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Membership Prospectus 2019
Become a member with
Perth Hills Armadale Visitor Centre with us!
Perth Hills Armadale Visitor Centre (PHAVC) is an integral stakeholder in the tourism industry in the Armadale Perth Hills region and WA. The Citys tourism staff are pro-active in capitalising on growth opportunities for tourism. Working closely with local, regional and state tourism bodies, we aspire to work hard for our members to grow and prosper.
Our commitment to delivering best practise services is evident in the Level 1 accreditation. The centre is staffed and managed with highly qualified professional and friendly people that actively represent your business every day. Knowing our members business is key to helping visitors to create a memorable holiday experience. We love to help potential visitors choose where to stay and what to do to create this experience and tell others about it.
Perth Hills Armadale Visitor Centre has excelled in raising the profile of our region through these awards and accreditations:
China Ready Accreditation, andLevel 1 Accredited visitor centreWA Tourism Industry Council.
2017 Perth Airport Awards WALocal Government in Tourism andVisitor Servicing (Finalist)
What can membership do for your business?
As a member your business receives direct exposure to 35,000 walk-in and digital visitors. Research continues to show that the visitor centre is often the first port of call before the visitor arrives at your business. We offer your business the greatest benefit through your membership.
Membership benefits:• PHAVC Provides accurate, local
and regional information delivered with excellent professional customer service.
• Pro-actively promotes and markets the Perth hills Armadale and broader region of Perth as a tourism destination of choice.
• Engages and works alongside Destination Perth in marketing the region
• Liases and works with Tourism WA, Australian Data Warehouse
• Works with Tourism Industry Council WA accreditation and training.
• Highly skilled in BookEasy travel reservation and booking system.
Join today to promote and grow your business in tourism and drive economic benefits into our region.
What is Perth Hills Armadale Visitor Centre Membership?
2 I www.perthhillsarmadale.com.au
Industry networking events Sessions will be held at various venues on a quarterly basis throughout the year. Alerts will be distributed in our new industry e-news, so be sure to subscribe and check your inbox.
Specialised workshops and industry trainingFind out more about Tourism accreditation with Tourism Council WA.
How to list your business on the Australian Tourism Data Warehouse.
Connecting with Tourism WA, Destination Perth.
Familiarisation VisitBook an inspection and meet with staff to ensure your business meets the requirements to be part of staff and volunteer familiarisation programs, or an industry or media familiarisation program.
Then the staff will contact you and discuss the opportunity.
Its Yates Springtime at Araluen Botanic Park Pop-up (Aug-Nov)Pop-up Promotions - Kelmscott Show October
Free of Charge
Cost to be confirmed
Silver and Brochure Options Page 3
Your Benefits
Gold$300 per annum$5.77 per week
Silver$150 per annum$2.90 per week
Brochure Rack $100 per annum$1.90 per week
Brochure Display
E-newsletter database
Business referral
Digital Strategy -Website Promotion
Social Media Promotions
E-newsletter profile
Regional Visitor Guide-advertising *Discounts
Perth Hills Armadale Visitor Maps and Publications
BookEasy training and online bookings
Pop-up Promotions
Industry Networking workshops and training
Cooperative campaigns ( Travel Media )*costs apply
www.perthhillsarmadale.com.au I 3
Brochure DisplayMembers are guaranteed brochure display in the Visitor Centre (DL, A4 or A5 in size) and business specials. Some member brochures are showcased at pop-up events throughout the year. Eg; It’s Yates Springtime at Araluen Tulip Festival, the Perth Hills Festival and the Kelmscott Show. Brochures are provided to coaches and in promotional packs as part of the distribution of our marketing strategy.
Digital Strategy – What we do?2018 was busy for digital activities of the strategy. Engaging best practise tactics online for our members. We continue the work on content creation and growth of our social media engagement plan. Social media strategist CoffeyandTea/SMPerth was instrumental in providing leads for Perths best influencers, bloggers and content creators for campaigns.Sponsored advertising and paid distribution channels on travel, lifestyle sites like SoPerth.com, Perth Happening and Weekend notes remains effective in the mix. Website PromotionThe pre-travel destination website www.perthhillsarmadale.com.au is search engine optimised and ranking well for searches of Armadale. The site features member’s products and services such as accommodation, attractions, experiences, tours, retail businesses, places to eat, things to do, top tips, e-news and information.
