2019REPORT

www.mwcshanghai.com

Con

tents

3

1. Introduction 4

2. Event Summary 6

3. Conference 10

4. Attendees 16

5. Exhibition 22

6. 4YFN 26

7. Programmes & Experiences 28

8. Press & Coverage 32

9. Sponsors and Partners 36

Contents

Introd

uctio

n

5

Introduction

DEAR COLLEAGUEThank you for making the MWC Shanghai 2019 event such a resounding success.

The latest edition of MWC Shanghai was the GSMA’s largest and most successfulevent in Asia to date, with more than 75,000 industry professionals and consumers inattendance from over 100 countries and territories across the world. 43% of thisyear’s attendees held senior-level positions and women comprised 25% of delegates.

With a focus on Intelligent Connectivity, MWC19 Shanghai focused on eight specificindustry themes; Connectivity, AI, Industry 4.0, Immersive Content, DisruptiveInnovation, Digital Wellness, Digital Trust and The Future. CEOs, senior executivesand thought leaders from mobile operators and adjacent vertical industryorganisations in the Asia-Pacific region and around the world, gathered to explorethese themes while discussing key developments in the broad mobile ecosystemand their impact. In addition, more than 1,100 international print, broadcast andonline media and industry analysts attended the event to report on and evaluatethe many announcements made at MWC19 Shanghai.

Across 7 halls and outdoor areas at Shanghai New International Expo Centre(SNIEC), exciting companies from across a wide spectrum of industries showcasedtheir products, technologies and services via exhibition stands and hospitalityspaces. The Super Hall featured the most cutting edge, leading products andsolutions in areas such as 5G, AI, and IoT from a select group of internationalservice providers including China Mobile, China Telecom, CICT, Ericsson, H3C, Nokiaand ZTE.

Once again, MWC hosted the 4 Years from Now (4YFN) programme. Thispioneering programme, brought together thousands of visitors representing start-ups, investors and the wider mobile community for exhibition, education andnetworking opportunities. In Hall E6 we featured the Global 5G ImmersionExperience Exhibition hosted by China Mobile Migu. Attendees visiting experiencedthe ultimate comprehensive and immersive tour of 5G technologies that was bothexciting and fun.

We thank all of our attendees, exhibitors, sponsors and partners for helping usmake MWC19 Shanghai such an amazing show for everyone.

We look forward to welcoming you back to Shanghai for MWC Shanghai 2020,which will be held on June 30 June – 2 July, 2020.

Warm regards,

John HoffmanCEO GSMA Limited

Even

t Sum

mary

7,000

55%

7

Event Summary

9

Event Summary

MWC Shanghai 2019 Highlights

Video also available via Tencent by clicking here

MWL Daily Videos

9

MWC Shanghai 2019: Day 1

MWC Shanghai 2019: Day 2

Con

ferenc

e

11

Sophie Eom, CEO, Adriel & Member, UN Secretary-General’sHigh-Level Panel onDigital Cooperation

Conference

MWC Shanghai 2019 focused content around eight core themes including AI, Connectivity, Digital Trust, DigitalWellness, Disruptive Innovation, Immersive Content, Industry 4.0 and The Future. Over the course of the three dayevent, the MWC19 Shanghai conference program featured thought provoking presentations from some of the techindustry's most influential executives who shared their visions and insights on a range of topics related to these corethemes such as 5G, telecom convergence, blockchain, content and media, smart cities and smart industries, amongothers. Sessions on the Leaders Stage focused on wide-ranging trends that are shaping the mobile future andimpacting citizens’ everyday lives, including humanitarian innovation, tourism and travel, women in technology andleader in business, and more.

Leading the discussions were over 200speakers including the following exceptionalkeynote speakers.

