2020 MEDIA KIT - Classic Trader · 5 Ausgabe 2/2020 Ausgabe 2/2020 5 5 Ausgabe 2/2020 Ausgabe 2/2020 5 3 3 1 1 1 x 1 60 x 53 mm (type area). Price: 100.00 € Placement: Best possible

www.classic-trader.com

MEDIA KIT2020

Online & Print.

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Media Kit online & print 2020

CONTENT01 Table of contents.

02 What is Classic Trader?

03 Classic TraderFacts & figures.

04 Target audience.

06 Classic Trader online.

07 Marketplace Banners Formats & pricing.

08 Banners Placements.

12 Online Magazine.

13 Banners magazineFormats & pricing.

14 Banners.Placements.

Online Print Special advertising formats

16 Classic Trader print.

17 Key performanceindicators.

18 Editorial SegmentFormats & pricing.

19 Placements editorial segment.

21 Market SegmentFormats & pricing.

22 Placement classified market segment

24 Delivery of print data.

25 Cross-media combination packages.

27 Formats & pricing.

28 Advertorial.

30Newsletter classified ad & advertising customers.

32 Social media for classified ad customers.

33 Contact us.

Delivery of print data.

Cross-media combination packages.

Classic TraderWhat is Classic Trader? Classic Trader’s goal is to offer the world‘s largest inventory of col-lector’s vehicles on one specialized platform.

With nine different country versions, Classic Trader already covers the majority of the European market. Through cooperation with va-

rious publishing houses and its own magazine, Classic Trader com-plements its online offering with print media.

Combining several media channels, Classic Trader is able to reach enthusiasts, buyers and sellers everywhere at any time.

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7,000,000Pageviews per month.

1,100,000Visitors per

month.

60%Mobile share.

Vehicle listings.

14,000Customer accounts.

55,000Newsletter

subscribers.

50,000Prints peredition.

25,000

195,000Social media

followers.

Classic TraderFacts & figures.

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listings.

63%Are interested in

do-it-yourself, maintenance and repairs.

100%Are interested in cars

and motorbikes.


luxury goods.


food & fine dining.

Target audienceOur customers in numbers.

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Reference source for the aforementioned values is Google Analytics

MEDIA KIT2020

Online.

www.classic-trader.com5

Our customers can advertise on the Classic Trader online marketplace. From prestigious brand placements on the Classic Trader homepage to a presentation in selected brand en-vironments or with a highly targeted advertising approach, Classic Trader offers numerous advertising options.

Classic TraderOnline.

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Media Kit online 2020

No. Format Price Calculation Placements

Marketplace

1 Medium Rectangle | 300 x 250 px* 15.00 € CPM Homepage

2 Leaderboard | 728 x 90 px* 15.00 € CPM Homepage

3 Large Rectangle | 336 x 280 px* 15.00 € CPM Homepage

4 Wide Skyscraper | 160 x 600 px* 15.00 € CPM Search result page

5 Leaderboard | 728 x 90 px* 15.00 € CPM Search result page

6 Large Leaderboard | 970 x 90 px* 15.00 € CPM Listing detail page

7 Mobile search | 320 x 100* 15.00 € CPM Search result page

8 Mobile Listing detail | 300 x 250* 15.00 € CPM Listing detail page

*Several targeting options are available

Marketplace BannersFormats & pricing.

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Homepage

Homepage

Search result page

Search result page

Listing detail page

Search result page

Listing detail page

Search result page

320 x 100

Banners homepage.

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Placement: homepage

*Several targeting options are available.

Price: 15.00 €

Calculation: CPM

Medium rectangle 300 x 250 px*

Placement: homepage


Price: 15.00 €

Calculation: CPM

Large rectangle336 x 280 px*

Placement: homepage


Price: 15.00 €

Calculation: CPM

Leaderboard728 x 90 px*

Placement: search result page


Price: 15.00 €

Calculation: CPM

Leaderboard728 x 90 px*

Banners search result page.

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Placement: search result page


Price: 15.00 €

Calculation: CPM

Wide skyscraper 160 x 600 px*

Banners listing detail page.

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Placement: listing detail page


Price: 15.00 €

Calculation: CPM

Large leaderboard970 x 90 px*

Placement: mobile listing detail page


Price: 15.00 €

Calculation: CPM

Mobile listing detail page300 x 250 px*

Banners mobile.

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300 x 250Placement: mobile search result page


Price: 15.00 €

Calculation: CPM

Mobile search320 x 100 px*

320 x 100

Profiles Market History Events

The Classic Trader magazine has the following categories.