Social Media PromotionsMembers are included in social media
promotions when they provide us with relevant content on special events, deals, promotions and general good stories. The results speak volumesFB @PerthHillsArmadale increased from 3,366 to a whopping 12,212 likes in 2018. Instagram @PerthHillsArmadale tripled to a following of 1,232. We continue to stay abreast of google activities business listing and are actively populateour Google+ accounts to integrate our online presence. Social media is not a trend that is going away and we are serious about continually improving our social media footprint. Be part of the story with us and become a member to learn more about how to, what to and when to.
E-Newsletter ProfileThe perfect way to reach target markets, promote events and specials. Members receive regular, free profiles in our consumer newsletter (2164 subscribers) published bi-monthly. In 2019 we launched an industry specific newsletter sending relevant news, updates and tourism information direct to your inbox.
Regional Visitor Guide and PublicationsThe essential planning tool designed to provide locals, visitors and potential visitors with comprehensive understanding of what experiences a holiday or short stay in the Perth Hills Armadale offers. 25,000 copies are printed and distributed at key industry shows, 101 Visitor Centres throughout WA and online. An interactive online version is downloadable on
perthhillsarmadale.com. Members are encouraged to display the Regional Guide at their business to help us get our brand message out to market. Priority advertising and discounts is offered to GOLD and SILVER members.
MapsTear off map reference member listings Hello Perth Cooperative advertising with industry. This publication has the greatest reach for inbound tourists in Perth. Located at the domestic and international airports and at over 200 distribution points in Western Australia.Spring into Armadale is a four month promotional campaign for industry, that leverages on the 70k visitors who attend Araluen Botanic Park in spring, targeting VFR and Domestic visitors.
Cooperative CampaignsDetails to be confirmed for travel media or consumer marketing.Creating video for use online and for above the line television advertising. Eg: Destination WA. 2018 profiled some of our GOLD members in this initiative. Alongside Destination Perth, we worked on a campaign with Air Asia for Autumn in their inflight magazine and travel360 program . This was a first for Perth Hills and should return an increase in Asian visitors.GOLD Members have the opportunity to participate. Look for emails from tourism officers when campaigns are being planned in the industry e-news direct to your mailbox, or call in to have a chat with the coordinators.
Included in Membership Cost to be confirmed Not included in Membership
How to become a Member New Members
1. Contact Perth Hills Armadale Visitor Centre [email protected] or call 08 9394 5410.
2. Complete and submit the member form with web listing information.
3. Register a time for staff to visit your business.
Existing members Complete any updated information and receive invoice for payment.
4 I www.perthhillsarmadale.com
How else can the Perth Hills Armadale Visitor Centre support your business growth?Arrange to meet with our staff and discuss your needs in marketing your business, product development and industry opportunities. Let us help you grow your business.
@perthhillsarmadale
Jordyn Tourism Officer
08 9394 5410
• Customer Service
• Brochure Management
• Merchandise and Sales
Become a member today!
Join us to form strong partnerships and be part of our cooperative marketing campaigns
to raise your business profile.
Perth Hills Armadale Visitor Centre40 Jull Street, Armadale WA 6112
(08) 9394 [email protected]
Tourism and Hospitality injected $78.4M into the Armadale region’s economy year end 2016-17. (Source: https://economy.id.com.au/armadale/tourism-value)
Suzy Tourism Coordinator 0439 968 202
• Tourism Strategy
•IndustryMemberships,Strategy
• Digital & Social Media Strategy
• Marketing Campaigns
• Chief Motivator
Laura Tourism Officer
08 9394 5410
• Industry Membership-liaison
• Social Media-Content Writing
• E-newsletters
• Customer Service
Barbara Visitor Centre Coordinator 08 9394 5414
• Visitor Centre Operations &
Management
• BookEasy Online Bookings
• Area Promotion Campaigns
• Team Management
• Volunteer Manager