Ken Hu, Deputy Chairman, Huawei

Yang Jie, Chairman,China Mobile

Jing Ulrich, MD, Vice Chairman GlobalBanking & Asia Pacific, JP Morgan Chase & Co

Irfan Wahab Khan,Head of Emerging Asia& CEO,Telenor Pakistan

Ke Ruiwen,Chairman, China Telecom

Zhuang Dan, Executive Director& President,YOFC

Li Guohua, President,China Unicom

Frank Meng, Chairman,Qualcomm China

Xu Ziyang, CEO & ExecutiveDirector,ZTE

Mats Granryd, Director General,GSMA

Keynote Speech

Keynote Speech

Keynote Speech

Keynote Speech

Keynote Speech

Keynote Speech

Keynote Speech

Keynote Speech

Keynote Speech Keynote Speech

Keynote Speech

12

Job Function

17%

28%

4%

2%

28%

4%

40%

2%

2019

C-Level/Owner

Vice President

Director

Sub-Total C-Level / Owner / VP / Director

Manager

Consultant

Specialist

Analyst

Administrative

Sub-Total Non-C-Level/Owner/VP/Director

15%

60%

Conference

Conference attendees represent executives from industry leading companies throughout the mobile ecosystem. As MWC Shanghai continues to grow as a global B2B event destination, we increased overall senior level participationto 60%, while increasing overall conference attendance by 13%.

Conference Speakers by Region

Conference Attendees by Seniority

This years conference speakers traveled from 36 countries and territories from around the world.

2%North

America

1%MiddleEast

91%Asia

Pacific

<1%Latin

America

1%Africa

5%Europe

13

Conference

GeographyConference attendees originated from 100 countries/territories, a 33% increase from 2018. Attendees from acrossAsia Pacific continue to comprise the majority of the audience, however, the conference attracted a diverse set ofattendees joining from outside the region, highlighted by an increase in attendance from Europe and the Middle East.

Conference Attendees by Region

14

Conference

Region

77%

2%

2%

2%

2%

1%

1%

1%

1%

1%

2019

China, People's Republic Of United States Hong Kong, SAR China Korea, Republic Of Japan Singapore Spain Taiwan, Province of China Malaysia Australia

Top 10 Countries/Territories(Conference Attendees)

Region

10%

9%

8%

7%

6%

5%

5%

3%

5%

4%

2019

United States Hong Kong, SAR China Korea, Republic Of Japan Singapore Spain Taiwan, Province of China Malaysia Australia United Kingdom

Top 10 Countries/Territories (International Conference Attendees)

Thought Leadership on the Impact of Asian Markets

The mobile industry, led by the operator community (27%) gathered as the best and brightest individuals in theindustry provided insights on current and future trends and unique insights into the key role that the Asian mobilecommunity play in creating a better future. Additionally the conference attracted attendees from other adjacentindustries across the ecosystem including Government and Regulatory Bodies, App and Software Development,Manufacturing, IoT, and Finance.

GSMA Intelligence, the definitive source of mobile operator data, analysis and forecasts, released a number ofresearch reports and infographics at MWC Shanghai including The Mobie Economy: Asia Pacific, Financing the 5GEra, Mobile entertainment and millenials in China, and Enterprise IoT adoption in China.

The Mobile EconomyAsia Pacific 2019

15

Conference

Top 10 Industries

GSMA Intelligence

Asia Pacific

Public fundingMobile ecosystem contributito public funding (before reg and spectrum fees)

Mobile indust contri to GD

$165

Unique mobile subscribers

SIMconnections

Operator revenues

Excluding cellular IoT

Perce

4.2bn

2.8bn

3.1bn 1.8%

Mobile internetusers

1.9bn

2.7bnPENETRATION RATE

2018

2018

2018

2018

2018

2025 2025

$400bn

3.5bn 11.0bn

$433bn2.1%

CAGR2018–25

CAGR2018–25

5.5%

(% of population) 72%

101%PENETRATION RATE

(% of population) 111%

4.8bn2025

2025

CAGR2018–25

Operator capex of $574 billion for the period 2018–2025

64% of which will be on 5G

45%PENETRATION RATE

(% of population) 62%67%

2018

2018

2025

2025

Smar

IoT connections

Financing the5G Era

Operators in Asia Pacific set to invest $500 billion in mobile network infrastructure over next seven years

