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2020 DIGITALMEDIA KIT
Effective October 1, 2020
BISMARCKTRIBUNE.COM OVERVIEW
*Source: Google Analytics- Aug. 1, 2019 through Aug. 31, 2019 monthly average.
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BISMARCKTRIBUNE.COM BANNER ADS
Standard banner ads
Leaderboard Ad
All Base CPM ads are run as ROS.
Super Leaderboard
Billboard
Great for branding and top of mind
awareness, our standard banner ads
offer an excellent way to get your
message out in an affordable and
trackable way to a highly coveted
demographic. Banners will run on
both desktop and mobile devices.
Delivery Methods:
• ROS (Run of Site/standard)
• ROC (Run of Category)
• Frequency Capping
• Geo-Target (by zip code)
• Demo-Target
• Dayparting
File type: jpg, png, gif, mp4
Placement: ATF, STF, BTF, or None
Leaderboard
• Desktop sizes: 728x250
• Mobile Size: 320x50
Super Leaderboard
• Desktop sizes: 970x250
• Mobile Size: 320x50
Billboard
• Desktop sizes: 970x250
• Mobile Size: 320x50
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Great for branding and top of mind
awareness, our standard box ads offer an
excellent way to get your message out in
an affordable and trackable way to a
highly coveted demographic. Box ads
will run on both desktop and mobile
devices.
Delivery Methods:
• ROS (Run of Site)
• ROC (Run of Category)
• Frequency Capping
• Geo-Target (by zip code)
• Demo-Target
• Dayparting
File type: jpg, png, gif, mp4
Placement: ATF, STF, BTF, or None
Box
• Desktop size: 300X250
• Mobile Size: 300X250
Filmstrip
• Desktop size: 300X600
• Mobile Size: 300X250
Standard box ads
All Base CPM ads are run as ROS.
Box Ad
Filmstrip Ad
BISMARCKTRIBUNE.COM BOX ADS
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BISMARCKTRIBUNE.COM HIGH IMPACT FLOAT BANNER
High Impact ROS ad unit that rests at the bottom of the screen and stays there -
even as the page is scrolled. Sold on a CPM basis.
Desktop size: 1170x50
Mobile size: 480x50
Delivery Method:
• ROS (Run of Site)
• ROC (Run of Category)
• Frequency Capping
• Geo-Target (by zip code)
• Demo-Target
• Dayparting
File Type: jpg, png
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BISMARCKTRIBUNE.COM HIGH IMPACT FLOAT BOX
High Impact desktop only ROS ad unit that rests at the right-hand of the screen
and stays there - even as the page is scrolled. Sold on a CPM basis.
Desktop size: 300x600, 160x600
Delivery Method:
• ROS (Run of Site)
• ROC (Run of Category)
• Frequency Capping
• Geo-Target (by zip code)
• Demo-Target
• Dayparting
File Type: jpg, png
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BISMARCKTRIBUNE.COM HIGH IMPACT NowAPP Interstitial
Mobile application high impact ad creative that will be served
to users as they scroll between articles on the NowApp.
SPECIFICATIONSYou will need to upload 4 creative ad sizes.
Ad Sizes – All 4 images must be used • Portrait image - 320x480
• Portrait image - HD 768x1024• Landscape image - 480x320
• Landscape image - 1024x768File Formats – .jpg, .png, gif.
File Size Limit – must be under 1 MB in size. Resolution – 72dpi.
GUIDELINES• Inventory Size – 320x480
• Ad Unit Targeting –domainname.com_nowapp.
• Ad Type – Interstitial – Standard Booking.• Frequency Cap – 2 users x 24 hours
• Creative template (system defined) –Mobile Interstitial with Auto-close (app)
POSITION & BEHAVIOR
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BISMARCKTRIBUNE.COM HIGH IMPACT EXIT INTENT INTERSTITUAL
The Exit Intent Interstitial is a high impact ad creative which fires
when a user attempts to exit a page.
