11
Rocking The Industry We are socially driven to deliver content with modern sophistication… Our goal is to drive our audience to your site to explore more… Build on our reputation as the leader in professional skin care and spa media… Be where your audience is… Stay relevant. Always. DIGITAL MARKETING 2020 MENU Be a voice in the 21st century skin care and spa conversation

2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

Rocking The Industry

We are socially driven to deliver content with modern sophistication…

Our goal is to drive our audience to your site to explore more…

Build on our reputation as the leader in professional skin care and spa media…

Be where your audience is…

Stay relevant. Always.

DIGITALMARKETING

2020

MENUBe a voice in the 21st century skin

care and spa conversation

Page 2: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

2 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

Reach

89,000MONTHLY WEB

VIEWS

85,000EMAIL

SUBSCRIBERS

31,000UNIQUE MONTHLY

WEB VIEWS

59,000SOCIAL MEDIA FOLLOWERS

Facebook, Instagram, Twitter & Blog

Page 3: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

3 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

The LNE & Spa Newsletter is a highly anticipated

monthly e-blast that informs our readers of what’s

to come in the latest issue of LNE & Spa Magazine.

Total circulation: 85,000 qualified professionals.

PRINT FEATURE SPOTLIGHT

INDUSTRY TALK VIDEO See LNE Media kit page #6

Is your CEO a skin care super star? Show our readers

who’s boss with an exclusive interview at the top of our

Newsletter.

--------------------------------------------------------------------------

ADVERTORIAL See LNE Media kit page #5

Advertorials are powerfull tools that set a business apart.

Share your story and one-of- a kind personality.

--------------------------------------------------------------------------

TOP BANNER

Specs: 600px X 125px & 350px X 125px

--------------------------------------------------------------------------

LNE’S TOP SHELF PRODUCTS

Place your product on our readers’ top shelf as one of

six featured products in The Newsletter.

--------------------------------------------------------------------------

BOTTOM BANNER

Specs: 600px X 125px & 350px X 125px

1

3

2

4

1

2

3

4

The Newsletter

Page 4: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

4 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

Every month, LNE & Spa Magazine features a four

article Guide discussing current esthetics trends and

treatments in-depth. The Guide e-blast outline’s

must-have products for treatments discussed in the Guide!

Total circulation: 85,000 qualified professionals.

1

2

3

4

SPONSORED PRODUCT REVIEW

Be the only product reviewed for our readers in an

otherwise product-neutral educational guide!

--------------------------------------------------------------------

TOP BANNER

Specs: 600px X 125px & 350px X 125px

--------------------------------------------------------------------

NEWSLETTER PHOTO FEATURE

Ensure your product is seen in the guide newsletter.

Product must fit the guide theme for the month.

--------------------------------------------------------------------

BOTTOM BANNER

Specs: 600px X 125px & 350px X 125px

1

3

2

4

THE GUIDE

Page 5: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

5 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

BRAND/PRODUCT SPOTLIGHT Let our #estyeditor review your product with a

sponsored article on the blog, featured in the

monthly newsletter and on our Instagram Story!

-----------------------------------------------------------------------

BOOTH BOOSTER / SPONSORED ARTICLE Let the Esthetician Edit duo give your booth extra

exposure before ICES Shows! This sponsored shout

out let’s our followers know where to find you and

why they need to stop by your booth!

-----------------------------------------------------------------------

TOP BANNER

Specs: 600px X 125px & 350px X 125px

-----------------------------------------------------------------------

THE EDIT PICKS OF THE MONTH Our followers look to us for the best products and

treatments on the market. Stand out from the crowd

with a product spotlight in our newsletter.

-----------------------------------------------------------------------

BOTTOM BANNER

Specs: 600px X 125px & 350px X 125px

Reach the next generation of estheticians with

LNE & Spa’s Influencer Marketing Program, the #1

technique in digital marketing. Esthetician Edit

is an online blog run by our licensed esthetician

Editor and our Marketing Director who have curated

an online following of thousands of estheticians!

Form a personal connection with our followers

by advertising in the blog’s monthly e-blast.

Total circulation: 85,000 qualified professionals.

Esthetician EditNewsletter

1

2

3

4

5

1

3

5

2

4

Page 6: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

6 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

Exclusive E-BlastsYour brand is the center of attention! These brand

focused e-blasts revolve entirely around YOU!

Total circulation: 85,000 qualified professionals.

EXHIBITOR FOCUSED Build excitement around your presence at our

upcoming Congresses. Reach over 60,000

unique skin care & spa industry professionals and

Congress attendees. Share information about

your booth and special Congress offerings and

education.

-----------------------------------------------------------------

BRAND/PRODUCT FOCUSED Highlight your latest product and increase sales

with a focused email blast dedicated to your

brand. Keep skin care and spa professionals on

top of their game and offer advertisers an easy

way to get directly into the inbox of more than

60,000 qualified professionals. Reach over 60,000

targeted unique monthly skin care & spa industry

professionals and insiders.

2

1

2

1

Specs:Image size: Up to 600 pixels wide. *Over 600 pixels wide is possible but HTML code must be provided by client.