Financing the 5G era

$1.3 trillion will be spent globally on mobile networks between 2019 and 2025

S

• South Korea became the world's first 5G market when its operators launched commercial services to business customers at the end of 2018 (they have since launched services for consumers)

• Australia was the second market in Asia Pacific to launch 5G when Telstra's network went live in May 2019

• Operators in a further 13 markets in the region have announced plans to launch 5G, including China, Japan, Malaysia, New Zealand, Philippines, Singapore, Sri Lanka and Taiwan

5G is now commercially available in two markets in Asia Pacific and nine worldwide

Asia Pacific will be home to more than half the world's 1.4 billion 5G connections in 20255G connections, billion

cific CIS Europe Latin America MENA Northern America SSA

Source: GSMA Intelligence

Source: GSMA Intelligence

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

20252024202320222021202020192018

Live networks Planned networks

Asia-Pacific$506bn

North America$340bn

Europe$228bn

Europe$75bn

SSA$52bn

CIS$39bn

LATAM$112bn

• More than 75% of global operator capex over the next seven years will be spent on 5G networks

• Operators in Asia Pacific will invest more than half a trillion dollars in total capex over the same period, more than any other region

• China will be the main driver of capex in Asia Pacific, spending more than $200 billion between 2019 and 2025. Some 81% of this will be on 5G network deployment

Mobile entertainmentand millenials in China

18–34 year-olds in China are the biggest consumers of free mobile video/music content

Mobile entertainment and millennials in China

18–34 year-old smartphone users in China show highest weekly engagement with mobile gaming and free streaming (of all 34 markets surveyed)

…but engagement in China is considerablylower for paid-for streaming services

Source: GSMA Intelligence Consumer Survey 2018

S GSMA I t lli

• At 23%, 18–34 year-olds account for a greater share of the population in China than their US or regional counterparts.

• As millennials in China gain greater economic independence, expect to see strong growth in paid-for mobile entertainment.

Engagement in mobile entertainment* among 18-34 year-old smartphone users

Very high High Medium Low Very low China Japan South Korea US

0%

10%

20%

30%

40%

50%

60%

70%

80%

Listen to freeonline music

Watch free to accessonline video

Play games

China Japan South Korea US

0%

10%

20%

30%

40%

50%

60%

Pay to download orstream music online

Pay for on-demandTV/movies

78%78%

66%

25%

48%50%

45%

70%

62%

55%

60%

53%

24%20%

19%15%

52%

30%

39%

33%

23%

Our annual mobile consumer survey covers 1,000 individuals in each of 34 markets, split equally between developed and developing markets.

*The overall mobile entertainment engagement score for each market is calculated from the combined adoption rates of weekly usage for

e five use cases shown.

Enterprise IoTadoption in China

At the end of 2018, GSMA Intelligence conducted a survey to track adoption of IoT by businesses and understand the drivers and challenges in the enterprise IoT sector.

The survey covered 2,000 companies of 20+ employees, spanning 14 markets and 8 verticals.

Integration with existing technology and security/privacy are the biggest challenges perceived by enterprises globally, but these are a particular concern in China: more than 60% of Chinese companies surveyed cited these challenges compared to less than half of businesses overall.

