2019 MEDIA KIT & PLANNING GUIDE - Bobit Studios 2019 MEDIA KIT & PLANNING GUIDE 3520 Challenger Street

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  • 2019 MEDIA KIT & PLANNING GUIDE

    3520 Challenger Street

    Torrance, CA 90503

    phone: 310-533-2518

    fax: 310-533-2503

    www.bobitbusinessmedia.com

    World's LARGEST fleet publisher BOBIT BUSINESS MEDIA

  • VISIT US AT > AUTOMOTIVE-FLEET.COM

    2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP

    1

    PUBLISHER'S LETTER/BRAND OVERVIEW

    DIGITAL EDITIONS We digitize and distribute every issue, ensuring extended reach of your adver- tising. The digital version of your ad can be linked to your website, and you can insert pages for custom distribution.

    E-NEWSLETTERS We publish multiple e-Newsletters to push out the latest news, ensuring traffic to your ad and coverage of topics important to you.

    EVENTS Each year we con- nect thousands of fleet buyers in person with lead- ing fleet industry vendors with our conferences.

    EMAIL MARKETING Use our email design and deploy- ment services to push your mes- sage out. We can develop creative, optimize your creative, or simply deploy your cre- ative to our finely honed list.

    CONTENT MARKETING We can handle an online train- ing program from concept to completion, or we can assist with any component. Talk to us about topics our users are most interested in and how to turn that interest into leads.

    BRAND We are the world’s largest

    fleet publisher with the following recognized brands:

    • Automotive Fleet • Fleet Financials • Business Fleet •Auto Rental News • Work Truck • Government Fleet • Heavy Duty Trucking

    BOBIT BUSINESS MEDIA has served the fleet market for over 55 years. Beginning with Automotive Fleet in 1961, Bobit’s Auto Group has grown to six fleet magazines, eight conferences and tradeshows, eight fleet industry websites, and 20 email newsletters. We cover the fleet market from top to bottom — whether you are targeting class 1-8 vehicles, commercial or government fleets; fleet managers, fleet drivers, or senior financial executives; fleets of 10 vehicles or fleets of 10,000 vehicles. And we reach more than 250,000 fleet industry decision-makers.

    Our editors and publishers collectively have more than 100 years of fleet publishing experience. We have the insight, knowledge, experience, and industry contacts to identify and report market trends. We also serve on many industry association boards and are frequently called on to speak at industry events. We are devoted to producing magazines, tradeshows, and websites that deliver high-quality content for the entire fleet market. Our most important mission is helping fleet managers do their jobs and connecting them to marketers who can also help.

    Sincerely,

    Sherb Brown

    Sherb Brown VP/ Bobit Business Media & Group Publisher Fleet Group

    TARGETED LEAD GENERATION We can focus on the industries, fleet sizes, geographies, content consumption behaviors and specific organizations that matter to you. We can keep your CRM and marketing automation systems fed with high quality leads and help them through the buying funnel.

    MAGAZINES Our six dedicated fleet magazines cover the entire fleet spectrum.

    WEBSITES Get your marketing message in front of industry decision makers with our family of fleet websites.

    https://www.automotive-fleet.com/

  • VISIT US AT > AUTOMOTIVE-FLEET.COM

    2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP BRAND OVERVIEW

    2

    MARKET REACH

    circulation: 23,6771 e-Newsletter: 15,7361

    visits: 121,5733

    pageviews: 247,7993

    NUMBER OF VEHICLES2

    cars: 2,588,330 trucks: 3,813,390 total: 6,401,720

    DEMOGRAPHICS2

    Serving all fleets in all segments operating

    25+ vehicles. Since 1961, considered the “bible” for the medium- to large-size

    fleet market.

    MARKET REACH

    circulation: 27,5941 e-Newsletter: 6,0422

    visits: 14,9663

    pageviews: 24,9393

    NUMBER OF VEHICLES2

    cars: 60,722 trucks: 381,503 total: 442,225

    DEMOGRAPHICS2

    Covers universe of 10 to 50- vehicle fleets in the commercial

    sector. Predominantly sold, serviced, and financed by

    factory dealers and regional independent lessors.

    MARKET REACH

    circulation: 21,2441 e-Newsletter: 10,8361

    visits: 62,9993

    pageviews: 112,5723

    NUMBER OF VEHICLES2

    cars: 1,188,854 trucks: 1,810,720 total: 2,999,574

    DEMOGRAPHICS2

    Providing cutting edge information to government fleet decision-makers at the federal,

    state, and local levels throughout the U.S. market.