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The Classic Trader online magazine targets all vehicle enthusiasts, beginners and collectors alike. It offers a look behind the scenes and a broad view on the classic car market.

Online magazine.

No. Format Price Calculation Placements

Online magazine

7 Medium Rectangle | 300 x 250 px* 15.00 € CPM Online magazine

8 Leaderboard | 728 x 90 px* 15.00 € CPM Online magazine

Calculation Placements

CPM Online magazine

CPM Online magazine

Formats & pricing. Online magazine.

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Placement: Online magazine


Price: 15.00 €

Calculation: CPM

Medium rectangle300 x 250 px*

Banners online magazine.

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Placement: Online magazine


Price: 15.00 €

Calculation: CPM

Mobile search727 x 90 px*

www.classic-trader.com15

MEDIA KIT2020

Print.

With its print magazine, Classic Trader offers a valuable and inspi-ring periodical for collectors, enthusiasts and everybody who is interested in classic automobiles & motorcycles. With over 1,600 handpicked ads, the Classic Trader magazine manages to show the variety of the classic vehicle market. Topic-focused articles shed

light on the history and development of certain vehicle models and give additional price and market information.

In 2020, each edition is dedicated to a particular decade in vehicle history.

Classic TraderPrint.

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Media Kit print 2020

Prewar The 70’sThe 50’s The 80’sThe 60’s The 90’s01/2020 04/202002/2020 05/202003/2020 06/2020

Topics include:100 years of Bentley and specials.

Topics include:BMW M1 and brave colours.

Topics include:Sporty coupés and tuning.

Topics include:Super sports cars and roadster.

Topics include:Gullwing and Mille Miglia.

Topics include:Porsche 911 and movie cars.

The 50’s

One year, six decades.

per Edition. Classic vehicle listings.Cars & motorcycles

per year.

25,000+ > 1,600+ 6 issues

Print magazineKey Performance Indicators.

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Available in

DE | AT | BE | CH | DK | IT | LUNL | SE | ES | PT

No. Format Price Placement

In editorial segment

1 3 x 3 (188 x 162 mm) 1,850.00 € Best possible

2 1/1 page 2,850.00 € Best possible

3 1/1 page U2 3,050.00 € IFC – inside front cover

4 1/1 page U3 2,850.00 € IBC – inside back cover

4 1/1 page U4 3,550.00 € OBC – outside back cover

Formats & pricingPrint magazine | editorial segment.

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1/1 Seite

IFC

Placement | editorial segment.

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5 5Ausgabe 2/2020 Ausgabe 2/2020

5Ausgabe 1/2020

3

IFC210 x 297 mm(+ 5 mm bleed).

Price: 3,050.00 €

Placement:Inside front cover

5Ausgabe 2/2020

2

1/1 Seite210 mm x 297 mm (+ 5 mm bleed).

Price: 2,850.00 €

Placement:Best possible (left or right page)

3 x 3


1

1

3 x 360 x 162 mm (type area).

Price: 1,850.00€


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Deutschlands großer Oldtimer-Markt

218

218

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WWW.CLASSIC-TRADER.COM

IBC


IBC210 x 297 mm(+ 5 mm bleed).

Price: 2,850.00 €

Placement:Inside back cover.

OBC

OBC210 x 297 mm(+ 5 mm bleed).

Price: 3,550.00 €

Placement:Outside back cover.

Placement | editorial segment.

4 5

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1 Classified ad 100.00 € Best possible

2 1 x 2 (portrait or landscape) 200.00 € Best possible


4 1 x 5 (portrait) 500.00 € Best possible

5 2 x 2 400.00 € Best possible


7 3 x 3 925.00 € Best possible

8 1/1 Page 1,425.00 € Best possible

Format & Pricing Print magazine | market segment.

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1 x 1 1 x 3 portrait or landscape

1 x 2 portrait or landscape 1 x 5

5 5Ausgabe 2/2020 Ausgabe 2/2020 5 5Ausgabe 2/2020 Ausgabe 2/2020

2

2

4 4

5 5Ausgabe 2/2020 Ausgabe 2/2020 5 5Ausgabe 2/2020 Ausgabe 2/2020

3

3

1

1

1 x 160 x 53 mm(type area).

Price: 100.00 €


1 x 3188 x 53 mm or 60 x 162 mm(type area).

Price: 300.00 €


1 x 2124 x 107,5 mmor 60 x 107,5 mm(type area).

Price: 200.00 €


1 x 5 portrait60 x 271,5 mm (type area).

Price: 500.00 €


Print Magazine | market segment.

