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2020 MEDIA KIT
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WHAT’S NEW IN 2020 REACH
In 2019 50 Campfires was acquired by Avid Outdoorsman Media Group. Now, 50 Campfires has access to a media network reaching over 50 million unique users per month! ANALYTICS 50 Campfires upgraded its reporting and analytics to allow for partners to have even greater visibility and control over key performance metrics. CONTENT We’ve continued to deliver only the best and most authentic content to our audience year-over-year. In 2020 we have an even more diverse editorial calendar planned with more partnership opportunities for our brand partners. SALES At 50 Campfires we understand that our best partnerships will deliver meaningful sales results for our partners. We’re launching in-video ecommerce overlays, additional gift guides, email address acquisition tactics, rich ad units, dedicated email blasts, and much more.
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More than 78.8 MILLION American households camp each year
of them camp within a quarter mile of their home or vehicle
Sources: 2019 North American Camping Report
73%
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CAMPING IS A GROWING INDUSTRY
The number of camping households in the U.S. grew by 1.4 million in 2018. And these campers are younger and more diverse than ever before.
Source: 2019 North American Camping Report
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OUTDOOR RECREATION
Nearly all campers say that they leave the campgrounds to participate
in other activit ies
DRIVE HIKE FISH DRINK SWIM
BIKE EAT PLAY ATV BOAT
Source: 2019 North American Camping Report
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50 Campfires is the only media platform in North America that was specifically built for this
HARD TO REACH SEGMENT OF THE CAMPING POPULATION
Through our robust digital ecosystem our content and message reach the emotions, attitudes, and personalities of people who yearn to connect and reconnect with the outdoors.
We understand how to match and align business outcomes by delivering value on our platform for both our partners and our consumer audience. From content development trips around the country to digital campaigns delivering millions of impressions each month.
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3M+MONTHLY
IMPRESSIONS
63%TRAFFIC ORGANIC SEARCH
603KFACEBOOK PAGE LIKES
388KMINUTES
VIEWED ON YOUTUBE MONTHLY
$150K+HHI
54%FEMALE
46%MALE
25-44AGE RANGE
OF AUDIENCE MAJORITY
31% of camping trips are within 50 miles of the home (and 54% are within 100 miles)
Campers like to combine camping with outdoor recreation (hiking, biking, fishing, etc.) and consider it all part of one “activity”
Campers are excited to try new methods of camping, including full-service cabins, "glamping" and van camping
Millennials are the quickest-growing age group of new campers (56%)
52% of campers have children in the household
The most popular activities while camping are (in order) hiking/backpacking, fishing, canoeing/kayaking, sightseeing, visiting historical sights, and biking
3:42AVERAGE SESSION
DURATION
64KEMAIL
SUBSCRIBERS
Source: 2019 North American Camping Report
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THE POWER OF MOM In most families it’s safe to say Mom plays a major role in preparing for camping trips. In many cases, she drives it. This is why we often tailor our message to Mom. 50 Campfires has become an important tool in Mom’s planning process. If she is hopping online to look up camping recipes, gear, or tips for camping with her kids, chances are she’s already spent some time with 50 Campfires.
We celebrate the camping mom.
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DELIVERING VALUE TO OUR PARTNERS As the leading family and recreational camping media platform in North America, 50 campfires is a trusted voice around the campfire. We partner with brands to create fully-integrated digital media campaigns reaching millions of campers with original video production, social media, e-news, display media and authentic editorial.
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IN-FIELD PRODUCT TESTING We know that your best day camping is not defined as how well you slept in your tent – its about the mountains you hike, waterfalls you explore, fish you catch, trails you bike – the adventures you take. Partners of 50 Campfires rely on this team to test their products and provide valuable reviews to the recreational camping audience. The editorial and content team head outdoors weekly to test products and generate content that can be used by our partners across all digital mediums.