SPECIFICATIONS
Ad Size – Width 800px, Height 600px (recommended)• File Formats – .jpg, .png, gif.
• File Size Limit – must be under 1 MB in size.• Resolution – 72dpi.
GUIDELINES
• Inventory Size – 1x1• Ad Unit Targeting – All standard targeting is available for this
ad unit.• Ad Type – Adhesion – Standard Booking
• Line Item Label - Adhesion• Frequency Capping – 2 users x 24 hours
• Creative template (user defined) – Flex – Exit Intent Interstitial
Desktop & Tablet
Behavior Fires when the user’s mouse moves toward the
top of the browser window.
Mobile BehaviorFires on mobile devices three seconds after the
user interacts(scrolls) with the page.
POSITION & BEHAVIOR
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BISMARCKTRIBUNE.COM MULTI-SCREEN ADHESION
BISMARCKTRIBUNE.COM INTERACTIVE VIDEO
Click through rates for video-based
ads are 5 to 10x better than standard
display ads.
Interactive Video
User engagement tools such as social
sharing and email buttons further
increase interaction and extend the
life of your campaign.
Ad Size: 300x250
Delivery Method: Desktop and Mobile
• ROS (Run of Site)
• ROC (Run of Category)
• Frequency Capping
• Geo-Target (by zip code)
• Dayparting
File type: Mp4, (Max duration: 30 seconds)
In-view Article
An In-view ad has a prominent under-
article video placement. Video will auto-
start when it comes into view,
guaranteeing high visibility.
Ad Size: 640x480
Delivery Method: Article pages, desktop
Frequency: Unlimited
File type: Mp4 | VAST tag from agency
or advertiser
Give your campaign an added performance boost with video
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BISMARCKTRIBUNE.COM HIGH IMPACT REVEAL AD
REVEAL AD
Ad unit stays static above most recent news content and
pushes down content upon page load, immediately grabbing
the reader’s attention.
Desktop size: 1920x600
Mobile size: 800x250
Delivery Method: ROS on all pages
File Type: jpg, png
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BISMARCKTRIBUNE.COM HIGH IMPACT IMPRESSIONS
& PRINT BILLBOARD
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• Print ad + 20,000 high impact impressions on bismarcktribune.com
• Print ad is on the front page of Section A
Size: is 5 column x 2.5”
Actual Size: 8.72” x 2.5”
*Price above do not include searchboost which is bundled with all ad purchases, creative fees may apply. Source: June,
2019 Google Analytics, 2019 Census estimate Bismarck/Mandan MSA 2017 est. adult population: 149,318 in our distribution
area.
BUNDLE: $950
Reach 91% of local adults in Bismarck-Mandan by advertising in our top print and digital high impact ad positions!
NEW
POSITION
BISMARCKTRIBUNE.COM MOBILE MESSENGER
MOBILE MESSENGER
High Impact ROS ad unit that rests at the bottom of
the screen and stays there as the page is scrolled.
Sold on a CPM basis.
Benefits of Mobile Messenger:
• Scrolling “Ticker” increases user engagement. Ad
unit performs (on average) 2x better than
standard mobile banners at a 1% CTR
• Ability to change messaging at any time during
the campaign
• Simple and fast- no ad build is necessary as it is
text based, quick turn-around
• Ability to add “tap to expand” page takeover
which has video ad capability and multi-sublink
options
Mobile size: 320x50
Delivery Method:
• ROS (Run of Site on bismarcktribune.com- Web &
App)
• Reach Network (Web & App)
• Targeted by content, geo, and audience
File Type: text based, 140 characters with logo.
Custom colors available
Standard
Tap to Expand
NEW
POSITION
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BISMARCKTRIBUNE.COM NATIVE ADVERTISING
Native advertising allows your business to position itself as the expert in your industry and reach potential customers in a new, unique way.
Because our native placements reside in the same locations as
our editorial content, your messaging blends right in.
Content is Viewed as Editorial
Native ads are more visually engaging than display ads.
