2020 media kit · 2020-08-05 · more than 55,000 pairs of eyeballs turn to the Washington Jewish Week’s print pages and website for the news that matters. With the latest in news

WHY ADVERTISE IN THE AWARD WINNINGWASHINGTON JEWISH WEEK:

Jewish Washington Loyally Reads the WJW —

and it takes action as a result

• 43% Income of $150,000 or more

• 89% College graduates

• 56% Graduate degree

• 86% Respond to advertisements

• 86% Read four of last four issues

• 62% Keep WJW in home for 6+ days

• 40% Spend 1/2 hour+ reading WJW

• 96% Eat out 11+ times per month

• 92% Own primary residence

• 18% Own a second home

• 78% Own investments

• 68% Own/lease two + cars

Statistics from Marketing Analysis Associates, San Diego, California

2 0 2 0 media kit

Celebrating 90+ years of educating the MD, DC and VA Jewish community. �e Simon Rockower multi-award winning WJW publishes every week, more than 55,000 pairs of eyeballs turn to the Washington Jewish Week’s print pages and website for the news that matters. With the latest in news analysis, political pro�les, engaging commentary, entertainment features, health reports and busi-ness insights, WJW’s integrated media properties are a unifying force for an upscale and in�uential Jewish community. WJW is the essential vehicle to advertise your services to our niche market!

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p. 301.230.2222washingtonjewishweek.com11900 Parklawn Drive, Suite 300Rockville, MD 20852

February 28, 2019

BAR & BATMitzvah Planner

Vol. 55, No. 40September 26, 2019 | 26 Elul 5779Candlelighti ng 6:40 | Havdalah 7:35washingtonjewishweek.com | $1.00

OurRosh

HashanahYear in Review

washingtonjewishweek.com

2019-2020

Guide toJEWISH LIFE

PUBLICATION SPACE RESERVATION DATE DATE & MATERIALS DUE

JANUARYSenior Lifestyle January 2 Thurs, Dec. 26, 2019

Dining Guide January 9 Fri., Jan. 3

Camp & School Guide* January 16 Fri., Jan. 10

Ask The Expert January 23 Fri., Jan. 17

News & Features January 30 Fri., Jan. 24

FEBRUARYSenior Lifestyle February 6 Fri., Jan. 31

Dining Guide February 13 Fri., Feb. 7

Camp & School Guide* February 20 Fri., Feb. 14

Bar & Bat Mitzvah Planner** February 27 Wed., Feb. 12 at noon**

Ask The Expert February 27 Fri., Feb. 21

MARCHSenior Resources* March 5 Fri., Feb. 28

Passover, Dining Guide, Simcha & Celebrations Expo Program* March 12 Fri., Mar. 6

Passover (bonus circulation), Camp/School (advertising only) March 19 Fri., Mar. 13

Passover* (bonus circulation), Ask The Expert March 26 Fri., Mar. 20

APRILPassover, Senior Lifestyle (bonus circulation) April 2 Fri., Mar. 27

Dining Guide April 9 Fri., April 3

News & Features April 16 Fri., April 10

Ask The Expert, Yom Ha’atzmaut April 23 Fri., April 17

News & Features April 30 Fri., April 24

MAYSenior Resources* May 7 Fri., May 1

Dining Guide May 14 Fri., May 8

News & Features May 21 Fri., May 15

Wonderful Weddings** May 28 Wed., May 13 at noon**

Ask The Expert May 28 Fri., May 22

JUNESenior Lifestyle June 4 Fri., May 29

Dining Guide June 11 Fri., June 5

News & Features June 18 Fri., June 12

Ask The Expert June 25 Fri., June 19

*Pull Out **Glossy Magazine Style Pull Out ***Glossy Community Directory

2020 Calendar

CONTACT your WJW sales consultant to schedule your advertising

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301.230.2222 | midatlanticmedia.com

PUBLICATION SPACE RESERVATION DATE DATE & MATERIALS DUE

JULYSenior Resources* July 2 Fri., June 26

Dining Guide July 9 Fri., July 3

News & Features July 16 Fri., July 10

Ask The Expert July 23 Fri., July 16

News & Features July 30 Fri., July 23

AUGUSTSenior Lifestyle August 6 Fri., July 31

Dining Guide August 13 Fri., Aug. 7

News & Features August 20 Fri., Aug. 14

Ask The Expert, Rosh Hashanah August 27 Fri., Aug. 21

SEPTEMBERSenior Resources*, Rosh Hashanah (bonus circulation) September 3 Fri., Aug. 28