ORIGINAL CONTENT
GEAR PACKAGE: $4,500
• Initial product review, testing and approvals by 50 Campfires editorial team • In-field product video review production • Ecommerce overlay in video linking directly back to product website • Video posted to 50Campfires.com with accompanying written editorial • Article in “Featured” section of 50Campfires.com homepage for 30 days • Video posted to the 50 Campfires YouTube channel • Review sent to 50 Campfires email subscriber base • Review will be shared via all 50 Campfires social media platforms
NOTE: 50 Campfires reserves the right to refuse any product or brand partner after initial testing. Maintaining our authenticity as a trusted authority for our audience is at the forefront of all we do.
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FIELD TRIP CONTENT SERIES Several times each year, 50 Campfires hits the road to explore a new part of the country… and create boatloads of content tuned directly to the pursuits and passions of the audience. As you might expect, our Field Trips are built around car camping adventures, but take great latitude in accommodations, transportation, and especially attractions. We’re out to discover and share the good times and lasting memories that are the reasons 77 million American households go camping. Field Trips are carefully planned with opportunities to create content with and for our supporting partners. There are meals to cook, trails to hike, campfires to enjoy, nights to sleep, caves to explore, rivers to paddle, and much more… each overflowing with opportunities to document the experience (and the gear used) and share it with the 50 Campfires audience across the digital ecosystem.
ORIGINAL CONTENT
2020 FIELD TRIPS:
March, May and July
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FIELD TRIP CONTENT SERIES ORIGINAL CONTENT
GLAMPER PACKAGE: $12,500 Video Content: All content distributed across 50 Campfires platform (50Campfires.com and social media) • 1 in-field product review • 1 in-field feature product story
Photography Content: • 8-10 retouched images and all raw
photography Advertising: • ROS banner ads – 30 days • Dedicated email blast featuring the
product and linking back to the site Social Media: • Brand featured in 50 Campfires
Facebook Live • 3 dedicated posts across social media
platforms • Promoted video content
Night in Camp (optional): • Partner has the option to join the 50
Campfires team on the road and be directly involved with content development
VACATIONER PACKAGE: $8,500 Video Content: All content distributed across 50 Campfires platform (50Campfires.com and social media) • 1 in-field product review • 1 in-field feature product story
Photography Content: • 5-8 retouched images and all raw
photography Advertising: • Product inclusion in weekly email, with
link leading back to client site Social Media: • Brand featured in 50 Campfires
Facebook Live • 2 dedicated posts across social media
platforms • Promoted video content
ROADTRIPPER PACKAGE: $4,500 Video Content: content distributed across 50 Campfires platform (50Campfires.com and social media) • 1 in-field feature product story
Photography Content: • 5-8 retouched images Advertising: • Product inclusion in weekly email, with
link leading back to client site Social Media: • Brand featured in 50 Campfires
Facebook Live • 1 dedicated post across social media
platforms
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ULTIMATE GUIDE SERIES Many topics within the outdoor camping space can be confusing. Take lighting for example… what exactly IS a lumen? Why does it matter when selecting gear? Does it differ based on the activity that I’m participating in? These are all great questions! 50 Campfires launched the Ultimate Guide Series in order to help campers understand some of the most fundamental aspects of gear and techniques. This series provides sponsors with a unique opportunity engage with our audience and feature core product benefits in the process.