Consumers look at native ads 53% more frequently than
display ads.*
Increased Visibility
By Having native content in our print and digital platforms, you
are reaching over 75% of adults in the market weekly.
Largest Local Audience
Our native packages have shelf life. Your content can live on a unique landing page within our newspaper site for the duration
of your native campaign.
Timely or Evergreen Content
Why Native
WORKSNative advertising is a
form of paid media
where the ad
experience follows
the natural form and
function of the user
experience in which it
is placed.
Our custom native
advertising packages
include robust
content marketing
and distribution
strategies to reach
your ideal audience.
Ad Size: 800x450Delivery Method: ROS, within article blocksFile Type: jpg, png
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DIGITAL CONNECT
Digital Connect aligns your print advertising with your digital strategy by converting
your existing print ads into powerful digital content. This SEO enhancement ad
platform is fully responsive for desktop, mobile, and tablet. All of this is designed to
not only give you a better digital presence, but also to strengthen and extend the
life span of your print advertisements.
Your print advertisements are
uploaded to our directory
database.
A landing page is
automatically created,
turning your ad into fresh
and relevant online
content that is indexed by
search engines in order to
be found by consumers
searching online.
The landing page is hosted on our news
site, the #1 most visited site locally, and
links back to your website, providing a
powerful digital presence and SEO
enhancement.
The more print
ads you run, the
more fresh and
relevant
content is
indexed online,
the better the
digital presence
you build to be
found online.
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DIGITAL CONNECT
Product Offering Digital
Connect
Digital
Connect
+
Digital
Connect
+
Basic Profile Page: Includes business contact
information.
Enhanced SEO Using Print Ad Conversion. Content
from each print ad is scraped and indexed for SEO
enhancement.
Featured Directory Listing: In the newspaper
business directory page, business profile card will
be listed as a featured business in search results.
Featured Business Impressions: Business’ contact
information will appear in the featured business
widget.
Enhanced Reporting: Metrics from profile
impressions and print ad conversions will be
available in amplified reporting.
Enhanced Profile Page: Includes images, detailed
business description, social media links and
additional content from the advertiser.
Deals Offers & Events Impressions: 1 Offer per
month will rotate in the offers widget.
Search Engine Registration: We will register your
business on Google & Bing.
Reputation Monitoring: We will monitor and alert
you of any new reviews and mentions.
Listings Distribution: We will syndicate your business
information with 300+ listing and review sites.
Printed Offers Featured in Weekly Newspaper
Directory: A Business card sized offer ad will be
published weekly.
Ad Investment $89/mo $249/mo $349/mo
Program options updated 4-18-1715
Audience Targeting, also called Programmatic, allows you to place your message
in front of potential customers where they spend time online, utilizing targeting
segments such as demographic information, website category, browsing behavior,
and search habits.
Our platform leverages data from publishers and readers, and pairs it with data
from third-party websites across a massive network to target your message to the
best possible audience. Your campaign is optimized in real-time, and can be
modified at any time to suit your company's changing needs.
PROGRAMMATIC AUDIENCE TARGETINGReach potential consumers on desktop, tablet & mobile
• Maximize exposure by targeting your best audience
• Drive market share growth • Increase brand awareness to your
target audience • Gain a competitive advantage • Complete your branding circle
• Encourage repeat business • Build a new customer base • Track ad campaign conversions • Drive engagement and traffic to
your website • Take advantage of A/B split testing • Reconnect with your website visitors
BENEFITS OF AUDIENCE TARGETING CAMPAIGNS
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AUDIENCE TARGETINGTarget specific audiences via
demographics, keywords, site
category, topic and behaviors. Geo-
target by country, state, county, DMA
or zip code, and can specify
mobile/tablet only if desired.
Includes premium above the fold
placements.
WEBSITE REMARKETINGRetarget consumers that have
visited your website with display ads
and messages wherever those
consumers go online.
NATIVE ADVERTISINGImprove your organic ranking while
driving conversions using content
strategically placed on websites,
targeted to the audience you want to
reach.
