Full Page trim size 8” 10.875” live area 7.5” 10.375” bleed (1/8” beyond trim size) 8.25” 11.125”

bleed 8.25” 11.125” (extend bleed 1/8” from trim)

1/2 Page 7.5” 5”

1/4 Page (vertical only) 3.75” 5”

Please call for insert specifications.MAGAZINE CLOSING DATES

Issue Ad Closing/Materials Due

March 2/15

June 5/17

September 8/16

November 10/18

SPECSPlease ensure that all document sizes are created to specifications. No internal crop marks. Full page bleed ads should be created to trim size and artwork should be extended 1/8” beyond trim. Keep live matter 1/4” from all trimmed edges.

Electronic materials: 300 ppi, CMYK with all fonts converted to outlines.Acceptable file format: InDesign, Quark, Illustrator, PDF and Photoshop.

New England, Middle Atlantic—Jody Estabrook [email protected]

2-Page Spread trim size 16” 10.875” live area 15” 10.375” bleed (1/8” beyond trim size) 16.5” 11.125”

Advertising Contacts

Special Issue Rates & SpecsTarget 18,000 decision-makers who specify cold chain logistics, storage and distribution services.

Page $6,750 6,250 5,750

1/2 Page $4,500 4,250 4,000

1/4 Page $2,950 2,550 2,150

4-Color Rates 1X 2X 4X

Two-Page Spread $12,160 11,160 10,660

Southeast, Midwest, West and International—Cathy Williams [email protected], ext. 101

Editorial Director/Publisher—Nick Basta [email protected]

718-282-6112


Custom Publishing Services

Pharmaceutical Commerce can design and distribute your white papers, case histories or other relevant

content. Options include:

• Posting content (including our homepage sponsored-content option, see p. 6)

• Distributing via e-blast to our select 18,000+ audience

• Collecting leads via registration forms for postings

Pricing ranges from $3,500 (sponsored-content option only) and up, depending on design and delivery options chosen. Talk to us! We want to connect you with our audience.

Webinars:Help build your brand and market your services and products using Pharmaceutical Commerce Webinars.

• Content supplied by client; most often in the form of a PowerPoint presentation

• Moderated by our editor in chief, Nick Basta• Pre-recorded; incorporates a Q&A session

• Contact information captured via registration page• Available for viewing on Pharmaceutical

Commerce’s website for 3 months• 60-day lead time necessary for a simulated live

event

Webinar Marketing Support:• Two custom eBlasts to 18,000 PharmaCommerce’s

readers• Vertical or Content Banner within ValueChain

eNewsletter• Shared out through PharmaCommerce’s social

media channels

Package Price: $9,995 net

Website Videos:Help market your products and services by posting your video on pharmaceuticalcommerce.com website’s

homepage. (Video supplied by advertisers in .flv and .mp4 for compatibility with mobile devices)

• Generate brand exposure• Capture qualified leads and interact with your target audience

Video Marketing Support:• Posted on PC website for 3 months (3 minute video)• Two custom eBlasts to 18,000 PharmaCommerce readers with link to video• Vertical or Content Banner within PharmaCommerce’s ValueChain eNewsletter• Tracking reports provided to video advertiser

Package Price: $7,795 net

PLUS: Ask about our custom publishing and reprint services


Sales RepresentativesNortheast

Jody Estabrook [email protected]

774-283-4528

Southeast/Midwest/West/InternationalCathy Williams

[email protected], ext. 101

ContactsPublisher/Editorial Director

Nick Basta [email protected]

718-282-6112

Production ContactHeidi Nelson

[email protected]

Documents

2020 Media Kit - For Pharma Industry Executives€¦ · 01/09/2018 · Pharma traceability: Beyond the barcode. JUN. 2019 VOL. 14 NO. 2. Pharma cold chain: greener and more digitized