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2020 MARKETING GUIDE
2020 MARKETING GUIDE
Contact Business Development Manager Craig Ball 425.460.8222 | [email protected]
“We started working with MBAKS this year and everyone there has been super helpful. They even attended some of our first events and introduced us to other members, so we’d feel comfortable and welcome. We love the networking opportunities and look forward to further developing our relationship with MBAKS!”John Bedford, Staging & Design Network
“MBAKS has been a great resource for us. We have been active in various sponsorship opportunities and networking events, all invaluable for us because they connect us with local industry professionals. Both MBAKS staff and their events have been incredible, helping us feel welcome and integral to the local building community. We look forward to supporting them in the future!”Alex Wallace, Joto-Vent System USA
“Membership in MBAKS means access to valuable resources including training, seminars, and other programs. As a long-time member, advertiser, and sponsor, we value the opportunity to network with industry colleagues, as well as the support of fellow members. MBAKS provides positive returns to our business every day!”Rick Locke, Windows, Doors & More
WE BRING THE HOMEBUILDING COMMUNITY TO YOU
MBAKS is a community
of more than 2,700
homebuilding companies
and professionals
dedicated to ensuring
everyone has a home
to call their own in the
Puget Sound region.
Why partner with MBAKS?
LEARN HOW WE CAN HELP YOUR BUSINESS
TABLE OF CONTENTS2020 EVENTS AT A GLANCE . . . . . . . . . . . . . . . . . . . .4
COUNCIL EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Builders Council Breakfasts . . . . . . . . . . . . . . . . . . . . .5
Developer Builder Issues Council (DBIC)Residential Builders Council (RBC) Seattle Builders Council (SBC)
Member Council Breakfasts and Lunches . . . . . . . . . . . .6Membership CouncilProfessional Women in Building (PWB) CouncilSales & Marketing Council (SMC)
Remodelers Council (RC) Dinners . . . . . . . . . . . . . . . . .7Remodelers Council Offsites. . . . . . . . . . . . . . . . . . . . .8
SPOTLIGHT EVENTS . . . . . . . . . . . . . . . . . . . . . . . . . . .9Economic Forecast Breakfast . . . . . . . . . . . . . . . . . . . .9Seattle Builders Council Mixer . . . . . . . . . . . . . . . . . . .9REX/T-REX Awards. . . . . . . . . . . . . . . . . . . . . . . . . .10Elected Officials Events. . . . . . . . . . . . . . . . . . . . . . .11
Crab Feed Dinner Fall Elected Officials Reception
MBAKS Golf Tournaments . . . . . . . . . . . . . . . . .12 & 13Built Green® Conference . . . . . . . . . . . . . . . . . . . . . .14Professional Women in Building Conference . . . . . . . .15Housing Solutions Breakfast. . . . . . . . . . . . . . . . . . . .16Remodeled Homes Tour . . . . . . . . . . . . . . . . . . . . . .17Painting a Better Tomorrow . . . . . . . . . . . . . . . . . . . .18 Annual Holiday Gala . . . . . . . . . . . . . . . . . . . . . . . .19Advertising Opportunities . . . . . . . . . . . . . . .Back Cover
Always check mbaks.com/events for the most
up-to-date event dates, times, and locations.
On the cover: 2019 Crab Feed Dinner (upper); REX/T-REX Awards Dinner (lower)
32020 MBAKS MARKETING GUIDE
DBIC BreakfastMembership LunchRBC BreakfastRC DinnerSBC BreakfastSBC MixerSMC Lunch
DBIC BreakfastMembership LunchRBC BreakfastRC DinnerSBC BreakfastSMC Economic Forecast Breakfast
DBIC BreakfastMembership LunchPWB LunchRBC BreakfastRC OffsiteSBC Breakfast
DBIC BreakfastMembership LunchPWB LunchRBC BreakfastRC OffsiteSBC Breakfast
JANUARY FEBRUARY MARCH APRIL
DBIC BreakfastMembership LunchRBC BreakfastREX/T-REX AwardsSBC BreakfastSMC Breakfast
Crab Feed Dinner DBIC BreakfastMembership LunchPWB LunchRBC BreakfastRC DinnerSBC Breakfast
Golf Tournament*Membership LunchSBC Breakfast
DBIC BreakfastGolf Tournament* Membership LunchRBC BreakfastSBC Breakfast
MAY JUNE JULY AUGUST
Built Green ConferenceDBIC BreakfastFall Elected Officials Reception*Membership LunchRBC BreakfastRC DinnerSBC BreakfastSMC Lunch
DBIC BreakfastHousing Solutions BreakfastMembership LunchPWB ConferenceRBC BreakfastRemodeled Homes TourSBC Breakfast
Annual Holiday GalaDBIC BreakfastMembership LunchRBC Breakfast SBC Breakfast
DBIC BreakfastMembership LunchPainting a Better TomorrowRBC BreakfastRC DinnerSBC Breakfast
SEPTEMBER OCTOBER NOVEMBER DECEMBER
2020 EVENTS AT A GLANCE
*Month not confirmed. Confirm dates at mbaks.com/events.