PROGRAMMATIC VIDEOReach your target audience just like
display programmatic across
desktop, mobile and tablet with
video pre-roll that plays before the
video that the user is watching.
PROGRAMMATIC AUDIENCE TARGETINGReach potential consumers on desktop, tablet & mobile
PROGRAMMATIC AUDIOMarket your company to a
dedicated audience listening to
streaming audio on sites like
Pandora and Spotify using display
advertising.
TARGETED SOCIAL MEDIAReach your target audience where
they already spend time online via
Facebook, Instagram and LinkedIN
ads. Target audiences by job title or
function, interests, life events, and
behaviors.
IP TARGETINGTarget incredibly specific
households, businesses, or
individuals based on their address,
and show your ads while they
browse the web
MOBILE LOCATION TARGETINGTarget consumers on mobile apps
based on a specific physical location
they have visited using GPS
technology.
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IP TARGETINGReach a highly targeted audience with location specific accuracy
IP TARGETING We convert physical addresses to IP addresses so you can serve targeted digital display with surgical
precision to their intended target by making the IP, modem, or router the entry point. Requires either a
list of current customers, direct mail list, or purchased list of a minimum 1,200 addresses. IP Addresses
will be matched at a 40-60% rate, with guaranteed 1:1 household matching.
PURCHASED LIST FOR IP TARGETING Purchase a list for those businesses that do not have a starting list of 1,200 addresses or more. Can segment
list by demo, geo, occupation, age, consumer interests, life event/stage, financial, education, ethnicity,
vehicle, hobbies, affiliations etc. List prices start at $400 and up based on number of segments requested.
BUSINESS/COMPANY IP TARGETING Captive Audience uses the same technology for IP Targeting, but reaches audiences at specific venues
to maximize your exposure in those areas! Select locations where your target audience may gather,
such as Colleges, Campuses, Hotels, Trade Shows, Conventions, Airports, Large Businesses and
Military Bases. We’ll map the IP addresses of the location and serve targeted digital display ads on
websites that people visit while at the venues.
College Campuses
Hotels, Trade Shows, and Conventions
Job Fairs, Sporting Events, Large Concerts, Circuses, etc
Affluent Shoppers(Malls & large shopping centers)
Target from a Database, 3rd
Party List, or list of offices/businesses
Reaches your exact target at their HOME, OFFICE OR
BUSINESS LOCATION
On any connected device
To a real person, with measureable actions for
banner and video ads
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Social media is just like word-of-mouth marketing. By utilizing social media
channels such as Facebook and Twitter, our Social Team will strategically develop
and manage your social media platforms. This helps with increasing brand
awareness, building relationships, engaging with customers, managing targeted
social ads, and managing your client’s online reputation.
SOCIAL MEDIA MANAGEMENTEngage with consumers and build relationships
• Set your business apart from the competition with a professional social media presence
• Increase your SEO rankings by building your website’s link profile socially
• Direct conversations that are already happening about your brand
• Choose the networks that make sense for your company
• Increase customer service and engagement on social channels
• Build and enhance your online reputation and grow your digital footprint
• Utilize our dedicated Social Media account manager to stay on top of new trends and changes
• Engage your audience with cleverly written content and imagery
BENEFITS OF SOCIAL MEDIA MANAGMENT
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REPUTATION MANAGEMENTBuild your company’s footprint with verified, accurate listings
• Build and enhance your online reputation and grow your digital footprint
• Accurate, verified online directory listings• Improved company visibility online• Increase your SEO rankings by building
your website’s link profile• Monitor reviews & user generated
content • Share content & reviews across social
networks
• Enhance our customer service by knowing what people say about your company
• Monitor competitor’s share of voice online
• Utilize our dedicated account manager to stay on top of reviews and mentions
• Receive alerts each time a review is posted
• Keep track of your progress through monthly status reports
BENEFITS OF REPUTATION MANAGMENENT
Your company’s online reputation includes both what you say about your business,
and most importantly, what others say about your business. Today, customers use
websites like Yelp, Google, Zomato, Tripadvisor, Citysearch, Twitter, and Facebook
to voice their opinions, and this constant chatter directly impacts your company’s
sales & profit.