ORIGINAL CONTENT
PRESENTING SPONSOR: $35,000 • 50 Campfires will research and develop an original content series
featuring one sponsored product category • Partner brand will be integrated throughout the entire series as the
presenting sponsor and via product placement • Series of content will be posted to 50Campfires.com • Content will be place within the “Featured” section of 50Campfires.com
homepage for 30 days • Ultimate Guide will be distributed to the 50 Campfires audience across
its subscriber base via 1 dedicated email • 50 Campfires will share each piece of series content vial all social media
platforms: Facebook, Instagram, Twitter, YouTube, and Pinterest • Partner will receive fun of site banner ads on 50Campfires.com (75k
impressions) • After distribution the Presenting Sponsor will own the rights to all original
content
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PRESENTING SPONSORSHIP: $12,500 • Client Name, “Amp Your Camp, brought to you
by ________” on all promotional and production elements supporting Amp Your Camp
• Brand tagged in all posts promoting Amp Your Camp on 50 Campfires social media channels (minimum of 30 posts)
• 4 dedicated Facebook Posts, 4 dedicated Instagram posts (branded and tagged)
• 4 product mentions on Outdoor Facebook Live Show throughout the promotional period
• 1 product given away each week during promotional period (10-weeks)
• Original video product review • Share of Voice ad banner impressions on
50Campfires.com in June, July and August
AMP YOUR CAMP Amp Your Camp unveils the best new products for shelter, sleeping, fire-starting, cooking, eating, hiking, playing, and more -- PLUS it gives readers a chance to win them all in weekly drawings. Over the course of the 10-week promotion, hundreds of thousands of avid campers will learn about your products, talk about them, and share them with their friends via social media. This opportunity only comes around once a year for a select group of partners.
SWEEPSTAKES
SUPPORTING SPONSORSHIP: $5,500 • Supporting sponsor mentions, “…brought to
you by (Presenting Sponsor) and supported by _________” on promotional and production elements supporting Amp Your Camp
• Brand tagged in promotional posts on social media (minimum of 10 posts)
• 2 dedicated Facebook Posts, 2 dedicated Instagram posts (branded and tagged)
• 2 product mentions on Outdoor Facebook Live Show throughout the promotional period
• 1 product given away each week during promotional period (10-weeks)
• Original video product review • Share of Voice ad banner impressions on
50Campfires.com in June, July and August
PARTICIPATING BRANDS: $1,750 • 1 product mention on Outdoor Facebook
Live Show • 1 dedicated Facebook Post, 1 dedicated
Instagram post (branded and tagged) • 1 product given away each week during
promotional period (10-weeks) • Original written editorial product review • Share of Voice ad banner impressions on
50Campfires.com in June, July and August
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PARTICIPATING PRODUCT: $2,500 • 50 Campfires will create a sweepstakes promotional page with
rules and a mechanism for entry. Promotional page will include link to partner brand website.
• Consumers will receive additional entries for social sharing. • Sweepstakes will be announced to 50 Campfires
audience via 1 email blast to all 50 Campfires subscribers. • Sweepstakes will be promoted across all 50 Campfires social
media channels via dedicated posts. Partner will be tagged in all posts.
• Sweepstakes will run for a 7-day period. • 50 Campfires will randomly select winner and provide contact
Information to partner for product fulfillment. • Partner will receive all contact information for sweepstakes
entrants immediately following the promotional period.
DEDICATED SWEEPSTAKES 50 Campfires is a trusted voice and camping “friend” for a large and ever-growing audience of outdoor enthusiasts. They routinely look to their email subscription for new gear and technologies endorsed by 50 Campfires. Through our weekly dedicated sweepstakes series, we are able to build excitement for your product and deliver important leads for your own email marketing initiatives.
SWEEPSTAKES
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PARTICIPATING PRODUCT: $750 • Selected product with link to purchase will be featured in
eBlast to 50 Campfires subscriber base • Product will be featured on 50Campfires.com with link to
purchase • Gift Guide will be promoted across 50 Campfires social
media network • Dedicated post across the 50 Campfires social media
network • Product will be featured on 1 episode of the 50 Campfires
Facebook Live show, link will be included in comments for purchase
MOTHER’S DAY GIFT GUIDE SERIES
Mom’s are incredibly important to 50 Campfires. She spends most of the year preparing for family trips outdoors by packing the food, making sure the kids have their raincoats, preparing the snacks, and planning what comes next after the kids boud out of the car at their final destination. Each year, 50 Campfires publishes a Mother’s Day Gift Guide which is a collection of products that any outdoors mom would love to open on that special Sunday in May.