• Cost saving is the number one reason for deploying enterprise IoT solutions globally, and even more so in China

• Three quarters of Chinese companies also expect IoT deployments to increase revenue – the highest proportion across all surveyed countries

Almost three quarters of surveyed companies in China had deployed an IoT solution by 2018, compared to around two thirds globally

Almost 80% of Chinese companies that have deployed IoT plan further IoT solutions, slightly above the global average of three quarters

Deployed,further plans

Deployed, nofurther plans

A

Started but not finalised(incl. proof of concept)

Not deployed

74%

Chinese companies among world leaders in deployment of IoT solutions

China

All

65%

Cost saving / process eciency

Generate new revenue / increase revenue

Regulatory compliance

85%

58%

31%

91%

76%

40%

All China

Enterprise IoT adoption in China: a tale of scale

IoT deployment outlookPercentage of respondents agreeing with each statement

Measuring the success of IoT deploymentsPercentage of respondents agreeing with each statement

Challenges to deploying IoT-based solutionsPercentage of respondents agreeing with each statement

Source: GSMA Intelligence Enterprise IoT Survey Q4 2018

Source: GSMA Intelligence Enterprise IoT Survey Q4 2018

58% 16% 13% 13%

48% 17% 18% 17%

No challengesUnclear RoIEmployee/internalresistance

A lack ofin-house skills

Cost ofimplementation

Security and dataprivacy concerns

Integrating withsting technology

7%

22%26%

43%45%46%47%

4%

26%20%

42%41%

63%66%

Mobile NetworkOperator 27%

Network Infrastructure Vendor 11%

Manufacturing 9%

Government / Regulatory Bodies 7%

App / SoftwareDevelopment 6%

IOT / M2M 5%

Consultancy 5%

Finance / Banking / Insurance 4%

Media / Entertainment - Gaming / Virtual Reality / AR 3%

Automotive/Transportation 3%

Attend

ees

17

Category

Total Attendees 76,295

43%

60%

101

7

Total Senior-Level Attendees

Total Senior-Level Conference Attendees

Total Countries/Territories Represented

Total Exhibition Halls

Attendance 2019

Record High Attendance

MWC Shanghai 2019 experienced record high attendance in 2019 with over 75,000 attendees originating from 101countries/territories. B2B attendance increased 13%, attracting executives from the largest and most influentialorganisations throughout the mobile ecosystem and vertical industry sectors with senior level attendance growing by 19%.

MWC Shanghai attracted executives from the largest and most influential organisations throughout the mobileecosystem and vertical industry sectors corners of the globe. Rounding out 2019's record attendance is more than7,000 B2C attendees, helping to further solidify the event as a global destination.

Attendees at MWC Shanghai indicated their top reasons for attending the event, most indicating Industry Knowledge,Networking, and Business Meetings as the primary reasons. Other leading reasons for attending MWC Shanghaiincluded Attending a Partner Event, Latest Consumer Trends, and Promote Company/Vision/Brand.

IndustryKnowledge /

Learning

Networking BusinessMeetings with

Suppliers

Attend a PartnerEvent

Latest ConsumerTrends

PromoteCompany Vision

/ Brand /Strategy

Attendees

Top Reasons For Attending

71% 58% 6 58% 562% 61%5 58%

18

All Attendees by Company Type

A Diverse Event Audience Led by Mobile Operators

In 2019 we attracted attendees to MWC Shanghai from vertical industries, consumer brands and developers whilemaintaining the core commitment of the Mobile Network Operator community (MNO) who represented 24% ofattendees. Included in “Other” industries are Automotive and Transportation, Data Security, Regulatory Bodies, Retailand E-Commerce, and Finance.

Attendees

Mobile NetworkOperator 24%

Network Infrastructure Vendor 19%

Manufacturing 14%

App / SoftwareDevelopment 8%

IOT / M2M 5%

Cloud Services 5%

Consultancy 4%

Systems Integrator 3%

Media / Entertainment - Gaming / Virtual Reality / AR 3%

Automotive/Transportation 2%

Other 10%

19

Top Areas of Interest (All Attendees)

5G

ArtiÞcial Intelligence

Big Data/Analytics

App / Mobile Services

Network Technology

Cloud Services

Device Hardware

Automotive / Transport

Innovation

Smart Cities

Virtual Reality / Augmented Reality

Digital Commerce / Finance

IoT

Attendees at MWC Shanghai indicated interest in a variety of topics, most looking at the future of the mobile industry.Attendees were asked to select their top three areas of interest. Leading topics of interest included forward-lookingtopics such as 5G, AI, Big Data, App and Mobile Services, and IoT.