4 2020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS BREAKFAST SPONSOR(LIMITED TO TWO SPONSORS
PER BREAKFAST)
PRICING $500
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company name/logo on Builders Council weekly e-newsletter
Company name/logo included in onsite event signage
Opportunity to distribute promotional materials at meeting
Recognition at meeting
Opportunity to speak at meeting for 3–5 minutes
COUNCIL EVENTS
BUILDERS COUNCIL BREAKFASTSOur location-centric builders council breakfasts feature roundtable discussions where builders and select guest speakers gather to discuss local issues affecting day-to-day business. These who’s-who gatherings offer the chance to speak directly with area builders and decision makers at the front lines of the industry.
Developer Builder Issues Council (DBIC)A discussion of regulatory issues in Snohomish County and its local municipalities. First Wednesday of each month | Shawn O’Donnell’s, Everett | 7:30–9 a.m. No meeting in August
Residential Builders Council (RBC)A forum of builders and associates working to address proposed legislation in King County. Second Thursday of each month | MBAKS Bellevue | 7:30–9 a.m.No meeting in August
Seattle Builders Council (SBC) Stay up to date on land use, codes, and other regulatory issues that occur within the city of Seattle.First Thursday of each month | Ivar’s Salmon House, Lake Union | 7:30–9 a.m.
52020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS BREAKFAST/LUNCH SPONSOR(LIMITED TO TWO SPONSORS
PER EVENT)
PRICING $400
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company name/logo on marketing signage
Opportunity to distribute promotional materials at meeting
Complimentary tickets to event 1
Recognition at meeting
Display table (6’) for signage, collateral, and product
Opportunity to speak at meeting for 2–3 minutes
MEMBER COUNCIL BREAKFASTS AND LUNCHESSpeak to influential builder, remodeler, and real estate leaders at our high-energy, networking-centric member council events. Built around engaging speakers, new product launches, and unique educational opportunities, our breakfasts and lunches represent an open atmosphere in which to show off the power of your product or business.
Membership CouncilRegular gathering for members to experience and promote the features and benefits of MBAKS membership.MBAKS Banquet Room, Bellevue | 11:30 a.m.–1 p.m.
Professional Women in Building (PWB) CouncilRelationship-building networking engagements featuring powerful messaging on business, life, and leadership.MBAKS Banquet Room, Bellevue | 11:30 a.m.–1 p.m.
Sales & Marketing Council (SMC)Associate members interested in establishing valuable business relationships with real estate agents, architects, and other MBAKS members.MBAKS Banquet Room, Bellevue | Times vary
6 2020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS DISPLAY SPONSOR
BEVERAGE SPONSOR
EXCLUSIVE PRESENTING SPONSOR
PRICING$500
$2,250/YR*$1,000
$4,000/YR*$1,500
$6,000/YR*
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event pages
Company name/logo on marketing signage
Display table (6’) for signage, collateral, and product
Complimentary tickets to event 1 2 3
Opportunity to speak at meeting (30-second intro)
Company name/logo on drink tickets and at bar
Opportunity to speak at dinner for 1–2 minutes
Opportunity to speak at dinner for 3–5 minutes
Opportunity to distribute promotional materials at dinner
Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event
Event marketed as “Remodelers Council Dinner presented by [Sponsor]”
Company logo included in post-event survey invitation
* Yearly sponsor includes five dinners.
REMODELERS COUNCIL DINNERSInfluence, legacy, and leadership define the oldest and largest remodeling council in the nation. Our dinners fuel the ideas and innovations that drive our region’s influential market. Your product or service feeds the hungry minds of those in attendance.
