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[email protected] | www.arlingtonmagazine.com | 703-534-0519
A R L I N G T O N • F A L L S C H U R C H • M C L E A N
2020 DIGITAL MEDIA KIT
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Special Offer Emails AM Weekly Email ArlingtonMagazine.com
Arlington Magazine offers digital advertising in the following:
BannerAds
Sponsored Content
Property Listings
2020 Digital Advertising Options
Special Offer Emails AM Weekly Email: Banner Ads
AM Weekly Email: Sponsored Content
AM Weekly Email: Property Listings
ArlingtonMagazine.com: Banner Ads
Description Special Offer Emails are sent on Tuesdays, Thursdays and Saturdays to 17,000 subscribers.
You supply the creative, subject line and destination URL, and we’ll send your special offer to our engaged audience.
The AM Weekly Email Newsletter is sent every Monday around 12:30 p.m. to 19,000 subscribers. Run-of-site banner ads simultaneously rotate between leaderboard (top and bottom of site) and medium rectangle (adjacent to editorial) placements.
Advertisers must provide both sizes.
Leaderboard ads appear at the top and bottom of the email.
Medium rectangle ads appear adjacent to editorial content.
Horizontal image, headline and brief description with link appearing between editorial content items.
A branded banner image and property listings with links, adjacent to editorial content.
Materials to send
STATIC IMAGE EMAIL» Subject line» Preheader text
(recommended but not required)
» Image: 600 pixels wide (height fl exible, 800 pixels suggested)PNG (preferred) or JPG
» Destination URL or UTM (must be domain name)
CUSTOM CODED HTML» Subject line» HTML fi le universally coded
for all email clients
LEADERBOARD» 728 x 90 pixels» PNG (preferred), JPG or GIF» Destination URL or UTM
(must be domain name)
MEDIUM RECTANGLE» 300 x 250 pixels» PNG (preferred), JPG or GIF» Destination URL or UTM
(must be domain name)
» Image› 350 x 210 pixels
(or proportionally sized)› PNG (preferred) or JPG
» Other Info› Headline up to 55 characters
(including spaces)› Description up to 20 words› Destination URL or UTM
(must be domain name)
» Banner Image› 640 x 160 pixels› PNG (preferred) or JPG
» Home Images› 4-6 images, 200x130 pixels› PNG or JPG
» Other Info› 4-6 addresses with city/town,
prices and # of beds/bathsExample:
123 Maple St, Arlington$1,500,0004 beds/3 baths/1 half bath
› Destination URL or UTM for each address (must be domain name)
LEADERBOARD» 728 x 90 pixels» PNG (preferred), JPG or GIF» Destination URL or UTM
(must be domain name)
MEDIUM RECTANGLE» 300 x 250 pixels» PNG (preferred), JPG or GIF» Destination URL or UTM
(must be domain name)
Rates » $700 per emailfor non-print advertisers
» $600 per emailfor Arlington Magazine advertisers
» $600 per monthfor non-print advertisers
» $500 per monthfor print advertisers spending up to $10,000 annually in the magazine
» $400 per monthfor print advertisers spending at least $10,000 annually in the magazine
» $600 per monthfor non-print advertisers
» $500 per monthfor print advertisers spending up to $10,000 annually in the magazine
» $400 per monthfor print advertisers spending at least $10,000 annually in the magazine
» $600 per week for non-print advertisers
» $500 per weekfor print advertisers spending up to $10,000 annually in the magazine
» $400 per weekfor print advertisers spending at least $10,000 annually in the magazine
» $600 per monthfor non-print advertisers
» $500 per monthfor print advertisers spending up to $10,000 annually in the magazine
» $400 per monthfor print advertisers spending at least $10,000 annually in the magazine
Deadline Materials are due two business days prior to campaign start » Send fi les to [email protected]
2020 Digital Advertising Rates, Specs & Deadlines
[email protected] | www.arlingtonmagazine.com | 703-534-0519
SPONSORED SOCIAL MEDIA POSTSReach Arlington Magazine’s followers (Facebook: 6,000+, Instagram: 3,000+) and a broader audience of desirable residents who live in the communities we serve. Your sponsored post will be published on our accounts, and aligned with Arlington Magazine’s brand in a boosted campaign.
BOOST DETAILS:Audience location: Arlington +10 miles (can be adjusted based on campaign goals)
Ages: 30-65+ (can be adjusted)
Reach: 2,000-10,000 people across a one-month campaign. Reach is dependent on creative and targeting. For best practices, see materials section below.
Duration: One month (can be shorter based on campaign goals). Multiple-month campaigns available.
MATERIALS:Post text: Client provides a 25-character headline and 125 character description of the product/item. Descriptions over 125 characters may be truncated by Facebook. Arlington Magazine reserves the right to edit copy for style, length and grammar.
Post media: Client provides high-resolution image(s) or a single video. Images that consist of more than 20% text may experience reduced delivery. Media will be cropped by Facebook across boosted ad placements.
For best practices, please visit: facebook.com/business/ads-guide/
RATES:
» $600 per monthfor non-print advertisers
» $500 per monthfor print advertisers spending up to $10,000 annually in the magazine
» $400 per monthfor print advertisers spending at least $10,000 annually in the magazine
2020 Digital Advertising Sponsored Social Media Posts
DEADLINE:Materials are due two business days prior to campaign start.
Send fi les to: [email protected]