Father’s Day is a time that brings everything back into perspective to thank that special guy in your life for everything he has done for you throughout the year. From starting fires with rain drenched wood, to roasting the perfect marshmallow, Dad deserves something awesome this Father’s Day. Each year, 50 Campfires sends out a list of products that any outdoor dad would love to get on Father’s Day.
FATHER’S DAY
PARTICIPATING PRODUCT: $750 • Selected product with link to purchase will be featured in
eBlast to 50 Campfires subscriber base • Product will be featured on 50Campfires.com with link to
purchase • Gift Guide will be promoted across 50 Campfires social
media network • Dedicated post across the 50 Campfires social media
network • Product will be featured on 1 episode of the 50 Campfires Facebook Live show, link will be included in comments for purchase
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HOWLIN’ BLIZZARD PACKAGE: $2,500 • Original video product review (in-studio) • Top-Listed “Featured Item” in 50 Campfires
online Holiday Gift Guide Section includes photo, description, and link
• Holiday Gift Guide posted on 50Campfires.com and promoted across the network
• Product featured and tagged in dedicated social media posts across all 50 Campfires platforms
• Dedicated email blast featuring product and linking back to site
HOLIDAY GIFT GUIDE Each year the 50 Campfires team hangs its stockings by the chimney with care, confident they will be filled with the latest and greatest camping and outdoor equipment. Camping Santa has never let us down. In gratitude, we pull together the 50 Campfires Holiday Gift Guide to assist all of Santa’s helpers in finding the “perfect” gifts for camping families, kids, and friends.
GIFT GUIDE SERIES
BIG FLAKES PACKAGE: $1,250 • Mid-List feature in 50 Campfires online
Holiday Gift Guide Section includes photo, description, and link
• Holiday Gift Guide posted on 50Campfires.com and promoted across the network
• Product featured and tagged in dedicated social media posts across all 50 Campfires platforms
FIRST SNOW PACKAGE: $750 • Lower-List feature in 50 Campfires online
Holiday Gift Guide Section includes photo, description, and link
• Holiday Gift Guide posted on 50Campfires.com and promoted across the network
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DEDICATED EMAIL: $2,000/EACH • Dedicated email will be sent to all 50 Campfires
subscribers during key selected holiday shopping dates. • Available dates include:
- Black Friday - Green Monday - Free Shipping Day - Super Saturday
HOLIDAY DEDICATED EMAIL 50 Campfires is offering new opportunities to hit your holiday sales goals by tapping into our devoted audience of over 64k camping enthusiasts with dedicated email campaigns during key shopping periods throughout the holiday season.
GIFT GUIDE SERIES
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50 Campfires has a vast and loyal following on social media. We love to bring our fans news, articles, videos, recommendations, and more. With over 600K followers on Facebook, over 12K on Instagram, and over 820.8k monthly views on Pinterest, social media is a fantastic platform to reach our campers!
ADVERTISING
SOCIAL MEDIA
SOCIAL MEDIA POST PACKAGE: $750/each • 50 Campfires will provide dedicated post across all active social
media platforms • Partner will provide photo/video, copy suggestion with call-to-action,
and link (non-Instagram) for each post FACEBOOK LIVE EPISODE: $500-750/each • 50 Campfires will collaborate with partner to establish a narrative and
talking points prior to the episode • Facebook Live episode will be hosted to our audience of over 600k
followers • Partner will have the opportunity to engage with the audience in real-
time • Link provided by partner will be included in post • Option for in-studio or in-field execution
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DEDICATED EMAIL BLAST: $26 CPM To establish direct inbox communication and support lead generation efforts, 50 Campfires Dedicated Email offers advertisers 100% share-of-voice in the messaging and is sent under our brand's template, ensuring recognizability and higher open rates as well as an implied endorsement.