Our Reputation Management program
helps you claim, correct, and enhance
your business information on the top
directory sites so that your business
appears cohesive online, thus boosting
your organic search results.
Once your listings are claimed and
accurate, our Reputation Dashboard
will display these directories and their
accuracy, as well as your user reviews,
mentions, and social activity.
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REPUTATION & SOCIAL MEDIA MANAGEMENT
Includes:
• Creation or graphic update of Facebook
and Twitter. On-going quarterly creative
updates to cover and profile images upon
request
• Setup and management of Facebook,
Twitter, and Google My Business
• Post creation for Facebook and Twitter
social platforms including curation of 12
monthly scheduled posts, emailed for
approval and editing 3 business days in
advance.
• Monitoring and responding to posts,
replies, and messages for Facebook and
• Monitoring and responding to reviews on
Google My Business page and specified
review sites, and working with your team to
address any needed feedback
• Business Listing Optimization – submission
of business information to the top major data
providers & listing sites with optional add-on
to enhance overall listing presence
• Training of Social and Reputation
dashboards upon request
• Technical support via phone or email
available with a turnaround time of up to 2
days during business hours
• Availability of daily, weekly and monthly
reporting to send to multiple recipients
Custom Quoted – Pricing based on number of locations and listing types
REPUTATION DetailsBuild your company’s footprint with verified, accurate listings
What's New for 2019
• New offering - In our previous Reputation Management offering, claiming of
premium listings (ex. Yahoo!) were individually priced individually by listing
site. In our new Reputation Management offering, if it’s determined the client
needs premium listings, the client will be quoted for the Listings Sync Pro
Powered by Yext solution. This will allow your client’s business information to
show up in a number of key places across the web with a lower initial setup
cost. Please click here for a full list of sites this solution syncs with.
• Quote form - we have streamlined the Reputation Management request for
quote for ease of use and to support our new offering
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Today’s customers are checking out your business online long before they stop in
your store or call to find out more information. Ensure you’re making the right
first impression with a professional, device-responsive website or mobile
application to engage visitors and turn prospects into leads.
WEBSITE DEVELOPMENTMake a great first impression online with a professional website
• Improve your brand image with a professional, informative website
• Offer an easy-to-use website experience• Demonstrate your credibility to potential
customers by offering engaging and informative content
• Reach new customers searching for your product or services online
BENEFITS OF RESPONSIVE WEBSITE DESIGNS
• Sitemap submission to Google, Bing and Yahoo so your website gets properly indexed
• Gather valuable data from your visitors or potential customers with intake forms
• Basic on-page SEO helps pack your website with relevant keywords to help your website be found easily by consumers in search results
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SEARCH ENGINE MARKETINGReach potential consumers searching for your products & services
Get your brand in front of an audience that is looking to make a purchase with
Pay-Per-Click (PPC) Search Engine Marketing!
Showing at the top of search result pages increases your odds of being chosen
over your competitors. Amplified Digital is a badged Google Partner and a Bing
Accredited Professional. Our team researches the most relevant keywords that
apply to your brand, products and services, and monitors these keywords to
optimize your search performance. Through this constant research and campaign
optimization, we capitalize on the areas of growth to raise your ROI through
generating website traffic, phone calls, and lead conversions.
• PPC is a cornerstone to a successful marketing strategy – its campaign data helps plan and inform all other marketing
• Gain a competitive advantage & drive market share growth
• Measure based on conversions (e.g. lead generations, sales, phone calls) down to the ad and keyword level, so that you know exactly what is working
• Drive engagement and traffic to your website• Amplified Digital’s search team evaluates keywords
based on their relevance, competition, and budget• Target the most relevant searchers, at the most
affordable bid costs
BENEFITS OF SEARCH ENGINE MARKETING (PPC):
PPC Campaigns Include:• Keyword research and evaluation for your
brand, products and services
• Specific targeting criteria to make sure your
ads are displayed to the best target audience
• Custom written textual ad copy, constructed
to help your campaigns achieve a quality score
• Ongoing ad budget and keyword optimization
to ensure your goals are met while staying
within your budget
• Ads serve across all devices – desktop, mobile
& tablet and can be day parted
• In-Depth Click, Call and Conversion reporting
showing how your campaign is performing
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Since more people now use streaming video services than have a cable
subscription (64%)* it’s more important than ever to incorporate the right TV
strategy into your media plan.
