2020 Comms Guidelines RE FINAL - home - Mandela Washington … · 2020-02-05 · AWARDEES Communications Guide . Communications Guide for Reciprocal Exchange Awardees Page 2 ... an

The Mandela Washington Fellowship is a program of the U.S. Department of State with funding provided by the U.S. Government and administered by IREX.

FOR 2019-2020 RECIPROCAL EXCHANGE AWARDEES

Communications Guide

Communications Guide for Reciprocal Exchange Awardees Page 2

TABLE OF CONTENTS

Branding, Attribution, and Publicity Guidelines 3 Fellowship Glossary 5 Social Media Guidelines 8


BRANDING, ATTRIBUTION, AND PUBLICITY GUIDELINES The U.S. Department of State branding and signage requirements must be followed for all events, remarks, program documentation, online websites, and social media posts related to the Mandela Washington Fellowship. In order to maintain consistent messaging about the Mandela Washington Fellowship and ensure U.S. Department of State equities are reflected in Fellowship communications, the partners involved in its implementation should adhere to the guidelines below. BRANDING Fellowship participants and partners may only use the Fellowship logo in connection with official program activities. When using the Fellowship logo, it must be used with the U.S. flag, U.S. Department of State seal, and IREX logo as deemed appropriate for the activity. Please review this chart for examples of situations where logo usage may or may not be permitted:

Logo Usage Permitted Logo Usage Not Permitted • Events highlighting the Fellowship and/or

Fellows during the Professional Development Experience, such as a final presentation or luncheon

• Activities funded by the Fellowship, such as an official Alumni Activity or event during a Reciprocal Exchange

• Videos not produced or authorized by the Fellowship

• Posters, flyers, or other printed materials not produced or authorized by the Fellowship

• Activities organized by Fellows and/or Alumni that are not funded or authorized by the Fellowship

Please contact the Mandela Washington Fellowship team directly with any questions about this policy and to obtain copies of the logos and the Fellowship’s style guide. When using the logo for a permitted purpose, it is extremely important that all provided logo guidelines are adhered to and that the logo not be distorted, discolored, cropped, or otherwise misrepresented. Logo files should not be modified in any way, though proportional resizing is encouraged as needed. Please note that you may see the U.S. Department of State, IREX, or other parties administering the Fellowship and YALI use the YALI circle portion of the logo from time to time. Fellows, Awardees, and partners should not alter or crop the Mandela Washington Fellowship logo without written permission from the U.S. Department of State. Fellows and other partners may not use the IREX logo without written permission from IREX. The U.S. flag, the U.S. Department of State Seal, and the IREX logo may be used on materials that officially support the Fellowship. When used, the flag and Seal may not be altered and must follow the branding guidance found at eca.state.gov/comms-guidance. Similarly, the IREX logo may not be altered and must follow the branding guidance found at www.irex.org/logos.


ATTRIBUTION Mandela Washington Fellowship participants and partners must use correct attribution on all published works. The Fellowship welcomes partners and participants to share information about the program and their experiences. Authors should take care to avoid any impression or implication that the U.S. government, IREX, or any agency representing it has endorsed the conclusions or approved the contents of the publication. PUBLICITY After selection for the Mandela Washington Fellowship, Fellows have the option to sign a participant media release as a part of their acceptance of the Fellowship. Fellows may contact IREX if they have questions about this release and its terms. Please note that the media release only covers activities organized and authorized by the U.S. Department of State, IREX, Institute Partners, and other official affiliated partners of the Fellowship. In the event that a Fellow is interviewed by an external party, such as a local news station or other organization, they would not be covered by the Fellowship media release and would need to have the Fellow(s) sign a separate release. There is no special permission needed for partners or Fellowship participants to engage with the media. As a best practice, Fellowship participants and partners should not photograph, film, record, or speak on behalf of another participant or individual without their permission, particularly if such photographs, recordings, or statements may be released to the press, on social media, or otherwise made publicly accessible. If a participant or partner shares any photographs, videos, statements, or other recordings publicly or with the press, it must be done with the understanding that they are releasing such items and/or statements as individuals or organizations and not on behalf of the Fellowship, the U.S. Department of State, and/or IREX. Please respect the privacy of Fellow participants and partners and seek their permission before publicly posting any photos or giving any statements that include or identify other Fellows. Please email IREX at [email protected] with any questions on logo usage or attribution. Additional guidelines related to communications and branding can be found on the U.S. Department of State website at eca.state.gov/comms-guidance. The U.S. flag and U.S. Department of State Seal are also available for download from this site.


FELLOWSHIP GLOSSARY In order to maintain coherent, consistent messaging about the Mandela Washington Fellowship and its components, we ask that you use these official terms for the Fellowship, its components, and its participants and partners.

