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Seattle WA 98101. Call: (206) 447-1700.

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2020 Marketing Conference 1601 Fifth Avenue

Suite 2150Seattle, W

A 98101

ww

w.w

abankers.com

March 26, 2020March 26, 2020Location: DoubleTree by Hilton, Seattle Airport, 18740 International Blvd., Seattle, WA 98188

FEES: Before 3/5 After 3/5

WBA Member*: $445 $495 Non-Members: $890 $990

Interested in sending 7 or more attendees? Contact Duncan Taylor at (206) 344-3492 for

information about reserving a table.*Attendance at WBA programs is limited to employees, officers and direc-tors of WBA members, non-members eligible for membership in the WBA and members of other state banking associations which grant reciprocal

privileges to WBA members.

Cancellation Policy: Registrations may be cancelled up to seven days prior to the conference. All cancellations have a $50 charge. No cancellations within the seven day period will be accepted; however, a substitute may

attend.

2020 MARKETING 2020 MARKETING CONFERENCECONFERENCE

2020 MARKETING CONFERENCE

Register online at www.wabankers.com/markconf

8:00 – 8:30 Registration and Continental Breakfast 8:30 – 8:45 Welcome Glen Simecek, President & CEO, WBA Brady Robb, VP, Marketing Director, Sound Community Bank; Marketing Committee Chair

8:45 – 9:15 Start the Day Off Right

Join WBA Committee members and speakers as we meet and mingle to start off the conference. Learn what other marketers are facing and get new ideas for ways to tackle the challenges you’re facing as you meet conference attendees from across the state. 9:15 – 10:15 Building Trust & Deeper Relationships for Banks with Social Media Doug Wilber, CEO, Gremlin Social

Trust in the financial services is rebounding, with innovation and social media helping banks big and small expand customer relationships. Join the CEO of Gremlin Social and special guests to learn how social media, employee advocacy and the embrace of technology can help banks strengthen community relationships and close more deals in 2020.

10:15 – 10:30 Coffee Break

10:30 – 11:30 Using SEO for Maximum Bank Marketing Results Chris West, Former Google Marketer, Speaker, and Author, Chris N. West

Find out how to use key SEO strategies for your bank so you can be able to rank higher in the search engines. This is not just for Google but for social media platforms as well. These days, we are constantly searching online to find what we need. Having the right content online can be a huge benefit to gaining more members. There are many different tools and tactics that need to be used to succeed in the search engines. This presenta-tion details how to use quick tips if you are a manager or part of a team who is often busy with other tasks.

11:30 – 12:30 Networking Lunch

12:30 – 1:30 Iconic Brand Dialogue Mike Flood, VP & Community Outreach, Seattle Seahawks Joe Sullivan, President & CEO, Market Insights

In this presentation, local iconic brands will share their stories of success in creating a brand recognized through-out the region and how they have used that brand to connect with their communities and drive engagement. The session will end with a Q&A period.

1:30 – 1:45 Coffee Break

1:45 – 2:45 Data is Currency: Empower Your Marketing by Improving People’s Financial Lives Jane Barratt, Chief Advocacy Officer, MX

Just as the last generation of executives needed to be literate in all things digital, the next generation of leaders will need a much deeper understanding of data and how to deploy data-driven strategies for long-term success. Fundamental to this is the idea that over time, ownership of, and control over data will shift to the individual. How a person chooses to share their data will have huge impacts on banks and credit unions – will yours be a recipient of valuable data, or a commodity provider?

2:45 – 3:15 Marketing Hot Topics

Is your bank considering switching to .bank, or concerned about how to handle the new data privacy disclosures? Learn about the latest marketing hot topics during this engaging presentation.

3:15 – 4:00 Customer Experience – Pulling it all Together Joe Sullivan, President & CEO, Market Insights

A key component to any marketing plan is engagement with customers and shaping their experience. Joe Sullivan will dive into how you can use SEO, fun campaigns, data and much more in creating an engaging customer experience that will keep them coming back time and time again.

4:00 pm Adjourn

2020 Marketing Conference Thank You to Our Sponsors

Contact Duncan Taylor at duncan@wabankers.com or call

(206) 344-3492 to learn more.

Harland Clarke

SENDING YOUR TEAM?Register seven bankers from

your team and save!