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3 x 32 x 2

3 x 2 portrait or landscape


5 5Ausgabe 2/2020 Ausgabe 2/2020 5 5Ausgabe 2/2020 Ausgabe 2/20205 Ausgabe 2/2020

5

6

6

5

8


7

7

3 x 3188 x 162 mm (type area).

Price: 925.00 €


2 x 2124 x 107,5 mm(type area).

Price: 400.00 €


3 x 2124 x 162 mm or188 x 107,5 mm(type area).

Price: 600.00 €


1/1 Page210 x 297 mm (+ 5 mm bleed).

Price: 1,425.00 €


Print Magazine | market segment.

Issue Advertisement deadline Print date Sale starts

02/2020 01/23/2020 01/30/2020 02/27/2020

03/2020 03/26/2020 04/02/2020 04/30/2020

04/2020 05/20/2020 05/28/2020 06/25/2020

05/2020 07/23/2020 07/30/2020 08/27/2020

06/2020 09/24/2020 10/01/2020 10/29/2020

01/2021 11/18/2020 11/25/2020 12/23/2020

Please send the printing documents via email or download link to:[email protected]

The following data can be provided (finis-hed advertisements cannot be corrected):

Image data please in ISO Coated v2 300 (ECI) with at least 300 dpi resolution and a bleed margin of 5 mm.

There should be no text within 5 mm of the bleed margin.

PDF/X-3

Delivery of print data.

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mailto:anzeigen%40classic-trader.com%20?subject=Druckdaten%20Mediendaten


1 Cross-media small 1,525.00 €1 print advertisement format 2 x 2

2 months online banners

2 Cross-media medium 3,687.00 €2 print advertisements format 1 x 5


1 company portrait in online magazine

3 Cross-media large 7,050.00 €3 print advertisements format 3 x 2


2 placements in newsletter

Cross-media combination packagesNew in 2020!

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1 company portrait in online magazine

3 print advertisements format 3 x 2

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Media Kit special advertising formats 2020


MEDIA KIT2020

Special advertising formats.

In addition to classic advertising placements, such as print ads and online banners, Classic Trader offers various special advertising for-mats from advertorials (print and digital) to targeted newsletters. Please contact us if you are interested in special online placements,

e-mail marketing, raffles, print magazine supplements or advertori-als. A regional distribution of inserts and supplements as well as the integration of special advertising formats is also possible. We will happily make you a personalized offer.

Classic TraderSpecial advertising formats.

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Format Price Details

Individual advertorial on request after consultation with publisher.

Private newsletter placement 50.00 € one out of 15 listings in a private newsletter.

Private newsletter 1st placement 100.00 € the first of 15 listings in a private newsletter.

Dealer newsletter starting at 1,000.00 € a dedicated newsletter with up to 15 listings.

Advertising in newsletter starting at 1,500.00 € advert in editorial Classic Trader newsletter.

Standalone Newsletter starting at 5,000.00 € Classic Trader newsletter with bespoke content.

Social media listing boost 100.00 € your listing promoted on our social media.

Social media listing story boost 150.00 € your listing promoted on our social media.

Formats & pricing special advertising.

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Advertorial

Advertorial1/1 till 3 pages188 mm x 133 mm (type area).

Placement:after consultation with publisher.

5 Ausgabe 1/2020 5Ausgabe 1/2020

Advertorial

Price: 5,450.00 €

Advertorial

Special advertising formats | Advertorial.

AdvertorialExample | Kienle Automobiltechnik.

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Promote your listings through the proper channel.

Private newsletter*

Dealer newsletter *

Editorial newsletter*

NewsletterFor classified ad customers.Reach over 50,000 potential buyers, collectors and enthu-siasts in five different languages through our newsletter.

* Appropriate image material required.

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Place your message where it counts.

Standalone Newsletter*

› Your targeted message, visually attractive and including linkout.

Advertising in newsletter*

› Your banner placed in a suitable environment, including linkout.

Classic traders offers its customers various newsletter ad-vertising formats. You can target specific brand environ-ments or aim at specific countries and markets.


NewsletterFor advertising customers.

Social MediaReach 190,000 followers worldwide through Classic Trader’s social media channels.

For classified advertisers. › Social media listing boost.*

› Social media listing story boost.*

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Contact us!Jan Julius WagnerSales Manager

[email protected]

+49 30 437 75 19 19


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mailto:wagner%40classic-trader.com?subject=Anfrage%20%C3%BCber%20Mediadaten

Documents

2020 MEDIA KIT - Classic Trader · 5 Ausgabe 2/2020 Ausgabe 2/2020 5 5 Ausgabe 2/2020 Ausgabe 2/2020 5 3 3 1 1 1 x 1 60 x 53 mm (type area). Price: 100.00 € Placement: Best possible