Term Official Definition Correct Usage Examples of Incorrect Usage Mandela Washington

Fellowship for Young African Leaders

Full name of the flagship program of the Young African Leaders Initiative (YALI)

Mandela Washington Fellowship for Young African Leaders

YALI Fellowship Mandela Fellowship Washington Fellowship Washington Mandela

Fellowship MWF

Mandela Washington Fellow(s)

Individual(s) participating in the U.S.-based academic and leadership components of the Mandela Washington Fellowship

Mandela Washington Fellow(s)

Fellow(s)

Mandela Fellows (except when using #MandelaFellows on social media)

Washington Fellows Washington Mandela Fellows YALI Fellows MWFs

Mandela Washington Fellowship Summit

The Fellowship’s closing Summit in Washington, D.C.

Mandela Washington Fellowship Summit

The Summit

Presidential Summit

Leadership Institute The academic and leadership component of the Fellowship

Leadership Institute(s) Institute(s)

Academic Institute(s) Host University/College

Institute Partner A U.S. educational institution that hosts one or more of the Fellowship’s Leadership Institutes

Institute Partner(s) Host college or university Host Institute Host university / college

partner

Professional Development Experience (PDE)

The U.S.-based professional development component of the Fellowship, following the Institutes

Professional Development Experience(s)

PDE(s)

Internship Practicum

Professional Development Experience (PDE) Fellow(s)

Fellow who participates in the Professional Development Experience (PDE)

PDE Fellow(s) Interns

Professional Development Experience (PDE) Host

An institution that hosts one or more Fellows for a PDE

Professional Development Experience Host

PDE Host

Internship Host Practicum Host


Reciprocal Exchange Component

The program component that sends Americans to Africa to collaborate with Fellowship Alumni

Reciprocal Exchange component

Reciprocal Exchange(s)

Reciprocal Exchange Program Reverse Exchange Program Reciprocal Exchange Awards

Reciprocal Exchange Awardee

An American participant who travels to Africa on a Reciprocal Exchange

Reciprocal Exchange Awardee

Awardee

Reciprocal Exchange Fellow Mandela Washington Fellow

American Impact Award (AIA)

Small grants to Reciprocal Exchange Awardees to implement projects that extend or enhance the U.S. impact of Reciprocal Exchange projects that are carried out in the United States

American Impact Award AIA

American Impact/AIA Program American Impact/AIA Program American Impact/AIA Grant

American Impact Award Recipient

A Reciprocal Exchange Awardee who has received an American Impact Award

American Impact Award Recipient

AIA Recipient Recipient

American Impact Award Fellow American Impact Award

Awardee AIAs

Mandela Washington Fellowship Alumni*

Individuals who have completed the Mandela Washington Fellowship

Mandela Washington Fellowship Alumni*

Fellowship Alumni* Fellow Alumni*

YALI Alumni*

Alumni Activities Activities and opportunities for Fellowship Alumni after the conclusion of the Mandela Washington Fellowship

Alumni Activities Alumni Programming Opportunities for Alumni Follow-On Activities

Alumni Program

Alumni Network Collective group of Fellowship Alumni from all countries and cohort years

Mandela Washington Fellowship Alumni Network

Alumni Network

YALI Network YALI Alumni

Amplify Community Expertise (ACE) Event(s)

Events organized for Fellowship Alumni, concurrent with major global conferences and gatherings

Amplify Community Expertise Event(s)

ACE Event(s)

ACE Grant ACE Program

Leadership Impact Award (LIA)

Award given to a Fellowship Alumnus/a/i in recognition of exceptional servant leadership in their community and country

Leadership Impact Award LIA

LIA Prize LIA Grant

Leadership Impact Award Winner

Fellowship Alumnus/a/i who is selected for the Leadership Impact Award

Leadership Impact Award Winner

LIA Fellow LIA Awardee


Leveraging Innovations in New Communities (LINC) Grants

Small grants for Fellowship Alumni to collaborate on projects or learning opportunities in Sub-Saharan Africa

Leveraging Innovations in New Communities Grants

LINC Grants

LINC Awards Collaboration Fund Grant(s)

(CFG)

LINC Grantee Fellowship Alumni who travel under a Leveraging Innovations in New Communities (LINC) Grant

LINC Grantee Grantee

LINC Winner LINC Fellow

LINC Collaborator Fellowship Alumni who hosts another Alumnus/a/i under a LINC Grant

LINC Collaborator Collaborator

LINC Winner LINC Fellow

*Alumni is the overarching term for participants who have completed the U.S.-based portion of the Fellowship. Please use the following terminology when referring to different types and groups of Alumni:

Individuals Definition Groups Definition Alumnus An individual who identifies as

male Alumni An all-male or mixed

gender group Alumna An individual who identifies as

female Alumnae An all-female group

Alumni An individual who identifies as non-binary or whose gender is unknown


SOCIAL MEDIA GUIDELINES The Mandela Washington Fellowship is an excellent opportunity for you to share your program experiences and knowledge with your community and others through social media. There are many ways you can do this, including during and after your Reciprocal Exchange. This guide will introduce you to the various types of social media used by the Mandela Washington Fellowship, along with platforms and content that you can use to engage others in your experience as a Reciprocal Exchange Awardee or Mandela Washington Fellow hosting an Awardee. For additional information and guidance, please see the Fellowship Branding, Attribution, and Publicity Guidelines.

