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2019 MEDIA KIT & PLANNING GUIDE
3520 Challenger Street
Torrance, CA 90503
phone: 310-533-2518
fax: 310-533-2503
www.bobitbusinessmedia.com
World's LARGEST fleet publisher BOBIT BUSINESS MEDIA
VISIT US AT > AUTOMOTIVE-FLEET.COM
2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP
1
PUBLISHER'S LETTER/BRAND OVERVIEW
DIGITAL EDITIONS We digitize and distribute every issue, ensuring extended reach of your adver- tising. The digital version of your ad can be linked to your website, and you can insert pages for custom distribution.
E-NEWSLETTERS We publish multiple e-Newsletters to push out the latest news, ensuring traffic to your ad and coverage of topics important to you.
EVENTS Each year we con- nect thousands of fleet buyers in person with lead- ing fleet industry vendors with our conferences.
EMAIL MARKETING Use our email design and deploy- ment services to push your mes- sage out. We can develop creative, optimize your creative, or simply deploy your cre- ative to our finely honed list.
CONTENT MARKETING We can handle an online train- ing program from concept to completion, or we can assist with any component. Talk to us about topics our users are most interested in and how to turn that interest into leads.
BRAND We are the world’s largest
fleet publisher with the following recognized brands:
• Automotive Fleet • Fleet Financials • Business Fleet •Auto Rental News • Work Truck • Government Fleet • Heavy Duty Trucking
BOBIT BUSINESS MEDIA has served the fleet market for over 55 years. Beginning with Automotive Fleet in 1961, Bobit’s Auto Group has grown to six fleet magazines, eight conferences and tradeshows, eight fleet industry websites, and 20 email newsletters. We cover the fleet market from top to bottom — whether you are targeting class 1-8 vehicles, commercial or government fleets; fleet managers, fleet drivers, or senior financial executives; fleets of 10 vehicles or fleets of 10,000 vehicles. And we reach more than 250,000 fleet industry decision-makers.
Our editors and publishers collectively have more than 100 years of fleet publishing experience. We have the insight, knowledge, experience, and industry contacts to identify and report market trends. We also serve on many industry association boards and are frequently called on to speak at industry events. We are devoted to producing magazines, tradeshows, and websites that deliver high-quality content for the entire fleet market. Our most important mission is helping fleet managers do their jobs and connecting them to marketers who can also help.
Sincerely,
Sherb Brown
Sherb Brown VP/ Bobit Business Media & Group Publisher Fleet Group
TARGETED LEAD GENERATION We can focus on the industries, fleet sizes, geographies, content consumption behaviors and specific organizations that matter to you. We can keep your CRM and marketing automation systems fed with high quality leads and help them through the buying funnel.
MAGAZINES Our six dedicated fleet magazines cover the entire fleet spectrum.
WEBSITES Get your marketing message in front of industry decision makers with our family of fleet websites.
https://www.automotive-fleet.com/
VISIT US AT > AUTOMOTIVE-FLEET.COM
2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP BRAND OVERVIEW
2
MARKET REACH
circulation: 23,6771 e-Newsletter: 15,7361
visits: 121,5733
pageviews: 247,7993
NUMBER OF VEHICLES2
cars: 2,588,330 trucks: 3,813,390 total: 6,401,720
DEMOGRAPHICS2
Serving all fleets in all segments operating
25+ vehicles. Since 1961, considered the “bible” for the medium- to large-size
fleet market.
MARKET REACH
circulation: 27,5941 e-Newsletter: 6,0422
visits: 14,9663
pageviews: 24,9393
NUMBER OF VEHICLES2
cars: 60,722 trucks: 381,503 total: 442,225
DEMOGRAPHICS2
Covers universe of 10 to 50- vehicle fleets in the commercial
sector. Predominantly sold, serviced, and financed by
factory dealers and regional independent lessors.
MARKET REACH
circulation: 21,2441 e-Newsletter: 10,8361
visits: 62,9993
pageviews: 112,5723
NUMBER OF VEHICLES2
cars: 1,188,854 trucks: 1,810,720 total: 2,999,574
DEMOGRAPHICS2
Providing cutting edge information to government fleet decision-makers at the federal,
state, and local levels throughout the U.S. market.