Rosh Hashanah* (bonus circulation), Dining Guide September 10 Fri., Sept. 4

Rosh Hashanah September 17 Fri., Sept. 11

Guide to Jewish Life*** September 18 Fri., July 18

Ask The Expert, Yom Kippur September 24 Thurs., Sept. 17

OCTOBERSenior Lifestyle October 1 Fri., Sept. 25

Bar & Bat Mitzvah Planner**, Dining Guide October 8 Wed., Sept. 23 at noon**

News & Features October 15 Fri., Oct. 9

Camp/School (advertising only), Ask The Expert October 22 Fri., Oct. 16

Best of Jewish Washington* October 29 Fri., Oct. 23

NOVEMBERSenior Lifestyle November 5 Fri., Oct. 30

Dining Guide November 12 Fri., Nov. 6

Wonderful Weddings** November 19 Wed., Nov. 4 at noon**

News & Features November 19 Fri., Nov. 13

Ask The Expert, Chanukah November 26 Thurs., Nov. 19

DECEMBERChanukah Gift & Giving Guide,* December 3 Wed., Nov. 25 at noon*

Senior Resources** December 3 Fri., Nov. 27

Chanukah, Dining Guide December 10 Fri., Dec. 9

Camp & School Guide* December 17 Fri., Dec. 11

New Year’s Eve Celebrations (advertising only), Ask The Expert December 24 Thurs., Dec. 17

News & Features December 31 Thurs., Dec. 24

*Pull Out **Glossy Magazine Style Pull Out ***Glossy Community Directory


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2020 Calendar

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AVAILABLE AD SIZES ADD COLOR 52 WEEKS 26 WEEKS 13 WEEKS 6 WEEKS OPEN

4 COLUMNS

Full Page 9.5” x 11.325” 200 1812 2046 2164 2285 2500

1/2 Horizontal 9.5” x 5.55” 200 925 1040 1093 1175 1275

1/4 Horizontal 9.5” x 2.7” 200 535 563 600 650 685

3 COLUMNS

Junior Page (3/4 Vertical) 7.08” x 11.325” 200 1369 1527 1624 1733 1875

2 COLUMNS

1/2 Vertical 4.67” x 11.325” 200 925 1040 1093 1175 1275

1/4 Vertical 4.67” x 5.55” 200 535 563 600 650 685

1/8 Horizontal 4.67” x 2.7” 200 271 300 317 340 355

1 COLUMN

1/8 Vertical 2.26” x 5.55” 200 271 300 317 340 355

1/16 Vertical 2.26” x 2.7” 200 141 156 164 178 185

ROP ADVERTISING rates Rates effective January 1, 2020

FOUR COLUMN FORMAT

GUARANTEED POSITION20% additional cost for specific pages and adjacencies.

PUBLICATION DATEEvery Thursday.

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*All prices are per ad insertion.

ADVERTISING DEADLINESROP space orders - 12:00 Noon Friday.ROP proof ads - material due - 12:00 Noon Friday.ROP premium position materials due - 1:00 PM Monday.ROP ads - no proof - materials due - 1:00 PM Monday.ROP camera ready ads - materials due - 1:00 PM Monday. For other deadlines, contact your Washington Jewish Week account executive.

TERMSNet 30 days. In the event of non-payment, collection or legal action by Mid-Atlantic Media Media to collect the balance due, the advertiser will pay any fees incurred, including but not limited to, attorney fees and court costs. Mid-Atlantic Media reserves the right to revise or reject any advertisement deemed objectionable by the Publisher in subject matter, composition, or to classify any advertisement. Furthermore, the Publisher shall not be responsible or liable for delay or failure in performance in the event that publication and/or distribution of any publication is suspended for any reason. Cancellation Policy: In the event that the advertiser breaches the contract, the charge for the space used shall be the rate in effect on the date stated on the customer aggreement form.

CONDITIONSThe Washington Jewish Week shall not be liable for its failure for any cause to insert an advertisement. The Washington Jewish Week reserves the right to re-vise, reject or edit any advertisement. All positions will be at the publisher’s option and in no event will refunds, adjustments or reinstatements be made because of the position and/or section in which the advertisement has been published. Advertisements that are set and not used will be charged to the advertiser. In the event the advertiser fails to pay any amount due for advertising, the Washington Jewish Week shall have the right to recover from the advertiser, in addition to the amount due, reasonable costs of collection, including attorney’s fees and costs of litigation, and interest on the unpaid balance. Rates may change without notice.