Social Media Platforms

As part of the efforts to publicize the Fellowship, we encourage you to engage with and cross-promote the program on our shared social media communities. You can refer to these accounts for updates and messages on the #YALI2020 experience throughout the program. FACEBOOK

Mandela Washington Fellowship for Young African Leaders Facebook.com/MandelaWashingtonFellowship

Official program Facebook page, managed by IREX. We rely on you and our partners for majority of the content, so please send stories, photos, news articles, videos, and updates to [email protected], and tag the Fellowship in your own posts.

Exchange Programs - U.S. Department of State Facebook.com/ExchangeProgramsAtState Facebook page for the Bureau of Educational and Cultural Affairs (ECA), showcasing all U.S. Department of State-funded exchange programs, including the Mandela Washington Fellowship.

U.S. Embassies on Facebook Facebook.com/usdos Facebook.com/usdos/app/128953167177144

The U.S. Department of State’s Facebook page features a list of U.S. embassies on Facebook. Find the U.S. embassy in your Fellow’s home country and tag it in your social media posts. Embassies love hearing about what you are doing on

the program and may share your content.


YALI Network Facebook.com/YALINetwork The account for the greater YALI Network, a growing online community of young African leaders. The account will share information about the Fellowship, the Network, and the YALI Regional Leadership Centers.

TWITTER

@WashFellowship (Twitter.com/WashFellowship) – Official account of the Mandela Washington Fellowship, managed by IREX. This account will engage with your account – you can expect retweets. @ECAatState (Twitter.com/ECAatState) – The Bureau of Educational and Cultural Affairs oversees the U.S. Department of State’s international exchanges and study abroad programs, including the Mandela Washington Fellowship. This account will engage with your account – expect retweets!

@ECA_AS (Twitter.com/ECA_AS) – The account of the Assistant Secretary for Educational and Cultural Affairs. This account may not engage directly with your account but may share program highlights from time to time. @StateDept (Twitter.com/StateDept) – The main U.S. Department of State account. This account will not engage directly with your account but may share program highlights from time to time. U.S. Embassies on Twitter (Twitter.com/StateDept/lists/united-states-missions1/members) – This is a Twitter list where you will find the accounts for various U.S. embassies around the world. Find your Fellow’s home country accounts and mention their Twitter handles in tweets – you may be retweeted. @YALINetwork (Twitter.com/YALINetwork) – The account for the greater YALI Network, sharing information about the Fellowship and more, connecting with the thousands of people who expressed interest in YALI. This account may engage with your account – you may be retweeted.


INSTAGRAM

MandelaWashFellowship – Official account of the Mandela Washington Fellowship. We rely on you and our partners for the majority of the content, so please send stories, photos, news articles, videos, and updates to [email protected], and tag the Fellowship in your own posts. Exchange Our World – The Instagram account for the Bureau of Educational and Cultural Affairs; ECA may selectively re-post pictures that you tag with #ExchangeOurWorld and #ReciprocalExchange as part of our effort to share your experiences with the broader exchange participant and alumni community.

#Hashtags & Key Links

HASHTAGS #ReciprocalExchange – This is a hashtag that we use to capture moments during Americans’ Reciprocal Exchange experiences with Mandela Washington Fellows. It can be used before, during, and after the trip to show the entire experience from beginning to end. #YALI10 – This is the official hashtag for the tenth anniversary celebration of the Young African Leaders Initiative (YALI), which started in 2010 with the President’s Forum for Young African Leaders. The YALI Network and Fellowship accounts will be using this hashtag throughout the year for anniversary-related content as appropriate. #MandelaFellows – This is a hashtag used to capture moments featuring Mandela Washington Fellows across all program years. You can use it to share your experiences; it is also used to tag Fellows as a group. #ExchangeOurWorld – This is a hashtag ECA uses to collect photos and stories from participants and alumni across U.S. Department of State exchange programs. KEY LINKS Some key sites that you may want to share when posting about the Fellowship:

• Official Mandela Washington Fellowship for Young African Leaders website – mandelawashingtonfellowship.org

• U.S. Department of State – state.gov • Bureau of Educational and Cultural Affairs – eca.state.gov • IREX – irex.org