1 Source: December 2017 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics Jan. 1-June 30, 2018 4 Publisher’s own data
https://www.automotive-fleet.com/
VISIT US AT > AUTOMOTIVE-FLEET.COM
2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP BRAND OVERVIEW
3
MARKET REACH
circulation: 68,6001 e-Newsletter: 17,4194
visits: 77,5963
pageviews: 143,4263
NUMBER OF VEHICLES2
cars: 444,670 trucks: 1,066,166 total: 1,510,836
DEMOGRAPHICS2
Serving the needs of light-, medium-, and heavy-duty truck and van fleet managers who manage commercial and vocational
fleets including construction, service, distribution, utility, telecom, energy, retail, agricultural, mining, refuse, manufacturing,
and government operations.
MARKET REACH
circulation: 7,9934 e-Newsletter: 7,5954
visits: 40,0423
pageviews: 68,4163
NUMBER OF VEHICLES2
cars: 925,411 trucks: 726,347 total: 1,651,758
DEMOGRAPHICS2
Reaches the $21 billion car, truck, and van rental industry
in the U.S. comprised of nearly 1.8 million cars and trucks
in rental use today.
MARKET REACH
circulation: 115,1111 e-Newsletter: 52,0004
visits: 286,3823
pageviews: 500,6543
NUMBER OF VEHICLES2
cars: 14,270,174 trucks: 3,704,171 total: 17,974,345
DEMOGRAPHICS2
Reaches fleet owners, managers, and executives who operate more than 14 million
light-, medium-, and heavy-duty trucks, tractors, and vans, and more than 3.7 million trailers.
1 Source: December 2017 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics Jan. 1-June 30, 2018 4 Publisher’s own data
https://www.automotive-fleet.com/
VISIT US AT > AUTOMOTIVE-FLEET.COM
2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP
4
ADDITIONAL BRANDS COVERING VEHICLE FLEETS
MARKET REACH
circulation: 11,5291 e-Newsletter: 10,9634
visits: 31,4523
pageviews: 55,2213
DEMOGRAPHICS2
Serves the luxury ground transportation industry, including chauffeured
transportation and charter and tour bus industries.
MARKET REACH
circulation: 25,5071 e-Newsletter: 30,7974
visits: 138,1063
pageviews: 292,7403
DEMOGRAPHICS2
Serves the field of pupil transportation - to public and
private school, contractor companies, government
agencies, Head Start agency, associations, consulting firms, manufacturers/suppliers, and
school bus distributors.
MARKET REACH
circulation: 22,3331 e-Newsletter: 38,3634
visits: 59,5773
pageviews: 119,2123
DEMOGRAPHICS2
Serves the fields of public bus systems, private/specialty/tour
and charter bus companies, public multimodal systems, passenger rail transit, local, regional, state, provincial, and federal government,
consultants, engineers, and architects related to the
industry, and manufacturers or suppliers of urban
transportation equipment.
MARKET REACH
circulation: 46,0411 e-Newsletter: 45,4504
visits: 411,5823
pageviews: 654,6143
DEMOGRAPHICS2
Serving the law enforcement community, including
municipal, county, state, federal, private security,
academy/school/training center, police equipment manufacturers, dealers,
and corrections.
1 Source: December 2017 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics Jan. 1-June 30, 2018 4 Publisher’s own data
https://www.automotive-fleet.com/
VISIT US AT > AUTOMOTIVE-FLEET.COM
2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP
5
WEBSITES
For a full list of online advertising opportunities and rates, please visit mediakit.fleet-central.com
Automotive-Fleet.com Average monthly pageviews: 247,7993
WorkTruckOnline.com Average monthly pageviews: 143,4263
BusinessFleet.com Average monthly pageviews: 24,9393
FleetFinancials.com Average monthly pageviews: 20,1863
AutoRentalNews.com Average monthly pageviews: 68,4163
Government-Fleet.com Average monthly pageviews: 112,5723
TruckingInfo.com Average monthly pageviews: 500,6543
3 Source: Google Analytics Jan. 1-June 30, 2017
https://www.automotive-fleet.com/ http://mediakit.fleet-central.com/ https://www.automotive-fleet.com/ https://www.businessfleet.com/ https://www.fleetfinancials.com/ https://www.government-fleet.com/ https://www.worktruckonline.com/ https://www.autorentalnews.com/ https://www.truckingi