WEEKLY NEWSLETTER 50 Campfires touches base with readers on a weekly basis with a weekly email. We bring promotions, new articles, and tips for to campers. There are two options for advertising within the weekly newsletter. PRODUCT LISTING: $15 CPM Listing consists of a teaser headline (9-12 words) and introduction sentence. Image size is 360x360. AD BANNER: $12 CPM Banner size is 300x250, and links back to the partner website. (Optional size is 600x74, if only one banner runs in the weekly email.)
PRODUCT LISTING
AD BANNER
ADVERTISING
SUBSCRIBER EMAIL
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50Campfires.com serves a destination hub for our audience. There are opportunities for branding on every page of the 50 Campfires website, with three different highly-impactful ad unit sizes.
RUN OF SITE BANNER ADS: $15 CPM Ads will be scheduled with an impression goal in the ad server, and can be served anywhere on the site. Reporting will be provided either weekly or monthly, depending on preference. CUSTOM: 50 Campfires can work with partners to create a custom take-over of a specific category or grouping of content that aligns with your brand. Please contact 50 Campfires for more details and pricing.
ADVERTISING
HIGH-IMPACT DISPLAY
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50 Campfires is excited to bring a new interactive ad to our list of digital offerings. The Sticky Ad rises from the bottom of the page upon load, and stays anchored in place as a user scrolls up and down the page. This is a highly-viewable ad unit that maintains the user’s favorable browsing experience, as it doesn’t obstruct from viewing content. The ad can be closed by clicking on the “X” in the right-hand corner.
RUN OF SITE STICKY AD: $18 CPM Sold as a pair – 728x90 will run on Desktop and Tablet, 320x50 will run on Mobile.
ADVERTISING
INTERACTIVE RICH MEDIA STICKY AD
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DIMENSIONS MAXFILESIZE(KB) FORMATS
728x90 150 GIFJPEGPNG
HTML53rdPartyAd
TagsRGBColor
FormatONLY
300x250 150
160x600 150
320x50(mobileonly) 50
PRODUCT LENGTH AUDIO MAXSIZE FORMATS
In-BannerVideo(300x250) :15or:30 User-initiated
10MB
WebM,MP4,MPEG4,MPG,3GPP,MOV,AVI,MWV,externally-hosted
Pre-RollVideo :15or:30 User-initiated
SyndicatedVideo
:15,:30,orlonger(upto3min.) Varies
PLACEMENT FORMAT DIMENSIONS NOTES
In-EmailBanner GIF,JPEG,PNG 728x90 MustincludelinkingURL
FullEmail HTML 600pxwide,800pxlengthminimum,nomaxlength* Mustincludesubjectline
FullEmail JPEG 600pxwide,800pxlengthminimum,nomaxlength*
MustincludesubjectlineandURLlink
DISPLAY
VIDEO
*For 3rd Party Ad Tags, please include click macro placeholder or clicks will not be counted. *3rd Party Ad Tags are subject to approval
• Animated GIF’s in email rotate through animation once and then remain static.
• HTML needs to be coded for compatibility with ALL email servers.
• Background images will not be accepted as they are not universally supported by all email servers.
• All images need to be optimized JPEG’s; exception only for logos/icons requiring transparency.*Recommended addition: Pre-header for email body (for email preview, 10 words max length)
• Please allow 5 business days for processing and scheduling
• A linking URL must be provided with all creative (exception: HTML5 and 3rd Party Ad Tags)
• No impolite audio on display ads – audio must be user-initiated
• Creative Contact: Christina Myers, [email protected]
ADVERTISING
AD SPECS
THIRD PARTY AD TAG GUIDELINES • Subject to approval;
click to see list of approved vendors.
• Not supported in emails and newsletters.
• Click and impression trackers are accepted and will be implemented whenever possible.
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CONTACT JANA REWEY HUFFMAN Director, Partnership Development 612.616.3686 cell [email protected] CHRISTEN EVERLY Vice President of Sales 612.306.2274 cell [email protected] 50CAMPFIRES.COM