Visual Content

We encourage you to collect, share, and post engaging photos that showcase the highlights of your experience. We use photos that you share with us on the Mandela Washington Fellowship social media accounts, as well as in reports, articles, and more. TYPES OF PHOTOS

Group Photos: Group photos are always a good conclusion to an event or site visit. Try to keep group photos fun, interactive, and interesting! (Pictured here: 2019 UC Davis Fellows at Lake Tahoe)

Individual Photos: Individual photos of Fellows can also be useful for social media and communications purposes. (Pictured here: Grace Jerry in class at The Presidential Precinct)

Candid Photos: When capturing moments from your experience, try to think beyond the typical “group shot.” Capture Fellows engaging with one another, participating in academic sessions or leadership trainings, doing volunteer work, or exploring the community. (Pictured here: University of Delaware Fellows conduct a site visit to a charter school)

PHOTO TIPS • Always shoot at the highest quality setting. For quality printing, an image has to be at least 300

bpi (bits per inch). Take photos in the highest resolution your camera allows. • Hold the camera steady. When pressing the button, squeeze the whole camera slowly and focus

on not jerking the button quickly. Keep your arms close to your body and your elbows locked. • Look for well-lit locations. Use a flash in dark places. The best outdoor lighting is overcast skies.


• Plan your photos ahead of time. Study the photo shoot environment beforehand and rearrange whatever you can in the background to tell a better story.

• Include details for context. This may be a backdrop that gives an idea of where a person is, or any detail/prop that helps the viewer understand what’s happening in the image.

• Get close to the subject. Get close enough to fill the frame with the subject. The best distance is about six feet away.

• Look for action. If people are caught in a photo without a sign of action, it looks like they’re not doing anything. For example, when photographing speakers or panels, wait for someone to gesture or speak.

• Candid shots are better than posed photos. Posed photos all look the same and fail to convey a sense of relationships between people.

• Avoid photographing the backs of people’s heads. Sometimes it can be difficult to shoot a group sitting together, try to get closer or higher to avoid this. The only time this is preferable is for groups of children.

• Use a flash for face shots. Even when it’s sunny out, this ensures the face is properly lit for the photo.

• Be creative. Look for interesting angles, creative lighting, and varying perspectives. • Take lots of photos. Take several images in succession. You can always delete unwanted images

later.

Interactive Private Social Media

There are a variety of private social media groups that allow you to engage with other Reciprocal Exchange Awardees, Fellows, the U.S. Department of State, and IREX. FACEBOOK Reciprocal Exchange Awardees: Join the Reciprocal Exchange Awardees private group at www.facebook.com/groups/mwfreawardees as a forum to converse with other Awardees and share ideas and experiences. You should receive an invitation to join the group, but you may also request to join by clicking on the link above. Please note that this group is only open to American Awardees and is not open to Fellows. BLOGS

Blogs are good for writing longer reflection pieces about your experiences during the Reciprocal Exchange. Some popular blogging platforms are Blogger, Tumblr, and WordPress. FLICKR Flickr is an online photograph-sharing website. Check out the Mandela Washington Fellowship Flickr page at www.flickr.com/photos/washingtonfellowship and join the 2020 Reciprocal Exchanges Photo Pool at www.flickr.com/groups/2020reciprocalexchanges/.


To upload photos, follow these easy steps:

1. Sign in to Flickr • Sign in using your existing Flickr account, if you already have one. • Sign in using your Yahoo mail account, if you already have one. • Create a new account through Yahoo.

2. Upload the photos you want to share to your personal Flickr account • Please be sure to use the naming convention [COUNTRY]_[AWARDEE LAST NAME],

[AWARDEE FIRST NAME]_#X. • Please also include a short description of the photo (include subject(s) name(s), location,

and a brief description of the activity). • Please do not upload multiple photos of the same thing – pick the best shot and share

only one version. 3. Go to www.flickr.com/groups/2020reciprocalexchanges/. 4. Click “Join” to join the group

• Please note that you must accept the group rules in order to join. • All group members must be approved by an administrator, so it may take 1-2 days for

your membership to go into effect. 5. Click “Add Photos” to share photos with the group. 6. Choose the photos you want to share and click “ADD TO GROUP.”

• You can only add 6 photos at a time; however, there is no limit to the total number of photos that you can add to the group.

7. Your photos will be added to the group photo stream after they are approved by an administrator.

Please note that this group is only for 2020 Reciprocal Exchange Awardees and others directly associated with the Mandela Washington Fellowship.

Documents

2020 Comms Guidelines RE FINAL - home - Mandela Washington … · 2020-02-05 · AWARDEES Communications Guide . Communications Guide for Reciprocal Exchange Awardees Page 2 ... an