Attendees

20

Attendee DemographicsMWC19 Shanghai attendees originated from 101 countries/territories around the world. The event continues to have alarge turnout from China as well as significant reach throughout Asia.

<1%North

America

1%MENA

98%Asia

Pacific

<1%Latin

America

<1%Africa

1%Europe

Attendees

All Attendees by Region

21

Attendees

Countries/Territories (All Attendees)

Countries/Territories 2019

China, People's Republic Of International Countries

93%

7%

Top 10 Countries/Territories(International Attendees)

Countries/Territories

16%

11%

9%

7%

6%

5%

4%

3%

3%

2019

Korea, Republic Of Hong Kong, SAR China Japan Taiwan, Province of China United States Singapore Malaysia Spain Thailand

Exhibitio

n

Exhibition

Spanning seven halls at the Shanghai New International Expo Centre (SNIEC), MWC Shanghai continues toexperience growth in Exhibition. In 2019 exhibition was held in both the North and East Halls, utilizing almost100,000 gross square meters of event space where we hosted around 500 exhibitors; showcasing companies fromacross the mobile ecosystem, as well as adjacent industry sectors and country/region pavilions.

Exhibition Highlights

23

Exhibition

Innovation City

Taking center stage at MWC Shanghai, Innovation City presented animmersive showcase of the latest innovations in mobile with a particularfocus on Intelligent Connectivity solutions. Alongside leading brands,GSMA highlighted its key programs featuring Mobile Connect, FutureNetworks and Internet of Things. Attendees visiting Innovation Cityexperienced how these technologies will impact aspects of their everydaylives including entertainment, transportation, public services, industry,environmental sustainability, and, of course, web and cloud connectivity.

Super Hall

Prominently located in Hall N3, the Super Hall once again featured themost cutting edge, leading products and solutions. Leadinginternational service providers showcased everything from the latest in5G and AI, to IoT and so much more.

Companies included:

Companies included:

24

Exhibition

Country Delegations & Industrial Pavilions

Services and solutions from around the world were featured in theGovernment Pavilions and Industry Zones. With almost 50% of exhibitorscoming from outside of China, these Pavilions and Zones providedattendees the opportunity to explore and experience the latest cutting-edge technologies, products and innovations around a specific theme,vertical industry, country or region. In addition MWC Shanghai hostedrepresentatives from 21 Country Delegations and InternationalOrganizations from around the globe.

Smart City Expo

Focusing on the construction and development of smart cities, the SmartCity Expo provided an effective supply-demand platform to promote abetter collaboration between government and enterprise. The Expo whichwas supported by Ministry of Housing and Urban-Rural Development,Technical and Economy Committee of Pudong New Area, and ShanghaiPudong New Area Commission of Commerce included a Smart CityInternational BBS Shanghai Forum aimed to promote cooperationbetween China and international countries in smart city industry.

Future Mobility Zone In partnership with Guangzhou Global International Exhibition (GIE), the FutureMobility Zone brought together automotive, enterprise and telco industries toexamine the disruptive catalysts of change in the mobility ecosystem throughimmersive exhibition. The Future Mobility Stage welcomed thought leaders fromthe likes of Ericsson, McKinsey & Company, Telenor Connexion, Huawei, Nokia,Qualcomm, Roboride & Telenav who tackled topics including future trends, 5Gand Mobility, Ubiquitous AI as well as ethical and security considerations forautonomous driving.