Page 7: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

7 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

Social MediaA la carte options for your digital appetite! Reach the professional

audience you’re looking for on social media with our following

of estheticians, spa owners and wellness practitioners!

*59,000 Followers.

#ESTY2ESTY INTERVIEW YOUTUBE / IGTV VIDEO Increase your digital presence at ICES Shows with a YouTube

video interview from the Esthetician Edit duo!

--------------------------------------------------------------------------------

PRODUCT SPONSORED YOUTUBE / IGTV VIDEO Our licensed esthetician Editor and Marketing Director will

give followers the 411 on your product with a dedicated

YouTube video! Give your product the professional exposure

it deserves!

--------------------------------------------------------------------------------

INSTAGRAM STORY TAKEOVER Get full access to our followers for 24 hours! Take over our

Instagram story and post your brand’s content directly on

the Esthetician Edit Instagram!

--------------------------------------------------------------------------------

BEFORE BED BEAUTY Get personal! Show our readers your skin care routine by

getting ready for bed on our Instagram Story. Educate our

followers with a step-by-step routine and showcase your

favorite products.

--------------------------------------------------------------------------------

SPONSORED GIVEAWAY Break through the screen and put your product in our

followers hands! Includes e-blast announcement.

--------------------------------------------------------------------------------

SPONSORED INSTAGRAM STORY

--------------------------------------------------------------------------------

SPONSORED INSTAGRAM POST

Page 8: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

8 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

Product Unveiling/Launch • Brand Sponosred E-blast

• Blog Review by our Editor Cristina Beecham,

Licensed Esthetician.

Included with this package is a 1 page SEO optimized

product review by our Editor, Cristina Beecham

LE (licensed esthetician) explaining the product’s

purpose, ingredients, and recommended usage

as well as our Editor’s personal experience with the

product. You may choose to send a full-size product

for in-house photos or send product images.

• Sponsored Instagram Post Automatically shared to Les Nouvelles Esthétiques & Spa Magazine Facebook Page

• Sponsored Instagram Story

Giveaway Bundle • Product Giveaway

• Ad in Newsletter

• Ad on Esthetician Edit Blog

• E-blast Giveaway Announcement

• Instagram Post Announcement

• Facebook Post Announcement

• Twitter Post Announcement

Bundle it up! Social Media bundles check every box on your list.

Reach our followers on every platform with sponsored reviews,

eye-catching posts and professional reviews.

Package Deals

Page 9: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

9 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

LNEONLINE.COM HOMEPAGE Website Banner Ad (1280px X 125px)

Reach more than 80,000 monthly skin care & spa

industry professionals and insiders. (4 Maximum

Rotating Banners)

--------------------------------------------------------------------

Esthetician Edit BLOG BANNER AD

--------------------------------------------------------------------

THE INTERNATIONAL CONGRESSOF ESTHETICS AND SPA HOMEPAGE

Website Banner Ad (1280px X 125px)

+ Banner Ad on Congress App.

Build excitement around your presence at our

upcoming Congresses; Philadelphia, PA, Dallas, TX,

Long Beach, CA, Miami, FL. by advertising on the

show’s homepage. Advertise and share information

about your booth, offerings, and education.

(4 Maximum Rotating Banners)

*Please note: Ads are live for a 3 month period

(per show page) and up until the Congress date.

BANNER ADS

1

2

3

1

2

3

Page 10: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

10 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

Digital MarketingMenu

10 | Aché Saint, Director of Sales | [email protected] | 305-443-2322 Ext: 105 LNEonline.com

Digital MarketingMenu

Page 11: 2020 - Les Nouvelles Esthétiques & Spa · LNE & Spa’s Influencer Marketing Program, the #1 technique in digital marketing. Esthetician Edit is an online blog run by our licensed

11 | Danni Boucher, Director of Sales | [email protected] | 305-443-2322 LNEonline.com

2-Page Spread Bleed: 17” x 11.125” (.125 inches bleed)2-Page Spread Trim: 16.75” x 10.875”2-Page Live Image: 16.25” x 10.375

(Keep important objects and text at least .25 inches away from trim)

Full Page Bleed: 8.625” x 11.125” (.125 inches bleed)Full Page Trim: 8.375” x 10.875”

Full Page Live Image: 7.875” x 10.375”(Keep important objects and text at least .25 inches away from trim)

LIVE IMAGE AREA

LIVE IMAGE AREA

SPREAD

LIVE IMAGE AREA

FULL PAGE

2.175” x 9.75”NO BLEED

1/3VERTICAL

3.25” x 4.75”NO BLEED

1/4VERTICAL

AD POSITIONINGSpecial positioning may be requested, but it cannot be guaranteed.

3.25” x 9.75”NO BLEED

1/2VERTICAL

4.375” x 7.25”NO BLEED

1/2ISLAND

6.75” x 4.75”NO BLEED

1/2HORIZONTAL

3.25” x 6.5”NO BLEED

1/3ISLAND

$1,100 FULL PAGECONTACT US

$800 HALF PAGE $650 1/3 PAGE

$400 1/4 PAGE

AD SPECIFICATIONS