2019Salon Marketing

Calendar

January Action P lanWELLNESS MONTH

Deep clean the salon.

Set your business and wellness goals for the year.

Plan your January and February salon marketing strategies.

Share your employees’ performance review.

Refresh your skills by signing up for Oway and O&M Certification Classes.

DID YOU KNOW?

With many people vowing to be healthier this time of year, January is the perfect month to talk to your clients about the health and wellness benefits of Oway.

• Introduce the Oway Herbs & Clay Scalp + Mind Detox Kit for eliminating product buildup, dirt and environmental stress.

• Diffuse our Oway Essential Oil Blends to re-energize the mind and body.• Serve clients with our Oway Aroma Tea for a relaxing salon experience.

Apply for Train the Trainer 2019.

JanuarySUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2 3 4 5

6 7 8 9 10 11 12

13

20

27

14

21

28

15

22

29

16 17 18 19

23 24 25 26

30 31

New Years /Thyroid +

Cervical Health Awareness

Month

New Moon /Golden Globe

Awards

Martin Luther King Day /Full Moon

Level 1 Certification ClassLOS ANGELESBOOK HERE

February Action P lanVALENTINE’S DAY

Create a Valentine’s Day salon playlist to elevate your clients’ mood.

Create Valentine’s Day gift bags for MEN and WOMEN.

Offer champagne while your client is getting her hair done.

Buy roses on Valentine’s Day and give one to each client. to remind them they’re loved.

Offer holistic spa packages for couples.

DID YOU KNOW?

More than 70% of women prefer a pampering experience as a gift on Valentine’s Day. Make their day even more special by offering discounted hair and spa packages.

• Include our unisex, natural fragrance OWN Way in your gift bags. • Men deserve luxury too! Our Oway Men’s Grooming Kit would be a great gift for your client’s loved ones.• Safe, sustainable gifts are the best gifts. Consider including our Oway Skincare in your gift bags.• Don’t forget the hair! Our O&M Valentine’s Day Styling Kit contains everything your clients will ever need to

create the perfect date look.

It’s Tax Season! Refer to our Tax Deduction Checklist to get more back on your taxes.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2

3 4 5 6 7 8 9

10

17

24

11

18

25

12

19

26

13 14 15 16

20 21 22 23

27 28

New Moon

Full Moon

Level 2 Certification ClassTAMPA BAY

BOOK HERE

NationalWear Red Day /

National Cancer Prevention

Month

GroundhogDay

February

Valentine’s Day

President’sDay /

National Drink Wine Day

Academy Awards

TAMPA BAY /Grammy Awards

HOLISTICCUTTING &

STYLING CLASS

March Action P lanSPRING SOLSTICE

Introduce a Spring Wedding Special Offer.

Promote your Oway Sunway and Travel Size products for Spring Break.

Do something special for your team on International Women’s Day.

Learn how to formulate the 2019 Pantone Color of the Year - Living Coral.

Team up with another local business and plant trees for World Planting Day.

DID YOU KNOW?

Spring Wedding season begins. Now is the perfect time to get your client’s hair

trials sorted in time for their wedding.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1 2

3 4 5 6 7 8 9

10

17

24

11

18

25

12

19

26

13 14 15 16

20 21 22 23

27 28

New Moon

Full Moon /

Level 1 Certification ClassSCOTTSDALEBOOK HERE

SpringSolstice World

Planting Day

March

DaylightSavings

St. Patrick’s Day

29 30

31

InternationalWomen’s

Day

Mardi Gras

April Action P lanEARTH MONTH

If you haven’t started on your salon’s Refill Program yet, now is the best time.

Encourage clients to bring their amber glass for Oway refills to receive a discount.

Update your website/blog/social with your favorite Coachella looks.

For Hair Stylist Appreciation Day, do something special for your team, like a spa party.

DID YOU KNOW?

The sustainable beauty industry will continue to explode in 2019.More clients will be looking to green salons such as yours for non-toxic

products and services.

• Create a Refill Station in your salon to show your commitment to eco-sustainability.• Reduce the use of plastic in the salon.• Look into ways on how you can reduce your salon’s energy consumption.

AprilSUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

2 3 4 5 6

7 8 9 10 11 12 13

14

21

28

15

22

29

16

23

30

17 18 19 20

24 25 26 27

1 April Fools Day

Earth Day

Level 1 Certification ClassDALLAS

BOOK HERE

Train the TrainerTAMPA BAY

New Moon

Arbor Day

NationalHair Stylist

Appreciation Day

Full Moon

Easter

Coachella Begins

Taxes Due

May Action P lanMOTHER’S DAY

Start promoting your Smooth Rituals Keratin Treatments.

Run a Mom-and-Daughter selfie competition and award a free makeover to the winners.

Sign up for Summer Classes to make up for the Summer Slump.

Team up with another local business to create bespoke Mother’s Day gift packages.

Begin ordering Summer products to save money.

DID YOU KNOW?

More than 50% of shoppers agree that Mother’s Day products presented in-store are not very enticing. They would be willing to buy more if better

products are available.

• When displaying your Mother’s Day gift packages, highlight the ingredients and benefits of the products.• Bundle Mother’s Day and Father’s Day gifts together to catch their attention.• Instead of products, display bundles of flowers with spa gift vouchers included.

Share your client’s wedding hair styles on your website and social media.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

3 4

5 6 7 8 9 10 11

12

19

26

13

20

27

14

21

28

15 16 17 18

22 23 24 25

29 30

Receptionist Day

World Sea Turtle Day

Level 1 Certification ClassCHICAGO

BOOK HERE

Mother’s Day

Armed Forces Day /

Full Moon

May

Cinco de Mayo

New Moon

31

1 2

Memorial Day

World Meditation

Day

Skin Cancer / Allergy

Awareness Month

June Action P lanSUMMER SOLSTICE

Launch your Oway Sunway Summer Specials.

Make great use of your free time by training your team on new products.

Learn how to leverage your website and socia media to increase your clientele

and profit with Salon Summer School.

Create Father’s Day Men’s Grooming packages.

DID YOU KNOW?

80% of men’s grooming product sales are generated from brick and mortar stores, so

make sure to kick up your Father’s Day marketing strategy a notch

to catch client’s attention.

• Our Oway Men’s Grooming Kit would be a great gift for your male clients.• Include a hair cut discount voucher on every gift purchased on Father’s Day.• Moms are already busy making Father’s Day a memorable one, so make it easy for them to buy gifts by offering a

complimentary wrapping service for kits purchased at the salon.

Book double appointments with promotions like Blowout With Your Bestie on National Best Friend’s Day.

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

1

2 3 4 5 6 7 8

9

16

23

10

17

24

11

18

25

12 13 14 15

19 20 21 22

26 27

World Environment

Day

Level 2 Certification ClassNEW JERSEYBOOK HERE

SummerSolstice /

World Yoga Day

June

Father’s Day

Full Moon

28 29

30

Global Wellness Day /

National Best Friends Day

New Moon

Men’s Health Month

Beautician’sDay