Fully interactive 5G ExperiencesAttendees experiences the power of 5G with fully immersive 5G services across allseven exhibition halls at MWC Shanghai, supported by the Chinese mobileoperators and their partners. This allowed exhibitors to perform 5G-enableddemonstrations to an audience of over 75,000 unique attendees. Particularhighlights included a live 5G-enabled tele-mentored surgery over a 5G connectionsupported by AIS, China Mobile and Mediapro, Diamond Event Partner ChinaMobile’s Global 5G Immersion Experience Exhibition in Hall E6, and Ericsson’sConnectivity Event Theme Partnership.

Sponsors include:

25

Exhibition

Representing the Entire Mobile Ecosystem

Companies and organisations exhibiting at MWC19 Shanghai represented all facets of the industry.

Top 60 Exhibitors by Size

• AAC Acoustic Technologies

• ams China Co. Ltd.

• Apigate Sdn Bhd

• AsiaInfo Inc

• Avnet Technology Hong KongLimited

• BICS

• CertusNet Inc.

• China Information CommunicationTechnologies Group Corporation(CICT)

• China Mobile Fund ManagementCo. Ltd

• China Mobile International Limited

• China Mobile Limited

• China Telecom

• China TransportTelecommunication InformationGroup Co., Ltd (CTTIC)

• China Unicom

• CITIC Telecom InternationalLimited

• CMCC Migu

• Comba Telecom Systems (China) Ltd

• Deloitte

• Dongguan Taide IntelligenceTechnology Co,. Ltd

• Ericsson

• G&D(China)InformationTechnologies Co., Ltd

• Gemalto, A Thales Company

• GLOBALFOUNDRIES US INC

• Gosuncn Technology GroupCo.,Ltd

• GuangDong Global InternationalExhibition Co.,Ltd.

• Huawei

• Intel

• Intracom Telecom

• Invest Baoan Shenzhen

• Kaloom Inc.

• Kazakhtelecom

• Korea Information &Communication TechnologyIndustry Association (KICTA)

• KPMG

• LENOVO

• Light

• LivePerson

• Microsoft

• Mobile World Capital Foundation

• New H3C Technologies Co., Ltd

• Nokia Shanghai Bell CO., Ltd

• OPPO

• Qualcomm Technologies, Inc

• Quanta Cloud Technology Ltd.

• Quectel Wireless Solutions Co.,Ltd

• Raisecom Technology Co., Ltd

• RedTea Mobile

• Rohde & Schwarz (China)Technology Co., Ltd

• Samsung

• Shanghai Wistropolitan ExhibitionCo., Ltd

• SI-Tech Information Technology Ltd

• Sony

• STMicroelectronics

• Sunsea AIoT

• Syniverse Technologies, LLC

• Tongyu Communication Inc.

• Vivo

• Whale Cloud Technology Co., Ltd

• Wuhan GreeNet InformationService Co., Ltd

• YOFC

• ZTE Corporation

4YFN

4YFN Startup Event

4YFN Shanghai 2019 was the fourth outing of the event in Shanghai, realising its four year ambition to scale andgrow in the Chinese market.

This year’s Shanghai show was joined by 117 exhibitors, more than 110 investment entities, 11 startup communities,over 70 speakers on the 4YFN Stage and thousands of visitors including some of the most senior telecoms executivesin the region.

Video also available via Tencent by clicking here

27

4YFN

4YFN Event Highlights

Teddy Lui, Operations Director, Alibaba EntrepreneursFund

Highlighted Areas

Alvin Wang Grayling, China President,HTC

Janet Tang,CSO, Lenovo Group

ExhibitionThe 4YFN Startup Eventexhibition floor within Hall E7introduced many great startupsfrom around the region andbeyond. Startups from China,Austria, Spain and the US wereable to meet with leaders in thetech industry, investors andcorporations.

4YFN StageIndustry leaders delivered insightsto packed audiences on the 4YFNStage which presented manydiscussions across topics such asIoT, AI, Fintech and Commerce.The 4YFN Shanghai Awards 2019was held on the final day as fourfinalists pitched it out on stage,with a judging panel awardingRefundMe from the Netherlandsas the winner.