Connected TV, or CTV advertising allows you to expand the reach of your
traditional TV commercial by running it as digital video across internet-enabled
televisions and devices. The videos play while users are watching their desired
content, giving viewers an experience that’s similar to watching a traditional TV
commercial.
CONNECTED TVExpand the reach of your traditional television commercials!
• Device Targeting (Type and Model)
• Geography
• Day Parting
• Third-Party Targeting
• Lookalike Modeling
• Connected TV Retargeting
• Cross-Device Targeting
CAMPAIGN OPTIONS INCLUDE
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TrueView ads differ from traditional pre-roll
video ads because they allow viewers to skip
ads after 5 seconds, which means that it only
counts against your budget when it’s viewed
through to completion. Viewers see videos
they're curious about, and you get more views
from an audience you know is interested!
YouTube TrueView Ad Campaigns Include:
• In-stream ads play before or during another
video from a YouTube partner. Viewers see
five seconds of your video and then have the
choice to keep watching or skip it.
• Your budget is used when a viewer watches
for at least 30 seconds or to the end of the
video (whichever is shorter) or clicks on a
card or other elements of your in-stream
creative.
• Your ad message runs as a :15 or :30 video,
which also lives on YouTube
YOUTUBE TRUEVIEWEnhance your existing TV buy with targeted digital video on YouTube!
• Expand the reach of your TV Commercials• Increase brand awareness• Maximize exposure by targeting your
best audience • Drive engagement and traffic to
your website
BENEFITS OF YOUTUBE TRUEVIEW CAMPAIGNS
• Build a new customer base• Video Ads create an increase in key
metrics later in the consumer’s journey• Video Ads Drive Consideration,
Favorability, Purchase Intent, and Sales
• Demographic, Geography, Interest, Keyword, Specific Channel, and Topic
TARGETING OPTIONS:
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TARGETED EMAIL MARKETINGReach highly targeted audiences right in their inbox!
• 90% of adults check their email on a weekly basis
• It’s highly targeted and permission-based
• Detailed tracking including open rates & clicks
• Increase retention and repeat business• Build brand, product & event awareness• Micro-target your audience to parallel
your marketing message• Have your own list? We can help you
manage, create and send your emails!
BENEFITS of Email Marketing:
• Targeting Capabilities: Gender, Age, Lifestyle, Occupation, Ethnicity and Language Preference, Education, Religion, Income Level, Credit Ranking
• Geo-Targeting Options: DMA, State, Zip• Email Addresses: Cost per thousand basis,
50,000 minimum per send• Frequency: Varies based on your goal• Minimum of 50,000 Emails per send
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AMPLIFIED REPORTING
Information provided includes:• Total delivered impressions and clicks, broken out by day• Delivery by device, showcasing performance by device• Delivery by creative, showcasing performance (clicks, CTR)• Trending (to year prior, previous month, last campaign) to review
ad effectiveness
Performance
by Device
Monitoring the digital performance of your advertising has never been easier. Our amplified reporting system provides you with real-time access to your campaign to review current performance. If you have placed a digital campaign, your Tribune marketing consultant will provide you with this report at the end of the month or you can sign up for this service to have access to the file in real-time.
Performance
by Creative
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Tribune Advertising Policies
POLICY
A. It is agreed that the advertiser and/or advertising agency or agency accepts full responsibility and
liability for advertisements in the Tribune.