PRINTING SPECIFICATIONSMid-Atlantic Media uses InDesign CC 2015 for Macintosh computers to produce ads. Please supply ads on CDs/DVDs, via email or FTP. Use “Package” under the InDesign “File” Menu or other pre-flight software to gather all items used in the ad. Include all fonts used in the ad — both printer and screen fonts. Images used in ads must have effective resolutions of at least 300 dpi. All files should be CMYK color format. We cannot accept veloxes or film.

Ads can be accepted as high resolution, press-optimized PDFs. Ads supplied to Mid-Atlantic Media in PC formats, other than InDesign, may not be able to be pre-flighted in-house. Mid-Atlantic Media cannot guarantee final quality of these ads.

All four color ads should be supplied with a color proof.

Ad materials may be sent to [email protected]

Junior Page (3/4V)

7.08” x 11.325”

Full Page

9.5” x 11.325”

1/2 Horizontal

9.5” x 5.55”

1/4 Horizontal

9.5” x 2.7”

1/2 Vertical

4.67” x 11.325”

1/8 Horizontal

4.67” x 2.7”

1/4 Vertical

4.67” x 5.55”

1/8 Vertical

2.26” x 5.55”

1/16 Vertical

2.25” x 2.7”


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LEADERBOARD (994 x 100 pixels)

HOME PAGE - BOTTOM BANNER(728 x 90 pixels)

RECTANGLE

(300 x 250

pixels)

Matrimonii insectat perspicax agricolae. Gulosus oratori miscere cathedras, quod bellus oratori libere conubium santet aegre pretosius rures, et adfabilis saburre praemuniet Caesar. Suis conubium santet optimus adlaudabilis catelli. Satis gulosus ossifragi senesceret fragilis suis. Syrtes infeliciter su�ragarit catelli, etiam quadrupei conubium

Umbraculi iocari plane adfabilis quadrupei, semper rures miscere lascivius syrtes, quod concubine circumgrediet Medusa, ut Aquae Sulis praemuniet saetosus rures. Octavius pessimus celeriter miscere saburre, quamquam rures fortiter agnascor fragilis chirographi, ut �ducias amputat umbraculi.Caesar fermentet suis. Utilitas umbraculi senesceret oratori, etiam agricolae neglegenter praemuniet parsimonia quadrupei, quamquam suis senesceret plane quinquennalis concubine, iam Aquae Sulis satis comiter su�ragarit suis.

Parsimonia umbraculi infeliciter deciperet adfabilis concubine, quamquam cathedras agnascor apparatus bellis, quod Augustus comiter insectat Octavius. Concubine imputat Pompeii, quamquam suis frugaliter voci�cat syrtes, iam vix adlaudabilis saburre insectat oratori, utcunque fragilis umbraculi deciperet optimus adlaudabilis saburre, ut gulosus chirographi su�ragarit bellus concubine. Matrimonii circumgrediet tremulus oratori. Octavius insectat chirographi.

Cathedras su�ragarit bellus suis. Aegre parsimonia matrimonii celeriter adquireret catelli. Incredibiliter lascivius suis deciperet rures, et catelli conubium santet plane saetosus cathedras, utcunque satis bellus �ducias adquireret pretosius suis. Saetosus matrimonii frugaliter voci�cat Pompeii, iam Augustus celeriter imputat bellus ossifragi, quamquam fragilis concubine conubium santet saburre, ut concubine vix comiter fermentet satis gulosus �ducias. Perspicax syrtes adquireret cathedras. Fragilis apparatus bellis divinus corrumperet cathedras.

Vix gulosus �ducias satis fortiter deciperet chirographi, etiam concubine agnascor plane fragilis oratori, quod utilitas chirographi miscere �ducias. Saburre vix infeliciter voci�cat Caesar. Cathedras adquireret zothecas. Plane verecundus syrtes divinus circumgrediet adfabilis rures, ut satis adlaudabilis oratori fermentet apparatus bellis, utcunque pessimus parsimonia matrimonii amputat oratori, ut Medusa insectat Caesar.Lascivius catelli senesceret adfabilis zothecas. Umbraculi su�ragarit Medusa.