Discovery AreaStartups had the opportunity topitch their solutions on thepitching stage attended byinvestors and corporations. Thespace was also home to the 4YFNInvestors Club and 4YFNCommunity Club which attractedthe attention of global enablersand connectors. For moreinformation, visitwww.4yfn.com/shanghai/

Prog

rammes

& Exp

erienc

es

29

Programmes & Experiences

MWC Shanghai featured one-of-a-kind events, seminars, and learning opportunities designed to help educate andexcite attendees about the tech industry. These programmes were developed and presented by some of the toporganisations in the mobile ecosystem.

AI Accelerate ProgrammeThe Artificial Intelligence Accelerate Programme brought together stakeholders includingpolicymakers, industry leaders, AI specialists, academia and start-ups, to discuss key policyformulation, how to stimulate new innovations and explored how AI can be appliedthroughout the digital economy via the AI Policy Roundtable, AI in Network Seminar and apanel discussion on AI Trust in APAC and China.

Digital Leaders ProgrammeThe newly introduced Digital Leaders Programme, convened visionary leaders from thewider digital ecosystem including ABB China, CBC Capital, China Mobile, China Telecom,China Unicom, Haier, Huawei, JP Morgan Chase, Neusoft Hanfeng, Nokia Shanghai Bell,Qualcomm China, S.F. Holdings, Synchronoss and the Digital Leaders Programme DinnerSponsor ZTE, to discuss future business opportunities and innovative solutions that willcollectively drive a sustainable digital future.

Digital Leaders Programme Dinner Sponsor:

MasterClass Programme GSMA partnered with INSEAD, one of the world’s leading graduate business schools, toprovide attendees with the FIRST Masterclass Programme at MWC19 Shanghai whichexamined and identified barriers to change as well as ways to overcome them, that can beapplied across industries, regions, and technical domains.

Women4TechReturning to MWC Shanghai for a second year, the Woment4TechProgramme focused on the transformational value diversity brings tocorporate culture, enhancing the performance of organisations and improving the lives of thecommunities it serves. The programme included Speed Coaching & Networking events,including the Women4Tech Summit, 4YFN Activities , Innovation & Inclusion Cocktail and muchmore. The programme culminated with an awards presentation at the Asian Mobile Awards.

Programmes & Experiences

31

Asia Mobile Awards The annual Asia Mobile Awards (AMOs) again recognized companiesand individuals for their outstanding achievement in mobile innovation. Across seven categories, winners were honored for everything from devices, technologiesand applications to health, education and wearable technologies. The GSMA congratulatesall winners of the 2019 AMOs.

MWC Shanghai Forums and SeminarsAt MWC Shanghai 2019, the GSMA hosted a range of seminars designed to provide insights andupdates on key GSMA and Industry initiatives. Held across all three days of the show, GSMAforums and seminars focused on topics such as 5G, Future Broadband, eSim, among others.

Partner ProgrammesPartner Programmes allowed attendees the opportunity to engage and learn from some ofthe top organisations in the industry. Our Partners developed agenda content to reflect theirvision on a variety of complex and diverse ecosystem challenges they currently face. Thoughtleaders engaged with attendees on a variety of topics including industry insights, companysolutions, product launches, demonstrations, case studies, panel discussions and workshopswhich provided valuable knowledge concerning the rapidly growing mobile ecosystem.

Topic Tours MWC Shanghai topic tours provided attendees the opportunity to focustheir time on topics of interest while gaining new insights and connections. Guided by industry experts, attendees were led through the mobile ecosystem while beingintroduced to exhibitors and networking with fellow attendees.

Four topic tours took place in 2019, including: 5G & NFV, IoT, Artificial Intelligence, and Disruptive Innovation.