B. Position requests will be noted, but cannot be guaranteed. Paid position is available.
C. Composition or artwork by the Tribune is the property of the Tribune and may not be reproduced
without written permission. Material or creative ideas supplied by the advertiser remain the property of
the advertiser.
D. Advertisers are responsible for checking their ads the first day of publication and immediately
notifying The Bismarck Tribune of any errors with copy and/or illustration. The Bismarck Tribune liability is
limited to a correction, if requested, or credit for the first day of publication and only for that portion of
the ad which may be rendered valueless by such error. Claims for adjustments must be made within
36 hours after publication. The Bismarck Tribune accepts the responsibility for publishing each ad
correctly as determined by original copy and if submitted on or before deadline. The Tribune will not
accept liability for changes in copy after the ad has been proofed.
E. The Bismarck Tribune reserves the right to alter or adapt the advertising to conform to standards of
ethics and good taste and to accept or reject any advertising at any time.
F. Extra labor charges will be made for changes after ads have been set according to original
instructions.
G. Payment of unpaid balance plus cash with copy is required for all “Going Out Of Business” ads.
H. Payment in full due the 10th of the month following publication.
I. All political advertisements must be paid in advance.
J. The Bismarck Tribune reserves the right to short rate and adjust contracts for nonfulfillment at the
appropriate rate for actual performance.
K. The Bismarck Tribune reserves the right to modify or alter this rate structure by notifying the Advertiser
30 days in advance of the effective date of said modification.
L. Rates provided cover only advertising relating to regular business of an individual advertiser and are
not transferable in whole or part to any other advertiser. All rates are net and not commissionable.
COPY REGULATIONS
A. The Tribune reserves the right to reject or revise any advertisement which it deems objectionable,
either in subject matter or phrasing.
B. Any ad having the general appearance of a news item must carry the word “ADVERTISEMENT” at the top of the ad.
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GLOSSARY
Buyout - 100% exclusive ad position on bismarcktribune.com for an entire day.
Click-through - the act of following a link within an advertisement or editorial content to another
website or another page within the website.
CPM (Cost-per-thousand) - media term describing the cost of 1,000 impressions. For example, a
website that charges $1,500 per ad and reports 50,000 impressions has a CPM of $30 ($1,500
divided by 50).
CPV (Cost-per-View) - media term describing the cost for each view of a video online. The amount
may vary based on if the advertiser chooses partial views or full views of the video.
Demographics - statistical information including age, income, gender, etc.
DMA (Designated Market Area) - may be an established market area or custom build with specific
zip codes.
Fold - the line below which a user has to scroll to see content not immediately visible when a web
page loads in a browser. Ads or content displayed “above-the-fold” are visible without any end-
user interaction. Monitor size and resolution determine where on a webpage the fold lies. Others
“span-the-fold” - middle page or “below-the-fold”- bottom section.
Frequency - the number of times an ad is delivered to the same browser in a single session or time
period.
Inventory - the number of impressions available for sale on a website.
Page View - when the page has actually been seen by the reader.
RON - run of network
ROS - run of site
Session- a unit of measurement of a user’s actions taken within a period of time. There are two
primary methods used to define a session:
• Time of Session
• Page count within a session
Sponsorship - exclusive ad position on bismarcktribune.com. Can be purchased on certain pages,
sections or content.
Unique User - unique computer or IP address which has accessed a site.
Visitor - individual or browser which accesses a website within a specific time period.
Ad Impression - when the online display ad or video is loaded
onto the site.
Analytics- discovery & communication of meaningful patterns
in data. Recorded results/outcome of a campaign.
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CONTACT US
Lisa WeiszAd [email protected](701) 250-8232
Scott VolkertMulti-Media [email protected](701) 355-8835
Lisa DollMulti-Media [email protected](701) 355-8828
Gene HolwegnerMulti-Media [email protected](701) 355-8847
Rachel Schumaier Multi-Media [email protected](701) 250-8217
Kara ZimmerMulti-Media [email protected](701) 250-8216
Miranda MoeMulti-Media [email protected](701) 250-8224
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