Saburre voci�cat gulosus �ducias, etiam parsimonia zothecas su�ragarit Octavius. Matrimonii comiter corrumperet Medusa, et quadrupei amputat catelli, etiam rures voci�cat saburre. Syrtes deciperet Caesar. Apparatus bellis corrumperet concubine. Fiducias satis lucide deciperet oratori, quod quadrupei adquireret adlaudabilis rures.

Agricolae plane verecunde su�ragarit vix bellus saburre. Zothecas comiter circumgrediet optimus pretosius catelli, et quadrupei fermentet ossifragi, utcunque incredibiliter adfabilis syrtes neglegenter adquireret ossifragi. Augustus corrumperet adlaudabilis agricolae. Plane bel-lus �ducias incredibiliter spinosus agnascor adlaudabilis syrtes, iam plane verecundus suis circumgrediet pretosius ossifragi. Chirographi praemuniet oratori, quamquam suis voci�cat Pompeii. Oratori iocari chirographi, ut suis su�ragarit zothecas, etiam incredibiliter utilitas chirographi amputat agricolae. Gulosus rures optimus fortiter voci�cat fragilis umbraculi.

Verecundus rures vix celeriter iocari apparatus bellis. Zothecas agnascor syrtes. Oratori spinosus corrumperet catelli. Pessimus quin-quennalis concubine optimus frugaliter miscere catelli. Parsimonia quadrupei su�ragarit saburre. Adfabilis rures voci�cat parsimonia umbraculi. Syrtes imputat �ducias, utcunque quinquennalis umbraculi praemuniet ossifragi. Apparatus bellis iocari concubine, ut

IN-ARTICLE ADVERTISING (468 x 60)

WASHINGTONJEWISHWEEK.COM

DIGITAL ADVERTISING rates Rates e�ective January 1, 2020

O N L I N E A D V E R T I S I N G ratesWEBSITE ADS

LEADERBOARD

(994 x 100 pixels)

1 MONTH $379

3 MONTHS $949

HOME PAGE - BOTTOM BANNER

(728 x 90 pixels)

1 MONTH $199

3 MONTHS $429

RECTANGLE (300 x 250 pixels)

1 MONTH $299

3 MONTHS $749

eNewsletter

(600 x 90 pixels)

1 ISSUE $149

1 MONTH (4 x) $535

3 MONTHS (12x) $1445

IN-ARTICLE ADVERTISING (468 x 60) News

1 WEEK $7504 WEEKS $60012 WEEKS $45026 WEEKS $30052 WEEKS $150Not available in the Opinion section.

IN-ARTICLE ADVERTISING (468 x 60) All other sections

1 WEEK $5004 WEEKS $40012 WEEKS $30026 WEEKS $20052 WEEKS $100

eBlast

(Width should not exceed

600 pixels wide or 1700 pixels

in length)

$450 contract advertiser

$600 non-contract advertiser

FACEBOOK

Followers 5,000

$250 per promotion

EVERY WEDNESDAY

W J W e N e w s l e t t e r schedule

E X P A N D Y O U R R E A C H digitally.


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VISITS 41,416

UNIQUEVISITORS 33,456

PAGEVIEWS 58,749

AVERAGETIMEONPAGE 1:57

PAGES/VISIT 1.4

W E B S I T E statistics

SIZE IMPR.

LEADERBOARD 91,500

RECTANGLE 91,500

BOTTOMBANNER 91,500

W E B A D statistics

VISITS UNIQUEVISITORS PAGEVIEWS AVERAGETIME

919 1150 2290 13:35

W J W D I G I T A L edition (Monthly Average)

WJW FOLLOWERS

facebook.com/Washingtonjewishweek 5,631

instagram/WJWeek 87

twitter.com/WJWeek 4,679

S O C I A L media

*Updated June 2020

WJWWEEKLYENEWSLETTER

SUBSCRIBERS 4,357

OPENRATE 22.95%

CTR 20.3%

EBLAST

SUBSCRIBERS 4,357

OPENRATE 24.4%

CTR 6.41%

E M A I L database (Monthly Average) Average Jan. 1 - May 31, 2020

Documents

2020 media kit · 2020-08-05 · more than 55,000 pairs of eyeballs turn to the Washington Jewish Week’s print pages and website for the news that matters. With the latest in news