Glendale Country Club, Bellevue | 6–8:30 p.m. Photos this page courtesy of Belief Agency
72020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS EXCLUSIVE PRESENTING SPONSOR
PRICING $4,000
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on all marketing signage
Opportunity to distribute promotional materials at event
Complimentary tickets to event 5
Opportunity to host an offsite event at your showroom or facility
Opportunity to provide a speaker/entertainment for event
Company logo included in post-event survey invitation
REMODELERS COUNCIL OFFSITESBring the members to your showroom. These member-hosted events open up opportunities to put your products and services at the forefront of influential eyes and minds. You create the atmosphere, you dictate the pace of the event, and you are the spotlight that shines bright all night. Getting influencers into your house has never been easier—or more fun. MBAKS handles all registration, food and beverages, logistics, and marketing.
February and April | Locations Vary | Time Dependent on Host
8 2020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS EFB DISPLAY SPONSOR
EXCLUSIVE EFB PRESENTING SPONSOR
SBC DISPLAY SPONSOR
EXCLUSIVE SBC PRESENTING SPONSOR
PRICING $1,250 $3,500 $500 $3,000
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on marketing signage and event program
Display table (6’) for signage, collateral, and product
Complimentary tickets to event 2 3 1 3
Company name/logo on tables at venue
Opportunity to distribute promotional materials at event
Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event
Opportunity to speak at event for 3–5 minutes
Event marketed as “[Name of Event] presented by [Sponsor]”
Company logo included in post-event survey invitation
SALES & MARKETING COUNCIL ECONOMIC FORECAST BREAKFASTA discussion-rich environment featuring keynote speakers with a focus on the current economic and political issues and solutions in our region.
January 30 | Meydenbauer Center, Bellevue | 7–9:30 a.m.
SPOTLIGHT EVENTS
SEATTLE BUILDERS COUNCIL MIXERMix and mingle with builder members, area elected officials, and industry leaders in a fun, relaxed environment.
Seattle | 4:30–6:30 p.m.
92020 MBAKS MARKETING GUIDE
REX/T-REX AWARDS BANQUETThe Remodeling Excellence and Trades Remodeling Excellence Awards are where red-carpet remodels take center stage. The first-class event celebrates the work of our members via a lavish reception and awards presentation. The room is ripe for networking and creating optimal buzz for your biz.
May 2 | 5:30–9 p.m.
SPONSOR BENEFITS CENTERPIECE SPONSOR
BEVERAGE SPONSOR
AWARDS SPONSOR
EXCLUSIVEPRESENTING SPONSOR
PRICING $2,500 $2,500 $3,000 $5,000
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on marketing signage and event program
Complimentary tickets to event 2 2 2 3
Company name/logo on centerpieces
Company name/logo on drink tickets and at bar
Opportunity to announce a category of awards on stage
Opportunity to speak at event for 3–5 minutes
Opportunity to distribute promotional materials at event
Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event
Event marketed as “REX/T-REX Awards, presented by [Sponsor]”
Company logo included in post-event survey invitation
10 2020 MBAKS MARKETING GUIDE
ELECTED OFFICIALS EVENTSCrab Feed Dinner
Fall Elected Officials ReceptionTwo great events that bring area decision makers and leaders to network in a fun environment! The summer Crab Feed is our Snohomish County dinner and the King County Fall Reception features hors d’oeuvres and libations.June/September | 4:30–7 p.m.
SPONSOR BENEFITS EVENT SPONSOR
BEVERAGE SPONSOR
EXCLUSIVECFD PRESENTING
SPONSOR
EXCLUSIVEFEOR PRESENTING
SPONSOR
PRICING $1,250 $1,500 $3,500 $3,000
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on all marketing signage
Company name/logo on tables at venue
Complimentary tickets to event 2 2 4 4
Display table (6') for signage, collateral, and product (based on space availability at venue)
Company name/logo on drink tickets and at bar
Opportunity to speak at event for 3–5 minutes
Opportunity to distribute promotional materials at event
Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event
Event marketed as “[Name of Event] presented by [Sponsor]”
Company logo included in post-event survey invitation
112020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS EXCLUSIVE BANQUET SPONSOR
EXCLUSIVEGRAND SPONSOR
PRICING $3,000 $4,000
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on marketing signage
Company name on rules flyer distributed to all golfers
Complimentary tickets to banquet 2 4
Provided list of golfers and company affiliation
Optional designated area to display signage, collateral, and product
Opportunity to distribute promotional materials at banquet
Company name/logo prominently displayed on all marketing signage as “Grand Sponsor”
Opportunity to speak at meeting for 3–5 minutes at awards banquet
Company logo included in post-event survey invitation
MBAKS GOLF TOURNAMENTSAnyone down for a round or two? Our tourney offers up the chance to tee off on our region’s finest courses. Meet and greet potential clients during play at your own hole and afterward at our lively banquet and awards ceremony.