Pres

s & Cov

erag

e

33

Press & Coverage

MWC Shanghai 2019 attracted nearly over 1,100 journalists and analysts from a variety of broadcast, business, IT,telecom, consumer electronics, lifestyle, daily and vertical industry media outlets, as well as mobile andtelecommunications industry analyst houses. Media came from a variety of publications and geographies. The largest contingent came from China and Hong Kong, followed by regional media representing internationalpublications. The remaining international contingent came from a diverse group of countries including United States,United Kingdom, Germany, India, Japan, South Korea and more.

Region

China (including Hong Kong) 81%

International Media 7%

Other Countries/Territories 12%

Total Press and Analysts 1,111

2019

MWC Shanghai 2019 receivedglobal coverage on Social Media throughout the community.

Followers

Organic social media impressions from content posted by GSMA garnered an astounding

MWC19 Shanghai Mentions(the number of times MWC Shanghai 2019 was mentioned by anyone):

impressions, helping to cast a wide net of social media awareness for MWC Shanghai.

260,000+Twitter

103,000+Total mentions

22,104Event week

14,409During event days

Facebook LinkedIn

Weibo WeChatInstagram

2.75M+ XXXXX

Social Media

Throughout the 3-day event, attendees were able toengage with exhibitors while immersing themselvesin content related to their areas of interest,including industry related articles, videos and eventhighlights via Mobile World Daily, the OfficialPublication of MWC Shanghai.

34

Press & Coverage

GSMA Sees 1.4 Billion 5G Connections Globallyby 2025Bloomberg, 26 June 2019

[对话] 5G热的冷思考 ([Dialogue] Thinkingcalmly about the heat of 5G)CCTV-2, 30 June 2019

[经济信息联播] 聚焦上海世界移动大会上海世界移动大会开幕 5G场景“扎堆儿”亮相([Economic News] Focusing on MWC:MWC Shanghai showcased a lot of 5Gapplication scenarios)CCTV-2, 26 June 2019

[新闻直播间]上海 2019世界移动大会电信运营商5G商用加速 ([News Live] 5G BusinessAcceleration of Telecom Operators in Shanghai2019 World Mobile Congress)CCTV-13, 28 June 2019

MWC上海特别节目：2019亚洲移动大奖获奖名单公布，5G亮眼华为突出 (MWC ShanghaiSpecial Program: The list of winners of the2009 Asian Mobile Awards has beenannounced, and 5G is outstanding)Youku, 28 June 2019

35

Press & Coverage

GSMA on the importance of a 'stable andreliable' supply chain for operatorsCNBC Asia, 26 June 2019

Live: CGTN starts first 5G smartphone livestream!CGTN, 26 June 2019

5G is on! Dukascopy TV, 5 July 2019 MWC2019上海第一日看点：5G站绝对C位，这次真的要来了 (Key trends on the first day ofMWC2019 Shanghai: 5G stands at anabsolutely central position, arriving soon)Tencent, 27 June 2019

上海：2019世界移动大会开幕——5G领域诸多“首款”亮相 (MWC Shanghai kicks off, showcasingvarious "first model" of 5G applicationsDragon TV, 27 June 2019

Spo

nsors & Partners

37

EVENT SPONSORS

Sponsors & Partners

DIAMOND EVENT PARTNER CONNECTIVITY EVENT THEME PARTNER

38

PARTNERS

Sponsors & Partners

PARTNER PROGRAMMES

WORKSHOPS

GLOBAL PARTNER

GSMA INNOVATION CITY PARTNERS

39

Sponsors & Partners

4YFN

nihub

4YFN COMMUNITY PARTNERS

4YFN COMMUNITY PARTNERS

4YFN DISCOVERY AREA SPONSOR

4YFN SUPPORTING SPONSOR

40

Sponsors & Partners

MEDIA & ASSOCIATION PARTNERS

OFFICIAL MEDIA PARTNERS

China Internet Watch

CIW

CONNECTED VEHICLE TRADE ASSOCIATION

CVTACVTA

SUPPORTING PARTNERS

STRATEGIC MEDIA PARTNERS

GLOBAL MEDIA PARTNER

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Sponsors & Partners

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