    1 Source: December 2017 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics Jan. 1-June 30, 2018 4 Publisher’s own data

    https://www.automotive-fleet.com/

  • VISIT US AT > AUTOMOTIVE-FLEET.COM

    2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP BRAND OVERVIEW

    3

    MARKET REACH

    circulation: 68,6001 e-Newsletter: 17,4194

    visits: 77,5963

    pageviews: 143,4263

    NUMBER OF VEHICLES2

    cars: 444,670 trucks: 1,066,166 total: 1,510,836

    DEMOGRAPHICS2

    Serving the needs of light-, medium-, and heavy-duty truck and van fleet managers who manage commercial and vocational

    fleets including construction, service, distribution, utility, telecom, energy, retail, agricultural, mining, refuse, manufacturing,

    and government operations.

    MARKET REACH

    circulation: 7,9934 e-Newsletter: 7,5954

    visits: 40,0423

    pageviews: 68,4163

    NUMBER OF VEHICLES2

    cars: 925,411 trucks: 726,347 total: 1,651,758

    DEMOGRAPHICS2

    Reaches the $21 billion car, truck, and van rental industry

    in the U.S. comprised of nearly 1.8 million cars and trucks

    in rental use today.

    MARKET REACH

    circulation: 115,1111 e-Newsletter: 52,0004

    visits: 286,3823

    pageviews: 500,6543

    NUMBER OF VEHICLES2

    cars: 14,270,174 trucks: 3,704,171 total: 17,974,345

    DEMOGRAPHICS2

    Reaches fleet owners, managers, and executives who operate more than 14 million

    light-, medium-, and heavy-duty trucks, tractors, and vans, and more than 3.7 million trailers.

    1 Source: December 2017 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics Jan. 1-June 30, 2018 4 Publisher’s own data

    https://www.automotive-fleet.com/

  • VISIT US AT > AUTOMOTIVE-FLEET.COM

    2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP

    4

    ADDITIONAL BRANDS COVERING VEHICLE FLEETS

    MARKET REACH

    circulation: 11,5291 e-Newsletter: 10,9634

    visits: 31,4523

    pageviews: 55,2213

    DEMOGRAPHICS2

    Serves the luxury ground transportation industry, including chauffeured

    transportation and charter and tour bus industries.

    MARKET REACH

    circulation: 25,5071 e-Newsletter: 30,7974

    visits: 138,1063

    pageviews: 292,7403

    DEMOGRAPHICS2

    Serves the field of pupil transportation - to public and

    private school, contractor companies, government

    agencies, Head Start agency, associations, consulting firms, manufacturers/suppliers, and

    school bus distributors.

    MARKET REACH

    circulation: 22,3331 e-Newsletter: 38,3634

    visits: 59,5773

    pageviews: 119,2123

    DEMOGRAPHICS2

    Serves the fields of public bus systems, private/specialty/tour

    and charter bus companies, public multimodal systems, passenger rail transit, local, regional, state, provincial, and federal government,

    consultants, engineers, and architects related to the

    industry, and manufacturers or suppliers of urban

    transportation equipment.

    MARKET REACH

    circulation: 46,0411 e-Newsletter: 45,4504

    visits: 411,5823

    pageviews: 654,6143

    DEMOGRAPHICS2

    Serving the law enforcement community, including

    municipal, county, state, federal, private security,

    academy/school/training center, police equipment manufacturers, dealers,

    and corrections.

    1 Source: December 2017 BPA Publisher’s Statement 2 Source: Bobit Research Department “Trucks” include trucks, vans and SUVs 3 Source: Google Analytics Jan. 1-June 30, 2018 4 Publisher’s own data

    https://www.automotive-fleet.com/

  • VISIT US AT > AUTOMOTIVE-FLEET.COM

    2019 MEDIA KIT & PLANNING GUIDE FLEET GROUP

    5

    WEBSITES

    For a full list of online advertising opportunities and rates, please visit mediakit.fleet-central.com

    Automotive-Fleet.com Average monthly pageviews: 247,7993

    WorkTruckOnline.com Average monthly pageviews: 143,4263

    BusinessFleet.com Average monthly pageviews: 24,9393

    FleetFinancials.com Average monthly pageviews: 20,1863

    AutoRentalNews.com Average monthly pageviews: 68,4163

    Government-Fleet.com Average monthly pageviews: 112,5723

    TruckingInfo.com Average monthly pageviews: 500,6543

    3 Source: Google Analytics Jan. 1-June 30, 2017

    https://www.automotive-fleet.com/ http://mediakit.fleet-central.com/ https://www.automotive-fleet.com/ https://www.businessfleet.com/ https://www.fleetfinancials.com/ https://www.government-fleet.com/ https://www.worktruckonline.com/ https://www.autorentalnews.com/ https://www.truckingi