King and/or Snohomish County Golf TournamentJuly or August | Time TBD
12 2020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS PUTTING GREEN/ HOLE SPONSOR
PREMIER HOLE
SPONSOR
EXCLUSIVE GOLF TOWEL
SPONSOR
EXCLUSIVE BOTTLED WATER
SPONSOR
BEVERAGE CART
SPONSOR
PRICING $500 $750 $1,000 $1,500 $1,500
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on marketing signage
Company name on rules flyer distributed to all golfers
Complimentary tickets to banquet 2 2 2 2 2
Provided list of golfers and company affiliation
Company name/logo on tee signage; table and chairs provided at hole. Opportunity to provide literature, product samples, or giveaways*
Recognition for add-on sponsorship (golf ball/keg/KP, longest drive, and straightest drive contests)
Opportunity to provide branded golf towels
Opportunity to provide branded water bottles
Company name/logo on drink tickets and beverage carts
*Subject to course rules
132020 MBAKS MARKETING GUIDE
BUILT GREEN CONFERENCEStand out sustainably at the Northwest’s premier green building conference. Regional and national keynotes, innovative breakout sessions, exhibitors, and a high-energy awards ceremony and networking reception make the conference a cool place to hang with your brand presence alongside green building pioneers and area newsmakers.
September | 7:30 a.m.–6 p.m.
SPONSOR BENEFITS SUPPORTING
SPONSOR
CONFERENCE TOTE
SPONSOR
EXCLUSIVE WATER BOTTLE
SPONSOR
LUNCH
SPONSOR
EXCLUSIVE PRESENTING
SPONSOR
PRICING $1,000 $1,000 $1,000 $2,000 $5,000
Recognition on social media and print/digital marketing prior to event
Company logo and link featured on builtgreenconference.net
Company name/logo on marketing signage and event program
Display table (6') for signage, collateral, and product
Complimentary tickets to conference 2 2 2 2 3
Opportunity to provide branded tote for conference attendees**
Opportunity to provide branded reusable water bottle for conference attendees**
Opportunity to distribute promotional materials at general session or lunch*
Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event
Event marketed as “Built Green Conference, presented by [Sponsor]”
Company logo included in post-event survey invitation
*Dependent on sponsorship **Subject to approval of Built Green staff
14 2020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS DISPLAY SPONSOR
BEVERAGE SPONSOR
KEYNOTE SPONSOR
EXCLUSIVE PRESENTING
SPONSOR
PRICING $450 $1,000 $1,500 $2,500
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on marketing signage and event program
Display table (6') for signage, collateral, and product
Complimentary tickets to event 1 2 2 3
Company name/logo on drink tickets and at bar
Opportunity to introduce keynote speaker
Opportunity to speak at conference for 3–5 minutes
Opportunity to distribute promotional materials at conference
Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event
Event marketed as “Professional Women in Building Conference, presented by [Sponsor]”
Company logo included in post-event survey invitation
PROFESSIONAL WOMEN IN BUILDING CONFERENCE Dynamic keynote speakers and a lively atmosphere define this all-day forum focused on innovation and comprehensive success. Give your brand the breakthrough exposure that gets people talking and gets you going to new and unexplored heights while an audience filled with business leaders, industry moguls, and market trendsetters takes notice.
October | Time TBD
152020 MBAKS MARKETING GUIDE
HOUSING SOLUTIONS BREAKFASTThe Housing Solutions Breakfast is an annual event that brings together homebuilding industry leaders and elected officials to create a dialogue about prevailing housing industry issues. Through key industry speakers and a panel discussion, the breakfast explores the trends, options, and legal hurdles of the industry to meet our area’s housing needs.
October | 7:30–9:30 a.m.
SPONSOR BENEFITS EVENT
SPONSOR
KEYNOTE SPONSOR
EXCLUSIVE PRESENTING
SPONSOR
PRICING $2,500 $3,000 $5,000
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on marketing signage and event program
Display table (6’) for signage, collateral, and product
Complimentary tickets to event 2 3 5
Company name/logo on tables at venue
Opportunity to introduce keynote speaker(s)
Opportunity to speak at summit for 3–5 minutes
Opportunity to distribute promotional materials at the event
Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event
Event marketed as “Housing Solutions Breakfast, presented by [Sponsor]”
Company logo included in post-event survey invitation
16 2020 MBAKS MARKETING GUIDE
REMODELED HOMES TOURThe public loves new and shiny things. Our remodeler members are creating beautiful transformations made to last. Your brand impression shines brightest amongst the showcase of homes located throughout our two-county area. More than 3,000 residents are excited to tour the industry’s latest architectural and design trends—and your brand feeds off that enthusiasm.
October | Puget Sound Region | 10 a.m.–5 p.m.
SPONSOR BENEFITS TOUR
SPONSOR
EXCLUSIVE SIGNATURE SPONSOR
PRICING $1,000 $7,500
Company logo and link on remodeltour.com
Company logo in printed and digital Home Remodelers Directory and official Tour Guide
Promotional ads in September and October issues of 425 Magazine featuring your logo
Social media promotion on Facebook, Twitter, Instagram
Company logo placed in Seattle Times advertising (where applicable)
Half-page ad in RHT Guide
Your showroom or retail location as a stop on the tour
Prominent company logo on remodeltour.com, collateral, and RHT Guide as “Signature Sponsor”
Company logo included in post-event survey invitation
172020 MBAKS MARKETING GUIDE
PAINTING A BETTER TOMORROWNothing feels better than helping our neighbors in need. Our substantial stewardship presence helps make the Puget Sound region a better place to live for everyone, and people take notice. Every year, a local service organization gets a brand-new paint job, courtesy of member and community volunteers. It’s a fun atmosphere filled with friendly exposure that looks as good as it feels.
November | 8 a.m.–4 p.m.
SPONSOR BENEFITS EXCLUSIVE SIGNATURE SPONSOR
PRICING $10,000
Recognition on mbaks.com, social media, press releases, and print/digital marketing prior to event
Company logo and link on mbaks.com/pbt year-round
Company name/logo on all marketing materials
Logo inclusion on signage at central location at project painting site
Company logo on event t-shirts worn by volunteers at event
Recognition at MBAKS Holiday Gala in December
18 2020 MBAKS MARKETING GUIDE
SPONSOR BENEFITS EVENT
SPONSOR
AWARDS SPONSOR
BEVERAGE SPONSOR
EXCLUSIVE CENTERPIECE
SPONSOR
EXCLUSIVE PRESENTING
SPONSOR
PRICING $1,000 $1,250 $1,250 $2,500 $5,000
Recognition on mbaks.com, social media, and print/digital marketing prior to event
Company logo and link on mbaks.com event page
Company name/logo on marketing signage, venue tables, and event program
Display table (6') for signage, collateral, and product
Complimentary tickets to event 2 2 2 2 3
Company name/logo on PowerPoint
Opportunity to announce a category of award winner(s)
Company name/logo on drink tickets and at bar
Company name/logo on centerpieces
Opportunity to speak at gala for 3–5 minutes
Opportunity to distribute promotional materials at dinner seats
Prominent enhanced sponsor logo on all marketing materials, social media, and print/digital marketing prior to event
Event marketed as “Annual Holiday Gala, presented by [Sponsor]”
Company logo included in post-event survey invitation
ANNUAL HOLIDAY GALAOur year-end celebration is an event to remember. This black-tie optional gala offers exclusive opportunities to bask in the spotlight amongst our industry’s biggest and best. Prestige and publicity have never looked better, and your brand is the icing on the cake. End the year on a high note and make it one to be remembered forever.
December | 6–9 p.m.
192020 MBAKS MARKETING GUIDE
Be Seen EverywhereMBAKS publications offer industry-leading coverage backed by our region’s largest residential building following. Get in front of homebuilders, remodelers, associates, elected officials, homeowners, and Puget Sound-area leaders to make a lasting impression. Your audience is waiting. What do you want to say? Say it loud. Reach out to find the print and digital advertising solutions that best fit you.
Business Development Manager Craig Ball | 425.460.8222 | [email protected]
ADVERTISING OPPORTUNITES
Master Builder magazine (print and digital), published 4x/year
Up to Date weekly digital newsletter
Home Remodelers Directory (print and digital), published 2x/year
335 116th Ave SE, Bellevue, WA 98004 [email protected] | 425.460.8222 | mbaks.com